Evaluation 3 Copy

7/30/2019 Evaluation 3 Copy

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Question 3: What have you learned from your audience feedback?

Audience feedback was an important factor throughout all elements of the coursework as positive

feedback helped me to see what ideas worked best and constructive criticism helped me to refine

and improve my media products to be make them the best they could be.

The majority of the feedback I received came from peers and teachers within our media class, this

meant that the feedback came from people with varied music tastes who are not necessarily fans of

music/artists from the pop genre. This meant my feedback came from a wider perspective. I think

this was a positive part of my feedback as it helped me to try and adjust my product to appeal to awider audience, therefore making it better suited to the mainstream idea of the pop genre.

Initial feedback for the pitch helped us to make decisions that defined the style and theme we

intended to create as we found throughout the feedback that our theme was strong and elements of

mise-en-scene could be used well in order to emphasise this.

Digipak and Advertisement

Whilst creating the digipak and advertisement, audience feedback played a crucial part in the

determination of how the final products would appear, as addressing points made as constructive

criticism regarding the draft products would helped to make the final products both conventional to

the pop genre and strong as a campaign for the artist. The feedback I received was mainly from

teachers, this feedback mainly suggested that the idea worked well and looked promising, however,

there were still many elements I needed to change or edit further. Here are some examples of

feedback from my draft digipak, my responses to them and the changes I consequently made:

Really promising, your digipak has a striking look which flows through into each ofthe panels. The images also look really good and the final digipak will have great

images providing you can re-create these.

For my draft digipak, I used photographs from the Internet, which I sourced through Google, and

were not of my artist; therefore, as my feedback suggested, a lot rested on the quality of thephotographs I produced myself. This could be hard to do as the pictures would have to be very

similar in order to match the theme I had created, and the strong theme has been a strong point, so

this was something I wanted to keep. The difficulties with re-creating these images influenced me to

consider alternatives, such as the hand drawn images. In the final product I used hand drawn images,

I chose to do this because I thought the overall appearance would look better than if I used

photographs. I felt this because the use of hand drawn images created a unique and intriguing

appearance that let me create a simplistic yet interesting digipak with an even stronger theme.

You should re-consider the placement, layout or amount of lyrics within the digipak

as its appearance is too cluttered. You should also re-consider the positioning of thetelephone of the disc panel, as this image may look better in the centre.

This feedbacksuggested that the use of placing the lyrics on the digipak inserts didnt work well as it

gave the overall product a very busy and cluttered appearance; This contradicted my idea of having a

simplistic style and was therefore something I wanted to change. This was something I then decided

that I would not include in my final product as there was no way of reducing this down without it still

having a cluttered appearance. Due to this I felt I needed to change these panels entirely because I

was no longer using photographs and didnt want plain sections. This is where my idea to draw

objects came in, I decided to take the telephone as my first idea and then other objects from the

1950s era mise-en-scene within the video and created hand drawn images in the style of the one

used on the cover, this helped to bring all the elements together and reinforce my theme.


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Left to Right: First draft digipak and my final digipak.

The image looks good but does appear too busy, although it ties in with the digipak.Also, the record company logos and website text needs to be larger as it isn't clear

enough.

The image I used on my draft advert was, similarly to the digipak images, sourced on Google, so thiswas therefore something I had planned to change to my own photograph. However, after making the

decision to use hand drawn images on m digipak I decided to do the same for my advertisement. I

also felt that using the same image as the cover would work better, as this is something I found to be

regularly done within the pop genre and an easy way to create a strong theme throughout the

branding. Regarding the logos, website text and record label, I decided to make these bigger along

the bottom to stand out better and add in a Facebook address as well as the Twitter.

The left hand side needs improving as the font size is too large and the text overalldoesn't fit well with the advert as a whole. The image of the cover on the left hand

side also looks unnecessary.

This feedback suggested that the righting on the left hand side did not fit well with the overall

appearance, for this reason I decided to work with this a lot to change its overall look and condense

it down as to not make the advert appear too cluttered. Therefore the text on the left hand side of my

final advertisement is considerably smaller than that within my draft, this stopped the text from

distracting from the main image, creating a more simplistic and striking appearance. After the

decision to use the hand drawn picture from the cover as the main image on the advert, I also took

out the image of the album cover, as both now looked a lot more similar and clearly themed.

Left to Right: My aft advertisement and final advertisement.


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Music Video

In our feedback for our first draft music video we had a lot of positive comments as well as

constructive points to work on within our final edit, these comments came from both peers and

teachers but many of the comments had similar points. Below are some of the feedback points I

found most useful and my response and/or consequent changes I made within editing:

Very good use of mise-en-scene in first scene, authentic to '50's', 'Diner/Monroeera', good use of colours throughout, as well as connotations e.g. red - love/lust

This feedback was really useful as it came from peers with music interests outside of the pop genre

and therefore showed us that our theme was really clear and strong throughout the video.

Authentic setting as well as realistic lip-syncing, beauty spot is a nice touch, gooduse of cuts. Only negative feedback is the shadow on the white back ground and

when she looks into the camera near the beginning and sings, this doesn't look asgood, I think the facial expression needs to be straighter.

This feedback highlighted again the authenticity of our theme and mise-en-scene, however, this

feedback also a constructive point that could be fixed, the shadow within the white background

shots. This was something I wanted to alter as the shadow in the corner of some of these shots was

distracting and looked unprofessional. To change this I managed to sort this problem within editing,

as zooming in slightly on some of the shots allowed me to move the shadow out of the frame. I also

re-ordered the beginning shots to resolve the issue mentioned here with the artists facial expression.

"Shot quality is very good, the girl is very effective and the mise-en-scene for themost part is effective."

Many of our feedback comments were similar to this in emphasising the good choice of cast, as thegirl fits really well into the era and mise-en-scene.

'Very good picture quality, good mise-en-scene, maybe look at lip-syncing, theperson is very static'

This feedback highlighted the good picture quality within our video; this was something that we felt

really helped to enhance the professional appearance of the video. They also suggested we looked at

the lip-syncing, and this was something I therefore spent a lot of time concentrating on within

editing, to make sure the artists lip-syncing was as realistic as possible. They also mentioned that the

artist appears very static within the video, this was something we had already realised could be anissue and would be something hard to resolve, for this reason we decided to incorporate as many

different cuts as possible, to keep up the pace without having to re-film. This was also emphasised as

a good idea within a comment from a teacher:

"From 48 seconds on the video works best - when you get to the hook/chorus andincrease the amount of shots you utilise"

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Evaluation 3 Copy