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CONGRESS REPORT

Evaluation report ESC Congress Items/Evaluation report...Evaluation Report ESC Congress 2011 Page 2 ESC CONGRESS 2011 The ESC Congress 2011 was held in Paris from Saturday 27 August

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CONGRESS REPORT

Evaluation Report ESC Congress 2011

Evaluation Report ESC Congress 2011 Page 1

Contents ESC CONGRESS 2011 ................................................................................................................................................ 2 Facts and Figures ........................................................................................................................................................ 2 Congress Spotlight ...................................................................................................................................................... 2 SCIENTIFIC PROGRAMME ......................................................................................................................................... 3 Pre-Arranged sessions.................................................................................................................................................. 3 New and Special Features in the ESC Congress 2011 Scientific Programme......................................................................... 4 Scientific Programme mobile app for smart phones and tablets ......................................................................................... 5 ESC Congress 2011 Faculty .......................................................................................................................................... 6 Clinical Cases from the Cardiologists of Tomorrow ........................................................................................................... 7 Abstract Programme .................................................................................................................................................... 7

Abstract submission and acceptance by countries “top 30 list” for ESC Congresses ............................................... 8 Abstract submission and acceptance by geographical area ................................................................................ 9 Abstract submission by main topics .............................................................................................................. 10 Abstract submission by age range ................................................................................................................ 10

Poster Area ............................................................................................................................................................... 11 Traditional Posters ..................................................................................................................................... 11 e-Posters & e-Slides ................................................................................................................................... 12

REGISTRATION DATA ............................................................................................................................................. 13 General Attendance & Registration figures .................................................................................................................... 13

Delegate Profiles ........................................................................................................................................ 17 Attendee Profiles: 2011 v 2010 v 2009 v 2008 .............................................................................................. 17 Place of Work ............................................................................................................................................ 17 Fields of Interest and Area of Expertise ......................................................................................................... 18 Professional Activities ................................................................................................................................. 19 Continuing Medical Education Interests ......................................................................................................... 19

PARC DES EXPOSITIONS PARIS NORD VILLEPINTE ................................................................................................ 20 Main Figures ............................................................................................................................................................. 20 ESC Central .............................................................................................................................................................. 20 EXHIBITION, INDUSTRY SPONSORED SESSIONS, SPONSORSHIP & ADVERTISEMENT ........................................... 21 Exhibition ................................................................................................................................................................. 21

Summary of Hall Usage .............................................................................................................................. 21 Key figures: comparison with the ESC Congress 2010 in Stockholm ................................................................. 22 ESC CONGRESSES 1997–2011, Exhibition Hall Usage ..................................................................................... 22 Online promotion of the ESC Congress 2011 Exhibition: the Virtual Exhibition Map ............................................. 23 ESC Exhibitors and Industry Partners Website ............................................................................................... 24 CRT and Exhibitor Lounge ........................................................................................................................... 24 Exhibition breakdown ................................................................................................................................. 25

Sponsorship, Advertisement & Promotional Opportunities ............................................................................................... 31 Industry Sponsored Sessions ...................................................................................................................................... 32

Satellite Symposia ...................................................................................................................................... 32 Mini-Satellite Symposia ............................................................................................................................... 32 EBAC Accredited Educational Programmes ..................................................................................................... 32 Hands-On Tutorials .................................................................................................................................... 33

CONGRESS PRESS ................................................................................................................................................... 34 Congress Press Office 2011 ........................................................................................................................................ 34 ELECTRONIC COMMUNICATIONS ............................................................................................................................ 35 Daily e-Newsletter ..................................................................................................................................................... 35 ESC STUDIO ............................................................................................................................................................. 35 Web activity.............................................................................................................................................................. 35

Congress reports ........................................................................................................................................ 36 Congress news .......................................................................................................................................... 36 Webcasts .................................................................................................................................................. 37 ESC Guidelines .......................................................................................................................................... 37

PUBLIC EVENT ........................................................................................................................................................ 38 Atout Cœur à tout Age ............................................................................................................................................... 38

Evaluation Report ESC Congress 2011 Page 2

ESC CONGRESS 2011

The ESC Congress 2011 was held in Paris from Saturday 27 August to Wednesday 31 August and was accredited by EBAC for 21 CME credits hours.

For the first time, the ESC Congress was also accredited by the French CME office through the French Society of Cardiology, for the 32 category 1 credits.

Facts and Figures

Over 155 countries represented

32 897 participants

26 355 Physicians 5 277 Exhibitors

725 Press 540 others

889 Invited Speakers

424 ESC sessions

221 regular pre-arranged sessions

43 pre-arranged sessions outside regular time slot 20 Focus Sessions 134 regular oral abstract sessions 6 oral abstract sessions outside regular time slot

Industry sessions 43 Satellite Symposia

26 Mini- Satellite Symposia

Expo m²

The exhibit area occupied a total of 12 163.94 m²

Exhibiting companies

Total of 203 exhibiting companies

34 lecture rooms Including 2 Focus rooms and 1 Cardiac Anatomy Room

10 836 abstracts submitted

4 276 accepted

Congress Spotlight

Controversial issues in Cardiology

48 pre-arranged sessions (including Focus sessions & 5 abstract sessions) were organised around this

theme.

Evaluation Report ESC Congress 2011 Page 3

SCIENTIFIC PROGRAMME Pre-Arranged sessions

221 Pre-arranged sessions 161 CPC/Assoc/WG/Council sessions including:

o 6 Main Sessions o 17 Debates o 90 Symposia o 44 Clinical Seminars

o 4 How-to Sessions

60 Special Sessions including: o 4 ESC Lectures (1 Clinical, 1 Population, 2 Basic) o 1 Highlight Session o 27 Joint Sessions (including new Joint sessions with:

Brazilian Society of Cardiology (BSC)

Cardiological Society of India (CSI) Chinese Society of Cardiology (CSC)

Saudi Heart Association (SHA) o 5 Committee for Practice Guidelines sessions o 3 Hot Lines o 2 Clinical Trial Updates o 2 Clinical Registry Highlight sessions

o 1 Basic and Translational Science Hot Line o 5 ESC Association Track sessions o 1 Council for Cardiology Practice Session o 1 Meet the Editors o 1 How-to Tutorial o 1 e-Health session

o 1 CV device session

43 sessions outside regular time slots (lunch, coffee breaks) 12 Meet the Experts 8 Read with the Experts

3 How-to Tutorials 5 Meet the Trialists (after the Hot Line sessions)

4 Cardiac Anatomy Live sessions 2 Meet the Guidelines Task Forces 3 Best of EHJ 5 bilingual ESC sessions for Primary Care Physicians and Nurses

Focus Sessions 2011

10 Focus Imaging Intervention sessions including 7 LIVE Sessions Live from:

- Turku, Finland - Paris, France (2 Bichat Hospital - 1 « Pitié Salpetrière » Hospital) - Cotignola, Italy - Liège, Belgium

- Madrid, Spain

10 Focus Cardiology Practice sessions Room capacity of both rooms maintained at 800 seats Only one overflow room capacity 200 – used depending on session & attendance in room Lots of overflow screens around each room Focus Sponsorship Package, acknowledgements slide on display in the overflow room and on the screens

around the room

Cardiac Anatomy 2011 These sessions were organised in the FOCUS area and not in the Poster area Room Capacity: 200 seats. Substrates of sudden coronary cardiac death Overflow Cardiac anatomy for interventional cardiologists Overflow

Surgical anatomy of congenital heart disease Valve anatomy and pathology for imaging and surgical procedures

Evaluation Report ESC Congress 2011 Page 4

New and Special Features in the ESC Congress 2011 Scientific Programme

Congress Spotlight: “Controversial issues in Cardiology”

This spotlight theme has been chosen to clarify conflicting views across several aspects of cardiovascular medicine. There are, inevitably, different opinions on certain topics, and these occur anywhere from basic

science and research to the most complex interventional procedures. The ESC Congress is the platform for constructive debate on the issues based on evidence and experience.

