OCR G321 Evaluation Questions

OCR G321 Evaluation Questions

You will need to copy this powerpoint into your area and save it. Please ask for help at any time to make sure you get support for your target grade in this unit.

IN A2 MEDIA YOU WILL BE ASKED TO WRITE ESSAY ANSWERS ON ALL OF YOUR MEDIA STUDIES. THIS EVALUATION WILL BE OF GREAT IMPORTANCE TO YOUR FINAL A2 GRADE AS WELL

Don’t submit this page for the final exam. It is just to guide you.

http://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.html

Year 12 Media Coursework Exemplar OCR

• Electronic Evaluation Presentation • On the opening slide you should put down the

following: • Unit G321 – Foundation Production and brief

title, in this case: “A front cover, contents page and double page spread for a music magazine”

• Full name and candidate number • Attach any images of the magazine to use in the

background if you like, make it stand out and look professional.

A good EVALUATION is worth 20 out of 100 marks

As you’re blogging make sure you embed each question as a separate post. Use a different presentation method for each question (looks better). Be creative, include images and accurate references. Even if you use PowerPoint you can also embed sound and movie files and YouTube videos.

Make sure you have the links working. You can insert internet hyperlinks and charts.

Presentation methods • Word Documents - Unless asked specifically,

avoid large pieces of text. Embed documents on your blog or link from PowerPoint to sites like scribd or slideshare

• Video /Podcasting- Please attempt videoblogs(vlogging) and/or podcast where you see most fit. Upload your work onto a YouYube account or Vimeo. Create a commentary

• Avatars - Don’t like to be on camera? Use an avatar Narrate or use text to speech conversion tools at either voki.com or readthewords.com

• There are SEVEN questions that relate to all parts of the production of your music magazine and also your planning processes. You must find interesting and VISUAL ways to interest the moderator in your work. Use plenty of graphics and thumbnails. You will be given marks based on your skills in digital media.

• You will be expected to submit at least FIVE slides per question if using PowerPoint but this can vary if you have a hyperlink on a single slide or use a Voki etc.

• You are asked to demonstrate good communication skills. Here is a good example of a PowerPoint page that can be easily read by an audience. Please keep the page style as plain as possible.

Don’t submit -these pages are for the final exam. It is just to guide you.

THE SEVEN EVALUATION QUESTIONS 1 In what ways does your media product use, develop or challenge forms and conventions of real media products? (Finished music magazine FC contents & DPS) Use – Existing convention, no alterations Develop – Existing convention, Alterations Challenge – Goes against conventions.

2. How does your media product represent particular social groups? (this needs questionnaire results and 4Cs & UK TRIBES research)

3. What kind of media institution might distribute your media product and why? (a publisher or digital marketing strategies e.g. websites, e-zines and iPhone apps)

4. Who would be the audience for your media product? (Show the IDEAL READER as FC star and other fans. ABC demographic is good here)

5. How did you attract/address your audience? (Show the tiny details of all parts of your magazine and refer to uses, needs gratifications)

6 What have you learnt about technologies from the process of constructing this product? (Refer to at least 6 e.g. Powerpoint, Picnik, Publisher, Photoshop, Prezi, Camera, web, and say what you achieved with each).

7 Looking back at your have learnt in the progression from College magazine to the full product? Refer to the need for DRAFTING, EDITING, DESIGN, and PHOTOGRAPHY skills. Need for consistent BRAND and GENRE + AUDIENCE awareness always. Marketing and distribution and advertising is very important as there are advertisers and costs involved. Cross platform/format overlap might also appear in your discussion

Q 1. In what ways does your media product use, develop or challenge forms and conventions of

real media products? • This is your chance to summarise your genre

research, including: what you found out; what types of codes and conventions were common in your chosen genre.

• Make sure you cover the key concepts and use media terminology accurately at all times. What magazines did you look at to help you – why were they useful? You can insert images of magazines or other websites for specific references. Reference all sources, and don’t plagiarise!

Question 1 continued… • Explain how you developed

your magazine to match that of real magazines of the same genre (techniques, layout, camera shots, editing, mise en scene).

• Have you tried anything different that challenges the genre or gives it new life?

• Break your magazine down into perhaps 9 key points - as a image cube, like they do at www.artofthetitle.com

Q2 : How does your media product represent particular social groups?

