Event Session Directory as of July 27, 2011 (Subject to change · Event Session Directory as of July 27, 2011 (Subject to change) At the Exceptional Web Experience Conference, attendees

Event Session Directory as of July 27, 2011 (Subject to change)

At the Exceptional Web Experience Conference, attendees will hear from customers across industries as they share their experiences building and delivering Exceptional Web Experiences. During the many sessions planned, In-depth content will be presented on the latest platform technologies, business advantages and technical strategies.

Your conference pass will allow you to attend additionally any session of the co-located WebSphere Technical Conference that delivers deep technical content on BPM, CICS, Messaging, WebSphere Application Servers and Infrastructure, including a focus on SOA and Cloud Computing.

Please click on the track titles beneath to switch to the corresponding detailed session list with abstracts

Conference Keynote (to be announced)

Exceptional Web Experience Business ProgramTargeted at line of business leaders, business analysts and executives

Track 1: Customer Case Studies and Industry SolutionsThis track features real-life experiences shared by customers detailing business objectives, implementation approaches and best practices. Attendees will learn how these customers successfully plan and deliver exceptional web experiences that drive enhanced customer loyalty, satisfaction and improved employee productivity. Topics will include project goals and analysis, industry specific approaches, implementation and governance techniques, and best practices.

Track2: Accelerating Solution Time to Value and ROIThis track features proven strategies to plan, justify, implement, and manage business solutions with investments that exceed rising customer expectations.

Track 3: Optimize Customer Experiences to Build Brand and Generate RevenueThis track features proven strategies and best practices to drive profitability and growth with web experiences crafted to increase customer engagement and retention.

Exceptional Web Experience Technology ProgramTargeted at a technical audience consisting of IT professionals including architects, administrators, developers and integrators.

Track 4: Web Experience Platforms and SolutionsThis track features foundation technologies and solution innovations that power Exceptional Web Experiences inside your company and those facing your customers.

Track 5: Developing Exceptional Web ExperiencesThis track features how to design and build robust, interactive web experiences that will delight your audiences by leveraging an extensive portfolio of development technologies, templates, solutions, and Web 2.0 design practices.

Track 6: Best Practices and ImplementationThis track features entry-level and advanced technical information and guidance from leading product architects and services professionals. Attendees will learn how to deploy and manage scalable, high performing web platforms to support business objectives, change and growth in dynamic environments, and enable new levels of efficiency and agility.

http://www-304.ibm.com/jct03001c/services/learning/ites.wss/zz/en?pageType=page&c=O441697X12097P93

http://www-304.ibm.com/jct03001c/services/learning/ites.wss/zz/en?pageType=page&c=L364319L89666L98

http://www-304.ibm.com/jct03001c/services/learning/ites.wss/zz/en?pageType=page&c=L364319L89666L98

BM Exceptional Web Experience Conference Europe 2011Event Session Directory as of July 27, 2011 (Subject to change)

Business and Technical Topic Roundtable Lunch Discussions

Portal Zone

Abstracts

Conference KeynoteTo be announced

Exceptional Web Experience Business Program

Track 1: Customer Case Studies and Industry Solutions

BUS-S01 Latest Innovations of the Daimler Employee PortalThomas Brueckner Shared Service Portal Staff Employee Daimler AGThierry Schertenleib IT architect Daimler AG

In the course of 2010 the Daimler Employee Portal has been migrated to WebSphere Portal 6.1.5. The upgraded portal, along with new innovations, sets a new standard in terms of functionality, performance and reliability. This session provides an overview about the technical and business aspects of the migration: system architecture on AIX/POWER7, theme customization, content migration and administration, addressability of content using deeplinks, and more. We'll also show how WebSphere Portal helps Daimler enable employees to access the portal using mobile devices.

BUS-S02 Increasing Scalability and Services – the Citizens of Gothenburg Web ExperienceHåkan Karlsson, System Analyst City of Gothenburg

In this session we'll provide an overview of the city's portal solution, providing e-services to citizens and employees. Business objectives supporting the latest platform updates including upgrade to WebSphere Portal and Web Content Manager Version 7, Virtualization and application of Tivoli managed access controls will be covered. Understand from the experiences of this team and of the business benefits these platform enhancements can provide your businesses.

BUS-S03 From Phone Calls to Mobile Web - How Bekins Brought Mobile to Trucking Paul Collins, CTO – Europe, Ascendant Technology Mike Ostrowksi, VP PSC, Ascendant Technology

Come and hear the actual steps it takes to move toward your first Mobile Solution using Mobile Portal Accelerator. Hear not only the technical implementation, but the practical business details to think through when bringing your business to mobile devices. We'll share the details of this successful implementation from business requirements definition, user design considerations, through solution rollout. We'll demonstrate the user experience and mobile services used by the transportation drivers and staff.

BUS-S04 Taking PortalNow to the Russian Streets!Slava Frid, Lead Architect, Gemini SystemsAnthony Fiorot, WorldWide Web Experience Sales Leader, IBM Collaboration Services

In this session we will explain why the PortalNow offering http://www.youtube.com/watch?v=kUdxYLgzz_s is an effective business and deployment model for many organizations, and feature the application in action for the Russian governments and Russian State of Voronezh. During this session we'll take a close look at their business objectives, use case patterns and how they were rapidly implemented using the out of box PortalNOW assets to quickly deliver a world class solution which is 100% repeatable.

www.ibm.com/training/conf/europe/webexperience Page 2

http://www.youtube.com/watch?v=kUdxYLgzz_s


BUS-S05 Energizing Client Relationships with the Phoenix Contact Portal Solution: “The Hitchhiker's Guide” to Web ExcellenceGuido Küster CIO Phoenix Contact GmbH & Co KGThomas Reske IT Architect SWG Services IBM Deutschland GmbH

Phoenix Contact is a worldwide manufacturer of components, systems and solutions in the area of electrical engineering, electronics and automation and employs 11,000 people worldwide. The international organization comprises of approximately 50 sales subsidiaries, with over 30 operations locations in Europe and overseas. Attend this session to learn how Phoenix Contact delivers the next evolution of it's B2B platform. This platform update is centered on both user-centric and service-oriented designs to serve as an enterprise portal, and the company’s face to clients and employees around the globe. Understand how the solution enabled Phoenix Contact to embraced the challenge of continuously reinventing client relationships over the web and includes commerce, service notifications, support, inter-company communications, and more.

Topics will include project goals, challenges, governance techniques and best practices in the areas of process automation, search, multilingual web content and asset management, analytics, integration with Process Server linking to Baan and SAP applications, IBM OmniFind Enterprise Search, Tivoli Security solutions, web analytics and more, for global high-performance web delivery.

Guido Küster is the CIO of Phoenix Contact Group. Previously, he worked in the Corporate Electronic Business Department of the Sales Organization and was the responsible program manager for the Web Excellence initiative of Phoenix Contact.

Thomas Reske is an IT Architect with IBM Software Group Services. Over the course of the past years he has been involved in several large scale portal projects. During the project he was a member of the team that defined and formed the architecture of the global portal solution.

BUS-S06 IBM WebSphere Portal Powers the New Digital Strategy at Standard LifeIan Muir, Head of Group IT Strategy, Standard LifeSimon Quinton, VP - Delivery,Ascendant Technology

Throughout 2010 and early 2011, Standard Life has been rolling out a program to put in place a scalable digital enabling technology foundation across the Group, based on IBM WebSphere Portal Version 6.1.5. The solution offers both business services for Independent Financial Advisors www.adviserzone.com and Retail services for customers www.standardlife.co.uk. The project implementation has delivered a new virtual identity for the organization, and is also based on Standard Life’s strong experience in building an SOA. Details covered will include integration of Autonomy Interwoven (LiveSite / TeamSite) CMS, and application of Webtrends for web experience solution analytics. Join this session to find out why they did it, how they did it, and what results they have so far achieved.

BUS-S07 Experiences at Aegon Leveraging Rational Automation Framework for WebSphere for a Large Scale Portal MigrationLennert de Waal, WebSphere Platform Manager, AegonScott Bybee, Head of Automation Practice, Ascendant Technology

Large WebSphere Portal site migrations can pose many challenges, and automation services can be key to delivering the new Portal environment in a timely manner with as few errors as possible. In this session we will explore Aegon's experiences migrating WebSphere Portal and Web Content Manager from one data center to another leveraging the Rational Automation Framework for WebSphere (RAFW). With RAFW, Aegon was able reduce the time involved to a fraction of the manual estimates as well as leave the company with a long term solution for automated installation, configuration management and deployment across the software development life cycle.


http://www.standardlife.co.uk/

http://www.adviserzone.com/


BUS-S08 City of Wroclaw Portal of Culture Tomasz Szewczyk, Project Manager, Wrocław City OfficeRafal Danecki, Collaboration Solutions Architect, CEE IOT, IBM

Attend this session to understand how the City of Wroclaw implemented a socially infused web experience platform driving communications and collaboration for their rich arts and culture community and activities. Understand their business drivers, their criteria for evaluation across multiple web portal solutions, their project implementation details and what they have already accomplished. See how the combination of WebSphere Portal, IBM Connections and many additional social and content channels integrated to their platform is helping position their candidacy for the 2016 European Capital of Culture. http://kreatywnywroclaw.pl Learn from their experiences and see how you can achieve the benefits of informed, vibrant, and socially connected audiences in your web solutions.

Tomasz Szewczyk is a communication systems engineer currently working for the Wroclaw City Office, specializing in collaboration solutions management. Rafal is a Collaboration Solution Architect currently working for the Lotus Central and Eastern Europe team, based in Warsaw, Poland. Rafal has held various cross-country positions in CEMEA region within this team primarily as IT Specialist, ispecializing in WebSphere’s mobile solution products and WebSphere Portal. More recently he's expanded his role to cover all WebSphere- based products in the Lotus brand portfolio, and including WebSphere Portal, IBM Connections, IBM Sametime and IBM mobile solutions. Irafal likes to “think out of the box” and has expertise with integration of different types of IBM and non-IBM products (DBMS, CMS, BPM, Social Software). Rafal is actively engaged with with customers on advanced pilots, deployments, and migration projects, also leading workshops and product courses.