Topics by Village

For the delegates‟ convenience most scientific sessions were arranged by topic in themed villages

(Zones A-F).

Cardiologists of Tomorrow Track The Cardiologists of Tomorrow programme is a partnership between the ESC and its National Cardiac Societies and Affiliated Cardiac Societies. It consists of a dynamic specific educational track throughout the Congress that provides young cardiologists with some of the most relevant and up to date information on key areas in Cardiovascular Medicine.

A one day track in Room Zagreb was also dedicated to CoT sessions organised by the young for the young.

Clinical case sessions

Clinical cases (presenters were all under 35) selected by the nucleus members of the ESC Cardiologists of Tomorrow were presented during interactive sessions chaired by a senior cardiologist and a younger colleague.

Bilingual Track for General Practice Physicians and Nurses

All day Saturday in room Athens. These sessions were dedicated to common problems in cardiovascular diseases open to all but specifically aimed at primary care practitioners, general physicians and nurses. It covered the most relevant issues these professionals have to face on a daily basis. This programme was organised in conjunction with the ESC Council for Cardiology Practice, the ESC Council on Cardiovascular Primary Care and the ESC Council

on Cardiovascular Nursing and Allied Professions. There was a special one day registration fee for General Practice Physicians (€135) and Nurses (€50) attending just this programme.

More Joint sessions with Global perspective Including the Brazilian Society of Cardiology, the Saudi Heart Association, the Chinese Society of Cardiology and Cardiological Society of India.

Gender Track A series of abstract sessions on Sunday 28 August and Monday 29 August in room Riga (Zone B). Gender medicine has become one of the most interesting and attractive topics in cardiovascular medicine. The differences in morbidity and mortality among the genders even in conditions with similar risk factors attracted a lot of attention about the pathophysiological differences.

Furthermore, special related issues like pregnancy with congenital heart disease, pregnancy related diseases like preeclampsia, hypertension and peripartal cardiomyopathy are among the most intensively discussed issues. Therefore the Congress Programme Committee, for the first time at an ESC Congress, put together a special track on gender related aspects of cardiovascular disease for the congress in Paris.

Scientists, clinicians and epidemiologists are invited to enrichen this field with their contributions.

51%

25%

17%

4% 3%

ESC for GPs & Nurses attendance by geographical area

ESC

Asia Pacific

South & Central America

North America

Africa (non ESC)

Evaluation Report ESC Congress 2011 Page 5

Clinical Registry Highlights Clinical registry highlights were introduced to highlight a growing number of excellently performed innovative registries. The primary outcomes of these registries were presented for the first time in this new session type.

Live streaming interactive sessions – 3 Cardiologists of Tomorrow sessions

And the Highlight session (without the interaction) People could connect to the live sessions in Paris from their office computer or home with the possibility of interacting via twitter (for CoT sessions only)

Scientific Programme mobile app for smart phones and tablets

This application allowed delegates to:

View the entire scientific programme Search for sessions, presentations, abstracts Find exhibitors, sponsors Navigate the floor plan Create a personal itinerary

Make own “to do” list and take notes

Share with colleagues Downloads registered by the Conference Compass server Statistics:

Iphone + Android August 10 795

Iphone + Android September 696

Blackberry August 320

Blackberry September 0

Total 11 811

Demographics:

24%

14%59%

3%

Ipad

Android

iPhone

Other

Downloads per type of device

0

200

400

600

800

1000

1200

1400

1600

15

-Au

g

16

-Au

g

17

-Au

g

18

-Au

g

19

-Au

g

20

-Au

g

21

-Au

g

22

-Au

g

23

-Au

g

24

-Au

g

25

-Au

g

26

-Au

g

27

-Au

g

28

-Au

g

29

-Au

g

Number of download per day

Evaluation Report ESC Congress 2011 Page 6

Top 10 countries for iPhone/iPad*

USA 20.06%

France 14.50%

Germany 12.39%

Netherlands 8.93%

UK 8.68%

Brazil 6.73%

Spain 6.54%

Italy 6.01%

China 5.35%

Japan 5.25%

Top 10 Countries for Android**

France 18.55%

Netherlands 14.52%

Germany 14.52%

Japan 12.90%

Spain 9.68%

Italy 6.85%

India 6.05%

Poland 6.05%

Denmark 5.65%

UK 5.24%

ESC Congress 2011 Faculty

Total faculty was 1208 with the following breakdown:

Country Roles Faculty Country Roles Faculty

Germany 321 161 Hungary 9 5

France 300 126 Ireland 9 6

United Kingdom 249 134 Croatia 7 2

Italy 225 115 South Africa 7 3

United States of America 191 113 Argentina 6 5

Netherlands 124 71 Hong Kong 6 5

Switzerland 116 52 Slovak Republic 6 3

Spain 113 58 China 5 5

Belgium 110 47 Luxembourg 4 3

Sweden 66 31 Mexico 4 3

Greece 57 32 Monaco 4 2

Poland 52 24 Romania 4 2

Austria 50 21 Korea, Republic of 3 3

Denmark 38 16 Latvia 3 1

Portugal 34 16 Saudi Arabia 3 3

Finland 28 15 Singapore 3 3

Norway 25 14 Iceland 2 2

Canada 23 14 Kosovo, Republic of 2 1

Czech Republic 19 10 New Zealand 2 1

Israel 15 8 Uruguay 2 2

Brazil 14 9 Bulgaria 1 1

Serbia 14 6 Chile 1 1

Japan 13 13 Colombia 1 1

Turkey 13 8 Kuwait 1 1

Australia 12 6 Malaysia 1 1

India 11 7 Philippines 1 1

Russian Federation 10 8 Thailand 1 1

Slovenia 10 5 Tunisia 1 1

Grand Total 2 352 1 208

Evaluation Report ESC Congress 2011 Page 7

Clinical Cases from the Cardiologists of Tomorrow

Applicants were 35 or under.

379 cases were submitted and 43 were accepted.

3 Cases were accepted and discussed during the session “Challenging Case reports”. Diploma and Prize of

€2000 for the winner and €1000 for the runners-up.

40 Cases were accepted in 4 Sessions “Case-based learning from the ESC Cardiologists of Tomorrow” that

were held in the Scene@ESC auditoria: 8 minutes discussion and presentation for each.

Clinical cases were submitted under specific topics.

1.15 - Automatic implantable cardioverter / defibrillator

1.16 - Resynchronisation therapy

3.11 - Cardiomyopathies

5.06 - PCI- procedural complications

5.09 – Restenosis

Abstract Programme

There were 10 836 submitted abstracts and 4 276 accepted (39.46% Acceptance Rate).

ESC CONGRESSES 2008 2009 2010 2011

Number of abstracts submitted 9 669 9 848 9 511 10 836

Number of abstracts accepted 3 534 4 085 4 167 4 276

Acceptance rate 36.55% 41.48% 43.81% 39.46%

Abstract

Statistics by type of session

2008 2009 2010 2011

Number of

sessions

Number of

abstracts

Number of

sessions

Number of

abstracts

Number of

sessions

Number of

abstracts

Number of

sessions

Number of

abstracts

Oral sessions 109 654 110 660 104 624 125 750

83%

4%

2%

11%

ESC 2011 - Faculty members by regions

ESC

Asia Pacific

South & Central America

North America

Evaluation Report ESC Congress 2011 Page 8

State of the Art and Featured

Research sessions

12 48 12 48 12 48 9 36

Young Investigator

Award sessions

5 20 5 20 5 20 5 20

Moderated Poster sessions

14 112 14 112 14 112 14 112

Poster sessions 7 2 697 7 3 248 7 3 360 7 3 355

Nurse Investigator

Award session

1 3 NA N/A 1 3 1 3

TOTAL

148

3 534

148

4 088

143

4 167

161

4 276

ESC Congresses abstracts submitted to the Young Investigators Awards

2008 2009 2010 2011

Young Investigator Award (YIA) Basic 507 420 565 736

Young Investigator Award (YIA) Clinical Science 1 209 1 341 1 530 1 631

Young Investigator Award (YIA) Coronary Pathophysiology and Microcirculation (Working Group Award)

73 116 89 108

Young Investigator Award (YIA) Population Sciences 150 203 185 199

Young Investigator Award (YIA) Thrombosis 92 103 131 102

TOTAL ABSTRACT SUBMITTED WITH OPTION YIA 2 031 2 183 2 500 2 776

Abstracts were available on a CD-Rom on-site and online one week before the Congress (Abstract Book Online and Scientific Programme Online).

