How effective is the combination of your main product and ancillary texts?

Promotional campaign The double-page spread and adverting I created

are the two things used to support and promote my TV documentary “From China to Edmundia”. They are taking part of the marketing.

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

Advertising is one of the method used in marketing. It an effective promotional campaign. It is now taking part of everything. All products need to be advertised in order to sell to the customers.

For promote media products, synergy and cross-media convergence are the two things people are using the most in this digital age.

What makes an effective promotional campaign?

Know your audience and keep the content relevantThe first thing we should always do before promote any products is targeting the right audiences. “From China to Edmundia” is a travel lifestyle documentary. So the people who are interested in those two genres should be targeted. In addition, “From China to Edmundia” is mainly talking about an international student’s life in a boarding school in UK and her own hometown-Beijing,China. People who interested in different national cultures and environments, and also have the similar experiences are suited to target. Then the next step is look for a particular age group. Documentaries are generally watched by adults instead of young age people therefore I set the range of my target audience from 18-30. So my promotional campaigns should be suitable for this age group. CreativityThe ideas of editing the products is also important. With the development of society, people’s opinions are growing together, so the style of the promotional campaign will attract to the audiences mostly. What I mean by “Style” is I should mix “novelty” and “traditional” together into promotional campaign .Not only showing the first mentioned of two, but also the latter. Feedback Often update the audience’s suggestions will be very helpful on marketing because the whole point of this process is trying to make the audiences become interested in my products. I then can have the right direction on what the promotional campaigns I should create.

The combination of my documentary and two ancillary texts

Apart from the documentary I have created, I have also made two ancillary texts in order to show my ability of creating other media format products, therefore I decided to make a double-page spread on a magazine and newspaper advertisement from the choices of exam board.

The two ancillary texts are both used to promote the documentary. For example, people who are interested in TV shows and films will buy Radio Times in order to get the new information. So the double-page spread on the magazine is a way to make people know about my documentary. Radio Times is mainly introduced directors , behind screen stories or something relate to the films or TV shows.

By using my products as examples, for the double-spread sheet, I tried to pretend the magazine had an interview with me as a BBC TV documentary director. In the interview I have shared my ideas of how I create the story and some behind screen stories.

The whole point of these two ancillary texts used to promote “From China to Edmundia” in order to make more people know about my documentary from different places,such as magazines and newspaper.

Synergy & Cross-media convergence

Cross-media convergence is technology that allows an audience to consume more than one type of media from a single platform. Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines.

Synergy is the term used to describe a situation where different entities cooperate advantageously for a final outcome. It’s the ‘strategy of synchronising and actively forging connections between directly related areas of entertainment.

New media is now fully supporting them. They are important for my documentary because they are taking parts of

production, distribution, marketing and exhibition of my documentary. I have uploaded my documentary onto YouTube therefore audiences can watch it

online whenever they want. Furthermore, the advertising I created for newspaper can also upload online, so that people can notice my documentary while they are looking at the advertising.

In short, I can attract many more audiences if I use them to promote my documentary.

New media

In term of new media, it is related to the old media. Old media, such as films, magazines and newspaper. Furthermore, new media is the content available on-demand through the new technologies and internet.

Internet is important because people are getting most information from there. It can help us solve many problems, such as online shopping, emails.

Internet becomes our necessities and we need to use it everyday. It is also a way to let people communicate with each other all over the world.

Media studies and Internet cannot be separated. Most media platforms are created by digital technologies and promoted by Internet. For example, I have used cameras in order to filming, Final Cut Pro to edit my documentary and InDesign to design the ancillary texts. It is important to use digital technology and different media platforms because they can help me to represent my products in a much more better way. They are never hard to learn and use for people who born in the new generation and even some old age people.

Double-page spread

Double-page spread is one of the ancillary texts I have produced which use to relate to my documentary “From China to Edmundia” .

I have used my own picture in order to link with the lifestyle genre. The text I wrote on the right hand page is an interview with me as an BBC documentary director. It contains the information how I come up with these ideas, the relationship between UK and other countries, the trend of future British education and some behind screen stories.

I have used many light colours to make the contents not seem to be very boring in a psychological way. In addition, I used bold and bigger size font on the masthead and the headline to make the key words stand out therefore readers can know what the contents about by read through them.

Advertising

I created an newspaper advertisement in order to promote my documentary.

Through my research, most adverts for TV documentaries are designed on a landscape page therefore I used this convention. This page includes the title,date of release and channel of release. Apart from them, I have also added a quote which is related to the genres of my documentary.

I have used Photoshop to the colour “China” and “Edmundia” with their own flags.