ETHNIC ECHOESECOS MULTICULTURALESA Recap of P&G Activity Honoring and Supporting African-American and Hispanic Cultural Experiences, Goals, and Achievements

My Black is Beautiful…The Birth of a Movement

P&G’s “My Black is Beautiful” Campaign

Highlighted in National Media Coverage

Multicultural Business Development

Organization (MBDO) Undergoes

Leadership Changes

Cincinnati Prepares for Arrival of

Puerto Rico MBDO Colleagues

Connecting with Hispanic

Stakeholders, a Priority for P&G

P&G Supports Latino Higher

Education through the Hispanic

Scholarship Fund

P&G Honored for Ninth

Consecutive Year as Leader in

Workforce Diversity for Latinas

in the U.S.

P&G Funds First Local Chapter

of Young Readers Program in

Cincinnati as Part of its Support to

the Successful Nationwide Reading

Program

P&G is Honored with Corporate Award

at NSHMBA’s National Conference

Feb. 2007 - Nov. 2007

Su Casa Hispanic Center and

P&G Showcase Local Community

Leaders in Cincinnati

P&G and Cincinnati Hispanic Chamber of Commerce Host

Former Mexican President Vicente Fox.

Connecting with African American Stakeholders

P&G and Cincinnati Community

Enjoy their Own Fiesta at

Cincy-Cinco

P&G Puerto Rico Supports Women Leaders

and their Communities for Seventh

Consecutive Year

Tide® Campaign Honored at Ad Age’s

Hispanic Creative Awards

Supplier Diversity Announces 2007 Award Recipients

Touching lives, improving life.

It is rare when any company can come upon an idea that truly connects in a unique and powerful way with its target consumer. That’s what makes “My

Black is Beautiful” exceptional. Conceived

as a communications idea by the Ethnic scale team

to drive a deeper relationship with African-American women, My Black is Beautiful quickly

evolved from a marketing initiative to much more. As with any great idea, many have helped form what it is today and even more will play a role in what happens next.

The story begins with Najoh Tita-Reid and Eric Higgs in Ethnic Scale. It includes Andrea Wilkerson, MBDO CMK, Dawn Williams-Thompson, Advertising Development, Pamela Rhett, Ethnic Scale, Scott Stewart, External Relations, Goldie Taylor and Saundra Heath of the Lippe Taylor public relations agency, and others in the MBDO. The first exposure of the idea outside the Central Building comes on May 3 at the African American Women’s Summit, where 400 managers were introduced to My Black is Beautiful and recited in unison the “manifesto” authored by Saundra Heath that brings the passion of My Black is Beautiful to life.

With the support of Pantene Relaxed & Natural, Olay Definity, CoverGirl Queen and Always and Tampax, the brands leveraged the June BET Awards, cable television’s most watched awards show, to move in-store at Wal-Mart and Walgreens. The Awards provided a hook for a media marketing program that included a national sweepstakes, P&G Beauty “makeovers” in the BET radio remote/VIP area, and a pre-awards dinner hosted by BET and P&G Beauty that featured “A list” celebrities such as Alicia Keys, Ashanti, Tracy Ellis Ross, LL Cool J, and Nick Cannon, to name a few.

Moving fast, the August gathering of the National Association of Black Journalists (NABJ) proved a catalyst in building awareness of the movement. Over 3000 journalists ranging from Roland Martin of CNN to Bryan Monroe of Ebony and every major general market and AA publication in between were exposed to My Black is Beautiful through our

My Black is Beautiful…The Birth of a Movement

booth, a VIP reception that also attracted TV One CEO and P&G board member Jonathan Rogers, and Najoh Tita-Reid’s appearance with the presidents of NBC News and CNN/U.S. on a panel discussing the portrayal of African American women in the media and culture. Najoh received disproportionate recognition from the convention driven by not only My Black is Beautiful, but also the company’s quick exit as a sponsor of Don Imus’ radio show in April.

In a P&G/Essence poll released at NABJ, 77 percent of African American women expressed concern how they are portrayed in popular media while 71 percent said they are portrayed worse that other racial groups in the media. The celebration of the personal and collective beauty of African American women that’s at the heart of “My Black is Beautiful” comes at the right time and place. Plans to drive a national conversation in partnership with broadcast and print media plus in-store executions are under development. The current issue of Essence features the My Black is Beautiful “Discussion Guide.” Log on to www.myblackisbeautiful.com to learn more.

