What have you learned from your audience

feedback?

We needed to find out what our target audience

liked and disliked not only in music videos but

also in our ideas for our music video.

It‟s really important to find out what your

audience think because in the end - they are the

ones who are going to be judging it, and it‟s also

really helpful to gain ideas from people outside

of the class who don‟t have experience of

media.

One way we gained audience feedback was by

creating an audience questionnaire to find out

what our target audience liked to see in a music

video.

Another way we gained audience feedback was

to film some of our peers watching our draft

video and then to film them whilst asking what

they did and didn‟t like about our music video.

Doing these things really helped us decide some

specific decisions and it gave us an overview of

the atmosphere our video should give.

Audience questionnaire

So to get an idea of what our audience

liked to see in a music video we created

an audience questionnaire – this really

helped when we were coming up with

initial ideas of what to add into our

music video.

We asked questions that we felt could

help us with aspects we were perhaps

stuck on or needed specific ideas for

such as „which of these do you look for

and enjoy in a music video?‟ with a

choice of answers they could tick!

To analyze these we put the answers

together and used PowerPoint to add all

our findings into an easily readable

technology

Filming reactions

So we chose four random people in our year group to take a look at our

draft version of our music video, we filmed them watching this so we

could look for any specific reactions and then we asked them if there

were any particular moments which they liked or disliked.

These were really helpful for us, even though to begin with we weren‟t

happy with our draft and didn‟t feel confident in showing any of our

peers yet – we are really happy we did as it helped us out a lot in what

we needed to change in our music video and what was working

effectively.

Basically what we did with the video‟s is re watched them and

noted down specific things that our peers said needed to be

changed and what worked well;

What we took from their feedback;

“I understood the story well” – this was an important factor

for us as we had previously been told our story was not

clear.

“Wasn‟t too cheesy – you know it‟s meant to be cheesy” –

again this is something we were worried about and so it

was good to know it came across as meant to be cheesy.

“There were a few blank parts when I thought it had

finished” – we hadn‟t yet completed filming and still had

about 3 shots to film so this is understandable

“The first time Ryan and Will come in I‟m not sure if it‟s in

sync” – we looked at this and it seems as we were editing

we accidently moved this shot forward a small amount.

Conclusion; what we learned from

audience feedback

Overall we both found the audience feedback really helpful however if we

were to do this project again here‟s what we would do differently;

- Hold a focus group and ask more in depth questions to our target

audience

- Post our draft music video on a social networking site such as facebook

to get a wider range of views, perhaps of people who don‟t attend our

school and of a wider age range

- Create an audience questionnaire prior to creating our ancillary tasks

specifically for them as this would have given us more of a starting idea

for our digi packs.