European Forum for Geostatistics Bled, Slovenia - October 1-3, 2008. User needs from a public authority perspective: Market Erik Sommer Statistics Denmark

European Forum for GeostatisticsBled, Slovenia - October 1-3, 2008.

User needs from a public authority

perspective: Market

Erik Sommer Statistics Denmark

Market perspective - user needs2

Session 4: Contents according to real user needs

The Subproject 2: User needs:

Two principal users of geostatistics:

Market and Public Authority agencies.


Session 4: Public Authority agencies

The relatively small cluster of large public authority agencies that use spatial data as a foundation for policies, programs, plans and projects for instance for substainable development.


Session 4: Market

For some, the principal driving force behind the demand for spatial statistics comes from ”the market”, consisting of a very large cluster of (relatively small) data users, mainly in the private sector.


Wiktionary

User:

One who uses or make use of something.

http://en.wiktionary.org/wiki/user


Wiktionary

Market:

Group of customers that possibly want to buy one’s products.

http://en.wiktionary.org/wiki/Market


Wikipedia

Market:In mainstream economics, the concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services and information.

http://en.wikipedia.org/wiki/market

http://en.wikipedia.org/wiki/Mainstream_economics

http://en.wikipedia.org/wiki/Goods

http://en.wikipedia.org/wiki/Services


Statement: User Needs

User needs must be in focus!

But they are difficult to define. Need for the providers to define and contact key user communities. Challenge is to exchange ideas compiled from domestic level and transfer it to an integrated European level.


Question: User Needs

Question: Our challenge!

How to jump from user documented case studies and practical guidelines to actually doing comparable activities, using similar approaches and perhaps even delivering unified or coordinated products?


Statement: Public Agencies

Starting point:The major obligation for national Statistical Institutes is to primarily serve the public sector.

But this approach don’t change the fact that we also have to serve the general community (private sector) and cater into their needs on a domestic and an European level.


Reflections: Market

1) Why do we talk about a market?- because it exists and will continue to do so.

2) Should we try to deminish the size of the market?- no, it has it’s own size.3) Should we encourage the market?- no, in practice we should support them and assist them, but our focus should be on public data.

Market/Conclusion: Destinguish between public and market data.


Reflections: Data1) Data only to be provided as public data?- no, otherwise we would limit access to data.

2) Data only to be maintained as public data?- no, needs meight vary between use for public use and private demands/needs.3) Data request catering to specific users?- yes, mainstream needs might conflict with special need.

Data/Conclusion: We have to be open for the demand for market data but remember that it is often only for national or local use and will not necessarily enhance integration of use of common European dataset.


Reflections: Focus1) Free and available data – which can be maintained!- yes, data should be updated on regular basis and should be easily available.

2) Population day- & nighttime population – as example!- yes, common dataset for general use without discretionary requirements. Giving something away for free (for example 1x1 km grids with interval rather than absolute numbers). 3) Additional dataset of interest!- yes, expanding through the acceptance of access to general dataset(s). Purchase of data would anyway be handled by the National Statistical Institutes (NSI).

Focus/Conclusion: Using public data will enhance integration of use of common European data.


Our attitude/Role for Market1) Not to compete ”obsess focus” on the private market!- yes, our cooperation should mainly be on what we can do together. It’s o.k. to cater to the market needs but they should not set the agenda.

2) Not to create market but to exchange ideas and experience! - yes, the main focus should be on the use of data. That approach will remind us to pay attention to the user/markets need and approach.

3) Acknowledge that the market allow us to understand the needs of different grid users, clustering data and handling disclosure!- yes, best practice come into focus and will enable us to understand what will work.

Market/Conclusion: Market use will supplement the Public use and not be a competitor for our attention.


User Case (1): Story telling

Insight into how to use data

Geojournalism. How can you find and use data in order to tell a story based on geographical data www.geojournalistik.dk


Geojournalistik: Visualise your story


Geojournalistik: Population estimates (2008-2030)


Geojournalistik: Reported crime 1x1 km grid


Geojournalistik: Reported crime 1x1 km


User Case (2): Distribution of names

Customer inquiry: How common is any name?Market knowledge. Names relates among other things to history and geography. Request based on what can I obtain/purchase of name based data and how can I expect to present it?


Worldnames: Kuzma, Slovenia


Familienaam: van Leeuwen, Netherland


Name service: Rasmussen, Denmark (postal districts).


User Case (3): Aggregated data in a quick, simple and cheaper version

Customer inquiry: I want data quickly but I only want aggregated values?

End User get access to webservice where they only can obtain aggreated value and where the output is screen dumps which for example can be exported to a management report etc. If the enduser want access to the detailed dataset it’s possible but they have to pay a higher price.


Prepared data – ”locked” or ”Srceen dumps”.


User Case (4): Selection of area and report generator

Customer inquiry: I want to select the area and I want a complete data report?

End User get access to webservice where they can select a specific report for a targeted area which they can select on their own.


BAO: Business Analyst Online – select a report


BAO: Select an area by an address or a point


BAO: Report generated – with or without maps


BAO: Payment – now or later


BAO: Report output PDF.format – Number of persons and households for selected area (3 layers).


BAO: Age distribution men/women – area vs. nation


BAO: Income distribution person/households


BAO: Map presention – PDF.format


User Case (5): Selection of address and life style type

Customer inquiry: I want to know what type of people live on certain addresses?

End User get access to webservice where they can see a lifestyle report for a specific selected address.


Conzoom: Select an address to find your Mosaic Type.


Conzoom: Our area – F1 young population


Conzoom: Mosaic-report customer database – 32 types


Conzoom: Dealers and Partners


Network of excellence: Us

Network of excellence: The practical use of georeferenced data (regular and irregular tesselations)!

Network of excellence (Subproject 4) represents an interest group of experts working in the field of geostatistics connected primarily via web service and annual meetings in order to create the dynamic flow of information related to geostatistics.


European Forum for Geostatistics: Our group


European Forum for Geostatistics: Post links

Documents

European Forum for Geostatistics Bled, Slovenia - October 1-3, 2008. User needs from a public authority perspective: Market Erik Sommer Statistics Denmark