My Black is Beautiful

From the color of my skin to the texture of my hairTo the length of my strands, to the breadth of my smileTo the stride of my gait to the span of my arms, to the depth of my bosom, to the curve of my hips, to the glow of my skin…My black is beautiful

It cannot be denied. It will not be contained. And only I will define it.For when I look in my mirror, my very soul cries out.My black is beautiful

And so today, I speak it out loud, unabashedly,I declare it anewMy black is beautiful

Whether celebrated, imitated, exploited, or denigratedWhether natural from inside or skillfully appliedMy black is beautiful

To my daughters, my sisters, my nieces, my cousins,My colleagues and my friends,I speak for us all when I say again,

My Black is Beautiful

From right to left: Najoh Tita-Reid, her baby Naima Reid and Najoh's mom, Bernice Tita.

On Nov. 12, 2007, the Associated Press ran a story focused on P&G’s “My Black is Beautiful,” an initiative designed to ignite and support a positive change in the way African American women are reflected in popular culture. The story also featured Najoh Tita Reid, associate marketing director of Multicultural Marketing, and her involvement in the campaign.

“’My Black is Beautiful’’’ is a celebration of the personal and collective beauty of African American women and encourages them to define and promote a beauty standard that is an authentic reflection of their spirit,” said Tita-Reid. “We not only celebrate our own awesome beauty, but we want to empower black women to challenge those who would see or portray us otherwise.”

P&G’s “My Black is Beautiful” Campaign Highlighted in National Media Coverage

Tita-Reid and her infant daughter Naima enjoy playtime together.

P&G Ad Effort Focuses on Black Women

CINCINNATI (AP) - There’s a little-girl memory that Najoh Tita-Reid recounts, as a way of explaining what’s behind a new campaign by the nation’s biggest advertiser.

A young child in suburban Pittsburgh, she goes to play dolls with her neighbors, all of them white. Her doll stands out with its black color and features, and one girl says pointedly: “Najoh, our dolls can’t play with yours.”

Why not? “Because your doll is ugly,” comes the reply.

Fast-forward 30 years, and Tita-Reid is helping lead a Procter & Gamble Co. campaign called “My Black is Beautiful,” which combines marketing with forums meant to foster dialogue about black women and the way they are portrayed in popular culture.

The marketers involved say it’s a movement, not just advertising. But it aims at a group with growing buying power, estimated at more than $400 billion and is tied to brands including Olay skin care, Pantene shampoo, CoverGirl cosmetics, and Always and Tampax feminine care products.

P&G has a placed a special advertising section in the Essence December issue that hit newsstands Monday and is working on store and community promotions. There’s a Web site, plans for a multi-city “conversation tour,” and grants to community organizations to support young black women.

The campaign has similarities to rival Unilever’s “Real Beauty” initiative for Dove, which focused on women’s self-image. It also fits with a marketing push by P&G, which spends $7 billion a year on global advertising, to build brand image and good will -- and sales.

“It’s getting beyond the selling of the product,” said Mike Robinson, who heads Cincinnati-based LaVerdad Marketing & Media, focused on ethnic marketing. “You’re going to get more share of the heart, more share of the mind, and ultimately, more share of the wallet.”

Experts say mass marketers generally have been slow to target a black female population that is increasing in income, education and professional advancement. They say gains by black females are a major reason black spending clout is growing at a faster rate than the overall U.S. population’s -- the Selig Center for Economic Growth at the University of Georgia estimates that black buying power of $799 billion in 2006 will be $1.1 trillion in 2011.

“There are a lot of different ways to talk to her, and I think a lot of companies are still way behind,” said Pepper Miller, of Hunter-Miller Group Inc. consulting in Chicago.

“We like to be courted,” said Pat Tobin, who runs a public relations firm in Los Angeles. “We want you to come after us; don’t take us for granted.”

“My Black” began with P&G research that showed black women were frequent users of beauty products, spending at three times the rate of the general female population. A P&G/Essence poll found black women overwhelmingly say they are portrayed worse than other groups in the media and pop culture.

“This was an affirmation of what we know about this woman,” said Michelle Ebanks, president of t Communications Inc. “There is so little content in media today that reflects African-American women overall. What does exist tends to be more stereotypical.”

