EVENT MARKETING

FATMA NUR GÖKMERVE UYSALNUREFŞAN BAYRAKTARULAŞ LOKUMCU

WHAT IS THE EVENT MARKETING ?

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.

EVENTS PROVIDE ;

*Transmit your message directly *Establish emotional bonds with target group

*Identify your target group

*Collect data

*Take feedback from media

MANAGE TO EVENT

5 W’s of Event Marketing

WHO:WHAT:WHERE:WHY:WHEN:

The firms provide staff, stand and space needs for brands who want to make marketing.

TYPES OF EVENT MARKETING

Brand communication eventsRoad showsLaunch projectUniversity eventsConcert organizationSport activitiesVIP activitiesSocial responsibility activitiesSpecial and Gala events

EVENT MARKETING PROCESS

1) Invitation2)Printed materials ( such as invitation card)3)Transportation / space4)Catering5)Decor , Stage6)Technical equipments7)Performances8) The team clothing9)Promotions , prize10)Others ( security ,fire department, ambulance parking)

TREN EVENTS

*Providing transportation and accommodation

*Calculate advertising costs(banner printing, social media and billboard ads)

*Estimated number of guests

*Calculate the cost of catering supplies

*Ensure that the location of the security

*Supply of equipment

SPORSORSHIP

*Provide resources for the firms ,such as money,equipment,labor

*Companies are required to sponsor in many areas.Such as festivals, TV channels,exhibitions, archaeological excavations, sports and music

*Sponsorship has relationshipbetween consumer , product and sponsor.

*Sponsor company has benefits from created events.

SPONSORSHİP MARKETİNG PURPOSES To get large target group with low cost.

To increase confidence and loyalty to the brand

To launching a new product,

To encourage using of product

Benefits to international marketing efforts

EXAMPLES OF SUCCESSFUL EVENT MARKETING ACTIVITIES

WORLD RECORD JUMP AND REDBULL SALES !

1) Felix's jump of all time most watched (viewed live 8 million) events in the world.

2) Red Bull's content relating to jump into liking the Facebook page received over 500,000

3) on Twitter , TT list of the world's 10 Results 5 Red Bull's sponsorship of this.

ROCK’N COKERock'n Coke is a Turkish rock festival sponsored by Coca-Cola. It is traditionally held at the Hezarfen Airfield in Istanbul, Turkey.The aim is providing adaptation for outdoor festivals in Turkey.

THE ADVANTAGES OF EVENT MARKETING

Makes the brand appears.Increase future sales of the brand.The operational control is higher.Institutions and raise the brand image.