Evaluate feedback about the new media product and the advertising campaign

Based on the audience feedback, I got 5 main bits that i can improve on, they are:

1, Based on the audience feedback, he said; that its really good that it works on a mobile device (Smartphone/Tablet) play on that a bit more. Make a bigger about it being available on a mobile device.From this feedback I have made my QR codes in more places, I will put the QR code on most of my merchandise, On the mug’s, Mouse mat. We will also give out a leaflet with just a Qr code on, I decided this would be good because it will leave people curious about what they will find, I'm relying on after they scan the QR code they will play the game. I will give the leaflets out in relevant places, like outside a game shop, out side a film screening if it is at all related to our game.

2, Based on the audience feedback, he said; Explore what we can do with our mouse mat’s, think about internet cafe’s. From this feedback I have gone onto google maps and searched internet cafes in cambridge, this has given me a number of how many internet cafes there are in cambridge, there locations, and information about them including a contact number. I then called up some of the cafes and asked them how much it would cost for me to put mouse mats in there cafe’s 2 said They would get back to me when there mangier was available and one caffe said £10 a mouse matt. I also asked how many computers they have so i know if i will have enough mouse mats. 3, Based on the audience feedback, he said; Give more information on the competition, make it more clear what stranded is. From this feedback I have decided that I will launch a game play video at the same time the competition is launched, this should then give people an idea about stranded. The clip will be actual game footage, and i will create a short summary of the game so people understand about stranded easily.

4, Based on the audience feedback, he said; The magazine article wasn't very clear, he didn't understand what article we would write in return for them wiring an article for us.From this feedback I have decided to make it more clear that what i meant is that we would write an article about the magazine and advertise the magazine for free on our website where i game is. The advert would be a banner down the right hand side of the page.

5, Based on the audience feedback, he said; Have to different poster ideas for Stranded more information about the game.

UNIT04 AO5 Ed Bray!

From this feedback I have decided that i will create a few more posters, each poster will drip feed the readers little bits of information about stranded. I plan to also make them a limited collection, i will only release a Cretan amount of each poster and it will say limited addition on.

UNIT04 AO5 Ed Bray!