QR Codes were included in the Final Programme to upload abstracts onto mobile phones.

Abstract submission and acceptance by countries “top 30 list” for ESC Congresses

Abstracts by country

ESC CONGRESS

2008

ESC CONGRESS

2009

ESC CONGRESS

2010

ESC CONGRESS

2011

SUBMITTED +/- 2010 &

2011

Acc Subm Acc Subm Acc Subm Acc Subm n° %

Japan 207 563 236 628 318 783 463 1 213 430 54.92%

Italy 370 937 454 1 054 425 913 385 998 85 9.31%

Germany 482 978 520 871 546 936 514 962 26 2.78%

Spain 181 516 200 587 204 526 257 594 68 12.93%

United Kingdom 211 485 276 545 242 449 243 527 78 17.37%

Poland 163 604 160 548 173 507 158 524 17 3.35%

Greece 211 609 260 612 235 559 198 483 -76 -13.60%

France (Inc Guadeloupe) 196 411 208 400 238 443 226 481 38 8.58%

United States of America 173 333 150 286 175 284 201 387 103 36.27%

Netherlands 190 306 249 412 221 368 215 363 -5 -1.36%

Russian Federation 32 191 52 243 51 243 71 363 120 49.38%

Portugal 60 248 102 308 113 337 78 328 -9 -2.67%

Brazil 32 143 62 190 65 204 88 304 100 49.02%

Korea, Republic of 68 196 64 191 97 229 89 221 -8 -3.49%

Turkey 48 260 53 259 48 233 58 218 -15 -6.44%

Australia 55 129 51 102 64 115 93 184 69 60.00%

Evaluation Report ESC Congress 2011 Page 9

China, (Inc Hong Kong) 49 176 57 150 72 174 55 184 10 5.75%

Switzerland 89 169 96 152 116 185 90 180 -5 -2.70%

Sweden 67 157 49 99 82 172 77 154 -18 -10.47%

Canada 44 67 44 87 40 68 63 118 50 73.53%

Austria 57 133 78 150 75 131 52 116 -15 -11.45%

Czech Republic 18 89 29 95 29 73 39 107 34 46.58%

Denmark 37 68 66 97 50 69 72 106 37 53.62%

Serbia 20 88 19 97 19 94 24 106 12 12.77%

Romania 26 112 36 156 33 127 31 101 -26 -20.47%

Hungary 8 60 22 63 24 71 26 97 26 36.62%

Israel 52 141 41 87 41 86 36 93 7 8.14%

Taiwan, ROC 17 53 18 44 25 53 40 92 39 73.58%

Argentina 22 66 18 58 21 58 22 88 30 51.72%

Belgium 60 115 64 111 69 133 47 86 -47 -35.34%

Abstract submission and acceptance by geographical area

Submitted 2008 2009 2010 ESC Congress

2011

ESC 7 309 7 597 7 264 7 658

Asia Pacific 1 358 1 347 1 574 2 195

North America 438 395 371 531

South & Central America 232 299 285 429

Africa (non ESC) 8 25 17 23

TOTAL 9 345 9 663 9 511 10 836

Accepted 2008 2009 2010 ESC Congress

2011

ESC 7 309 3 269 3 213 3 064

Asia Pacific 1 358 496 635 815

North America 438 213 220 269

South & Central America 232 97 92 120

Africa (non ESC) 8 10 7 8

TOTAL 9 345 4 085 4 167 4 276

71%

20%

4% 5% 0%

ESC Congress 2011 - Submitted Abstracts by geographical area

ESC

Asia Pacific

South & Central America

North America

Africa (non ESC)

Evaluation Report ESC Congress 2011 Page 10

Abstract submission by main topics

Abstract submission by age range

Based on 1st Author age

72%

19%

3% 6% 0%

ESC Congress 2011 - Accepted abstracts by geographical area

ESC

Asia Pacific

South & Central America

North America

Africa (non ESC)

0%

2%

4%

6%

8%

10%

12%

14%

16%

Submitted

Accepted

0%

5%

10%

15%

20%

25%

30%

24 & less 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70 & more

Evaluation Report ESC Congress 2011 Page 11

Poster Area

Paris Poster area: 6 000 m² 3 466 abstracts were accepted as Poster presentations (of which 112 Moderated Posters)

The Poster area represented: 480 panels for Traditional Posters 16 panels for Moderated Posters 40 computers for e-Library (e-Posters and e-Slides) 2 rooms for Scene@ESC sessions and COT Clinical cases session (capacity 200)

Traditional Posters

The Poster area was set up by mediAVentures. Poster boards were hung from the ceiling and divided into 3 distinct zones highlighted by 9 different colours. The submission topic was indicated on each poster board. There were two sessions per day, Saturday to Tuesday, plus one on Wednesday morning.

As last year, the Moderated Presenters had the opportunity to have their presentation filmed and transmitted

simultaneously on a plasma screen in the Moderated Poster area. Call-4Posters: The participants had the opportunity to quickly and easily create online a professional poster and the convenience of having the poster delivered on-site at the meeting via the Call4Posters® service. Suppliers, Marathon, the supplier, received 322 posters orders out of the total of 3 466.

Evaluation Report ESC Congress 2011 Page 12

e-Posters & e-Slides

Authors of traditional posters were also invited to submit their posters electronically. These posters were available for electronic consultation on the e-Library on 40 computers during the entire Congress and now via the

ESC Website 1 178 Posters were submitted as an e-Poster.

E-Posters topic most viewed: Echo-ventricular function (212 views) (In 2010: Cardiomyopathies)

E-Slides topic most viewed: Atrial fibrillation (791 views) (In 2010: Secondary cardiovascular prevention: interventions and outcomes)

3 472

1 230

3 466

1 178

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

Poster accepted Total ePoster uploaded

# of ePosters uploaded on the eLibrary computers

Stockholm 2010

Paris 2011

1270

1510

11611018

300210

874

2105

2294

775

0

500

1 000

1 500

2 000

2 500

Sat 27 Aug Sund 28 Aug Mond 29 Aug Tues 30 Aug Wed 31 Aug

ePosters eSlides

Evaluation Report ESC Congress 2011 Page 13

REGISTRATION DATA General Attendance & Registration figures

Registration by category

WCC 2006 ESC 2007 ESC 2008 ESC 2009 ESC 2010

ESC 2011

Physicians 24 776 22 527 22 886 24 311 21 424 26 355

Press 725 564 719 745 559 725

Total active participants

25 501 23 091 23 605 25 056 21 983 27 080

Exhibitors 6 120 5 631 6 068 5 656 4 947 5 277

Accompanying persons

923 701 707 611 566 540

Total participants 32 544 29 423 30 380 31 323 27 496 32 897

Group v. Individual

registration WCC 2006 ESC 2007 ESC 2008 ESC 2009

ESC 2010

ESC 2011

Group registration 58% 60% 61% 60% 57% 52%

Individual registration 42% 40% 39% 40% 43% 48%

Congress Attendees Age Range Analysis

Age information has been provided by 70% of the delegates.

The average age of the congress attendees was 47.3.