BUS-S09 Session Abstract to be Announced

BUS-S10 Session Abstract to be Announced

BUS-S11 Panel Discussion: Delivering Exceptional Multi-Channel ExperiencesHosts: Anthony Fiorot, IBM, Tyler Tribe, IBM

Session Abstract to be announced

BUS-S12 Racing to New Audiences: the Vasaloppet Site Web ExperienceLars-Olof Allerhed, Collaboration Evangelist, IBM

Learn how IBM has worked together with one of the largest ski race organizers in the world http://www.vasaloppet.se/en/vasaloppet/start to build an exceptional experience that has help Vasaloppet grow its web presence at 200% annually for the last 3 years. This session will take you through the project to design and deliver the web experience leveraging IBM Web Content Manager and Portal solutions, and include considerations of running the site during the race in which site traffic expands to more then 4 million hits during 4 hours.


http://kreatywnywroclaw.pl/


BUS-S13

Session Abstract to be announced

BUS-S14 Delivering Intelligent, Personalized Web Experiences: The AMP Digital Business JourneyAneta Beocanin, Head of Technology, IT - Web division, AMP

Enabling sophisticated end-user experience while maintaining strong ROI in technology, high stability, availability and browser compatibility were among the goals of the AMP web application leadership team as they planned efforts to deliver effective web experiences to direct customers, advisors and staff. Attend this session to learn of the AMP Digital Business vision; to provide an "intelligent", highly personalized, sophisticated end user web experience for their platform customers (direct customers and advisers) to do business with AMP. The team will share their project and implementation planning processes, and details of their platform, underpinned by WebSphere Portal, application of Virtual Portals, Vignette WCMS and how is integrated with the Policy Administration Systems via MQ & Message Broker, with Siebel CRM via Web Services and BPMS via MQ & Message Broker.

Learn what the organization has achieved by delivering information, transactions and services through engaging, tailored web experiences via their corporate website amp.com.au as well as through secure Customer, Financial Adviser and Staff Portals . Understand lessons learned through their efforts, and next steps on their Digital journey.


Track 2: Accelerating Solution Time to Value and ROI

BUS-R01 21st Century Work Experiences for 21st Century EmployeesSpeaker to be announced

As employee demographics and employee technology expectations change, the capabilities and tools companies provide need to keep pace. In this session we will explore the top trends in developing an Exceptional Work Experience. We will explore the topics such as user generated content, social tagging as a way to improve corporate search capabilities, best practices for delivering information, tools and social business capabilities to employee intranets and beyond.

BUS-R02 BUS-R02 Putting Your Finger on the Benefits - How to Define Business Value for Your Exceptional Web Experience to Gain Sponsorship and FundingAnne Hämäläinen, Business Value Assessment Consultant, Social Business & Collaboration, IBM

In today's business world it is all about the money, and the people. Justifying an investment for solutions like Customer Experience Suite has to realise into reduced costs and/or increased benefits. So how do you create a consensus on "what's good for business" and make it happen? In this session, we will share with you IBM's Business Value Assessment method that will help you create that link between your project's measurable value and business initiatives. We will show you how to align capabilities to business priorities and objectives, making it easier to determine what to do first, or next, and why, setting you on your way to paving a roadmap for success.

Anne Hämäläinen works for the worldwide IBM Collaboration Solutions Tiger Team as Business Value Assessment (BVA) Consultant. In her role she engages with clients to help them understand and define value for Exceptional Web/Work Experience and Social Business in the clients' business context, and assists in building the roadmap for success. With her sales background, she brings experience from multiple clients in different industries, including banking and industrial sectors, around Northern Europe.

BUS-R03 The Business Side of Social BusinessStuart McRae, Executive Social Business & Collaboration Evangelist, IBM

The key question every Social Business project should be able to answer is: "What problem are we trying to solve?" and the critical success factor for such projects is whether they succeed in solving that problem. It could be improving customer service, reducing operational costs, or retaining key employees, but social projects should always start with a business problem - which then provides the basis for defining the business case, where the return on investment going to come from and what "success" looks like. This needs to be followed by a business adoption plan - otherwise the problem will not be solved. What cultural, technical, organisational or process obstacles need to be removed to make the project a success? Demonstrable success leads to the next project, so that over multiple iterations the organisation becomes a nimble, transparent, engaging, social business, delivering an exceptional experience to its customers, partners, employees ... and shareholders. Come along to this session to hear how to put the Business into Social Business.

Stuart McRae is an Executive Collaboration & Social Business Evangelist for IBM Collaboration Solutions, responsible for helping customers adopt Social Business and Enterprise 2.0. He is particularly focused on emerging technologies: Cloud Computing, Mobile Devices and Social Collaboration. In his role, he supports key customers, partners, marketing events and analyst briefings with a blend of business, market and technical knowledge. Prior to his current role, Stuart has worked in Technical Sales, Business Transformation, Product Management, IT Architecture and Development teams in IBM and Lotus. He has been with the company for 15 years and previously worked with e-mail specialist Soft-Switch and computer fax & telex start-up Systems & Telecoms. Stuart has been involved in many industry bodies, including Guide Share Europe, EEMA and the IETF. He is currently on the board of EEMA and is an EEMA Fellow.


BUS-R04 Architecting Your Site for an Exceptional Web Experience, a Quick ROI, and a Low TCOMaryann Johnson, Worldwide Sales Executive, IBMRob Enright, Northeast IOT, IBM Collaborative Services Technical Sales Specialist

Creating a Web site that equips people to navigate intuitively doesn’t happen by chance. This session explains how you can leverage site security and information architecture to achieve a quick, measurable ROI and a low TCO while delivering a site that your clients love. The shear wealth of available functionality and information is one of the new challenges associated with the Exceptional Web Experience. Organizations need to guide site visitors through the vast amount of information so they can find what they want quickly and effectively. You'll learn how to avoid the risk of creating great content and functionality that no one can ever find. This session provides real-world use cases using tools like the IBM Customer Experience Suite that equip you to support both usability and findability.

After this session, you will be able to:

Conceptualize, scope, and structure future states for your site. Negotiate obstacles to achieving those states. Accomplish a range of initiatives with your stakeholders. Use a methodology for addressing the needs and culture of your organization. Prepare for user interactions with clearly measurable results.

BUS-R05 Exceptional Web Experience, Portal and Web Content Manager in the Cloud - How to Make the Right Business driven DecisionsSteven Gerhardt, Managing Partner of Ixion, LLCLisa Lucadamo Jarrett, Offering Manager, IBM

Join us to learn about charting a course to make the right business driven decision to implement Exceptional Web Experience, Portal, and WCM solutions in the cloud. This session will showcase best practices from multiple customers with cloud based Portal/Portal NOW and WCM solutions to show you how to chart your own course by addressing the right solution scope, business case elements, and critical success factors- all taken from successful engagements by IBM and Ixion.

Steven is a software consultant and solutions architect with fifteen years of experience in developing, selling and managing web based software products and customer solutions. In the past five years, he has primarily focused on selling and servicing IBM's portal suite of products in the mid-market. His primary technical certifications and selling experience are with SOA methodology, IBM WebSphere, and all portal segment solutions including web content management and PortalNOW.

Lisa is an Offering Manager responsible for Cloud initiatives for Portal software and Mashup Center. In her 10 years at IBM, she has held a range of strategy, marketing, and product management positions in Software Group for WebSphere and ICS as well as in Global Business Services. Her focus is on communicating and helping customers realize value from business oriented solutions spanning technologies, products, and services - having worked with SOA, application management, legacy application transformation, mashups and now cloud solutions.

BUS-R06 Session to be Announced

BUS-R07 Engaging the Smarter Consumer with Exceptional Web Experiences in RetailKirsten Kelley, Senior Offering Manager, Exceptional Web Experience and WebSphere Portal, IBMMaryann Johnson, Worldwide Sales Executive, IBM

Today’s agile retailer must dynamically meet the needs of empowered shoppers while controlling costs. Consumers are becoming more instrumented, more interconnected, and, perhaps more intelligent. Understanding these attributes of the smarter consumer can help you meet and even exceed the needs and expectations of customers. Additionally, every day, millions of consumers share their opinions in social networks and blogs, influencing the actions of other consumers. Businesses that effectively capture and analyze these expressions of consumer sentiment and use the insights when forming their strategies have a significant competitive advantage. By implementing IBM’s portal family of products, smart retailers are eliciting exceptional customer experiences, revving more turns, and rapidly opening new supplier relationships to leverage lower cost, global options. During this session you will hear business case studies from smart retailers that have deployed Vendor/Supplier portal solutions to achieve significant growth. Learn about the tools available to help you replicate their success such as the Retail Vendor Portal Template, an IBM innovation to help jump-start your solution deployment.

Kirsten is responsible for Program Development activities for WebSphere Portal in the Retail Industry. She helps guide the development of industry-specific solutions by teaming with customers and development groups. With over 14 years at IBM, she has worked in several different sales and marketing organizations, enabled global sales teams, and spoken at various conferences.


BUS-R08 Accelerate Your Exceptional Web Experience with WebSphere Portal NOW, Content & Industry TemplatesJeff Seifert, Global Sales Executive, Portal General Business, IBMKirsten Kelley Senior Offering Manager, Web Experience Software, IBM

It has never been easier to implement compelling production level web experiences that match the requirements of your internal and external audiences. Attend this session to understand the latest in delivery initiatives, including IBM WebSphere Portal NOW, Content Template Catalog and Industry Template assets that pair technology expertise with industry thought leadership to offer best-practice guidance optimized for the particular business you are in. Understand these program components to learn how you can assemble business ready web pages, with content components and templates, integrated social services and presence awareness, to rapidly deliver production level web experiences. See how these software template and deployment models enable you to start simple, solve requirements, and then broaden to other areas as your enterprise business needs evolve.

BUS-R09 The Portal Competitive Landscape - The Battle for the Exceptional Web & Work ExperienceKioko Mwosa, Web Experience Evangelist and Competitive Technical Lead, IBMThe competition in the Portal marketplace has resolved down to four primary players: IBM, Oracle, Microsoft, and open source offerings from Liferay and JBoss. This session drills down on the different philosophies and core competencies of these four competitors, and outlines some of the key functional differences between each. The session concludes with some case studies of IBM WebSphere Portal customers who chose IBM's solution, and the reasons why they made their selection as they did. If your organization is engaged in determining which Portal product is the best fit, this is the session for you! Please join us.

