European Cultural Routes –

Experience and Opportunity

Vilnius, December 6th 2012

Paul SimonsBath, UK

“How to develop a cultural route:

criteria selection and the work of the

Scientific Committee of the European

Route of Historic Thermal Towns”.

Paul Simons Bath, UK

Paul Simons

Paul Simons Bath, UK

Bath, UK

Bath UK

Paul Simons Bath, UK

Paul Simons Bath, UK

Bath UK

Paul Simons Bath, UK

EHTTA Members

Three Types of Membership:•Founder Members•Active Members•Associate Members

∗ 1. An historic thermal town dating back to at least the

C19th

∗ 2. Operational facilities utilising the thermal waters

∗ 3. Possess examples of high quality and protected

architectural heritage including a complex of historic

buildings related to hydrotherapy treatments

∗ 4. Maintain a tradition of cultural events and activities

with supporting infrastructure

∗ 5. Provide a wide range of quality accommodation Paul Simons Bath, UK

Cultural Route status granted to EHTTA,

June 2010; criteria of membership

∗ Origin and history of hydrotherapy

∗ Description of the town’s environment and landscape

features

∗ Visitor facilities related to sport and leisure activities

∗ Transport infrastructure and access

∗ Gastronomy

∗ Famous visitors

Paul Simons Bath, UK

Criterion 1: Historic Thermal Town

∗ The source of an active thermal, natural mineral water

∗ Facilities utilising the thermal water for medical, hydrotherapyand wellness

∗ Confirm quality standard and regulations for the source(s) of thermal water

∗ Description of the personnel responsible for the management of the thermal water

∗ Describe the regime and management system for the control of the thermal water

∗ Responsibility for the control and standards of medical treatments within the thermal facilities

Paul Simons Bath, UK

Criterion 2: A natural resource;

Thermal Water

∗ Evidence of promotional activity related to the thermal treatments

∗ Examples of branding; logos, trademarks, corporate identity and partnerships

∗ Management of visitor and cultural activities

∗ Educational courses and training related to thermal activity

∗ Commercial products developed from the natural thermal resources

∗ Any corporate sponsorship or partners supporting the municipal authorities

Paul Simons Bath, UK

Criterion 2: A natural resource;

Thermal Water, cont

∗ Illustrate notable C19th and older architectural heritage

∗ A complex of historic buildings related to thermal water activity and treatments

∗ Method of managing the protection of the architectural heritage and an inventory of the protected buildings, structures, landscape, parks and gardens

∗ The management structure and resources to maintain this protection

∗ A synopsis with references of the architectural history of the town and its buildings

Paul Simons Bath, UK

Criterion 3: Thermal Heritage

∗ Traditions of entertainment and cultural activity developed within the thermal town

∗ Organisation(s) responsible for cultural activity today

∗ Entertainment and cultural infrastructure and facilities

∗ Are these facilities old, restored or contemporary and in what condition

∗ Provide an example of the annual cultural events programme

∗ Are there any thematic festivals

∗ List cultural facilities such as art galleries, museums, concerthalls, conference centres etc.

∗ How are young people integrated into cultural activitiesPaul Simons Bath, UK

Criterion 4: Entertainment and

Cultural activities

∗ The range of accommodation of a 3* standard and above

∗ The number of hotels and the bedrooms available

∗ What other accommodation is available; eg. guest houses, youth hostel, self-catering, student

∗ Control and inspection regime for hotel and accommodation standards

∗ Inspection symbols, logos and identification

∗ Frequency of inspection

Paul Simons Bath, UK

Criterion 5: accommodation available

∗ Shows and Exhibitions – and networking opportunities

∗ Brochure

∗ Facebook

∗ Seeking funding for new ideas

∗ Smartphone App

∗ Culture Fund application

Paul Simons Bath, UK

Promotion of the Route

Cro ssro a d s

o f E uro p e ,

P a v i a

Paul Simons Bath, UK

Shows and Exhibitions

I nt e rnat io nal H e rit ag e Sho w , P aris

Paul Simons Bath, UK

The Brochure of the Route

Paul Simons Bath, UK

Social Media

∗ 1. Café events x 8 themes

∗ 2. Les Grandes Eaux;

∗ festivals and celebration

∗ 3. The interactive novel

∗ 4. European resource

∗ centre

Paul Simons Bath, UK

Seeking Funding

∗ The Source Project “Sources of Culture the Cafés of Europe”

Seeking Funding

Paul Simons Bath, UK

∗ The smartphone App.∗ Manage data

∗ Access data

∗ Present data

∗ Structure data

∗ Location

∗ Transport

∗ Accommodation

∗ Features

∗ History

∗ Links

∗ Sales

Sustainability

Health & Wellbeing A sustainable source

Paul Simons Bath, UK

∗ Please keep in contact:

∗ European Historic Thermal Towns Association

∗ W: www.ehtta.eu

∗ E: contact@ehtta.eu

∗ Paul Simons

∗ E: paul@simonsassociates.co.uk

Paul Simons Bath, UK

Thank you