1%

6%

10%

12%

14%

16% 16%

13%

8%

3%

1%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70 71 and over

Evaluation Report ESC Congress 2011 Page 14

Chart country region 2006 –2011

2006 2007 2008 2009 2010 2011

ESC (Member Countries) 75% 76% 76% 76% 73% 70%

ASIA PACIFIC 12% 14% 14% 12% 14% 15%

N AMERICA 7% 6% 6% 6% 6% 6%

S & C AMERICA 5% 3% 3% 5% 6% 8%

AFRICA 1% 1% 1% 1% 1% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Registration by Geographical Area

75%

12%

7%

5% 1% 2006

ESC (Member Countries)

ASIA PACIFIC

N AMERICA

S & C AMERICA

AFRICA

76%

14%

6%3% 1%

2007

ESC (Member Countries)

ASIA PACIFIC

N AMERICA

S & C AMERICA

AFRICA

Evaluation Report ESC Congress 2011 Page 15

76%

14%

6% 3%1% 2008

ESC (Member Countries)

ASIA PACIFIC

N AMERICA

S & C AMERICA

AFRICA

76%

12%

6% 5%1% 2009

ESC (Member Countries)

ASIA PACIFIC

N AMERICA

S & C AMERICA

AFRICA

73%

14%

6% 6% 1%2010

ESC (Member Countries)

ASIA PACIFIC

N AMERICA

S & C AMERICA

AFRICA

70%

15%

6%8% 1%

2011ESC (Member Countries)

ASIA PACIFIC

N AMERICA

S & C AMERICA

AFRICA

Evaluation Report ESC Congress 2011 Page 16

Top 30 countries Countries Delegates Countries Delegates

France 2 503 Sweden 526

Germany 2 167 Belgium 502

Italy 1 472 Austria 486

Brazil 1 160 Romania 457

United Kingdom

1 145 Denmark 399

United States

of America

1 110 Argentina 398

Spain 1 108 Autralia 397

Greece 945 Portugal 351

Japan 901 Norway 349

Netherlands 760 Serbia 325

China, People’s Republc

745 Czech Republic 310

Switzerland 675 Canada 304

Poland 616 Hungary 257

India 599 Mexico 251

Russian Federation

528 Finland 247

Congress registration by year

0

5 000

10 000

15 000

20 000

25 000

30 000

1999 B

arc

elo

na

2000 A

mste

rdam

2001 S

tockholm

2002 B

erlin

2003 V

ienna

2004 M

unic

h

2005 S

tockholm

2006 B

arc

elo

na

2007 V

ienna

2008 M

unic

h

2009 B

arc

elo

na

2010 S

tockholm

2011 P

aris

Congress Registration 1999 - 2011

Physicians

Exhibitors

Press

Evaluation Report ESC Congress 2011 Page 17

Delegate Profiles

The “Raise Your My ESC Profile” initiative, launched in April 2010, requesting My ESC Users,

and congress delegates onsite, to update their personal and contact data and profile

information, greatly improved the quantity and quality of profile data for congress attendees last

year (from levels below 30% previously to 70%). Raise Your My ESC Profile is now a continuous process throughout the year, helping to

maintain the higher levels of profile data in our database. For the ESC Congress this year, a softer approach was adopted than last year, with no prize draw and significantly less logistics and resources onsite. Emphasis was placed more on publicity pointing out the importance of verifying personal data to ensure receipt of the journal, etc., and using the traditional

subscription and membership zones at the congress for delegates to check/update their data.

Profile information this year is based on around 67% of active delegates.

Attendee Profiles: 2011 v 2010 v 2009 v 2008

The profile information contained here is taken from information supplied voluntarily online or, during ESC Congress 2011, through the My ESC Browser application.

Overall the summary profiles are similar, but there are some variations which are highlighted in the individual sections.

Following the “Raise Your “My ESC” Profile” this year, the % of delegates providing profile information in MyESC is very much higher than the two previous years. Overall the profiles are similar to the two previous years, but there are some variations which are highlighted in the individual sections.

Place of Work

Whereas previously the place of work information was only provided by the cardiologist profession, it is now available to be completed by all. The “Research” and “Other” options have only been available since March 2008, and were disproportionately low in 2008 and 2009, but in 2010 (with the initiative to review/update the profile)

the proportions are more representative and they now form a much more significant proportion of attendees – with the proportion “In University Hospital” decreasing significantly. One or more categories can be chosen.

Place of Work 2008 2009 2010 2011

In University Hospital 63% 65% 48% 50%

In Non-University Hospital 34% 31% 31% 29%

Private Practice 16% 16% 21% 22%

Research 2% 5% 10% 13%

Other 1% 2% 10% 9%

Evaluation Report ESC Congress 2011 Page 18

Fields of Interest and Area of Expertise

Individuals can choose as many Fields of Interest as they wish from a list of 30 categories (which mostly reflect the ESC core syllabus categories). Following feedback from last year‟s congress regarding the lack of a

category for Interventional Cardiology, this new category was added in October 2010. The average number of categories chosen per attendee for both years is close to 6.5. The information was provided by 67% of attendees.

Fields of Interest and Areas of Expertise 2008 2009 2010 2011

Heart Failure (HF) 60% 61% 55% 55%

Acute Coronary Syndromes (ACS) 59% 58% 53% 52%

Hypertension 41% 41% 41% 41%

Atrial Fibrillation 30% 30% 36% 36%

Arrhythmias 38% 37% 36% 36%

Chronic Ischaemic Heart Disease (IHD) 35% 35% 36% 36%

Non-invasive imaging - Echocardiography, CMR, CT and Nuclear Techniques

49% 48% 35% 36%

Valvular Heart Diseases 35% 34% 30% 30%

Myocardial Disease 25% 24% 25% 25%

Diabetic Heart Disease 24% 24% 25% 25%

Invasive imaging - Cardiac Catheterisation and Angiography 26% 25% 23% 21%

Cardiovascular Rehabilitation and Secondary Prevention – Long-term Management

36% 35% 22% 23%

Sudden Cardiac Death and Resuscitation 22% 22% 21% 21%

Syncope 20% 20% 21% 21%

Clinical Pharmacology 18% 18% 17% 18%

Infective Endocarditis 16% 15% 16% 16%

Basic Science (since March 2008) 14% 15% 15% 17%

Thromboembolic Venous Disease 12% 13% 15% 16%

Peripheral Arterial Diseases 13% 13% 14% 14%

Primary Pulmonary Hypertension (PPH) 12% 13% 13% 14%

Congenital Heart Disease 11% 11% 13% 13%

Pericardial Disease 13% 12% 12% 13%

Rehabilitation and Exercise Physiology 12% 13% 12% 12%

Pregnancy and Heart Disease 10% 10% 11% 12%

Cardiac Consult (since March 2008) 1% 2% 10% 11%

Diseases of the Aorta and Trauma to the Aorta and Heart 10% 10% 9% 10%

Other 4% 4% 8% 8%

Genetics 8% 9% 8% 8%

Cardiac Tumours 7% 6% 5% 6%

Average Fields of Interest per person 6.6 6.8 6.4 6.6

Notable variances include:

Non invasive Imaging and Cardiovascular Rehabilitation and Secondary Prevention

(slight increase in 2011) Atrial Fibrillation (increased in 2011) Cardiac Consult (increased in 2011 )

Evaluation Report ESC Congress 2011 Page 19

Professional Activities

67% of delegates provided Profession information. One category may be chosen. The large majority were cardiologists (practising or trainee). Percentages for 2011 are very similar to last year’s.

Profession 2008 2009 2010 2011

Cardiologists 78.7% 77.6% 69.6% 68.8%

Others 6.2% 6.6% 7.3% 7.2%

Cardiologist – Trainees 6.0% 6.6% 7.2% 7.4%

Industry/Agents 4.6% 4.3% 5.0% 4.8%

Scientists 4.1% 4.8% 4.4% 5.0%

Nurses 1.5% 1.7% 2.2% 2.0%

Press/Medical Writers 1.2% 1.2% 1.3% 1.7%

General Practitioners 0.6% 0.7% 1.3% 1.2%

Surgeons 0.7% 0.7% 0.9% 0.9%

Technicians 0.3% 0.2% 0.5% 0.6%

Public Health Organisation/NGO

0.4% 0.5% 0.3% 0.3%

PR Agency/Comms 0.2% 0.2% 0.2% 0.1%

Continuing Medical Education Interests

CME Interests were added to “My ESC” Profile in March 2008. During the first two years only a low percentage of attendees had provided such information. Although this is not a mandatory field, in 2011 around

51% of those attendees provided data. On average, around two (2.2) interests have been chosen out of the three.

