Evaluation Question 3(Print Advert)

By Lily Gray

To get the results for my audience feedback in relation to the print advert, I handed out 10 questionnaires to members of my target audience and showed them the print advert. After I had done this I analysed the results and put the data into graphs. The following slides shows the audience feedback results

Question 1: The editing of the print advert, on a scale of 1 to 5.

1 2 3 4 50

1

2

3

4

5

6

Scale of 1 to 5, 1 being very good, 5 being poor

Num

ber o

f peo

ple

From the feedback I got on the question, only half of the target audience thought that the editing of the print advert was very good. This could just be a result of peoples preferences, and the majority of people that I asked were media students so could be used to print adverts of a higher quality.When getting the video responses for the print advert, some members of the target audience commented on the main image being so edited that it didnt look real and the main image of the girl being fuzzy.

Question 2: The informative nature of the print advert, on a scale of 1 to 5

1

2

3

4

5

0 1 2 3 4 5 6 7

Scal

e of

1 to

5, 1

bei

ng v

ery

good

, 5 b

eing

poo

r

Number of people

This graph shows that 6/10 members of our target audience thought that the informative nature of the print advert was very good, and the ones that didn’t say that it was very good said that the title of the documentary could have been bigger and stand out more. If I were to do this task again, I would take these ideas into account and act upon them, to make the title bigger and the scheduling information clearer.

Question 3: Was the print advert eye catching? On a scale of 1 to 5

1

2

3

4

5

0 1 2 3 4 5 6 7 8

Number of people

Scal

e of

1 to

5, 1

bei

ng v

ery

good

, 5 b

eing

poo

r From this graph you can tell that all of our target audience were impressed with the eye catching nature of the print advert, the way the advert was designed was to be eye catching and intriguing with the tea bags as shopping bags. I was happy with the results of this question and the way that the target audience received it. From this result I can learn that we did fulfil the brief of being eye catching and enticing to the target audience.

Question 4:The professionalism of the print advert, on a scale of 1 to 5

1 2 3 4 50

1

2

3

4

5

6

7

Num

ber o

f peo

ple

Scale of 1 to 5, 1 being very good, 5 being poor

This graph shows that over half of the target audience thought that the professionalism of the print advert was very good, and everyone who was asked in the target audience thought it was average or more. From this I have learnt that our print advert looked professionalism, which may have been a result of us using the codes and conventions of print adverts in the creation and editing of this task.

Question 5: Does it inspire you to watch it?Red: NoBlue: Yes This pie chart shows that the

majority of the target audience would choose to view the documentary after seeing the print advert. This shows that the print advert pleased the target audience enough to watch it , and it fulfilled its brief which was to entice the audience in, as the print advert doesn't give a lot away about the topic or about the documentary as a whole.

The answers to Question 6 and 7 were recorded by video