Kioko Mwosa is the worldwide Web Experience Evangelist and Competitive Lead on the Lotus Tiger Team. In this role he is an advocate for helping customers to understand and envision the value of exceptional web experiences. He has 13 years of experience at IBM and during this time has worked with numerous WebSphere Portal and Web Content Management customers in pre-sales technical engagements.

Track 3: Optimize Customer Experiences to Build Brand and Generate Revenue

BUS-G01 Drive revenue, increase brand loyalty, and improve customer satisfaction with IBM Customer Experience SuiteNicole Carrier, Chief Strategist, Exceptional Web Experience Software, IBM

IBM Customer Experience Suite helps organizations create highly engaging, personalized, and differentiated web experiences that meet the evolving needs of today's customer. In this session, we will heavily utilize demonstrations to show how you IBM Customer Experience Suite can help your organization deliver exceptional web experiences that: Are highly personalized according to the preferences, behaviors, location, products owned, device, and sentiments of each visitor. Support conversations with and between customers through online communities. Empower business owners to manage the creation and delivery of rich content Connect into the necessary back-end applications, social media sites, and cloud-based services. Offer consistent experiences across multiple online channels. Deliver engaging experiences without sacrificing flexibility, scalability, or security

Nicole is currently Program Director and Chief Strategist for the Web Experience business segment at IBM. Her expertise lies in defining, launching, and managing new products, which have included IBM Customer Experience Suite, IBM Mashup Center, the WebSphere Portal Accelerators, WebSphere Dashboard Framework, and WebSphere Portlet Factory. Nicole has over 15 years of product management and IT consulting experience.

BUS-G02 Optimize Web Delivery with WebSphere Portal Active Site AnalyticsKrishnan Hariharan, Program Director, Analytics, Rich Media, Web Content Manager, IBMStefan Liesche, WebSphere Portal Industry and Web Experience Platform Chief Architect, STSM

Understanding user interaction with a website enables organizations to better plan, present and promote information and can directly improve business results. However, with WebSphere Portal and Customer Experience Suite driving more online properties than before, it is imperative for organizations to get ready for the demands of the new breed of analytics solutions. With Active Site Analytics (ASA), organizations can get a better understanding of sub page level data, including content items and user behavior. ASA makes it easy for content owners and business professionals to act on collected and analyzed user behavior data and enumerate the impact of an exceptional web experience to its visitors. In this session we will share how organizations are benefiting from optimized websites, including use cases and benefits for Tag Instrumentation with ASA. Additionally, we'll also discuss how ASA can be extended for campaign management and upcoming integration extensions with Coremetrics.


BUS-G03 The Future of the IntranetStuart McRae, Executive Social Business & Collaboration Evangelist

Four disruptive mega-trends are impacting IT strategies: Social, Mobile, Cloud and a move to Browser based workspaces - often described together as the "consumerisation of IT". What do these trends mean for the future of the Intranet? If Generation Y was designing your Intranet afresh, what would it look like? Does the concept of an "intranet" even make sense any more? What constitutes an exceptional work experience, and how it is impacted by the technology mega-trends? How is our understanding of work/life balance being changed by them? What will the workplace of the future look like? How do the needs of a Social Business change the way we deliver collaboration to employees? Come along to this session to look into the future of work and understand the demands it will place on IT.

Stuart McRae is an Executive Collaboration & Social Business Evangelist for IBM Collaboration Solutions, responsible for helping customers adopt Social Business and Enterprise 2.0. He is particularly focused on emerging technologies: Cloud Computing, Mobile Devices and Social Collaboration. In his role, he supports key customers, partners, marketing events and analyst briefings with a blend of business, market and technical knowledge. Prior to his current role, Stuart has worked in Technical Sales, Business Transformation, Product Management, IT Architecture and Development teams in IBM and Lotus. He has been with the company for 15 years and previously worked with e-mail specialist Soft-Switch and computer fax & telex start-up Systems & Telecoms. Stuart has been involved in many industry bodies, including Guide Share Europe, EEMA and the IETF. He is currently on the board of EEMA and is an EEMA Fellow.

BUS-G04 Becoming a Social Business: Managing Interactions not Channels with IndustryRich Brown, Offering Manager, Industry Web Portal Solutions, IBM

Customer expectations about how and where they can interact with your business are simple - everywhere and anytime. To become social businesses organizations are beginning to focus on customer interactions rather than customer channels. This session will address how customers can use the Industry Templates to help manage these interactions on the road to becoming a Social Business.

BUS-G05 I Just Bought the DAM Thing, Now When Does it Start Working and Where is My ROI?Maryann Johnson, Worldwide Sales Executive, IBMKrishnan Hariharan, Program Director, Analytics, Rich Media, Web Content Manager, IBM

ROI is the final test of Digital Asset Management (DAM). After it's working, does it deliver on its promise? An Asset Management System can save time and money, but only if properly implemented and used. How and when can ROI be automatically measured? How do you know when to count on return? With planning, preparation, strategy and buy in from end users, ROI becomes attainable. This session gives you the tools to evaluate and plan for the roll out of DAM, including a look at why DAM adjacent areas should be considered: different workflows in creative areas, integration with other systems, and most importantly the human factor. Learn from the experiences of real-world implementations that are not just managing their assets, but also strategically managing the process with support from end users along with on-target expectations from upper management.

BUS-G07 Where Good Ideas Come FromLouis Richardson, Worldwide Social Business Evangelist, IBM

IBM's recent “Global CEO Study” tells us that CEOs believe "Creativity" is the number 1 desired quality for their leaders. Yet many of our companies are not positioned to promote a creative and innovative environment. Where are the “creatives” in your organization? And if you could find them, how could you leverage them? The good news is that social business solutions are excellent catalysts for encouraging "knowledge accidents" in your organization. During this session, you will learn how IBM is helping companies transform their culture into one that engages new ideas and empowers their employees, partners and customers.


http://www-935.ibm.com/services/us/ceo/ceostudy2010/index.html

Exceptional Web Experience Technology Program

Track 4: Web Experience Platforms and Solutions

TECH-P01 Stand and Deliver Your Exceptional Web Experience with IBM WebSphere Portal and Web Content Manager Lauren Wendel, Product Manager, Portal Solutions, IBMSunil Hiranniah, Worldwide Technical Sales Leader and Certified IT Specialist, IBM

IBM WebSphere Portal and Web Content Manager software includes features and enhancements to create, target and optimize delivery of security-rich, personalized web experiences—with unmatched reliability and scalability. During this introductory session we'll cover the platform foundation components, extension points, and latest Version 7 updates including page builder “integration hub”, new social features, mobile updates, enhanced analytics support, web publishing enhancements and more. Get ready to understand your options and make best use of the platform capabilities to deliver your exceptional web experiences.

Lauren Wendel is the Product Manager for IBM WebSphere Portal and content coordinator for the IBM Exceptional Web Experience conferences. At IBM, Lauren has also helped guide software product development and requirements for Lotus Domino, search and knowledge management solutions, and IBM Business Partner enablement programs. Lauren previously held systems management and consulting positions at Wells Fargo Bank, Citigroup, Duke Fuqua School of Business and Grant Thornton International. You can reach Lauren at [email protected].

Sunil Hiranniah has many years of experience helping customers across worldwide locations adopt and implement successful Exceptional Web Experience portfolio solutions.

TECH-P02 Build Dynamic Form-Driven Web Experiences without CodingMarty Lechleider, Program Director, IBM

This session will show ways to integrate IBM Forms with WebSphere Portal and Customer Experience Suite to build dynamic forms-based solutions. Understand how to extend your existing business process, content management and web solutions with more efficient front end processes that automate data collection, eliminate paper and move your manual and transactional processes online. See how to deliver engaging, role-based web experience enabling self-service and process automation capabilities that that meet the evolving needs of today's consumers, and drive platform efficiencies and improved ROI.

TECH-P03 Creating Successful Mobile Portals: Overview and DirectionsTyler Tribe, Offering Manager, Collaboration and Mobile Solutions, IBM

Mobile Web portals extend access to portal services and help enterprises increase their customers’ loyalty, improve mobile employee productivity and gain competitive advantage. In this session, we'll discuss how mobile is a critical channel to your customers and employees. Session will include an overview of mobile capabilities with demonstrations of the out-of-the-box platform services, development approaches and solutions that WebSphere Portal customers can leverage to deliver compelling, personalized mobile solutions to rapidly growing mobile audiences. We'll include theme development techniques, tips on optimizing content for today's popular Smartphone and 'smart' devices, customer examples, and more.


TECH-P04 Out of the Box Content Templates – What's New? Herbert Hilhorst, IBM SWG IOT Southwest Europe Collaboration Solutions Client Professional, IBM FranceLeo Westhues, IBM Collaboration Solutions - Client Technical Professional IBM Deutschland GmbH

Utilize Ready-made, Reusable, Rapid start, Repeatable, IBM Web Content Manager assets to quickly make your content sites, easy to manage, maintain and multiply. No need to ever start from scratch when there are so many samples, templates and toolboxes available to boost your Content Site Creation. Realize the return on your investment sooner as Business users are able to easily create and update the site without system level processes or delays. Then grow your site content to other business areas by reusing and repeating patterns initially applied from the sample site. This session examines how assets such as Content Template Catalog, the Site Wizard, Portal and WCM NOW , and Web Content Integrator(WCI) as well as other samples may be leveraged to speed up the design and content creation for your site.

Herbert Hilhorst is an IBM Certified Senior IT Specialist based in France. He has been working with IBM / Lotus since 1994, covering support, services, and technical sales. He has a Master of Science in Electrical Engineering from Twente University, The Netherlands. Currently, he is working as an IOT Southwest Europe Collaboration Solutions Client Professional where he drives IBM Collaboration Solutions software. He has authored many internal and public articles and presented at conferences on IBM WebSphere Portal, IBM Web Content Manager, Lotus Quickr and other IBM Collaboration Solutions software.

TECH-P05 IBM Forms 4.0 – Exceptional Form Experiences Just Got Better!Mike Mansell, IBM Forms Architect

IBM Forms, the market leader in enterprise electronic forms, just released a landmark new version. Learn how customers are using the latest features in IBM Forms to deliver dynamic, Web-based interfaces both inside and outside their corporate firewalls. In this session we will not only demonstrate the latest features of IBM Forms, but show how a new forms-driven workflow offering and improved integration options are enabling exciting, innovative uses of the technology.

