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Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
Global Awareness( Men )
Global Awareness( WoMen )
80%85%
OF PEOPLEGLOBALLY KNOW
OF Ronaldo
83%
Cristiano Ronaldo
Global Awareness
Nike€30 - 35million
67%
66%67%
79%
Europe’s Top 10 Most Marketable footballers #1 Cristiano Ronaldo
77.46*Global DBI
Score
© Repucom 2015 repucom.net
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
42%66%
OF PEOPLEGLOBALLY KNOW
OF Rooney
54%
Wayne Rooney
Global Awareness
Nike€4.5 - 5.5million
62% 53%
67%59%
73% 72%
Europe’s Top 10 Most Marketable footballers #2 Wayne Rooney
© Repucom 2015 repucom.net
58.01*Global DBI
Score
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
39%57%
OF PEOPLEGLOBALLY KNOW
OF Iniesta
48%
Andres Iniesta
Global Awareness
Nike€2 - 2.5million
71% 87%
77%70%
80% 90%
Europe’s Top 10 Most Marketable footballers #3 Andres Iniesta
© Repucom 2015 repucom.net
56.02*Global DBI
Score
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
35%57%
OF PEOPLEGLOBALLY KNOW
OF Van Persie
46%
Robin Van PErsie
Global Awareness
Adidas€1 - 1.5million
70% 58%
75%77%
80% 64%
Europe’s Top 10 Most Marketable footballers #4 Robin Van Persie
54.42*Global DBI
Score
© Repucom 2015 repucom.net
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
35%57%
OF PEOPLEGLOBALLY KNOW
OF Robben
46%
Arjen Robben
Global Awareness
Adidas€1 - 1.5million
67% 71%
72%64%
77% 71%
Europe’s Top 10 Most Marketable footballers #5 Arjen Robben
© Repucom 2015 repucom.net
53.72*Global DBI
Score
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
32%50%
OF PEOPLEGLOBALLY KNOW
OF Pirlo
41%
Andrea Pirlo
Global Awareness
Nike€1 - 1.5million
69% 65%
76%68%
79% 84%
Europe’s Top 10 Most Marketable footballers #6 Andrea Pirlo
51.29*Global DBI
Score
© Repucom 2015 repucom.net
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
31%52%
OF PEOPLEGLOBALLY KNOW
OF Özil
42%
Mesut Özil
Global Awareness
Adidas€4 - 5.0million
65% 63%
67%63%
74% 62%
Europe’s Top 10 Most Marketable footballers #7 Mesut Özil
50.32*Global DBI
Score
© Repucom 2015 repucom.net
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Trust National Trust
Global Appeal( Men )
Global Appeal( WoMen )
Global Aspiration
NationalAspiration
Global Awareness( Men )
Global Awareness( WoMen )
30%48%
OF PEOPLEGLOBALLY KNOW
OF Götze
39%
mario Götze
Global Awareness
Nike€3 - 3.5million
70% 71%
74%76%
79% 70%
Europe’s Top 10 Most Marketable footballers #8 Mario Götze
50.24*Global DBI
Score
© Repucom 2015 repucom.net
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Appeal( Men )
Global Appeal( WoMen )
Global Awareness( Men )
Global Awareness( WoMen )
25%45%
OF PEOPLEGLOBALLY KNOW
OF Bale
35%
Gareth Bale
Global Awareness
Adidas€5 - 6.0million
64% 70%
65%65%
76% 80%
Europe’s Top 10 Most Marketable footballers #9 Gareth Bale
46.88*Global DBI
Score
© Repucom 2015 repucom.net
Global Trust National Trust
Global Aspiration
NationalAspiration
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
Top sponsor ( revenue )Sponsorship revenue
( p/a )
Global Appeal( Men )
Global Appeal( WoMen )
Global Awareness( Men )
Global Awareness( WoMen )
20%36%
OF PEOPLEGLOBALLY KNOW
OF Hazard
28%
Eden Hazard
Global Awareness
Nike€1 - 1.5million
71%69%
Europe’s Top 10 Most Marketable footballers #10 Eden Hazard
42.92*Global DBI
Score
© Repucom 2015 repucom.net
66% 59%
77% 79%
Global Trust National Trust
Global Aspiration
NationalAspiration
*Percentages are worked out by taking the top three boxes in the DBI answers (three out of six)*Global scores are based on the combined scores from 13 markets (Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, UK, US) (Does not include Turkey or Mexico)
