Evaluation – Question 5How did you

attract/address the audience?

From my first questionnaire, I found out what people would want in a new metal magazine. I

found that people wanted:• a colour scheme of black, white and red.

• The font style, Capitals, for the heading on the front page

• One main image on the front page• A balance of both images and text

• Informal language• The main feature to be an interview

• And an effective layout

What the public wanted

When constructing my magazine, I wanted to show that I used the questionnaire results to

make it look realistic and effective and to also show that I have listened to my audience.

• I have used the colour scheme of black, white and red on all three of the pages.

• For the front cover I have used one image and the font, Capitals, for the heading and

coverlines.• I have used an interview and I have tried to use

a balance of text and images.

Construction

From my questionnaire, I found that the public would be more likely to buy a magazine if it was priced between £2.00 and £2.50 depending on

how often it is released. I decided to price my magazine at £2.00 as I

thought this was a reasonable price for a magazine to be released once a month. However,

if there were any gifts to be included in the magazine, it would have to have a higher price

than £2.00.I have looked at existing magazine designs and I

wanted to use and develop the basic layout so that my product will look like a real magazine that is

professional and aesthetically pleasing.

The Magazine

A focus group is a form of qualitative research where a group of people are asked about their

opinions towards a product.

My focus group consisted of 6 people, three males and three females who all gave positive feedback

about my product.

For the next six slides, I have displayed what the people thought of my magazine.

Focus group

Gender – Male.Age – 20.Employment status – Part time employment.Town of residence – Roydon.Opinions of the front cover – Easy on the eye, draws the reader in, pleasing to look at.Opinions about the contents page – All the images and all the text are displayed separately

and overall layout is good.Opinions about the double page spread – Looks like a real magazine double page spread.Opinions on the colour scheme – consistent throughout the magazine.Is the writing clear to read on all three pages – Yes.Opinions of the images featured on all three pages: Professionally photographed and edited.Marks out of ten:- Front cover – 9.- Contents page – 7.- Double page spread – 8.Strengths – A consistent colour scheme throughout linking the pages together.Improvements – too much red used on the contents page.Would you buy this magazine and why? - Yes as it looks like an interesting magazine.

Participant One

Gender – MaleAge – 19Employment status – UnemployedTown of residence – HarlowOpinions of the front cover – Looks realistic, good use of effects in the backgroundOpinions about the contents page – a good layout, features are clear to readOpinions about the double page spread – uses all of the typical elements making it look like

a real magazine double page spreadOpinions on the colour scheme – continued throughout the magazine, effective and

professionalIs the writing clear to read on all three pages – YesOpinions of the images featured on all three pages: Models suit the genre of the magazineMarks out of ten:- Front cover – 9- Contents page – 8- Double page spread – 9Strengths – a consistent colour scheme, a good use of images and writing.Improvements – more red could have been used on the front cover.Would you buy this magazine and why? – Yes as it looks professional and interesting

Participant Two

Gender – FemaleAge – 15Employment status – full time secondary schoolTown of residence – NazeingOpinions of the front cover – a good layout, effective image that relates to the genre of magazine.Opinions about the contents page – bold colours, keeps to the house styleOpinions about the double page spread – Easy on the eye, professional images used.Opinions on the colour scheme – consistent and a typical element of metal magazinesIs the writing clear to read on all three pages – YesOpinions of the images featured on all three pages: all professionally photographed and directedMarks out of ten:- Front cover – 8- Contents page – 7- Double page spread – 9Strengths – model’s facial expressions and body language relate to the genre of magazine. Improvements – More red can be used on the double page spreadWould you buy this magazine and why? – Yes, looks like an interesting magazine that is easy on the eye, not too cluttered and colour scheme and the layout are relevant to the genre

Participant Three

Gender – FemaleAge – 16Employment status – full time collegeTown of residence – EppingOpinions of the front cover – easy on the eyeOpinions about the contents page – bold with a lot of red usedOpinions about the double page spread – effective use of the layout and features in the textOpinions on the colour scheme – effective for the reader and shows continuityIs the writing clear to read on all three pages – MostlyOpinions of the images featured on all three pages: well photographed, and edited wellMarks out of ten:- Front cover – 8- Contents page – 6- Double page spread – 8Strengths – an effective colour scheme and a good layout throughout the pagesImprovements – the editors letter could have been in white so that it stands out from the red backgroundWould you buy this magazine and why? – yes, the images are relevant to the genre, the writing is easily readable and the front cover is easy on the eye drawing the audience in.

Participant Four

Gender – MaleAge – 18Employment status – full time collegeTown of residence – HarlowOpinions of the front cover – too much white and so background may need more colour,

but a good layout and effective image.Opinions about the contents page – Not as bright as the front cover, features list is readableOpinions about the double page spread – A good use of images and good layout. Opinions on the colour scheme – Kept throughout and works Is the writing clear to read on all three pages – mostly, the editor’s letter on the contents

page is a little dark and difficult to readOpinions of the images featured on all three pages: An effective use of images that relate to the genre of magazineMarks out of ten:- Front cover – 8- Contents page – 7- Double page spread – 9Strengths – colour scheme is constant and the words are easily readable on double page spread.Improvements – The fact box could have white writing to make it more bright and eye catchingWould you buy this magazine and why? – Yes as it has a good layout, and it is not too bright or to dark

Participant Five

Gender – FemaleAge – 16Employment status – full time collegeTown of residence – HarlowOpinions of the front cover – easy on the eye, not too cluttered and the image relates to the genre.Opinions about the contents page – the use of red makes it bold and attracts the reader’s attentionOpinions about the double page spread – a good layout, good use of imagesOpinions on the colour scheme – links the pages together as it is consistentIs the writing clear to read on all three pages – yesOpinions of the images featured on all three pages: well photographed and well editedMarks out of ten:- Front cover – 9- Contents page – 7- Double page spread – 9Strengths – a constant colour scheme throughout, a good use of images and text techniques, such

as the drop caps used in the body textImprovements – more red could have been used on the front cover and the double page spread.Would you buy this magazine and why? – yes, the writing is easy to read, and the images can

relate to the genre of the magazine

Participant Six

In conclusion, I feel I have listened to the public and my target audience and have produced a magazine that looks professional and realistic

which attracts the audience. I feel I have also addressed the audience by using informal text for the double page spread and for

the editor’s letter.

I feel my magazine can attract and address my audience through many features whilst still

relating to the questionnaire showing I have taken their opinion into account.

Conclusion