Beyond seeing the latest technology from the IBM Forms Team, we’ll be discussing the future directions for IBM Forms – including a new innovation that promises to revolutionize the way application experiences are designed and deployed.

Why? According to IDC, “More than 80% of the processes in public and private businesses depend on forms.” IBM Forms has long been the market leader in bringing those enterprise forms to the Web. With the release of Lotus Forms v4.0 we have delivered an exciting new array of features and tools that make developing and deploying, forms-driven business processes easier and faster than ever before. This talk focuses on demonstrating these features and linking them to the business value they deliver.

TECH-P06 IBM Connections Overview and ArchitectureThomas Schaeck, Distinguished Engineer, IBM

This session will start with an overview of IBM Connections, explaining how it connects people across the enterprise, connects customers with businesses, and enables a shift from e-mail to social sharing of information that makes it explorable, searchable and accessible for those who need it. We'll present IBM Connections functions including profiles, news, microblogging, communities, social file sharing, wikis, blogs, forums, and activities. We’ll show how these functions can be accessed from web browsers, mobile devices, desktop connectors and portlets for WebSphere Portal. Finally, we'll present the WebSphere-based architecture of IBM Connections, its public APIs and integration points, and examples of common deployment scenarios.

Thomas is a Distinguished Engineer in IBM Collaboration Solutions, working on IBM Connections, integration of IBM Connections with WebSphere Portal, and Lotus Quickr. Previously, Thomas worked on Web 2.0 architecture for WebSphere Portal, and was the WebSphere Portal Foundation architect from 2000 to 2004. Thomas initiated and guided the portal standards Java Portlet API and OASIS Web Services for Remote Portlets (WSRP).

TECH-P07 What’s New in WebSphere Portal and IBM Web Content Manager V7.0Rob Will, Distinguished Engineer and Chief Architect, Web Portal Solutions, IBM

WebSphere Portal V7.0 GA'ed at the end of 2010 and contains a number of new features and capabilities extending its leadership in the Portal marketplace. These features include support significant enhancements to web content management, the addition of tagging and rating support, new operational models for lower cost of ownership and lots of other improvements. This presentation covers what was new in V7.0 as well as a number of enhancements shipped since V7.0 shipped. This presentation will focus on just these new capabilities and assumes an understanding of WebSphere Portal V6.0 or V6.1.


TECH-P08 A Superior UC Experience on the Web with IBM Sametime 8.5.x Volker Juergensen, Sametime Solutions, IBM

IBM Sametime 8.5 introduced a brand new component known as the Sametime Proxy, which allows enriching the Web experience with unified communications services. The introduction of Sametime 8.5 offers a more powerful experience with closer integration with WebSphere Portal Server 7 via a new generation of Sametime Portlets. This session provides an overview of the Sametime Web toolkit, which sits at the heart of the new Sametime Proxy server, the new Sametime Portlets for WebSphere Portal 7 and new and innovative integration strategies with other advanced Web experience frameworks.

TECH-P09 WebSphere Portal and Web Content Manager on Public Clouds - Amazon and IBM SmartCloudPaul Kelsey, IBM Portal and Cloud Solutions Architect

During this session we'll cover WebSphere Portal and IBM Web Content Manager (WCM) Public Cloud solutions including the IBM Smart Business Cloud and Amazon Web Services. In this highly demo-driven session, we will introduce general cloud terms. Lifecycle, and concepts, and move quickly into more advanced features detailing when and how to take advantage of them. We'll take an in-depth look at the functions and features of implementing WebSphere Portal and Web Content Manager on the IBM SmartCloud Enterprise and Amazon EC2 – and see this in action by starting a best of breed portal instance in under 10 minutes. Learn when to best exploit the features to give you the most benefit.

TECH-P10 I'm already WebSphere Customer, Why would I want a Portal?Rob Will, Distinguished Engineer and Chief Architect, Web Portal Solutions, IBM

Portal technology has been around for many years and many customers think of it as old and out dated. WebSphere Portal has been the leader in the portal market for over 10 years. This session explains what portal's really do and why WebSphere Portal might be of value to your business as you look to build web sites that engage your customers, enable your employees, support your partners or serve your citizens. If you've been using WebSphere for years and have been wondering what portals are about and why so many customers are using them, this session is for you.

TECH-P11 Creating a Smarter Web Experience by Integrating IBM Collaboration and Social Software in WebSphere PortalGreg Presayzen, Advisory Software Engineer,IBMCharles Price Advisory Software Engineer, IBM

Discover how to make your users work experience in Portal more productive by adding real time collaboration and social software tools. In this technical session, we’ll explore a number of ways to integrate the latest IBM Collaboration products into WebSphere Portal including IBM Connections, Sametime, Lotus iNotes and Quickr. With the out of the box portlets, we’ll discuss and demonstrate how you can quickly deploy an integrated architecture, and show how this integration gives your end users the ability to work smarter from within Portal. You will see the latest integration points including the Connections 3.0 portlets and new integration with STProxy 8.5. Through this session you will discover when integrating with IBM Social Software, WebSphere Portal becomes an interactive platform, providing people with more effective and cost-efficient ways of accessing information, sharing ideas, communicating and working...together.


TECH-P12 Hands-On Lab: IBM Web Content Manager: Lab à la CarteHerbert Hilhorst, IBM SWG IOT Southwest Europe Collaboration Solutions Client Professional, IBM FranceLeo Westhues, Collaboration Solutions - Client Technical Professional, IBM Deutschland GmbH

Attend this session to select from a broad array of individual lab exercises with IBM Web Content Manager tooling that allow you to create a web experience that delights the palettes of your site users. In this lab "à la carte" format, the majority of the sessions are offered in 30 minute increments providing multiple hands-on experiences for the attendee. Select exercises of interest including: Authoring Web sites, including the use of WebDav, End-to-End Portal Content Creation with Social Capabilities, Integrating External Content with the Web Content Integrator, Fine Tuning Web Content with Personalization, Adding an International support to Content with Multiple Languages and Mobile Web Content To Go.


TECH-P13 What's new in IBM Mobile Portal Accelerator 7.0.1!Jaye Fitzgerald, Senior Software Engineer, IBM

By leveraging and providing access to portal services and data from many of the billions of mobile devices in use, enterprises can increase their customers’ loyalty, improve mobile employee productivity and gain competitive advantage. In this session we'll introduce the latest release of Mobile Portal Accelerator (MPA), with support for HTML5. Demonstrations of smart-phone web applications using client components, content integration with Web Content Manager, mobile commerce and much more. We'll also show how companies are leveraging the IBM Mobile Portal Accelerator to be more successful, with services to seamlessly deliver scalable, mobile solutions optimized for display across a wide range of mobile devices, including the latest in-market versions.

TECH-P14 Exceptional Industry Websites with Customer Experience Suite TemplatesLouise Simonds, IBM Portal Solutions, Tooling and Fixpack ManagerStefan Liesche, WebSphere Portal Industry and Web Experience Platform Chief Architect, STSM

Learn how IBM Industry Templates can jumpstart your Exceptional Website project by providing out-of-the-box best practices, features and functions that address business ready scenarios using the latest and greatest collaboration and web delivery technologies IBM has to offer. Industry Template assets pair technology expertise with industry thought leadership to offer best-practice guidance optimized for the particular business you are in. In this session we'll demonstrate the patterns we used to design, implement and deliver the templates for Healthcare, Government, Banking, Retail, Insurance and more. We will also discuss the architectural approach and technology patterns behind the industry template concept. Understand these program components to learn how you can assemble business ready web pages, with content components and templates, integrated social services and presence awareness, to rapidly deliver production level web experiences.

Stefan Liesche is the Chief Architect for IBM WebSphere Portal Industry Templates and the IBM Web Experience Platform. Stefan started working on IBM WebSphere Portal from the start when the very first version of IBM WebSphere Portal was created in 2000. Stefan worked as Architect for IBM Services in enterprise customer projects, at locations in Germany, where he constructed mission critical server applications. Stefan has been working on Web delivery technologies for the past 13 years, within services projects, as well as within IBM's Software Group product development organization. Stefan holds a Master of Science in computer science from the University of Hildesheim, Germany. In 1998 he joined IBM and has held multiple technical roles since then. In 2007, Stefan jointly provided a lecture course on Portal technologies at the University of Jena, Germany. Stefan is an appointed Senior Technical Staff Member (STSM) of IBM working in the IBM Deutschland Research and Development Laboratory, Böblingen, Germany. You can contact Stefan at [email protected].


TECH-P15 IBM Web Content Manager Version 7 – Overview and OutlookDr. Dieter Buehler, IBM Portal Architect, IBM Germany - Research and Development

This session starts with an overview of the basic concepts and services provided by IBM Web Content Manager outlining the power and flexibility of IBM Web Content Manager driven web sites. We will demonstrate the various ways to author, deliver, and target web content that accommodate a wide variety of functional requirements as well as user skills and preferences.

In addition, we will give an overview of the new features currently available in IBM Web Content Manager version 7.0 with respect to content authoring, delivery, targeting, analytics and extension points that allow to customize and extend the functionality provided by IBM Web Content Manager.

The session will conclude with an outlook on future functions that are currently developed for the next version of IBM Web Content Manager, which are also available in the IBM WebSphere Portal and Web Content Manager V 8 Beta released during 2011.

TECH-P16 100 Points of Integration: Features that Make the Project Northstar Vision a Reality Rebecca Buisan, Program Director of IBM Web Experience Product Management Stefan Liesche, WebSphere Portal Industry and Web Experience Platform Chief Architect, STSM

Creating highly engaging and persuasive online experiences often requires stitching together a range of different software products. Using customer use case examples, this session will describe how IBM is integrating capabilities that comprise the Project Northstar vision – Mobile, Commerce, Analytics, Social Software, Search, Web Content, Rich Media and Enterprise Systems. Learn about tools and features available today, and roadmap plans for upcoming releases.

Rebecca manages the product management team responsible for Web Experience solutions at IBM, including the Customer Experience Suite, WebSphere Portal, Content Management, IBM Forms and the NOW programs.


