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7/31/2019 Even having television on in the background can damage children's brains
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can Kids Exposed to Too Much Background TV: Study | Healthland | TIME.com
healthland.time.com/2012/04/20/tv-on-in-the-background-its-still-bad-for-kids/[7/20/2012 9:28:58 PM]
TV On in the Background? It’s StillBad for Kids
PARENTING
By ALEXANDRA SIFFERLIN | @acsifferlin | April 20, 2012 |
Too much television can be
detrimental for kids’ development,
even when they’re not plopped
directly in front of the screen. And
your kids might be getting more
exposure to such background TV
han you think, a new study finds.
The researchers found that the
average American kid was exposedo 232.2 minutes of background
elevision per day — when the TV
was on, but the child was engaged
n another activity. Younger
children and African-America
children were exposed to the most background television on average.
We were ready and willing to accept that the exposure would be high, but we were kind of
shocked at how high it really was,” says study author Matthew Lapierre, a doctoral candidate and
ecturer at the University of Pennsylvania’s Annenberg School for Communication. “The fact that
kids are exposed to about four hours on average per day definitely knocked us back on our heels
a bit.”
MORE : ‘Educational TV’ for Babies? It Doesn’t Exist )
Previous research has found that exposure to background television is linked to lower attention
spans, fewer and lower-quality parent-child interactions and reduced performance in cognitive
asks, the authors said in the study.
The current findings came from data gathered in a nationally representative telephone survey of
1,454 American parents with at least one child between the ages of 8 months and 8 years. The
parents were asked about how often their TV was on when no one was watching and whether
heir child had a TV in their bedroom.
For every minute of television to which children are directly exposed, there are an additional 3
minutes of indirect exposure, making background exposure a much greater proportion of time in
+
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7/31/2019 Even having television on in the background can damage children's brains
http://slidepdf.com/reader/full/even-having-television-on-in-the-background-can-damage-childrens-brains 2/2
can Kids Exposed to Too Much Background TV: Study | Healthland | TIME.com
healthland.time.com/2012/04/20/tv-on-in-the-background-its-still-bad-for-kids/[7/20/2012 9:28:58 PM]
a young child’s day,” the authors say in the study.
MORE: Children Who Hear Swear Words on TV Are More Aggressive)
What they found even more concerning was that kids under 2 and African- American children are
exposed to 42% and 45% more background TV, respectively, than the average child.
It’s particularly concerning because there is evidence this exposure has negative consequences
for development,” says Lapierre. According to the authors, these high rates could be the result of
parents not counting background TV as exposure or thinking their kids are too young to be
affected by it.
This study should be a warning to parents and day-care providers to shut off the television when
no one is watching, and certainly to consider the consequences of having a television in a child’s
bedroom no matter how young they may be,” said Cynthia Stohl, the International
Communication Association president and professor of communication at the University of
California, Santa Barbara, in a statement.
MORE: Study: Fast-Moving Cartoons like SpongeBob May Impair Kids’ Focus)
The researchers are hopeful their findings will further the understanding of how home media
practices relate to background television exposure, so recommendations for reducing kids’
exposure can be made.
The new data will be presented at the International Communication Association’s annual
conference in Phoenix next month.
@TIMEHealthland
Related Topics: babies , background television , background TV , toddlers , TV , Family & Parenting ,
Parenting
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