The campaign was already in the works last spring when talk radio host Don Imus’ racially offensive comments about the Rutgers women’s basketball team caused a furor. P&G was among major companies to yank advertising.

“Don Imus just added another vector,” said Eric Higgs, of P&G’s multicultural marketing team. “It was really a loud and clear message that this was right for us to do.”

Tita-Reid, associate marketing director of the multicultural team, sees “My Black” helping pave the way for her infant daughter.

“I see an incredible future for her; I see African-American women celebrated for their beauty and diversity and being empowered to challenge the way they are portrayed,” she said. “I would have played a small part in that.”

In her Cincinnati home, the living room is filled with children’s toys; the black dolls are mingled with white dolls.

Graciela Eleta leaves after a 21-year Career at P&G

As the first woman of Latin American descent appointed to the position of Vice President for Procter & Gamble in North America, Graciela Eleta de Cacho was the founder and architect of the Multicultural Business Development Organization (MBDO), instituted nearly eight years ago in San Juan, Puerto Rico.

Born in Panama, Graciela started at P&G as Director of the Puerto Rico Marketing Department, leading its Household Products and later Health and Beauty Care Divisions, where she managed the successful launch of several brands for the Puerto Rico market, including Ariel Liquid, Pantene, Vidal Sassoon, and Swiffer.

Under her direction, the Multicultural Division developed innovative and holistic marketing strategies for Ethnic markets in North America for eleven of the company’s largest brands, including Pampers, Tide, Crest, and Pantene. She was also a key contributor to the Avanzando con tu Familia multibrand program, as well as to the launch of Pantene Extra Straight, designed to meet the hair needs of Hispanic women.

“Thanks to Graciela’s guidance and leadership, the MBDO has truly become the voice for the changing faces of North America, with a culture that has made it an exceptional place to work and grow. We know that her professional achievements are exceeded only by the strong relationships she formed, which will long survive her, and we wish her the best in her future endeavors,” said Lourdes Ribera,a "charter" member of the MBDO team.

Edgar Sandoval New Head of Marketing and MBDO

As the new leader of the NA Marketing and the Multicultural Business Development Organization (MBDO), P&Ger Edgar Sandoval will be taking over duties that had been handled by vice president Graciela Eleta de Cacho.

A general market veteran who has been with the company for 13 years, Sandoval was part of the MBDO as brand manager and has led both NA Fabric Enhancers in the GBU and the Household Care MS&P organization. He has also worked with several P&G brands, including Bounce, Cascade, Mr. Clean, Tide, Gain and Dawn.

He also chairs the Hispanic Leadership Team, comprised of top Hispanic Managers whose mission is to make a difference in the recruitment, retention, advancement of Hispanics in addition to helping form P&G’s face to Hispanics in Greater Cincinnati area.

Before joining P&G, Sandoval worked as a project engineer at G.E. Aerospace in New Jersey. Prior to that, he was a production planning and quality control engineer at G.E. Aircraft Engines in Cincinnati and G.E. Electrical Controls in Puerto Rico.

“The MBDO is a great fit with Corporate Marketing, for it brings together two extraordinary assets that, by working more effectively together, will accelerate P&G’s connections with consumers and customers. The result: NA will continue to be a major engine of growth for P&G,” said Sandoval.

Edgar Sandoval

Graciela Eleta de Cacho

Multicultural Business Development Organization (MBDO) Undergoes Leadership Changes

Graciela's Legacy

Have a learning mindset•

Strive to grow and learn• every day, personally and professionally

Surround yourself with •people who have different profiles

Life is a very interesting •journey… if you don’t stay in the same place

Create the culture you •want to work in and live by… make that culture important to everyone

Life is 10 percent what •you make it and 90 percent how you take it

Communicate what you •stand for

Lead from the heart•

Be authentic•

Work hard… play harder. •

David Miller Andrea Pal

Cincinnati Prepares for Arrival of Puerto Rico MBDO Colleagues

As part of the efforts to integrate

the Hispanic marketing team with the marketing teams for the African-American and General Market, P&G general offices have been preparing all year to welcome the MBDO team as it transitions from San Juan, Puerto Rico, to Cincinnati, Ohio.

“Hispanic marketing has become an integral part of the corporate landscape at P&G and, as proven by the move of the MBDO from Puerto Rico to Ohio, it has become crucial to have all who are involved located in one place so they can better interact and work with each other. We are happy to welcome our Puerto Rico colleagues and look forward to building stronger and closer ties as we continue our successful work together,” said P&Ger Edgar Sandoval, head of the MBDO.