TECH-P17 What's New in IBM Customer Experience Suite 8.0 Beta 2Uwe Hansmann, Release Manager Customer Experience Suite, IBMStefan Koch, Chief Programmer Customer Experience Suite, IBM

This session will provides attendees an overview (including a demonstration) on what is new in the Customer Experience Suite , WebSphere Portal and Web Content Manager 8.0 Beta , recently introduced for evaluation.


https://www14.software.ibm.com/iwm/web/cc/earlyprograms/lotus/portalopenbeta/



TECH-P18 Infusing BPM and Workflow driven Processes to Customer Experience SuiteStefan Liesche, WebSphere Portal Industry and Web Experience Platform Chief Architect, STSM

This session will show ways to integrate IBM Business Process Management products with WebSphere Portal and Customer Experience Suite. See how to deliver engaging, role-based web experiences with process automation capabilities that match user expectations and drive more effective use of your IT investments. We'll present and demonstrate the latest capabilities to design and deliver BPM driven web experience solutions. Technologies covered will include business ready portlets and page templates, task providers for WebSphere Process Server and Lombardi, support for the process APIs, improved interface development with the Page Builder theme, WebSphere Portlet Factory builders and more, to efficiently enable role-based task management within IBM Customer Experience Suite solutions.


TECH-P19 Integrating WebSphere Portal with Microsoft and Microsoft SharePoint Made EasyBrian Pearson, Executive Collaboration Solutions Advocate, IBMThomas Stober, IBM STSM and WebSphere Portal Foundation Architect

Learn how to easily and rapidly integrate IBM WebSphere Portal with Microsoft and Microsoft SharePoint. In this session we will explore the WebSphere Portal Microsoft integration solutions that make Microsoft and Microsoft SharePoint integration simple, straightforward and seamless. Watch us integrate IBM WebSphere Portal and Microsoft SharePoint sites and feeds in addition to Microsoft Exchange messaging and calendaring live. Additionally, we will delve into the technical details behind WebSphere Portal Microsoft integration solutions providing participants with a complete and comprehensive view of WebSphere Portal’s Microsoft integration capabilities.

TECH-P20 Tivoli Application Performance Management - Helping You Deliver Optimized Web Experience PerformanceTodd Kindsfather, IBM Tivoli Product Manager, ITCAM for Application Diagnostics

Are you dealing with the need to optimize performance of your web Portal applications? How do you do this today? Come to this session to see how Tivoli helps you address this. This session will first provide an overview of Tivoli's Application Performance Management capabilities, then will take a deeper look at the IBM Tivoli Composite Application Manager (ITCAM) products that deliver these capabilities, and finally will include an in-depth demo showcasing how it can be used to assess and improve WebSphere Portal based web experience solutions. In addition, you'll be given a preview of the roadmap for ITCAM for Application Diagnostics to understand the vision for future usage. TECH-P21 Delivering the Future User Interface of Exceptional Web Authoring Experiences: Design PreviewsJon Harris, User Experience Product Design Lead, Exceptional Web Experience SolutionsJeff Sokolov, Senior Software Product Designer, Exceptional Web Experience Solutions

Building upon the new features introduced in the latest Customer Experience Suite, WebSphere Portal and Web Content Manager Beta release, we invite you to preview upcoming designs underway to simplify - and expand possibilities for - web content and site design professionals.

In this session, we'll demonstrate and focus on the latest and most innovative UI designs introduced and underway for future Beta release builds. Give us your perspectives, expertise, and feedback on designs and directions for authoring content in-context, managing multiple site and content updates through projects, a new project based editing mode, and an integrated toolbar, all presented through an innovative, in-context user interface.

Take this opportunity to review and influence upcoming platform features. We want to know if the new features and user interface improve the speed and agility you need to build exceptional experiences for your customers - and if not, tell us what you want!


TECH-P22 Portal to a Portal: Integrating SAP with WebSphere PortalMarty Lechleider, Program Director, WebSphere Portal in Government Markets and Product Manager, IBM FormsSven Steuven, IT Specialist for IBM WebSphere Portal

SAP systems (SAP R/3, SAP ERP, SAP Portal, etc. ) are widely used for ERP and extend ERP processing. Lotus and WebSphere Portal are market leading solutions for collaboration services and web portals. There are several ways that you can integrate rich business functionality of SAP with the exceptional Web experience capabilities of WebSphere Portal. This session provides an overview, technical insight and best practices of new features in IBM WebSphere Portal to integrate content of SAP NetWeaver Portal. The technical details of existing and new integration capabilities will be reviewed and demonstrated. From this session you will see the exciting future of how these two environments can work cooperatively together to add value to the Web experience you are able to deliver to your users.

TECH-P23 Web Security 101, Top Web Hacking Techniques & Securing Your Portal Applications with Rational AppScanStefan Schmitt, WebSphere Portal Security Architect, IBM Ory Segal, Security Products Architect, AppScan Product Manager, IBM

Web application security is becoming the biggest threat to organizations these days. With the introduction of enterprise portals, web 2.0, AJAX and web services, organizations are now exposing sensitive systems to malicious hackers, which use attacks such as SQL Injection, Cross-site Scripting and Cross-site Request Forgery to steal customer data, infect back-end systems and steal confidential information. In this presentation we will cover the basics of web application security, the top web hacking techniques used by hackers today (using real world examples!), and we'll also discuss how you can secure your portal applications using the Rational AppScan product suite - a set of tools that automate dynamic and static analysis of web applications for security issues.

TECH-P24 Uncover the Mysteries of Your Web ContentDamien Fitzpatrick Director of Products Ephox

Did you know that most companies don’t have the ability to answer important questions like: What content has expired? What obsolete data is on my site? Who is causing delays in publication? What will be published tomorrow? What is expiring today?

The reality is: ‘What you don’t know about your web content can really hurt you’ and not knowing the answer to these questions means you might have an outdated, incorrect web site. This session will discuss how to uncover inaccuracies and bottlenecks within your web content production process that can cost your business by reducing site effectiveness and brand integrity. We will discuss how to:

Get the most out of IBM Web Content Manager with new content analytics capabilities that enable organizations to monitor and maintain content processes in the same manner as other business critical applications

Use web production process performance metrics to improve site relevancy and the ability to retain customers

Solve quality problems before they impact your site’s effectiveness Accelerate content production for an accurate and current site

TECH-P25 Hands-On Lab: Deliver the Real-time Collaboration and Social software tools people need by Integrating Portal with Connections, Sametime and MailCharlie Price, Software Engineer, IBM Greg Presayzen, Software Engineer, IBM

Get hands on technical and configuration experience integrating WebSphere Portal with Sametime, Connections, iNotes and Quickr. The lab will begin with each product installed and configured with a common LDAP directory. From here you can pick and chose the integration options that most interest you. Add the latest technology for Sametime integration, STProxy, with WebSphere Portal, IBM Connections and iNotes, to deliver the real-time collaboration tools people need - right from the applications they use every day. Or see the latest out of the box integration options available between WebSphere Portal, IBM Connections and iNotes to see how much easier it is for end users to stay current with projects and work collaboratively. By covering the architecture, technical and configuration details of Quickr and Connections, you will be more prepared to isolate, manage and troubleshoot problems experienced with the environment, enabling rapid deployment and productive use of social software in your environment.


TECH-P26 Exceptional by Design: Web Content Rendering and the Convergence of IBM Web Content Manager and the IBM WebSphere Portal PlatformDr. Dieter Bühler, IBM Portal Architect - IBM Web Content Manager

With an increased focus on Web content in recent years IBM Web Content Manager has reached a state of integration into WebSphere Portal that is unmatched. Additionally, the delivery of Web content is a fundamental aspect of IBM's Northstar vision that puts emphasis on an exceptional Web experience. In this session we will step through new features of the Web content delivery capabilities of IBM Web Content Manager. We will look at new major functions like tagging and rating of Web content and enhancements made in Web content delivery like the support of dynamic Web page titles. In addition, we will see how the use of WSRP supports the remote rendering of Web content and how you can migrate from using the previous version of the Web Content Viewer to the new Web Content Viewer (JSR 286) portlet. In a second part of this session, we will focus on numerous exciting enhancements in terms of the integration into WebSphere Portal. We will address the convergence of the IBM Web Content Manager site structure and the WebSphere Portal page structure. Additionally, we will take a look at new functions like page based access control and friendly URLs to address Web content using the name of a Web content item. It goes without saying that this session will also include a live demo to show these new features.

TECH-P27 Cloud Computing: Easy, Repeatable deployment of WebSphere Portal and Web Content Manager Hypervisor Edition on demandPaul Kelsey, IBM WebSphere Portal Cloud, Security, and Deployment Architect

As WebSphere Portal becomes more powerful and complex, the cost of management, maintenance and administration also increases, and the time of installation and provisioning elongates. Enterprises, developers, and testers have long desired a solution to simplify the complexity, deliver consistency, reduce cost, and improve availability. In WebSphere Portal Hypervisor Edition, we not only bundle the needed software components(e.g. Deployment manager, WebSphere Portal Server, Web Content Manager, DB2, IBM HTTP Server, WebSphere Application Server binaries), but most importantly capture the expertise in constructing WebSphere Portal environments into a form of patterns. Patterns, a stack of deployable topology, are included in WebSphere Portal and Web Content Manager Hypervisor Edition. By using these proven patterns, users can rapidly and repeatedly deploy robust and optimized, WebSphere Portal environments with just a few mouse clicks. WebSphere Portal and Web Content Manager Hypervisor Edition improve quality, increases consistency, reduce cost and expedite availability. WebSphere Portal-based deployments are easier than ever.

TECH-P28 IBM Lotus iNotes 8.5.2 and WebSphere Portal Integration and Deployment Jason Dumont, Program Director, Messaging and Collaboration Client Strategy, IBM

Looking to integrate iNotes market leading messaging and collaboration capabilities into your Portal infrastructure? If so then this session is for you. In this session, we'll look at various customer deployments of iNotes with Portal and share best practices in deployments techniques to allow you to optimize your existing or future deployments. You'll learn how you can achieve significant improvements in feature set and performance when using iNotes with Portal. In addition, we'll explore what's new in Lotus iNotes 8.5.2 and LotusLive Notes web, as well as share plans for iNotes "Next".

Jason Dumont is the Program Director for Messaging & Collaboration Client Strategy. His responsibilities include defining the future roadmap of Notes, iNotes Web Access and other messaging & collaboration client offerings. He's a principal in defining the overall "Project Vulcan" vision for the Lotus portfolio supporting the social transformation mission inherit in exceptional web & work experiences.