CME Interest 2008 2009 2010 2011

Congresses and Meetings 63% 64% 81% 85%

Scientific Journals and Publications 73% 71% 75% 76%

Online Education 57% 58% 60% 60%

Total 192% 192% 217% 221%

68.8%7.4%

7.2%

5%

4.8%2%

1.7%

1.2% 0.9% 0.6%

0.3%0.1%

Professional ActivitiesCardiologist

Cardiologist - Trainee

Other

Scientist

Industry/Agent

Nurse

Press/Medical Writer

General Practitioner

Evaluation Report ESC Congress 2011 Page 20

PARC DES EXPOSITIONS PARIS NORD VILLEPINTE

Main Figures

125 000 m2 configured as a Main

Entrance with Registration, the Exhibition, a Press Area, five Zones for Lecture Rooms with Focus and Poster Area.

19 340 seats distributed between 34 lecture rooms constructed for the

Congress (31 by ACS, 3 by mediAVentures)

Exhibition and the ESC Zone are in Zone C.

ESC Central

A separate area named “ESC Central” was established.

This comprised of two floors and was dedicated to the ESC Board and Management. Facilities included:

13 ESC Meeting rooms for ESC constituent bodies, ESC Scientific Division and Management.

(+ 6 additional meetings rooms in the Speaker Service Centre)

ESC Presidents and Directors offices

CRT & Exhibitor‟s lounge

VIP Lounge with a voting bureau

Fellows lounge

Evaluation Report ESC Congress 2011 Page 21

EXHIBITION, INDUSTRY SPONSORED SESSIONS, SPONSORSHIP & ADVERTISEMENT

Exhibition

At the ESC Congress 2011 in Paris, the exhibit area occupied a total of 12 163.94 m² and was concentrated in

Hall 6 (Zone C).

Summary of Hall Usage

Zone C (Hall 6) was made up of two distinct exhibition areas namely: 1. The Commercial Exhibition 2. The ESC Zone (Formerly known as the ESC Membership Zone)

The Commercial Exhibition took up the central portion of the hall and the ESC Zone occupied the bottom left side of the hall. Some interesting facts about the two exhibition areas:

It was the first time at an ESC Congress that both exhibition areas could be seen from the main entrance of the building.

Stands over 350 m² were allowed to hang part of their stand structure.

More than 200 stands (including Pharmaceutical industries and Device companies) The ESC Stand was in close proximity to the Registration Area

French Gardens

With the “Jardins de Versailles” being so far away we decided to create an ideal relaxing spot for our busy delegates! Both gardens were 300 m² and were directly opposite the entrance leading to Zone A and B. There was a fountain in one garden that was a major attraction and ample seating was provided around the gardens. ESC Zone:

The National Societies were placed in the ESC Zone in between the Commercial Exhibition and the Lecture rooms in Hall 5. The exhibition schedule was changed this year and was more in accordance with the opening hours of the scientific session as delegates had to pass through the ESC Zone to access the lecture rooms in Hall 5.

Evaluation Report ESC Congress 2011 Page 22

This year, the ESC Zone welcomed the following exhibitors: 12 Affiliates Societies of the ESC ESC Stand 46 National Societies

Key figures: comparison with the ESC Congress 2010 in Stockholm

ESC 2010 Stockholm

ESC 2011 Paris

Total number of m² sold – all prices (including cancellation fee +

Exhibition Lounges)

11 190.00 m² 12 163.94 m²

Total number of exhibitor registrations

4 947 5 277

Total number of exhibiting organisations

201 203

Total number of stands occupied 193 207

Total number of ETSA booths 6 4

Total number of publishers 13 23

ESC CONGRESSES 1997–2011, Exhibition Hall Usage

Number of Stands Occupied

201197

187

210

193 191 189

213

199

233

186

221

207

193

207

175

185

195

205

215

225

235

245

Stands Occupied

Evaluation Report ESC Congress 2011 Page 23

Space Used for Stands (m²)

Online promotion of the ESC Congress 2011 Exhibition: the Virtual Exhibition Map

Interactive map in the Exhibition

Virtual Exhibition Map: A virtual plan was offered on www.escardio.org allowing easier navigation and accessibility to company information for delegates.

Onsite Interactive Map: for the first time we replaced the huge exhibition plan we used to place at the

entrance of the exhibition hall by 10 terminals containing the Interactive Map and these were in turn scattered around Hall 6 so that delegates could view the exhibition hall plan from each side of the hall.

11 34711 482

10 667

11 958

10 79911 305

11 39612 032

12 302

15 220

13 408

14 214

14 178

11 928

11 574

10 000

11 000

12 000

13 000

14 000

15 000

16 000

Space used for stands (m²)

Evaluation Report ESC Congress 2011 Page 24

ESC Exhibitors and Industry Partners Website

Like in previous years, all order forms and the latest exhibition information concerning the ESC Congress in Paris was available on the ESC Exhibitors and Industry Partners Web Site:

http://www.escexhibition.org/Paris2011/default.aspx

CRT and Exhibitor Lounge

A special dedicated lounge for Exhibitors, Diamond Exhibitors and CRT members allowed them to hold

informal meetings and take a break from the Congress.

Four public internet points Four network connections Catering Satellite TV Selection of international newspapers

Leather couches

Evaluation Report ESC Congress 2011 Page 25

Exhibition breakdown

Industry Exhibitors

TOTAL ORGANISATION: 108 TOTAL M²: 9825.50 m² Abbott D400 125.00 m² Accumetrics

A252 18.00 m² Actelion Pharmaceuticals Ltd D150 165.00 m² Adelphi Real World A253

12.00 m² Agfa HealthCare NV

A215 40.00 m² Alere B331 16.00 m²

ALOKA Holding Europe AG C410 63.00 m² AstraZeneca C300 684.50 m²

AtCor Medical A217 15.00 m² ATEROVAX A221

12.00 m² Athera Biotechnologies AB

E449 9.00 m² Bayer HealthCare Pharmaceuticals D300 404.40 m² Beijing Choice Electronic Technology Co Ltd A233

9.00 m² BG MEDICINE INC D413 10.50 m² Biodevices SA A400

9.00 m²

BIOTRONIK A100 120.00 m² Boehringer Ingelheim B200 560.00 m²

BPLab A430 12.00 m² BRAHMS GmbH A350 30.00 m² Bristol-Myers Squibb/Pfizer

C250 400.00 m² CAE Healthcare

A420 12.00 m² China Qingdao Bright Medical Manufacturing Co Ltd

A404 9.00 m² CNSystems Medizintechnik AG A247 9.00 m² Cordis Johnson & Johnson Medical A115

60.00 m² Custo med GmbH

A200 21.00 m² CVRx Inc A410 50.00 m²

Daiichi Sankyo Europe GmbH C200 & A204 295.00 m² Daiichi Sankyo Europe GmbH / Eli Lilly and Company B150

220.00 m² Defibtech E450 12.00 m² diaDexus Inc

A246 12.00 m²

EDAN INSTRUMENT INC A450 30.00 m² Edwards Lifesciences B330 50.00 m² Eli Lilly and Company

D155 120.00 m² enverdis GmbH A325 21.00 m² Esaote SpA

B400

84.00 m² Experimetria Ltd A244 9.00 m² Finapres Medical Systems A218

12.00 m² Fresenius Medical Care A220 13.50 m² GE Healthcare C420 300.00 m²

HealthSTATS International Pte ltd D157 36.00 m²

Evaluation Report ESC Congress 2011 Page 26

HEMO SAPIENS Inc A405 16.00 m² Hexacath/Novacor

A319 30.00 m² Huntleigh Healthcare Ltd A440 12.00 m² Impulse Dynamics Germany GmbH E446