To date, Kyle Shinseki, Maria Gaviria and John Sandoval have arrived to headquarters, while Jose Nater (F&A) has moved to Fayetville to work with the Wal-Mart team.

The managers currently in transition include Poliana Sousa; Ivonne Andreu; Antonio Gomez; Andrea Pal; Raul Murguia; Ramon Rodriguez; Armando Cardona; David Johns; James Seidl; Oscar Quintana; David Miller; Yamil Estrada; Yantzie Perez; Selina Perez and Michelle Pabon. The rest of the Puerto Rico managers will arrive between January 2008 and the end of the fiscal year.

Poliana Sousa

Ramon Rodriguez

David Johns

Yamil Estrada

Oscar Quintana

Selina Perez

Maria Gaviria

Armando Cardona

Jose NaterYantzie Perez Michelle Pabon

Raul Murguia

John Sandoval Ivonne Andreu

Kyle Shinseki

Antonio Gomez

James Seidl

Throughout the year, P&G has sponsored numerous events organized by key Hispanic organizations both in Cincinnati and throughout the United States. Some of these include: the League of United Latin American Citizens (LULAC), the National Council of La Raza (NCLR), The Hispanic Scholarship Fund (HSF), LATINA Style, Su Casa Hispanic Ministry, Cincy Cinco, National Society of Hispanic MBAs (NSHMBA), Hispanic Chamber of Commerce, etc. Scott Stewart and Lourdes Ribera from Multicultural External Relations represented the company at these events. “We are proud of our long-standing relationship with these organizations and their commitment to improving the lives of Hispanics,” said Stewart.

Scott Stewart and Lourdes Ribera, from P&G’s Multicultural External Relations, present the $75,000 check to LULAC National Educational Service Centers (LNESC) at LULAC’s national conference in Chicago.

NCLR President and CEO Janet Murguia (left) and Lourdes Ribera from P&G’s Multicultural External Relations enjoy the festivities at the 2007 Annual Capital Award

on March 6.

League of United Latin American Citizens (LULAC)

The LULAC 78th Annual National Conference took place July 9-14 in Chicago. Stewart and Ribera presented a check for $75,000 on behalf of P&G to LULAC National Educational Service Centers (LNESC). Established in 1973, LNESC is an organization dedicated to provide high quality educational opportunities to the Hispanic community through programs like Young Readers, Hispanic Leadership Opportunity and College Explorers.

Based in Washington, D.C., LULAC is the oldest and largest Latino civil rights organization in the United States whose mission is to advance the economic condition, educational attainment, political influence, health, and civil rights of Hispanics through community-based programs run by more than 700 councils nationwide.

National Council of La Raza (NCLR)

The 2007 Annual Capital Award was held on March 6 at the National Building Museum in Washington, D.C. Sponsored by P&G for the past eight years, the Capital Awards is an annual gala event that brings together more than 800 elected and appointed officials, Hispanic leaders, community activists, executives from Fortune 500 companies, philanthropic leaders, and scholars to honor members of Congress for their outstanding support of public policies that are vital to Hispanic Americans, as well as to highlight key figures outside of Washington, D.C. who advocate and support the Hispanic community.

P&G also sponsored another of NCLR’s key event, its National Conference and Latino Expo, which was held from July 21-24 at the Miami Beach Convention Center in Florida.

A sponsor for the past seven years, P&G distributed 3,000 product samples and collateral material at a booth prominently displayed at the event, which attracted more than 20,000 visitors.

Since its foundation in 1968, NCLR has worked to improve opportunities for millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia through its network of nearly 300 affiliated community-based organizations (CBOs).

Connecting with Hispanic Stakeholders, a Priority for P&G

The Greater Cincinnati HSF Gala

The Sixth Annual Greater Cincinnati HSF Gala held on October 6 at the GE Aviation Learning Center continues to empower the educational advancement of local Hispanic youth. Over $1 million for local scholarships have been raised to date.

Dr. Antonio Flores, President of the Hispanic Association of Colleges and Universities (HACU), delivered the keynote address at the event. Ed Shirley, Edgar Sandoval, Manny Gonzalez, Scott Stewart, Maria Molina, Lourdes Ribera and Alex Botero represented P&G. Edgar Sandoval, Manny Gonzalez and Alex Botero are HSF alumni and are great advocates of the HSF.

