Eurostat

Making the ESS visible

Eurostat

The ESS - a large international network, unknown to the European public and faced with challenges

Eurostat

CHALLENGES • Significant increase in the

demand for data • Tough competition from

commercial data providers • • Requests for burden reduction • • Severe financial constraints

Eurostat

WHY MAKE THE ESS VISIBLE?

• To make the ESS known• To explain its work• To draw attention to the difference in quality between European statistics (ESS) and figures from other sources

Eurostat

THREE MAIN COMMUNICATION ACTIONS

•• ESS logo •• Dedicated ESS website•• Annual ESS Report

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LOGO

• • • Vote held in 2011 to adopt this logo• • Designed in the UK• • Growing use across the ESS

Eurostat

ESS WEBSITE• • Corporate information about

ESS partners• • News, events, training

opportunities, appointments and vacancies

• • Not a duplication of national websites

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Eurostat

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ESS REPORT• • The first publication expressing

the views of the ESS• • Shows the most recent statistical

developments and achievements• • Aims at politicians, academics

and everyone interested in statistics

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WHO IS INVOLVED• • Editorial board - ESS

members and Eurostat• • Writers / editors – Eurostat

communication officers • • Approval process – all EU

member states

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TABLE OF CONTENTS• 1. About the ESS• 2. Key achievements in 2012• 3. EU Council Presidency explained• 4. Denmark/Cyprus• 5. Measurement of well-being• 6. European Statistical Programme• 7. Future of the ESS

Eurostat

IMPACT• • Communication tools are there. Their impact

depends on the use of those tools by each individual ESS partner

• • It is more difficult to communicate for a network than for an organisation

• • It is a long process

• • Initial feedback on the ESS Report positive

Eurostat

•THANK YOU FOR YOUR ATTENTION!