10.00 m² Iroko Cardio International E103 80.00 m² Itamar Medical Ltd A320

21.00 m² KONTRON MEDICAL SAS B406

24.00 m² Littmann / 3M Health Care A349 36.00 m²

MEDIMATIC D411 18.00 m² Medis medical imaging systems bv A219 9.00 m² Medispec Ltd

B405 20.00 m² Meditek Ltd D156 36.00 m² MEDSET Medizintechnik GmbH

A413 12.00 m² Medtronic A120 150.00 m² MENARINI D100 & E105

433.00 m² Merck Serono Division of Merck KGaA B320 112.00 m² MIDES GmbH E447 12.00 m²

Miltenyi Biotec GmbH B335

50.00 m² Mortara Instrument Inc D420 72.00 m²

MSD B110 427.50 m² Multiplate A310 12.00 m² NORAV Medical

D425 20.00 m² NorthEast Monitoring Inc E448 9.00 m²

Novartis Pharma AG B300 308.00 m² Pfizer

D200 649.60 m² Philips Healthcare D450 237.50 m² Randox Cardiology E425

20.00 m² RECORDATI E150 & E115 253.00 m² ResMed Europe A118

30.00 m² Roche A240

105.00 m² Rottapharm | Madaus A306 60.00 m²

SANOFI B100 152.00 m² SCHILLER C400 103.50 m² ScottCare Cardiovascular Solutions

A203 12.00 m² SERVIER C100 1 036.00 m² Siemens AG Healthcare Sector

C450 364.50 m² SMT medical technology GmbH & Co KG A232 9.00 m² ST Jude Medical A250

100.00 m² STORZ MEDICAL AG D410 15.00 m² Takeda Pharmaceuticals Europe Ltd E100 100.00 m²

theheart.org A205

72.00 m² TomTec Imaging Systems GmbH A216 12.00 m²

Toshiba Medical Systems E400 140.00 m² United Therapeutics Europe Limited A241 & A242 23.00 m² Vasomedical Inc

A300 12.00 m² Verathon Medical Europe BV A334 36.00 m²

Evaluation Report ESC Congress 2011 Page 27

VIFOR PHARMA E151 20.00 m² VisualSonics

A222 9.00 m² Vitaphone GmbH A231 12.00 m²

Volcano A346 20.00 m² Ziosoft Inc

E420 12.00 m² ZOLL Medical Corporation A223 18.00 m²

BioCardia Inc B404

9.00 m² Brainware/DM Software A403 9.00 m² Compumedics A309

9.00 m² Global CVCT Forum – Overcome PCO B333

12.00 m² Gubener Plastinate GmbH A248 12.00 m²

HEALTH IN CODE S L A226 9.00 m² HRA Research A245 9.00 m² IEM GmbH

A445 12.00 m²

Infopia Co Ltd D412

9.00 m² MANI INC A302 9.00 m² MAQUET Cardiovascular A339

12.00 m² Novartis Pharma AG A409

15.00 m² Panasonic Healthcare Co Ltd A335 18.00 m²

Parsys Telemedicine A415 9.00 m² Sistemas Genomicos A249 9.00 m² VIFOR PHARMA

A411 9.00 m²

PUBLISHERS & BOOKSELLERS

Publishers TOTAL ORGANISATIONS: 23

TOTAL M²: 333.50 m² 3W Informed BV Medical Books & Multimedia B355 10.00 m² Bambini Cardiopatici nel Mondo-AICI Onlus A311

12.00 m² Benecol Division of Raisio Group A425 36.00 m² BioMed Central B348 9.00 m²

Cardiovascular Research Foundation

A337 9.00 m² ELSEVIER HEALTH B357 35.00 m²

ERCULES Comunicazioni A332 9.00 m² FBCommunication A330 9.00 m² GROUPE CONSENSUS

A229 18.00 m² Heart and Health Foundation of Turkey A228

9.00 m² HeartWorks by Inventive Medical Ltd A227 9.00 m² Informa Healthcare

B353 9.00 m² JAMA & Archives Journals B350 9.00 m² La Lettre du Cardiologue A322

18.00 m²

Le Cardiologue A308 9.00 m² Lippincott Williams & Wilkins/Wolters Kluwer Health

B343 15.00 m² Mayo Clinic A401 9.00 m² New England Journal of Medicine B345

18.00 m² Oxford University Press B340 21.00 m²

ESC Congress 2011 Evaluation report – Executive summary Page 28

Touch Briefings B344 & B343b 10.50 m²

UpToDate

B354 9.00 m²

Wiley-Blackwell B349 24.00 m²

Wisepress

B351 & B352 17.00 m²

EMERGING TECHNOLOGY SHOWCASE AREA (ETSA) – 36.00m²

CIRCLE Cardiovascular Imaging Inc. Spartan Bioscience D120 D125 9.00 m² 9.00 m²

Premier Heart International Ventripoint Diagnostics D123 D122 9.00 m² 9.00 m² NATIONAL SOCIETIES – 504.50m²

Albanian Society of Cardiology Israel Heart Society NS33 NS18 9.00 m² 18.00 m² Algerian Society of Cardiology Italian Federation of Cardiology NS38 NS9 9.00 m² 18.00 m²

Armenian Cardiologists Association Kosovo Society of Cardiology NS41 NS37 9.00 m² 9.00 m² Association of Cardiologists Latvian Society of Cardiology – Nordic Baltic of Bosnia & Herzegovina NS14 NS31 36.00 m² 9.00 m² Lebanese Society of Cardiology

Austrian Society of Cardiology NS24 NS26 9.00 m² 9.00 m² Libyan Cardiac Society

Belgian Society of Cardiology NS23 NS4 9.00 m² 9.00 m² Lithuanian Society of Cardiology – Nordic Baltic Belorussian Scientific Society of Cardiology NS14

NS43 36.00 m² 9.00 m² Luxembourg Society of Cardiology British Cardiovascular Society NS3 NS16 9.00 m² 18.00 m² Maltese Cardiac Society Bulgarian Society of Cardiology NS25

NS34 9.00 m² 9.00 m² Netherlands Society of Cardiology Cardiology Society of Serbia NS11 NS42 24.00 m² 9.00 m² Norwegian Society of Cardiology – Nordic Baltic Croatian Cardiac Society NS14

NS32 36.00 m²

9.00 m² Polish Cardiac Society Cyprus Society of Cardiology NS19 NS36 18.00 m² 9.00 m² Portuguese Society of Cardiology Czech Society of Cardiology NS22 NS7 9.00 m² 18.00 m² Romanian Society of Cardiology

Danish Society of Cardiology– Nordic Baltic NS17 NS14 18.00 m² 36.00 m² San Marino Society of Cardiology Egyptian Society of Cardiology NS21 NS27 9.00 m² 9.00 m² Slovak Society of Cardiology

Estonian Society of Cardiology – Nordic Baltic NS30 NS14 9.00 m²

36.00 m² Slovenian Society of Cardiology

ESC Congress 2011 Evaluation report – Executive summary Page 29

French Society of Cardiology NS28 NS2 9.00 m² 18.00 m² Society of Cardiology of the Russian Federation Finnish Cardiac Society – Nordic Baltic NS20

NS14 9.00 m² 36.00 m² Spanish Society of Cardiology Georgian Society of Cardiology NS12 NS35 20.00 m² 9.00 m² Swedish Society of Cardiology – Nordic Baltic German Cardiac Society NS14 NS8 36.00 m²

24.00 m² Syrian Cardiovascular Association Hellenic Cardiological Society and Cardiovascular Surgery NS6 NS40 30.00 m² 9.00 m² Hungarian Society of Cardiology Turkish Society of Cardiology NS13 NS15

10.50 m² 9.00 m² Icelandic Society of Cardiology – Nordic Baltic Ukrainian Association of Cardiology NS14 NS29

36.00 m² 9.00 m²

AFFILIATED SOCIETIES OF THE ESC – POSTER DISPLAY – 16.00m²

Argentine Society of Cardiology National Heart Association of Malaysia Azerbaijan Society of Cardiology Singapore Cardiac Society Canadian Cardiovascular Society South African Heart Association

