Event Overview

Date & Place

Istanbul – 7th March Ankara – 14th March

Cairo – 10th July Doha – 16th JulyRiyadh – 24th July Dubai – 19th July

Lagos – 15th August Nairobi – 20th Sept Johannesburg – 18th Oct

Round Table Format

Cloud & Datacenter | The hybrid computing future of IT

Overview Situation

Cloud computing represents the transforming future of IT investment opportunities for enterprises seeking to deliver operationalefficiencies while ensuring costs are kept at bay. The digital transformation aspirations among enterprises is necessitating the need forenhanced computer power that is highly responsive, scalable, manageable and agile. This has in turn created a 'best of breed'environment within the IT framework of enterprises where some legacy systems are retained for standard applications, new ITinfrastructure supports the 3rd platform applications and some of the non-mission critical applications are slowly being migrated to thecloud.

While public clouds and private clouds are slowly gaining traction in the region based on industry and use cases, hybrid clouds seem tobe the future of enterprise datacenters considering it encompasses the security and agility of private clouds along with the ease-of-useand flexibility of public clouds.

The IT framework within enterprises thus continues to evolve with the business demands & technology enhancements. Join IDC and keyindustry players as they discuss the dynamics of a hybrid computing future of IT where Cloud, Mobility and Software defined datacenterspave the way for enterprises to really use IT as a business enabler. Gain strategic insights and tactical tips to make your cloud and datacenters even more effective.

Be Where Your Customers Are

Get the Best Potential Participation

• Engage with target IT decision makers and

drivers of IT investments

• Take advantage of the facilitated onsite

1:1 meetings for Platinum partners

• Build strong customer relationships

• Develop new business contacts

• Market your brand to the right decision

makers and influencers

Our Attendees:

• IT Directors and Managers

• Storage Managers

• DR and BC managers

• Technical Managers

• Facility Managers

Proposed Discussion Topics

• Cloud Enabling TechnologiesCloud ready infrastructures are different from traditional IT infrastructures from both hardware, software and management perspectives. Datacenters needto be consolidated, virtualized, software-centric and cloud enabled in order to be truly future ready. This presentation will cover the transformation of thedatacenter into a cloud enabling function.

• Return on Investment in the Future DatacenterGiven the fast changing datacenter technologies, it is becoming difficult for the CIOs and CFOs to assess which technologies to adopt and how to assess thecost efficacy of IT investments. Also with the on-going financial instability along with political turmoil in the region, it is becoming very important for CIOs tooptimize their existing datacenters and rationalize IT investments. This presentation covers the financial considerations underpinning the new ageinfrastructure.

• Line of Business involvement in Datacenters and CloudThe LOBs have increasing influence on the IT decisions with shadow IT becoming a reality among the regions enterprises. While the LOB have a directinfluence on cloud usage, they may or may not be as involved in the datacenter transformation. This presentation assesses the influence the LOBs today havewithin datacenters and how much the influence cloud adoption.

• Shift in Compute ArchitectureThe rate of business change within organizations has accelerated and necessitated a more rapid transformation of the datacenter. Server, storage, andnetworking vendors have created a set of offerings that resonate very well with datacenter operators looking for the next level of infrastructure efficiencywithin their highly virtualized environments. IDC expects the benefits that converged systems and organizations are slowly shifting to more converged andconsolidated systems for their compute architecture.

Proposed Discussion Topics

• Importance for Security within the Overall Datacenter StrategyWith the rapid advent of digital technologies, organizations are becoming more and more vulnerable to threats. Hence security is playing an important rolewithin the datacenter strategy planning cycle without which the digital transformation vision cannot be safely realized. This presentation some of the securitybest practices within the modern datacenter.

• Infrastructure Management, Automation and ProvisioningThere are a slew of management suites and solutions available today and the fact that so many vendors co-exist in this space points to the importance of themanagement function within datacenters and the cloud. Seamless management, automation, orchestration and provisioning of the IT architecture is veryimportant for organizations to enable digital transformation initiatives and migrate to the cloud. This presentation explores the important management layer ofdatacenters.

• The Flashy Future of Datacenter StorageSolid-State Drives (SSD’s), that are essentially an oversized and sophisticated version of the USB memory stick, are slowly making their way from the consumerto enterprise storage environments. The enterprise space has been traditionally dominated by tape and disk drives with the latter still accounting for almost99% share of the enterprise external storage market. However, the past 2 years have seen SSD’s gain prominence among enterprises with a variety of options interms of flash storage adoption. This presentation introduces the growing prominence of flash within enterprise storage systems.