As part of the MBDO’s Avanzando con tu Familia-HSF Initiative, P&G donated $12,500 to fund up to four co-hort (or multi-year) scholarships for Cincinnati HSF for the next four years. Through the generosity of the P&G Matching Gift Program for Education, the tax deductible part of individual employee’s tickets was matched two-to-one as a direct donation to HSF.

P&G Supports Latino Higher Education through the Hispanic Scholarship Fund

From left to right: Jorge Seda from General Electric and P&Gers Lourdes Ribera and Maria Molina enjoy the HSF Gala.

From left: P&Gers Scott Stewart, Manny Gonzalez, Edgar Sandoval, his wife Leiza Sandoval and Ed Shirley at the HSF Gala in

Cincinnati on Oct.6.

The HSF Hall of Fame

P&G was the presenting sponsor of the HSF’s Sixth Annual Hall of Fame Gala, celebrated on Oct. 17 at the Mandarin Oriental Hotel in Washington D.C. Scott Stewart, Manny Gonzalez and Aileen Musselman represented P&G at the event.

This year’s event honored the following five Hispanic HSF alumni for their achievements in the medical, academic, corporate and public policy fields: Héctor Ruiz, Chairman and CEO of AMD Inc.; Los Angeles City Councilmember José Huizar; Principal Juan S. Méndez of High School of Enterprise, Business and Technology; Angelina Imelda Valladares, M.D., from Gainesville, Fla.; and Arelys Feliciano Sánchez, Postdoctoral Fellow, Harvard Medical School.

The Hall of Fame gala was created in 2002 to honor Hispanics who demonstrate the power of higher education and to highlight how attaining a college degree can change individual lives and society as a whole for the better. Inductees to the Hall of Fame join a select group of professionals who have been recognized for their contributions, including former Surgeon General Richard Carmona and U.S. Ambassador to Mexico Tony Garza.

P&G and the Hispanic Scholarship Fund (HSF) celebrated two special events during the month of October: The Greater Cincinnati HSF Gala and the HSF Hall of Fame.

In recognition of its commitment to diversity practices, P&G has been selected by LATINA Style magazine for the ninth year as one of the best 50 companies for Latinas to work for in the U.S. The award will be presented at a ceremony honoring all the LATINA Style 50 companies on Feb. 7, 2008 during the LATINA Style’s Diversity Conference in Washington, D.C.

Launched in 1998, the LATINA Style report has become the most prestigious analysis of corporate America’s efforts for promoting diversity and providing career advancement opportunities for Hispanic women. More than 1000 of the most prominent corporations in the United States were included in the extensive search.

According to LATINA Style Magazine, the number of Hispanic working women in the U.S. workforce exceeds seven and a half million and the numbers continue to rise. LATINA Style 50

P&G Honored for Ninth Consecutive Year as Leader in Workforce Diversity for Latinas in the U.S.

From left to right: PGer Felisa Insignares (ER), Melanie Healey (President of Global Femcare) and Lourdes Ribera (ER) are joined by Patricia Alvarado from Fleishman-Hillard at the past LATINA Style 50 Awards Ceremony on Feb. 8, 2007.

companies employ 4,662,500 people, of those 306,169 are Latinas, representing 6.6 percent of the total workforce of all the selected companies.

“We feel honored to once again be one among an elite group of companies dedicated to building a strong diverse workforce that helps corporate America better understand and serve the Hispanic community,” said Edgar Sandoval, General Manager, Marketing & Multicultural Business, North America.

P&Ger Lourdes Ribera is accompanied by AMIS students at the Young Readers program kickoff event on Sept. 26 in Cincinnati.

P&G Funds First Local Chapter of Young Readers Program in Cincinnatias Part of its Support to the Successful Nationwide Reading Program

instill a love of reading in children at an early age. P&G is a sponsor since 1999, and currently supports six Young Readers programs in Miami, Los Angeles, Chicago, Dallas, Corpus Christi and now Cincinnati. For more information, visit www.LNESC.org.

“We are very proud of the growth of this wonderful program and we look forward to seeing the positive impact that it will have on our own community here in Cincinnati,” said Ribera.