Colombian Society of Cardiology Venezuelan Society of Cardiology and Cardiovascular Surgery Paraguayan Society of Cardiology Guatemalan Association of Cardiology Iranian Heart Association Hong Kong College of Cardiology

ESC Congress 2011 Evaluation report – Executive summary Page 30

AFFILIATED SOCIETIES OF THE ESC – STAND Number of Affiliated societies 4

TOTAL 36.00 m²

Brazilian Society of Cardiology Mexican Society of Cardiology NS12a NS16b

9.00 m² 9.00 m² CSC/GWICC - Chinese Society of Cardiology Saudi Heart Association NS16a NS10c 9.00 m² 9.00 m²

SPECIAL BOOTHS – 284.00m²

AEPC E207 9.00 m² American College of Cardiology

E200

60.00 m² American Heart Association E218 36.00 m² American Society of Echocardiography E204

9.00 m² Asian Pacific Society of Cardiology E213 9.00 m² CARDIOSTIM 2012 E219

9.00 m² ERC European Resuscitation Council E211 9.00 m²

ESH – European Society of Hypertension E216 18.00 m²

European Association for the Study of Diabetes E201 9.00 m² European Atherosclerosis Society

E203 12.00 m² PCR E215

27.00 m²

Pulmonary Hypertension Association Europe E212 9.00 m² Society for Cardiovascular Angiography and Interventions E209

9.00 m² Society for Heart Attack Prevention and Eradication E210 9.00 m² The Japanese Circulation Society

E214 20.00 m² UEMS Cardiology Section E208

9.00 m² World Heart Federation E202

12.00 m² World Society of Arrhythmias E205 9.00 m²

ESC Congress 2011 Evaluation report – Executive summary Page 31

Sponsorship, Advertisement & Promotional Opportunities

The list below details the sponsorship items taken by supporting companies:

Advertisement Sponsor

Programme at-a-glance Daiichi Sankyo Europe

Congress News Boehringer Ingelheim, Actelion Pharmaceuticals, SERVIER,

Edwards Lifesciences, CardioMEMS, CVRx, Bayer HealthCare, Eli Lilly and Company

Information Screen Advertisements SERVIER International, Edwards Lifesciences, Pfizer

Abstract CD-Rom Bayer HealthCare Pharmaceuticals

Advance Programme Iroko Cardio International

Bookmark SANOFI

Congress Bags Daiichi Sankyo Europe

Focus Group Sponsors Edwards LifesciencesGE Healthcare, Boehringer Ingelheim

Final Programme Bayer HealthCare, Iroko Cardio International

Pre Congress Mailing Inserts (18) Pfizer (3), Boehringer Ingelheim, Daiichi, Daiichi/Eli Lilly,

Roche (2), theheart.org (2), Actelion (2), MSD (2), Iroko,

CVRx, AstraZeneca, Mayo Clinic

Delegate Bag Inserts (26 + 1 free) Pfizer (4), SANOFI, Boehringer Ingelheim (2), Daiichi Sankyo Europe, MSD (2), Actelion Pharmaceuticals (2), Alere, Novartis, Recordati, Daiichi Sankyo Europe /Eli Lilly and Company, CVRx, AstraZeneca (3), Bayer HealthCare,

BMS/AZ, Roche, French Cardiological Society (free), Takeda, CardioMEMS

ISES info screen (11) Vifor Pharma, Actelion (2), AstraZeneca (2), theheart.org, Pfizer x 2, BMS/AZ, Daiichi, Eli Lilly

Web Links (19) SANOFI, Boehringer Ingelheim (2), Daiichi Sankyo Europe / Menarini (2), Daiichi Sankyo Europe, Actelion (2), Alere, MSD

(2), Iroko Cardio International, AstraZeneca, theheart.org (2),

Pfizer, BMS/AZ, Roche, Eli Lilly and Company

Delegate Lounge SERVIER International

Poster Area SERVIER International

ESC TV SERVIER International

MD Conference Express Daiichi Sankyo Europe

Logos on the Interactive Map (6) China Qingdao Bright Medical Manufacturing Co Ltd, Heart & Health Foundation Turkey, 3M, ESH, Mayo Clinic, ACC

On-site advertising Daiichi Sankyo Europe, Sanofi, Bayer HealthCare, Pfizer

Mobile Application Iroko Cardio International

Interactive Exhibition Terminals Merck Serono

ESC Congress 2011 Evaluation report – Executive summary Page 32

Industry Sponsored Sessions

Satellite Symposia

43 Satellite Symposia were organised by 28 different companies, associations or organizations:

- 90-minute Satellite Symposia: 38

- 180-minute Satellite Symposia: 1 - 45-minute Satellite Symposia: 4

23 receptions were organised

Mini-Satellite Symposia 26 Mini-Satellite Symposia were organised by 20 different companies

19 receptions were organised

EBAC Accredited Educational Programmes

5664

5666

56 57 55 57 59

79

5964 63

56

4334

4033

38 38 4034 37 38

51

35 39 3832 28

Satellite Symposia Organising Companies

5

2

8 7

1113

15

23

2826

5

2

86

9 911

19

23

20

Mini-Satellite Symposia Organising Companies

ESC Congress 2011 Evaluation report – Executive summary Page 33

CME ACCREDITATION BY EBAC

The European Board for Accreditation in Cardiology (EBAC) provides accreditation to educational programmes such as events and distance learning courses. EBAC is an independent body constituted by

European specialists in cardiology and medical education. EBAC accreditation confirms the scientific & educational quality of a programme, and allows the participants

to receive CME credits for the time spent in the educational activity.

A Satellite Symposium or a Mini-Satellite Symposium with EBAC accreditation is officially announced as “EBAC Accredited Educational Programme supported by an unrestricted educational grant from …”

6 EBAC Accredited Educational Programmes were organised by 4 different companies : AstraZeneca (3 programmes) BIOTRONIK St-Jude Medical SERVIER

Hands-On Tutorials

The ESC offers companies a means of

associating with the educational requirements of delegates in an exclusive environment through the

organisation of Hands-On Tutorials. These industry supported tutorials provide

participants with an opportunity for hands-on experience on specific areas of expertise. Tutorials are promoted as part of the scientific programme in the Final Programme and on the ESC Congress 2010

web pages.

The Hands-On Tutorial custom-built rooms were located close to the Exhibition Area (Zone B).

4 Hands-On Tutorials were organised by 4 industry partners :

- CCVI (Cordis Cardiac and Vascular Institute)

- GE Healthcare - Philips Healthcare - Siemens AG, Healthcare Sector

1413

18

98

5 56

10

7

10

7 7

3 34

Munich 2004 Stockholm 2005

Barcelona 2006 WCC

Vienna 2007 Munich 2008 Barcelona 2009

Stockholm 2010

Paris 2011

EBAC Programmes Organising Companies

2

4 4

2

3

4

Barcelona 2009

Stockholm 2010

Paris 2011

Hands-On Tutorials Organising Companies

ESC Congress 2011 Evaluation report – Executive summary Page 34

CONGRESS PRESS

Congress Press Office 2011

The Press Centre was a major information hub for journalists and media from across the world, to report

on the scientific presentations and outcomes of the Congress. The international press conferences and releases, covered approximately 90 scientific sessions, considered by the ESC to be of particular media interest. The ESC press office also arranged and facilitated interviews with ESC spokespersons and presenters and provided an extensive working space for reporters.

Journalists attending:

o 776 journalists present

o From 43 countries (France, Germany, UK, Japan sent the most reporters)

Press Conferences: o 1 Local Press Conference o 1 Opening Press Conference o 12 International Press Conferences

Press Releases: o 63 related Pres s Conference o 7 non conference related press releases o Tip sheet with 35 further suggestions for press coverage o Printed Press Book with press releases and useful information for media

Other Media Activities: o Local Press Office catering to French media o Daily brief for French media o Italian press brief by Prof Ferrari o 8 Industry Press Conferences o 7 Industry Display Units

Media Coverage: Over 3 000 clippings tracked so far

ESC Congress 2011 Evaluation report – Executive summary Page 35

ELECTRONIC COMMUNICATIONS Daily e-Newsletter

4 editions of the Daily My ESC News were emailed to more than 59 000 people. The average open rate was around 21%, and the average click rate 8%.

