Upload
mskimstaples
View
750
Download
0
Embed Size (px)
Citation preview
© Euromonitor International
1
AUSTRALIAN BEVERAGES COUNCIL
HEALTH & NUTRITION CLAIMS SEMINAR
WHAT CONSUMERS WANT: GLOBAL TRENDS IN
HEALTH AND WELLNESSSYDNEY, MARCH 2013
© Euromonitor International
2
APPENDIX:
EUROMONITOR INTERNATIONAL RESEARCH DEFINITIONS
Please note: The following slides provide a brief review of Euromonitor
International research defintions
© Euromonitor International
3EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
Carbonates
Concentrates
Fruit/vegetable juice
Bottled water
Sports/energy drinks
RTD Tea
RTD Coffee
Asian speciality drinks
© Euromonitor International
4EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Non-alcoholic drinks into which carbon dioxide gas has been dissolved
• Aggregation of (whether regular or low calorie):
• Cola carbonates
• Non-cola carbonates
• Includes both sweetened and/or carbonates containing artificial sweeteners
Carbonates
© Euromonitor International
5EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Aggregation of:
• Liquid concentrates
• Powder concentrates
• RTD concentrates volumes are calculated by applying an average conversion ratio for each country to “as sold” liquid and powder volumes
Concentrates
© Euromonitor International
6EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Includes only still drinks
• Excludes juice flavoured milk drinks and fruit shakes, unless milk component minimal
• Aggregation of
• 100% juice
• Nectars (25-99% juice content)
• Juice drinks (up to 24% juice content)
• Fruit-flavoured drinks
• Includes fruit flavoured non-alcoholic mixers (classified by juice content)
Fruit/vegetable juice
© Euromonitor International
7EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Includes sparkling water, spring water and purified/table water
• Aggregation of
• still bottled water
• carbonated bottled water
• flavoured bottled water
• functional bottled water
Bottled water
© Euromonitor International
8EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Includes isotonic, hypotonic and hypertonic sports drinks.
Sports drinks
• Functional drinks designed to boost energy levels
• Usually contain high levels of caffeine and the amino acid taurine
• Other ingredients associated with stimulating properties are also commonly used, e.g. guarana and ginseng
Energy drinks
© Euromonitor International
9EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Ready-to-drink tea
• Aggregation of:
• Carbonated RTD tea
• Still RTD tea
RTD tea
© Euromonitor International
10EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Ready-to-drink coffee
• Includes packaged ready-to-drink coffee, which is consumed either hot or cold
• Excludes coffee flavoured milk drinks
RTD coffee
© Euromonitor International
11EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS
• Traditional drinks or national specialities commonly found in Asia
• Aggregation of:
• Asian still RTD tea
• Cereal-pulse based
• Asian juice drinks
• Other Asian speciality drinks
Asian speciality drinks