As part of its goal to foster education in the Hispanic community, P&G donated $5,000 to the League of United Latin American Citizen (LULAC) in Cincinnati, Ohio, for the implementation of the first local Young Readers program, which will reach the largest Hispanic student population in the area through the Academy of Multilingual Immersion Studies (AMIS), a Cincinnati Public School Magnet Program where students learn to read and write in French, Spanish and English. P&Ger Lourdes Ribera attended the inauguration event at AMIS on Sept. 26 to present the donation on behalf of the company, which was matched by LULAC Cincinnati for a total of $10,000. Other attendees included Jason Riviro, President of LULAC Cincinnati and City Councilman Chris Monzel.Launched as a national initiative in 1986 to improve reading skills among first through third grade students, the Young Readers program is a highly interactive and family-oriented course designed to

Over 500 guests joined Procter & Gamble and the Su Casa Hispanic Center to honor local Hispanic leaders at the Center’s Eighth Annual Awards and Silent Auction Banquet, which was held at Xavier University’s Cintas Center on April 26 in Cincinnati.

The Su Casa Hispanic Center was founded to help new immigrants become self-sustained, productive members of the Cincinnati community. Since its inception in 1997, the Center has evolved to offer programs that focus on educating women on important issues such as improving their heath and home, as well as programs on child safety and development.

P&G has supported Su Casa Hispanic Center for eight years, and this past April more than 30 P&G ambassadors attended the event, including Maria Molina, Lourdes Torres, Lourdes Ribera, Joe Lovato, Sandra Gomez, Francisco Cardenas, and Carolina Rogoll.

Su Casa Hispanic Center and P&G ShowcaseLocal Community Leaders in Cincinnati

From left to right: P&Gers Sandra Gomez, Lourdes Ribera, Maria Molina, Francisco Cadena, Carolina Rogoll and Glenna Anderson attend the Su Casa Awards on April 26 in Cincinnati.

From left to right: Ginal Roldan and Maritza Rodriguez staff the P&G booth at the Cincy-Cinco festival on May 5 and 6, 2007.

In celebration of Cinco de Mayo, the Hispanic community in Cincinnati shared its culture, values and traditions with the tri-state community at large at the Fourth Annual Cincy-Cinco festival on May 5 and 6 at Riverbend Music Center, in Cincinnati, Ohio.

Sponsored by P&G, which had a prominent booth and hundreds of volunteers lending a hand, this year’s festival recreated a typical “fiesta de pueblo” or town party. The event included activities for the whole family, ranging from a children’s area featuring games and arts and crafts to various musical acts, like mariachis and salsa bands, as well as traditional dances from countries like Peru, Colombia, Panama and Argentina.

Attendees were also delighted with authentic Hispanic cuisine from different countries, including Mexico, Colombia, Peru and Dominican Republic. All proceeds from the festival benefit tri-state charities that support the Hispanic population.“At P&G, we are very excited to be part of this celebration. Events such as Cincy-Cinco, honor the

culture and diversity of our local communities, and help us stay in touch with our roots,” said Lourdes Ribera from P&G’s Multicultural External Relations.

Last year, Cincy-Cinco made history by showcasing the world’s largest piñata, as certified by the Guinness World Records, which weighted two tons and stood four-stories tall. In 2005, the festival featured a 72-foot taco.

P&G and Cincinnati Community Enjoy their Own Fiesta at Cincy-Cinco

P&G was the proud recipient of the “Corporate Brilliant Award” at the 18th National Society of Hispanic MBAs (NSHMBA) Conference that took place from Oct. 4-6 in Houston, Texas. Several P&Gers attended the event, including Jorge Rivera from Talent Supply, who received the award on behalf of the company.

Ed Shirley, Group President North America MDO and Edgar Sandoval, General Manager, Marketing & Multicultural Business, North America, served as keynote speakers at the Education luncheon.

“Our partnership with NSHMBA is vital to continue furthering the professional development of the Hispanic community, which in turns allows us to recruit from a great pool of people and to keep building diversity within our company,” said Sandoval.

P&G has supported NSHMBA since its foundation in 1988 and, thanks to this partnership, the company has doubled its recruitment of Hispanic MBAs in the last five years.

The company’s commitment was highlighted when it served as a lead sponsor of the 2006 Conference and Career Expo in Cincinnati, where P&G President and CEO A.G. Lafley spoke about the importance of leadership and the recruitment of Hispanic workers.