ESC STUDIO

ESC Studio is a project which was initiated by the ESC Communications Department in April 2011 and carried out as a pilot project during ESC Congress 2011 made up of interviews, discussions and demonstrations

(e.g. : heartfailurematters.org, HeartScore). All of these were carried out by Cardiologists for Cardiologists. Objectives of this new initiative:

- Promotion of subspecialties

- Give Cardiologists of Tomorrow (CoT) better visibility

- Provide latest educational and scientific matter directly from the Congress

- Show presence of leadership to ESC members

- Produce content for the general promotion of ESC for throughout the year

ESC Studio characteristics - Located in the ESC Zone next to the ESC Stand and within the National Cardiac Societies

- 45 m² open area equipped with cameras, chairs, microphones and professional lighting, laid out as a real

television studio

- A group of 1 director and 3 technicians from MVS helped us put all this together

- Open and fully functioning during ESC Congress from Saturday 27 August until Tuesday 30 August

The project consisted of 3 sub-projects:

General topics, including interviews, demos and discussions - Prof Steen D Kristensen as editor in chief

- Result: 26 videos in total (on 20 expected)

Educational & scientific hot topics - Prof Jeroen Bax as editor in chief

- Result: 14 videos in total (on 15 expected)

Interviews of top cardiologists by Cardiologists of Tomorrow (CoT) - Dr Ricardo Carvalho Goncalves as editor in chief

- Result: 7 videos in total (on 10 expected)

Achievements - A total of 42 topics handled within 47 interviews, discussions and demos

- 24 hours of recording for a result of 9.5 hours videos (before final editing)

- 14 Board members participated

Web activity

A dedicated welcome page was created for the congress that made it easier for visitors to get to the

various resources of our site: congress reports, webcasts, slides, news, press releases...

85 congress reports (sessions reported by cardiologists)

42 Hotlines reports (with content from presenter and contributors)

320 webcasts

52 news articles

60 press releases were published

13 videos (4 ESC TV and 9 ESC Studio) + 7 ESC TV by topic

More than 150 posting on social media

2 803 e-Slides presentations & 1 187 e-Posters

26 pages for each topic of the congress to give single entry point to all content about a specific topic.

ESC Congress 2011 Evaluation report – Executive summary Page 36

Congress reports The section is traditionally the most visited content during the ESC Congress and the hierarchy was

the same this year. From Sunday 28 August until the end of September, the 127 reports (140 last year) from this section received a total of 37 269 visits and 106 426 page views.

Regarding the 85 reports written by cardiologists that chaired sessions, there were a total of 28 067 page views. The most successful articles were:

- Anti-thrombotic therapy in Atrial fibrillation - difficult management scenarios by G.Y. Lip

(2 573 page views) - Controversies in Acute Coronary Syndrome by D. Atar (1 597 page views)

Regarding the 42 pages showing both presenter and content from the Hot Lines sessions, there were a

total of 47 701 page views. The most successful reports were: - Results of ARISTOTLE study - Hot Line I from C. Granger and M. Ezekowitz (3 670 page views) - Results of PRODIGY study – Hot Line III from M. Valgimigli and A. Kastrati (3 362 page views)

Congress news

During the ESC Congress, 52 articles were created about the Congress news and the section totalised

17 324 visits and 35 968 page views. New this year the daily issue was available for download on the site and that was quite a success as the 5

issues totalised 8 312 downloads (until end of September) and 28 494 pages views from 24 August to 12

September.

Number of downloads from 24 August to 12 September:

Congress News Downloads

Edition N° of downloads

Saturday 27 August 505

Sunday 28 August 1 112

Monday 29 August 938

Tuesday 30 August 989

Wednesday 31 August 3 000

The most viewed articles were the Guidelines on Dyslipidemias (1 606 page views) and the articles about the new guidelines on NSTE ACS (1 277 page views).

ESC Congress 2011 Evaluation report – Executive summary Page 37

Webcasts

284 webcasts, selected by the Education Committee, have been published during the congress, including the

Highlight session. The ESC 2011 webcasts section totalised 32 852 page views from Sunday 28 August until the end of September. The 10 most viewed webcasts are detailed below.

Webcast Views ESC Guidelines for the management of cardiovascular diseases during pregnancy 1 407

Primary percutaneous coronary intervention: from evidence to practice Controversies in antithrombotic treatment

1 176

Hot Line I Efficacy and safety of Apixaban compared to Warfarin for prevention of stroke and systemic embolism in 18,202 patients with atrial fibrillation: primary results of the ARISTOTLE trial

1 058

2011 Guidelines overview

Acute coronary syndrome and non ST-elevation.

783

Highlight Session - Hypertension. 642

EURObservational Research Programme of the ESC.

Forthcoming Registries - General Registry: Chronic Ischaemic Heart Disease.

532

Hot Line III – Randomized comparison of six versus twenty-four months clopidogrel therapy after balancing anti-intimal hyperplasia stent potency in all comer patients undergoing percutaneous coronary intervention. Results of the PRODIGY trial.

523

Clinical Trial Update I – Efficacy and safety of Apixaban compared to Warfarin at different levels of INR control for stroke prevention in 18,202 patients with atrial fibrillation in the ARISTOTLE trial

396

Clinical Trial Update I Prevention of stroke and systemic embolism using the oral direct factor Xa inhibitor Rivaroxaban compared with Warfarin in patients with nonvalvular atrial fibrillation and moderate renal impairment

392

Percutaneous coronary intervention in 3 vessel disease and main stem Complex 3 vessel disease.

386

ESC Guidelines

In addition to the new Management of Dyslipidemias (14 115 download) Guidelines which were released earlier

this summer, 3 guidelines updates were published: Management of Acute Coronary Syndromes (ACS) in patients presenting without persistent ST-segment

elevation – 20 868 downloads Management of Cardiovascular Diseases during Pregnancy – 7 558 downloads Diagnosis and Treatment of Peripheral Artery Diseases – 6 139 downloads

ESC Congress 2011 Evaluation report – Executive summary Page 38

PUBLIC EVENT Atout Cœur à tout Age

A public awareness initiative took place during the ESC Congress, for the first time since 2006.

Held on Sunday 28 and Monday 29 August, from 10:00 to 20:00 in the centre of Paris on the square in front of the City Hall, this event was the opportunity for French speaking visitors to get information on the „age‟ of their heart, how to

keep it happy and the different associations partners. There were 4 different poles: Well being, Physical activities, Nutrition, Health and a big institution tent.

Visitors could get information on stress management, relaxation, sleep patterns and disorders, get tips on how to incorporate physical activities in their daily lives, discover new sports (Zumba fitness, Swedish Gym, baby gym) as well as attend cooking workshops.

The last pole was the most sought after with first aid demonstrations from the Red Cross, cholesterol and lipids tests (700 were done over the 2 days), information on smoking cessation and the analysis of the visitors‟ test results by

cardiologists.

In the big tent, visitors got to meet the professional associations working for their well being and partners of this operation: the European Society of Cardiology, the French Society of Cardiology and the French Federation

of Cardiology, as well as a stand for VIPARIS. Over 3 000 visitors came to visit over the two days.

European Heart Health Charter for Paris: a city oriented chart was signed by the Ville de Paris and the ESC at the end of the ESC Congress.

For the event, a poster was printed; a flyer was distributed at

the Health Stops of “Paris Plage” which took place from 10 to 21 August 2011. Online presence: - A web page in French on the ESC web site to present the event and goals. - A Facebook event page through the ESC profile. This

event page was updated regularly and linked to many websites: Paris Tourism office, Paris City, the SFC, the FFC etc...