TECH-P29 Energize Your B2B, B2C Portals with facebook© Social NetworkingKamalakanth Satuluru, Certified IT Architect, IBM Software Services for Lotus, IBMStefan Schmitt, IBM WebSphere Portal Architect

What does it mean to your B2B and B2C sites taking advantage of heavy traffic driven from 250 million active facebook® users?

Information cross pollination between social networking sites and Enterprise portals lead to a win-win story. With 250+ million users and 15+ K sites already integrated and growing every day, facebook© is one of the most sought after platform in the internet community. So far this type of integrations are only adopted mostly by custom websites and less frequently by Enterprise portals like WebSphere Portal because of perceived complexity.

Join us to know how and where WebSphere Portal fits in this whole paradigm and learn about a generic implementation model for integrating business portals running on IBM WebSphere Portal 7 with facebook©. This session covers technical details of Websphere Portal, Facebook Connect and Graph APIs to drive seamless portal integration and demonstrates value of portals in social business. The session will be presented using a live demo.

Track 5: Developing Exceptional Web Experiences

TECH-D01 What's New in Web Experience FactoryAdam Ginsburg, Web Experience Solutions Product Manager, IBMJonathan Booth, WebSphere Portlet Factory Architect

Hear from the experts: This session will provide a brief introduction and what's new summary for WebSphere Portlet Factory. This session will also look at best practices for developing efficient and well performing business applications that are written once and can run anywhere, whether it is desktop browser, smart phone or tablet. A number of live demos will be included, covering features such as mobile application development, new WCM and CMIS content integration builders, and new tools to enhance developer productivity.

TECH-D02 Extending your IBM Portal Exceptional Web Experience to iPhone, Android, and Blackberry Devices using the Mobile ThemeBen Allen, WebSphere Portal Web Experience Software Engineer

Come get an early look at the upcoming rich mobile Portal theme, targeting high-end Smartphones and tablets. We'll demonstrate how to deliver your IBM Portal content on today's popular mobile devices (iPhone, Android, Blackberry). You will learn how to design and architect a Portal site which exploits HTML5 features and CSS3 visual effects to deliver a mobile web experience that rivals the capabilities of a native application. Specific topics covered include mobile site design, CSS3 gradients and animation, touch events, including multi-touch, targeting Portal content to mobile devices, and mobile performance.

TECH-D03 Which Tool Should I Build my Portlets With?Stuart Duguid, Portal Technical Specialist, IBM Australia

This presentation compares the development platforms available from IBM to build portlets. A range of criteria including reusability, team support, and lifecycle management are used to compare IBM Forms, the IBM Web Experience Factory, and using JSF with IBM Rational Application Developer. The result is a recommendation of when each tool is most appropriate, and how they can be best used together.

TECH-D04 How to Create and Include Intelligent eForms in Portal in 5 MinutesHands-On LabRafal Danecki, Collaboration Solutions Architect CEE IOT, IBM Software GroupVojtech Trs, Senior Collaboration Solutions Architect, CEE IOT, IBM Software Group

Attend this lab to understand how easy it is to create and enable Forms-driven applications to your Web Portal solutions. This Lab is organized for both Beginner and Advanced level audiences. It is constructed in a way that a beginner can start from the first section and finish both exercises. Attendees with prior IBM Forms experience can review the basics and proceed directly to the advanced topic exercises. The hands-on lab will include use of some custom portlets and show integration of the new JSR 268 Forms View Portlet. IBM Forms porltet configuration details, wiring, and use of Workflow processes will also be included. Get valuable hands- on training to ensure best success in implementing effective Forms driven processes in your web experience solution.


Rafal is a Collaboration Solution Architect currently working for the Lotus Central and Eastern Europe team, based in Warsaw, Poland. Rafal has held various cross-country positions in CEMEA region within this team primarily as IT Specialist, ispecializing in WebSphere’s mobile solution products and WebSphere Portal. More recently he's expanded his role to cover all WebSphere- based products in the Lotus brand portfolio, and including WebSphere Portal, IBM Connections, IBM Sametime and IBM mobile solutions. Irafal likes to “think out of the box” and has expertise with integration of different types of IBM and non-IBM products (DBMS, CMS, BPM, Social Software). Rafal is actively engaged with with customers on advanced pilots, deployments, and migration projects, also leading workshops and product courses.

TECH-D05 Development of Multi-channel WebSphere Portal applications using IBM Rational Application Developer (RAD) Portal toolkitJaspreet Singh, Rational Application Developer Architect, IBMAdam Ginsburg, Web Experience Solutions Product Manager, IBM

Attend this session to understand the capabilities and latest features of the IBM Rational Application Developer – Portal Toolkit. In addition, we'll share the inside tips, tricks and best practices from our development experts who are constantly in contact with a multitude of customers. This session will focus on, how to develop best practices solutions that will reduce risk of maintenance issues, and include development and migration of JSF portlet applications.

TECH-D06 Developing Exceptional Mobile Applications using WebSphere Portlet Factory Jonathan Booth, WebSphere Portlet Factory Architect, IBM

This session will take a deep dive into developing exceptional mobile and multi-channel applications using new WebSphere Portlet Factory tools. Live demos will show how you can quickly build Smartphone applications that can take advantage of device capabilities like geolocation, offline capabilities, camera and much more. This session will also include a best practices approach to choosing the correct multi-channel architecture, whether it be native phone application, hybrid phone applications or pure browser based applications.

TECH-D07 Applying the Power of Personalization to Your WebSphere Portal and Web Content SolutionsDan Makuch, Technical Marketing Manager, IBM

Among the most powerful aspects of WebSphere Portal are its Personalization Services, and ability to author and present content from IBM Web Content Manager (IWCM) to the end user. This can be made even more compelling when leveraging the personalization capabilities of both IWCM and WebSphere Portal Personalization. The result allows the content to be targeted to the desired user, controlling what they are supposed to see and when. This session will provide an overview of both capabilities, as well as a deeper dive into some specific examples on how to leverage the personalization aspects of WCM and integration points with Personalization (PZN). Attendees will understand the full range of capabilities and the benefits and set of steps to take to leverage LWCM and WebSphere Portal Personalization to improve presentation and overall re-use of organizational assets and deliver a relevant, personalized experience for intranet users, partners and customers.

TECH-D08 Zero to Theming Hero with Portal 7Evan Borysko, Senior Solution Architect, Ascendant TechnologySanjeev Pant, Senior Consultant, Ascendant Technology

WebSphere Portal 7 themes have made radical leap forward in functionality and capabilities that enable your organization to contribute and customize your web experience faster and with far less technical hurdles. This session presents best practices and tips to developing custom themes, skins, and layouts for Portal 7. We will provide complete view what is need to enable your web designers, developers and solution administrators to deliver themes quickly and consistently.

Evan Borysko is the Technical Director of Ascendant's Portal and Social Business practices and helped delivery over 100 portal and web content management solutions for Ascendant's customers. Most recently, Mr. Borysko has been engaging customers in the new features of Portal 7 and potentials for them to enhance their solution delivery.

Sanjeev Pant is an IBM Portal Specialist in Portal Development and Integration. He is currently working on a large Portal Version 7 implementation


TECH-D09 Hands-On Lab: End to End Business Process Support in Portal Server - The Unified Task List Portlet for IBM WebSphere Portal 7.0Hands-On LabDavid Rockett, Software Engineer, IBMSandro Schwedler, Leading Technical Sales Professional, IBM

Attend this session to see demonstrations and receive hands-on instruction that will enable you to build an end to end human task processing scenario in WebSphere Portal Server using the Unified Task List Portlet and Business Process Support builders for WebSphere Portlet Factory. Lab session attendees will learn how to display and process tasks from both WebSphere Process Server and WebSphere Lombardi Edition in Portal Server using WebSphere Portlet Factory, Lombardi Authoring Environment and WebSphere Integration Developer for development.

TECH-D10 Deliver Exceptional Social Web Experiences with WebSphere Portal and IBM ConnectionsMac Guidera, Social Software Product Manager, IBM Adam Ginsburg, IBM Product Manager, Web Experience Solutions

Social media tightly integrated in an exceptional web experience is critical to strengthen the relationship between an organization and its clients. Whether it be reducing costs by providing self service features or leveraging customers' good experiences to help close the next sale and increase revenue, providing an integrated social experience is critical for any exception web experience. This session will cover how the IBM Customer Experience Suite can set up organization to benefit from Social Media and engage better with their clients including using IBM Connections 3.x Portlets Developer Pack to customize the out of the box experience.

Mac Guidera, is part of IBM's Social Software team and works as a product manager for IBM Connections, a social software suite for businesses and organizations. In this role, he works to define the overall social software strategy, develop and drive product requirements with engineering and design, work with customers and partners to shape the product, and publicize the product through demonstrations and presentations at numerous industry events.

TECH-D11 Develop a multi-channel application using WebSphere Portlet FactoryHands-On Lab:Jonathan Booth, WebSphere Portal Architect, IBMLouise Simonds, WebSphere Portal Tooling, FVT, & Fixpacks; Mashups Development Manager

Learn how WebSphere Portlet Factory can you help you speed up your development of true multi-channel applications that runs on your desktop browser, mobile device or tablet. You will not need any prior WebSphere Portlet Factory experience. In this lab you'll learn how to create applications that easily access back-end applications and data and can be presented in a rich user friendly interface using dojo (no dojo experience required).

TECH-D12 A Portal Developer's guide to the Portal Programming API'sDavid Winter, IBM WebSphere Portal Developer, IBM Germany Research & Development

Rising costs and competitive pressure demand increasingly faster design and realization of software projects. IBM WebSphere Portal provides a lot of reusable functionality and easy-to-use programming interfaces that enable customers to develop portal applications more efficiency and help to integrate their own solutions easily. This session provides an overview of Portal Interfaces including Model SPI, REST API and WebDAV functionality. It will also cover how-to-use pattern, best practices and live examples. Get ready to enhance your next projects with Portal functionality and bring you a step closer to business success

TECH-D13 Developing Best of Breed User Interfaces s for WebSphere Portal deploymentsBen Allen, WebSphere Portal Web Experience Software Engineer

Web technology continues to evolve. As web browsers become more advanced, additional tools are put at our disposal to create visually rich, highly engaging user experiences. You will learn about advanced development techniques to take your Portal site to a new level. From new web standards such as CSS3 and offline support, including the Mobile Theme, to Page Builder features and dojo effects and animations, we will demonstrate and teach you how to implement compelling applications that will really make your Portal site stand out.