• How does your media product represent particular social groups?

• How have you represented the characters in your magazine?

• Is it positive or negative representation?

• Did you use stereotypes? How did you position the audience?

PowerPoint with Audio Commentary

Question 2 continued…

• What were you trying to create, i.e., a new Bono or Adele? What technical skills helped you construct representation of your character? Attach a screen grab or digital picture of your main character and talk about your choice of costume/make up/persona.

Q 3. What kind of media institution might distribute your media product and why ?

• What kind of institution might distribute your media product & why? 2 – 3 slides. What research did you do into Institutions (the publishers that make music magazines)? Why did you chose a particular company, what’s their ideology/ mission statement? Why would you fit it with their stable of magazines?

• Mention and list the type of research sources you used, i.e., Did you use the institution logo on your contents page or create your own? You should talk about production and distribution.

Q4. Who would be the audience for your media product?

• This is an opportunity for you to detail any audience research you have conducted. - Survey monkey with analysis.

• Give a profile of the type of person who would enjoy your magazine; similar magazines they like and would buy. Did you conduct any questionnaires about type of magazines your audience like? This is a chance to discuss any uses and gratifications and psychographic profile of your target audience.

Q4 Audience Profile Cont.

• Lucy is a typical 18-year old, who works hard at school but also like going out to parties. She is popular and has lots of friends, but she is concentrating on getting into a good university, after taking a gap year. Lucy enjoys listening to pop records, such as those by Lady Gaga, and likes to watch Rom-Coms, as well as horror films. She shops most regally at Topshop, H&M, River Island and at ASOS. She is middle class, therefore money is not much of an issue due to her parents having well paid jobs. I felt that Lucy was my main target audience for a female, as she is young enough to have the time to go out to the cinema and see friends, but she is not so young that she is immature.

• Females are the main gender that I want my film to appeal to, as although it is a horror film, there will be a strong female lead.

• Jack is a 'normal' 21-year old who likes to party but can sometimes take it too far, getting drunk and acting stupidly. Apart from the hangovers, Jack's life is going well. He has just finished studying a two year course at university, and is about to start his first full-time as an accountant. Jack enjoys playing on his game console, snowboarding and listening to indie bands, such as the Arctic Monkeys. He shops most often at Topman, Burton and Animal. Apart from watching horror films, he also enjoys watching action and adventure movies. Jack is middle class, and got a new car from his parents for his 21st birthday.

• Although my movie is primarily targeted at females, males will still be interested in it because of the horror aspect.

Q4 Audience Profile Cont.

Q5. How did you attract/address your audience?

• What was within your media product that appealed to them? Relate this back to genre and conventions, will the audience be satisfied? What other techniques layout, images, design, colour etc. made your magazine appealing?

• Did you show your magazine to an audience for feedback? Put a link to YouTube that attaches directly to a focus group or series of vox pops about your magazine and evaluate the type of feedback you have received. (detailed textual feedback in class) What could be improved?

Q 6. What have you learnt about technologies from the process of constructing this product?

• 2-4 slides detailing everything you have learnt from using technology. Mention any technical difficulties you encountered and how you tried to solve them. What software and hardware did you use? Did you realise so much work went into creating similar media products?

Q 6. cont

• Assess your technical skills: are there any shots or edits you are really proud of? What would you do differently to improve or alter your product? Were there any limitations to your creativity?

Evaluation Q 7; Looking back at your preliminary task (College magazine), what do you feel you have learnt in the progression from it to the full product (music mag)?

• Slides insert images of your original preliminary exercise. Comment on how you found the preliminary exercise and describe what the hardest thing was to overcome?

• Were you happy with it? Be totally honest and pick apart the good and bad elements of it. This is an evaluation.

Evaluation Q 7 cont.

• How does your final magazine demonstrate a progression in the standards of photography, typography and layout compared to your preliminary.

• Again, you can use screen grabs to illustrate specific points. Lastly, what do you think you have learnt from completing the coursework overall?

Summary

• Answer each of the questions as a separate blog entry

• Use different formats for each question where possible.

• Use lots of appropriate images to illustrate your points

• Clearly write each of the Questions 1 – 7 and use as a title before answering the question.

http://www.slideshare.net/alevelmedia/media-studies-coursework-evaluation-student-guide