Eurojersey

Where are they now?

• Product portfolio (brief talk)

Sensitive Fabric is a highly adaptable textile and is made from start to finish under one roof. Eurojersey is the only company to achieve a complete vertical cycle in the whole of Europe with their Sensitive products.

Being a completely man-made fibre, weighing just 120 grams, Sensitive fabric has a high Lycra content mixed with polyamide microfibre, subsequently offering impeccable wearability, flexibility, high performance, soft sensuality and a subtle silk glow.

One product based- The only thing that changes is the weight.

Sensitive Fabric

Eurojerseys Customers include…

"The concerns of everyone involved about environmental conditions has been the main factor in turning awareness into a shared ethical behaviour, in relation to both the work tasks performed and everybody's private life", -Eurojersey

SensitiveEcosystem

Marketing• B2B- trade shows/publications/look books• B2C hang tags• Eurojersey are good at marketing themselves to businesses

with B2B communication and recognise that they now need to do more to engage the end consumer B2C

• They are developing more campaigns with brands that target the end consumer.

Where do they want to

be?

Brazil

Benefits and Motivations of entering the Brazilian market

• Growing economy and disposable income

• 2014 World Cup and 2016 Olympics

• Growing textile industry

• Established Business Relationships

Barriers to Entry

• Country has a high cost base- Even though Brazil has a high growth market, in terms of opportunities for revenue expansion but it is on average a low-margin market in terms of profitability.

• Manufacturers are generally worst hit by the cost of brazil. A startling illustration of this is the Volkswagen Fox, a Brazilian-made car that has a starting price of more than $32,000 ($18,660) but sells in the UK at just under £7,000 ($11,100).

• The Brazil cost is also reflected in the country’s number 126 ranking out of 183 in the World Bank’s Doing Business report. Frontier Strategy details how it costs double a person’s salary to hire someone in Brazil because of taxes and welfare payments.

• Transaction costs also are a critical factor in building up a market entry strategy and can become a high barrier to international trade.

Collaboration…Enter the Brazilian market by directly investing and collaborating with the Brazilian lingerie giant, Valisere.Together with Eurojersey’s Sensitive cosmotextiles and Valiseres popularity and Brazilian industry knowledge they will create a fashionable and sexy shape wear range targeted mainly at women aged 18-50 with a middle income.

Shapewear Market…INVISTA, global consumer study found that 93% of the women they asked showed an interest in the shaping attribute when purchasing lingerie

Body Beautiful Brazil…

• 2,475,237 cosmetic surgery procedures last year- Based on data recently released by the International Society of Aesthetic Plastic Surgery, Brazil closely follows the USA for total cosmetic procedures annually

• Brazil has long had an international reputation as home of the body beautiful, a culture obsessed with beauty, vitality and health.

• Womens image in society is curvy and sexy

• Established in 1934• 1987 released ‘The first bra we’ll never

forget’ campaign- still remembered today in Brazil

• 2010 company rebranded…-Modernised logo-Created a complete product line-Achieved aggressive growth in the market-Created stronger brand-Stores across Brazil with strong product range aimed at 18-50 year old women

Why this would collaboration will be beneficial for both

companies…

• Entry into Brazil

• Recognition in the Brazilian market

• Accumulate interest from other companies

• Intelligent fabrics associated with Valisere- portrays them as an innovative company

• Adds to product portfolio

• May attract new customers

• Create media attention

• Being part of a good cause

Product Range

It will be a multiple style range, consisting of different types of shapewear, to target every area of the body, including abdomen, thigh, bum, and back. This will target every type of consumer who is looking for shapewear to fulfill their personal needs.The added value of this range is the technology behind the fabric, making them more effective and attractive to the customer.

The collaboration should consist of a range of Shapewear boasting Sensitive technologies available for the modern, dynamic women who are seeking undetectable, supporting silhouette enhancing garments.

Fabrics…

Sensitive A-more Described as a new textile technology which delivers beauty cream to the wearer. It is said to help the skin by making it firmer and revitalizing it by applying active ingredients both safely and accurately.

Sensitive Ultra Light Firming

Includes ‘firming active ingredients’, is said to improve the elasticity and brightness of the skin.

Sensitive Fabrics Bodyware

Is a treatment program for optimal hygiene and better control of perspiration-innovative polymer applied to Sensitive Fabrics Bodyware changes properties in response to body’s temperature: at low temperature it captures moisture, keeping you drier and warmer, as temperature increases, it cools you down.

CompetitionThis Brazilian shapewear lingerie giant was launched in 1998, with the objective to create seamless lingerie and shapewear for today’s female market.Although Plie originated in Brazil, it has become a multinational company, sold across the globe.Plie has a multiple style range with a large online pressense so you can access the range and order from any country. All products are hydrophilic treated to facilitate moisture evaporation preventing perspiration. They are all breathable and comfortable garments created with an exclusive microfibre, Amni which is imported from France. This is a super microfiber as it has a higher thread count, making it softer, light and breathable. All garments have Lycra memory, so they never mishape.

How are they going to get there?

In-Store Promotion

• Really push the products in Valisere stores with large posters. Models wearing the shapewear, portrays it being sexy not frumpy which is difficult to achieve in shapewear

• Zones in stores dedicated to product

• Mini booklet introducing the shapewear range put in every shoppers bad no matter the product they buy. In this mini booklet it contains a swatch of the fabrics, much like Eurojerseys booklet with Triumph.

• Pop-up stores in trade shows and in shopping malls

Further Promotion

• Utilise swing tags on Shapewear garments. The generic Sensitive Fabric swing tag on Sensitive Ecosystem and also cosmotextiles. This means information regarding products is attached to each garment... Message is physically attached, so it cannot be lost.

• Trade shows• Lingerie catwalks

Website solely dedicated to the shapewear collaboration with a link to Eurojersey. Customers can explore the brand behind the product- lots of Brazilian consumers on the Internet. Push Eurojersey’s vision.

Press Pack

The media are always looking for something exciting to write about. They could possibly push technology because it is new and innovative. Eurojersey should create a press pack to send to popular Brazilian journalists and bloggers. Get them, essays spread and the customers feel like they have an exceptional product... Make them feel special