Program of the Day

Roadshow Agenda

08:00 Registration & Networking09:00 IDC Introductory Keynote Presentation09:30 Platinum Level Partners’ Presentation11:00 Coffee Break11:30 Gold Level Partners’ Presentation13:15 Lunch14:00 Silver Level Partners’ Presentation16:30 Closing Remarks

Round Table Agenda

08:00 Registration & Networking09:00 IDC Introductory Keynote Presentation09:30 Platinum Partners Panel10:30 Coffee Break11:00 CIO Panel Discussion11:45 Gold Partners Panel12:30 IDC Closing Notes and Open Discussion13:00 Lunch and Networking

Partnership Options (Roadshow Format) - PLATINUM

Speaking Opportunity

• Afternoon Speaking slot (15 min.)

Lead Gen Activity

• Access to the full list of attendees following the event• Premium exhibition space (1.5m x 2m) in the pre-function area for information, new product

launches, and demonstrations (the content, demonstration, setting up, labor, and furnishings arethe responsibility of the Partner)

PR and Marketing Activities

• Partner’s company logo on the official Website. and in ads for the conference ( deadline dependent)• Up to 50 personalized VIP invitations emailed to prospective participants specified by the Partner (IDC

creates and email invitations)• The opportunity to liaise with press editors/journalists/business reporters

Other Benefits• Three complimentary passes to the event for the Partner's employee• The opportunity to donate product and/or services for raffle

Partnership Options (Roadshow Format) - GOLD

Speaking Opportunity

• Mid-morning Speaking slot (20 min.)

Lead Gen Activity

• Access to the full list of attendees following the event• Premium exhibition space (2m x 2m) in the pre-function area for information, new product

launches, and demonstrations (the content, demonstration, setting up, labor, and furnishings arethe responsibility of the Partner)

PR and Marketing Activities

• Partner’s company logo on the official Website. and in ads for the conference ( deadline dependent)• Up to 100 personalized VIP invitations emailed to prospective participants specified by the Partner (IDC

creates and email invitations)• The opportunity to liaise with press editors/journalists/business reporters

Other Benefits• Four complimentary passes to the event for the Partner's employee• The opportunity to donate product and/or services for raffle

Partnership Options (Roadshow Format) - SILVER

Speaking Opportunity

• Afternoon Speaking slot (15 min.)

Lead Gen Activity

• Access to the full list of attendees following the event• Premium exhibition space (1.5m x 2m) in the pre-function area for information, new product

launches, and demonstrations (the content, demonstration, setting up, labor, and furnishings arethe responsibility of the Partner)

PR and Marketing Activities

• Partner’s company logo on the official Website. and in ads for the conference ( deadline dependent)• Up to 50 personalized VIP invitations emailed to prospective participants specified by the Partner (IDC

creates and email invitations)• The opportunity to liaise with press editors/journalists/business reporters

Other Benefits• Three complimentary passes to the event for the Partner's employee• The opportunity to donate product and/or services for raffle

Partnership Options (Roadshow Format) - OTHERS

Exhibition Partner

Lunch Partner

• Exhibition space (1.5m x 2m) in the pre-function area for information, new productlaunches, and demonstrations (the content, setting up, labor, and furnishings are theresponsibility of the Partner)

• Partner’s company logo on the official Website. and in ads for the conference(deadline dependent)

• Two complimentary passes to the event for the Partner's employees• The opportunity to donate product and/or services for raffle

• Information desk in lunch area• Logo prominently displayed in the lunch area and on tables• Partner’s company logo on the official Website. and in ads for the conference ( deadline

dependent)• Two complimentary passes to the event for the Partner's employees• The opportunity to donate product and/or services for raffle

Partnership Options (Round Table Format)

Gold Partner

• Post-Coffee Panel Discussion (45 min.) Up-to 3 partners• Access to the full list of attendees following the event• Partner’s company logo on the official Website. and in ads for the conference ( deadline dependent)• Up to 10 personalized VIP invitations emailed to prospective participants specified by the Partner (IDC

creates and email invitations)• Two complimentary passes to the event for the Partner's employee

Platinum Partner

• Pre-Coffee Panel Discussion (60 min.) Up-to 3 partners• Access to the full list of attendees following the event• Partner’s company logo on the official Website. and in ads for the conference ( deadline dependent)• Up to 20 personalized VIP invitations emailed to prospective participants specified by the Partner (IDC

creates and email invitations)• Four complimentary passes to the event for the Partner's employee• The opportunity to donate product and/or services for raffle

Partnership Options (MEA Events) – INVESTMENT VALUE

Month Platinum Gold Silver Lunch Exhibit

Cairo July $20,000 $ 15,000 N/A N/A N/A

Doha July $12,000 $ 9,000 N/A N/A N/A

Dubai July $20,000 $15,000 N/A N/A N/A

Riyadh July $20,000 $15,000 N/A N/A N/A

Lagos August $12,000 $ 9,000 $ 7,000 $4,000 $3,000

Nairobi September $ 8,000 $ 6,000 $ 4,000 $3,000 $2,000

Johannesburg October $12,000 $ 9,000 $ 7,000 $4,000 $3,000

Thank You

Cloud & Datacenter Roadshow 2018The hybrid computing future of IT