TECH-D14 Enable Exceptional Web Experiences in your IBM WebSphere Portal 7 with JSF 2 Portlets and PrimeFacesKai Jemella, Senior Consultant, Business and IT Services, PAVONE AG - A Division of GBSMarius Neumann, Senior Consultant, Business and IT Services, PAVONE AG - A Division of GBS

This presentation will demonstrate the integration of modern Java frameworks into a IBM WebSphere Portal 7, in this instance, implemented to support an e-government solution. Using frameworks like Java Server Faces (JSF 2) facilitates the creation of rich and user-oriented interfaces, supported by UI-frameworks like PrimeFaces. During this session, we'll explain how this integration can be achieved using a WebSphere Portal 7 platform. A number of examples will be used to demonstrate the concepts including the integration of relational databases, IBM Domino applications, and document management systems will be given. The basics of the technological background will also be explained.

Kai Jemella works as Senior Consultant in Portal and Java EE customer projects since 2007. Kai has extensive skills in the design and implementation of JSF based Portlet and Web applications. For nearly a decade, he has experience in the implementation of web solutions using various technologies and standards. Within IBM WebSphere Portal projects he works on integration solutions for business processes, DMS and legacy software.

Marius Neumann has a strong Lotus Notes and Domino background for more than a decade and has been responsible for the conception, creation and operation of major portal projects during the last years. These projects mainly focused on the integration of heterogeneous application infrastructures, connection to different backend systems, implementation of collaborative solutions, development of user friendly interfaces and the usage of existing Lotus Domino environments. Being a member of the PAVONE Business & IT Services team Marius accomplishes all services necessary for designing and building up a comprehensive IBM WebSphere Portal environment. Recently he has been engaged in the implementation of different portals for the German public sector, which require special considerations and expertise in areas of user diversity and individuality of theme design.

TECH-D15 Advanced Topics: Developing Exceptional Web Experiences with IBM Web Content Manager Hauke Juhls, IT Specialist, IBM Software GroupRobert Enright Solution Architect, IBM Software Group

Web sites became mandatory for companies in the late 90s. Today it is not enough to have a comprehensible web site - a web site needs to make an impact. Apart from the content and the structure of the information, design and usability are a key differentiator for the web experience. In this lecture we will show you how to use technologies like Dojo, Ajax and other UI frameworks together with IBM WebSphere Portal and IBM Web Content Manager. We will also demonstrate how to interact with social networks to make your web site known via new channels. This lecture arms the developers with the necessary knowledge to create Web Content Manager powered pages that really impress their users.

TECH-D16 Hands-On Lab: Developing multi-channel portal applications using IBM RAD Portal ToolkitJaspreet Singh, Rational Application Developer Software Engineer, IBMAdam Ginsburg, Web Experience Solutions Product Manager, IBM

This lab will focus on how IBM RAD Portal toolkit can help beginners rapidly create powerful and feature-rich multi-channel WebSphere Portal applications. We will create portlets that do CRUD operations on a backend using the standard Java Persistence Architecture (JPA) from Java EE stack. Inter portlet communication with JSR286 eventing, incorporate ajax behavior and analytics into our portal applications. We will also share some great tips, tricks and best practices.


TECH-D17 Web Content Accessibility Guidelines for PortalsWilliam Janssen, Portal Consultant, Funatic B.V.

"Web Content Accessibility Guidelines (WCAG) covers a wide range of recommendations for making Web content more accessible. (http://www.w3.org/TR/WCAG20/)

Following these guidelines will make content accessible to a wider range of people with disabilities, and will also often make your Web content more usable to users in general.

In addition, there are also additional local geographic considerations. For example, the Dutch goverment made an extension to the WCAG guidelines, and by convention all the dutch goverment sites, hospitals, schools and other public instances need to obey these guidelines. Similar considerations are underway on a Pan European level to potentially adopt these extensions. During this session we will present our experiences implementing Accessible portals that meet the accessibilty guidelines. We'll share our approaches, also “ do's and don'ts” when implementing a WebSphere Portal site capable of complying with the accessibility guidelines.

TECH-D18 Process in the Context of Social BusinessMarty Lechleider, Program Director, IBM

Is your customer web experience skin deep? Can customers engage in processes and conduct social business? Portal provides the ability to expose processes along side of relevant social and web content providing all the ingredients for a social business web site. At this session you will learn about new Lombardi support for Portal and how other IBM products like Process Server, FileNet and IBM Forms can help you integrate processes into your customer web experiences. Align your process efficiencies and people with your customer web experience to gain competitive advantages and customer loyalty. Learn about the new technologies that can help you combine these capabilities and about some of the customer who have benefited from doing so.

TECH-D19 Extend the Influence of “Everyday” Communications – Using OpenID and Facebook in your Web Experience SolutionStefan Schmitt, IBM Portal Architect

To deliver an exceptional web experience today, organizations must be able to deliver solutions that are integrated seamlessly with social media. This session will cover integrating your applications with OpenID providers like Google or Yahoo to easily increase the reach of your applications and information across social media sites. We'll also look at publishing information out to social media services like Twitter, Facebook and LinkedIn using OAuth and other APIs.

TECH-D20 Bringing Your Exceptional Web Experience Global James Ryan, Portal Consultant, IBMHerbert Hilhorst, IBM SWG IOT Southwest Europe Collaboration Solutions Client Professional, IBM France

To exceed the web users' expectations can be challenging when your Web Experience does not speak their language and/or does not deliver the experience to their preferences. This event is dedicated to helping attendees understand how to extend the Exceptional Web Experience to a global population while keeping pace with the expanding, and ever increasing, web-savvy user. You’ll learn how to leverage the latest portal, content, mobile, and other innovations available from IBM – as well as best practices and success stories. See just how powerful and beneficial a global Exceptional Web Experience can be, and how companies and organizations of every size can drive better business outcomes globally.

James (Jim) Ryan is a Portal Consultant in the New York Metropolitan area. Working with Portal since its inception, Jim has an extensive background in the design, development and implementation of Web solutions with WebSphere Portal. Jim has contributed to the successful completion of many major WebSphere and Portal projects.



Track 6: Best Practices and Implementation

TECH-B01 How to Integrate Everything Integrate Your Applications into Websphere PortalThomas Stober, IBM STSM and WebSphere Portal Foundation Architect

WebSphere Portal is a powerful platform to build rich internet applications from components. When creating your personalized and homogenous user experience, it is important to integrate your existing IT infrastructure seamlessly. This session will show best practices to surface your enterprise systems, existing web applications, as well as third party services into WebSphere Portal. We will position the tools and components, which will simplify this kind of integration. The session will explain approaches like WSRP, IFrame, Web Experience Factory, Web Application Integrator, and Web Application Bridge. It will also show examples of integrating IBM Connections, Domino and Sharepoint, and SAP into WebSphere Portal. This knowledge will make it easier for customers to utilize Portal as an integration platform, which combines different technologies, products and enterprise systems to a consistent web experience

TECH-B02 Introduction to Portal AnalyticsSteffen Uhlig, IBM Portal Architect, IBMKonrad Wulf, Software Engineer, WebSphere Portal, IBM

In order to better plan, present and promote information and applications within a given WebSphere Portal installation, it is crucial to have a good understanding of the portal user's behavior. Attend this session to gain a technical understanding of the methods available to track and evaluate user and application access and interaction patterns in your web experience platforms. Understand the out of box instrumentation available with the platform's Active Site Analytics capabilities, providing a rich set of page metadata as part of themes and skins. Learn how to configure, optimize and optionally extend the information collected on user behavior in your web experience platform for analysis and action. See how the Active Site Analytics feature provides, when activated, valuable information on usage patterns that allow marketers as well as IT service divisions to improve their content targeting.

TECH-B03 WebSphere Portal Security – Overview and Best PracticesStefan Schmitt, WebSphere Portal Security Architect, IBM

WebSphere Portal provides various options in terms of how your portal system can be secured. This session will provide an overview and update on recently introduced features including StepUp authentication and WAS Group assertion, SPNEGO support, and all major security concepts available with WebSphere Portal Version 6.1 and higher releases, including authentication, single-sign-on, WSRP security, Java 2 platform security and support for multiple LDAP integration within Virtual Portal environments.

TECH-B04 WebSphere Portal Operations Architecture -Technical Deep DiveWalter Haenel, IBM WebSphere Portal Architect

This session will give a comprehensive overview of WebSphere Portal and its underlying architecture, with a focus on platform operations capabilities. It will provide insights on how the functions of WebSphere Portal can be integrated with other functions out of the Northstar vision to build the operational environment to deliver an exceptional WEB Experience. Once the required functionality is integrated we will discuss the resulting operational characteristics, such as high availability, disaster recovery, zero maintenance window, or operational efficiency. A discussion on virtualization support and automated infrastructure setup will complete the information. At the end of the session the attendee will understand the typical integration patterns of portal and how the portal operating architectures can be improved to deliver a given service characteristic. This will enable session attendees to define the most efficient and cost effective infrastructure to operate WebSphere Portal according their requirements

TECH-B05 Hands-On Lab: On Ramp to Installation and Administration of WebSphere Portal 7 Thomas Hurek, WebSphere Portal Fixpacks Chief Architect

In this session, you'll see how easy it is to install WebSphere Portal 7, along with a demonstration of the key parameters and fine tuning guidance you need to quickly implement your WebSphere Portal solution. We'll explore the key administration tools for managing WebSphere Portal and highlight new enhancements introduced in Version 7. You'll walk away with an understanding of the concepts and hands-on experience with administration and configuration practices to prepare for best success with your WebSphere Portal platform implementations.


TECH-B06 Basic Concepts Behind Migrating to WebSphere Portal v7Adrian Jordan, WebSphere Portal Software Engineer, IBM

The migration tooling provided in WebSphere Portal v7 is the most comprehensive migration tool set to date. This session will provide an overview of the updated migration services, enabling in place upgrade processes to WebSphere Portal v7. It will cover the new features and enhanced capabilities of the new migration process. Attend this presentation to increase your ability to successfully migrate to WebSphere Portal v7.