Headquartered in Irving, Texas, NSHMBA was established in 1988 and currently has 32 chapters and 7,000 members in the United States and Puerto Rico. Its mission is to foster Hispanic leadership through graduate management education and professional development.

P&G is Honored with Corporate Award at NSHMBA’s National Conference

From left to right: P&Gers Ed Shirley, Manny Gonzalez, Jorge Rivera, Edgar Sandoval and Laura Lopez congregated at the National Society of Hispanic MBAs (NSHMBA) Conference in Houston.

P&G NSHMBA Recruiting Team:

Jacqalynn Ammer-Riley, Christina Vasquez, Raul Ortiz, Edgar Marin, Manny Bartolini, Terri HicksLaston Charriez, Jorge Amadeo, Alejandro Bethlen,

Laura Lopez, Kyle Shinseki, Diego Isaza, Felix Olmo, Jaclyn Steer. Katie Skeeters, Felisa Insignares, Lisa Donnelly,

Manuel Avelar, Hallmam Sargeant, Edgar Sandoval, Manny Gonzalez, Ed Shirley, Jorge Rivera.

1st Row:

2nd Row:

3rd Row:

Honoring its ongoing commitment of touching lives and improving life, P&G gathered more than 115 community leaders from 50 local non-profit organizations at the Fondo P&G’s Seventh Annual Community Leaders of Puerto Rico Conference on May 17 in Condado, Puerto Rico.

The Fondo P&G is a community relations program that helps women who are head of households to develop their vocational abilities, thus promoting their entrepreneurial spirit and skills, and raising their self-esteem. The program provides financial resources to various non-profit organizations throughout Puerto Rico for the creation and implementation of local programs to help women in their own communities.

P&G Puerto Rico ER supervisor Anelsie Ramos, who welcomed the event attendees, highlighted the company’s contributions in Puerto Rico for the past 60 years and shared details for requesting funds from the $75,000 that the Fondo P&G has allocated this year.

Activities for the day included two leadership and educational workshops by social psychologist Dr. Myrna Rivas and by renowned fund raising and strategic planning expert Professor Rafael Torrech, as well as a Small Business Exhibit, which highlighted the achievements of seven women

From left to right: Dr. Myrna Rivas, social psychologist, Anelsie Ramos, P&G Puerto Rico ER supervisor, and Prof. Rafael Torrech, renowned fund raising and strategic planning expert at the Seventh Annual Community Leaders of Puerto Rico Conference.

A sample of the Tide's "Stain Attacks" advertising campaign, featuring jam as one of the stain agents, which was the Gold winner under the newspaper ad category for Ad Age's Hispanic Creative Awards.

Tide® Campaign Honored at Ad Age’s Hispanic Creative Awards

P&G Puerto Rico Supports Women Leaders and their Communities for Seventh Consecutive Year

who established their businesses as a result of their participation in programs sponsored by the Fondo P&G. Attendees received the Fondo P&G’s new brochure and newsletter as well as a goody bag filled with P&G samples.

Since its establishment in 2001, the Fondo P&G has donated more than $410,000 to 28 nonprofit organizations all over Puerto Rico, touching the lives of more than 870 women and 145 children of limited resources and motivating the creation of approximately 60 small businesses, such as bakery shops, housekeeping companies, and child care centers, among many others. In addition, through P&G’s global platform “Live, Learn & Thrive”, since 2006, the Fondo P&G has been sponsoring projects aimed at helping children between the ages of 0-13 years, who live in disadvantaged communities.

During the Advertising Age’s ninth annual Hispanic Creative Advertising Awards that took place on Nov. 2 at the Manhattan Center in New York, Tide® came out as the Gold winner under the newspaper ad category for its “Stains Attack” advertisement, a set of three print ads depicting potential stain agents (ketchup, jam and soup) as tiny, armed warriors ready to attack spotless clothing worn by the consumer.

Graciela Eleta, former vice president and general manager of the MBDO was part of the judging committee. Leading Hispanic agency creative directors and senior marketers gathered at Ad Age’s offices in New York to judge the 718 entries that were competing for the awards.

Attendants enjoy the luncheon at P&G’s 13th Annual Supplier Diversity Awards, which took place on Oct. 17 in Cincinnati.

From left to right: David Zint, Associate Director, Packaging Purchases; Rick Hughes, Vicepresident of Global Purchases; Dwain Carver, Associate Director, Packaging Purchases; Mark Lobring, Associate Director Packaging Purchases; and Keith Harrison, Global Product Supply Officer, at the Supplier Diversity Awards event on Oct. 17 in Cincinnati.

P&G and Cincinnati Hispanic Chamber of Commerce

Host Former Mexican President Vicente Fox

P&Ger Scott Stewart (left) and former Mexican president Vicente Fox at the Hispanic Chamber of Commerce Award Ceremony on Nov. 7 in Cincinnati.

P&G was a major sponsor of the Cincinnati Hispanic Chamber of Commerce 2007 Awards Gala, which took place on Nov. 7, 2007 at the Hyatt Regency Hotel in Cincinnati, Ohio.

The Chamber invited former Mexican President Vicente Fox to be the gala’s keynote speaker. At the event, Fox received the keys to the city, where his grandfather was born, from Vice Mayor David Crowley.

Laston Charriez, Director, North America Marketing Capabilities awarded a scholarship to one of the Hispanic Chamber recipients on behalf of P&G. In addition, Scott Stewart and Lourdes Ribera from Multicultural External Relations, as well as many other P&G employees represented the company at this event.

Supplier Diversity Announces 2007 Award Recipients

On October 17, P&G announced the recipients of its 13th Annual Supplier Diversity Awards at a luncheon and symposium event that took place at the Northern Kentucky Convention Center in Covington, KY. The Awards honored P&G employees, minority-owned, woman-owned and majority-owned suppliers for their outstanding contributions in the area of Supplier Diversity during the past fiscal year.

Delivering cost savings, spending and creating an even stronger supply base are key traits of all the winners. The individuals and companies recognized helped expand P&G’s supplier diversity efforts that during the fiscal year 2006/07 exceeded $1.9 billion, surpassing our goal of $1.8 billion.

Keith Harrison, Global Product Supply Officer and Rick Hughes, Vice President – Global Purchases provided the remarks.

P&G’s corporate ad, which was presented to celebrate the NNPA at its national convention that was held from June 21-23, 2007 in Seattle, Wash.

Esi Eggleston Bracey, General Manager, P&G Cosmetics & Eric Higgs Brand Manager, Ethnic Scale showcased the “My Black is Beautiful” initiative at a pre-BET Awards dinner hosted by P&G on June 26 in Los Angeles.

Every summer, the country’s leading African American community and

professional organizations hold their annual conferences, offering an

opportunity for P&G to demonstrate its support while showcasing and

sampling our brands among the membership.

2007’s conference season began with the National Newspaper Publishers

Association (NNPA), which met June 21-23 in Seattle, Wash. Scott

Stewart, Director of the Multicultural External Relations, was the keynote

speaker at the Legacy Luncheon.

The National Urban League (NUL) gathered in St. Louis from

July 26-28. P&G’s booth attracted over 4,000 daily visitors.

In June, P&G Beauty hosted a pre-BET Awards dinner in LA to

celebrate the launch of My Black is Beautiful among an elite

group of celebrities.

The 32nd Annual National

Association of Black Journalists

(NABJ) Convention held from

August 8-12 in Las Vegas served

as the platform for the launch of

“My Black is Beautiful,” created to

celebrate African American beauty

and spur a positive change in the

way African American women are

reflected in popular culture.

(See MBIB story).

We salute the National Newspaper Publishers Association for being an effective voice for African Americans and its service to our country for 180 years.

NNPA AD.indd 1 05.31.07 5:50:40 PM

Queen of Soul, Mary J. Blige and P&G representatives at the 1st Annual Pre BET Awards Dinner - My Black is Beautiful.

Actress Victoria Rowell and P&Ger Najoh Tita-Reid.

Chairman and CEO of BET Networks Debra Lee.

Bryan Monroe from Ebony Magazine and Scott Stewart from P&G.

Sylvester Monroe, Senior Editor, Ebony magazine.

Singer Robin Thicke with guest .

From left to right: Scott Stewart, Multicultural ER and NAACP Chairman Julian Bond at the NAACP Convention in Detroit.

The National Association

for the Advancement of

Colored People (NAACP)

hosted its 98th Annual

Convention at the GM

World Building in Detroit

from July 7-10. P&G

hosted Delegates Opening

Reception. More than

15,000 people visited the

P&G booth.

Connecting with African American Stakeholders