TECH-B07 Overview - Exceptional Web Experience and Search Engine Optimization (SEO)Andreas Prokoph, IBM WebSphere Portal Search Architect

IBM Project Northstar is a vision which lays the foundation for exceptional Web experience and driver future and next-generation online experiences. It also requires focus on supporting technologies required to ensure proper search engine optimization. The objective of this session is to explain what SEO is about, how Internet search engines work and what support WebSphere Portal delivers to deliver content and information in an optimized fashion

TECH-B08 Let's Go Farming! A Practical Guide to Sowing your Portal Farm based Deployment Walter Haenel, WebSphere Portal Operations Architect Kamal Satuluru, Certified IT Architect, IBM Software Services for Lotus

A portal farm topology has a series of identically configured, standalone server instances that work together to deliver a portal. This session looks at the new topology and answers the questions of when and why to use it.This session covers the basic concepts of Portal Farming including the limitations, improvements in WebSphere Portal 7, virtualization options, as well as operations and deployment aspects. The session will also cover the work needed to install and maintain a portal farm and how to keep it going on a 24x7 basis. The session will conclude with actual, in production customer examples and a discussion on what was learned. If you are thinking about growing a portal farm, come on down and hear how it has been done!

TECH-B09 Begin with the end in mind: Best Practices for Making Your Web Experiences ExceptionalMike Ostrowski, VP PSC, Ascendant Technology

In todays Web 2.0+ and Social world, building truly exceptional web experiences requires a new set of best practices that embodies user centered design, business analysis and technical acumen. After implementing over 700 Portals, the session leader and practice have experienced and documented what it takes deliver Exceptional Web Experiences. Come to this session to learn from these successful deployments. The best practices discussed range from Visioning and Roadmapping all the way to Web 2.0 Site Optimization. Real world customer examples will be shown to highlight the various practices.

TECH-B10 Hands-On Lab: Migrating from WebSphere Portal v6.1 to v7.0 Adrian Jordan, WebSphere Portal Software Engineer, IBM

The new migration framework to upgrade from WebSphere Portal v6.1 to v7.0 makes upgrading WebSphere Portal easier than ever. Attendees will learn about and obtain hands on experience with:

Using the WebSphere Application Server migration tools to recreate their v6.1 Portal profile on Application Server v7.0

Using the WebSphere Portal migration tools to upgrade the new profile to Portal v7.0 Performing further steps to enable new components on the migrated Portal v7.0

In addition, we'll cover other hints and tips to ensure successful update to WebSphere Portal and Web Content Manager Version 7.

TECH-B11 Reach for the Sky - Hands on the IBM SmartCloudHands On LabJ Paul Kelsey IBM WebSphere Portal Cloud, Security, and Deployment Architect

In this hands-on lab , attendees will be granted access to the IBM SmartCloud Enterprise, as well as thePortal and WCM images hosted therein. They will be guided through the IaaS lifecycle and experiencethe ease of provisioning, customizing and capturing their very own cloud image. Throughout the labmaterials, attendees will be given conceptual and concrete reinforcements to continue their learningafter they leave the session.


TECH-B12 IBM Web Content Manager and the Integration of External Content Management SystemsDr. Dieter Bühler, IBM Portal Architect - IBM Web Content Manager, IBM Deutschland Research & Development

One of key principles of IBM Project Northstar vision is that “integration must be easy”. Since its initial release in 2001 IBM WebSphere Portal is one of the leading platforms for web portals. This success story is also thanks to the capability to integrate well with existing IT infrastructures and services. Hence, in context of integrating content centric systems like Enterprise Content Management

Systems, Document driven group ware solutions or media libraries, IBM Web Content Manager in combination with IBM Portal provides an ideal basis for developing corresponding integrated solutions which can help to provide mechanisms to align accurate, up-to-date information with the people who affect your business:

- Accelerate the development and consistent delivery of heterogenous but critical business information across the enterprise.

- Enable organizations to create, maintain and publish all kinds of electronic documents to Internet, intranet, extranet and portal assets in a consistent manner with comprehensive capabilities.

- Deliver the right content to specific audiences via a high level of personalization and through a variety of channels.

This session presents and discusses various patterns for integrating external document management systems including approaches leveraging the "Federated Documents" concept, the "Web Content Integrator" framework, custom workflow actions, and WebDAV driven content deployment and synchronization. In addition, we will also have a short look at new integration features contained in the IBM WebSphere Portal and Web Content Manager V 8 Beta released earlier this year that leverage the new Content Management Interoperability Services (CMIS) open standard.

TECH-B13 What's New with High Availability Designs and Implementation with WebSphere PortalDavid Eyerman, Executive I/T Architect, IBM

WebSphere Portal systems are mission critical and 24x7 access is standard. That has not changed. WebSphere Portal has changed and this session will look at the new and emerging ways to implement highly available portals. This session will review different, proven designs, deployment strategies, clustering approaches, farming techniques, and virtualization strategies for providing highly available portals. The session will cover how to select a design, how to implement it, and more importantly, how to maintain it on a 24x7 basis. The focus of the session will be on that works, how to get it to work, and how to keep it working. Multiple customer examples, both good and bad, will be used throughout the session.

David Eyerman is an Executive I/T Consultant with IBM Software Services for Lotus (ISSL). He has a long history with WebSphere Portal. He started with the WebSphere Portal SWAT team in June 2000 and was with the team when WPS v1.0 was released. He was team lead for the technical team responsible for bringing the product out of the lab and for training the first consultants and customers. He worked with the WebSphere Portal development team as one of the original Deployment and Operations Architects and has worked with the product management team to launch a number of new products. With ISSL, he concentrates on large scale Portal integration projects, High Availability designs, and implementation of WebSphere Portal with Social Software.

TECH-B14 Staging: From Design to ProductionWalter Haenel, WebSphere Portal Architect, IBM

Bringing new applications and content into a web Portal often involves external parties and is done in parallel for multiple projects. Additionally ,there are multiple artifacts that need to be handled, such as portlet code, themes and skins, portal pages or WCM content. Setting up the right staging environment and selecting the right strategy and tools to move the artifacts between the stages is essential.

This session gives an overview on WebSphere Portal Staging capabilities and tools, including XMLAccess, Site Management, Syndication, the Configuration manager, and others.

At the end of the session the attendee will be able to select the right staging strategy for their needs, with an understanding of the capabilities of the tools and strategy to make well considered plans for best success.




TECH-B15 Delivering Effective, Exceptional Search Experiences to Your AudiencesAndreas Prokoph, Software architect , IBM R&D GermanyWolfgang Jung, Search & Discovery Sales Leader, IBM IMT Germany

Delivering an exceptional web experience also means to provide an exceptional search experience for users and customers of a web site. Finding the right information is not only a matter of good relevance, but also providing effective targeting and navigation of the search result. The session will explain the high level features of WebSphere Portal Search as well as the latest information on how to how to best integrate search services across Portal, Web Content Management, collaboration applications such as Lotus Quickr, IBM Connections, etc. We'll also share a detailed view on the enterprise search capabilities of IBM OmniFind, and specific values it can add to WebSphere Portal solution deployments. Get the most leverage from your collaboration resources, content and information assets and deliver personalized, exceptional search results to your audiences.

TECH-B16 Web Content Manager: Best PracticesRobert Enright, Solution Architect, IBM Software GroupHauke Juhls, IT Specialist, IBM Software Group

This session is a compilation of tips and guidelines from to help you deliver an Exceptional Web Experience using IBM technologies with a focus on IBM Web Content Manager. Drawing on best practices learnt from across development, support and services engagements we will cover areas such as; content creation, performance tuning, deployment, administration, caching and custom authoring interfaces. Additional topics include; delivering to multiple devices, integrating analytics and managing user generated content.

TECH-B17 Best Practices: Web Content Manager Security configurations Dr. Dieter Buehler, IBM Portal Architect - Web Content ManagerStefan Schmitt, IBM Portal Security Architect

This session will cover the most important security aspects of IBM Web Content Manager site deployments, including, administering access control for your WCM rendering and authoring system, making use of the built in Active Content Filtering component in WCM to prevent Cross Site Scripting attacks, using the Member Fixer tool to adapt data stored in WCM to changes in your user registry, as well as security aspects of the Ajax Proxy as required for some of the common Enterprise Content Management integration scenarios.

TECH-B19 Smarter Performance Testing and Analysis for IBM WebSphere PortalJoerg Huehne, IT-Specialist, IBM Research & Development GmbH

Users of web applications have increasing expectations concerning response time and availability. The success of IBM WebSphere Portal solutions as the front-end for business critical applications depends therefore strongly on the provided speed and stability. However, in many Portal projects performance aspects are often neglected, underestimated or addressed much too late. This could lead to troubled projects, frustrated users and IT department.

This session gives guidance for an optimal performance testing approach for your WebSphere Portal project. It covers planning and project management aspects, gives important hints for successful capacity planning and provides help for collecting meaningful non-functional requirements. Further it addresses the technical areas of performance testing such as load test scenarios, load test tooling and best practices for performance analysis and tuning.

The session is suited for IT-Architects, IT-Specialists and Project Managers working with IBM WebSphere Portal with intermediate knowledge of performance testing.

TECH-B20 Caching techniques for IBM WebSphere Portal and Web Content ManagerJoerg Huehne, IBM WebSphere Portal Software Engineer

User acceptance is a critical success factor for any Portal project. Users expect rich user experiences in combination with rapid responsiveness. However, delivering highly dynamic web pages can be challenging for the IT infrastructure – caching helps to handle even very high loads. The session gives guidance for developing an effective caching strategy. It covers the mechanisms inside IBM Portal & Web Content Manager as well as accelerating your web site with additional infrastructure components.


TECH-B21 Portal Success Factors: Lessons to make your Portal project successfulThomas Hurek, WebSphere Portal Chief Programmer

The Portal Seal team, part of the WebSphere Portal development organization, is active in consulting hundreds of Portal and WCM customers on site and remotely. The main lessons learned from these engagements will be discussed in this session. Topics include the Planning of a Portal / WCM project, performance considerations and problems, tools used for analysis of issues, deployment architectures, and security considerations. All tips and tricks outlined have been proven successful at various customer installations - both small and enterprise wide. Come and learn about lessons learned that will make your Portal project more successful.

TECH-B22 Using Agile methods to develop a Customer Experience Suite project with a worldwide teamUwe Hansmann, Executive Release Manager, IBM

Accelerating time-to-market, and managing through consistently strained operating budgets are just a few challenges most of development leaders are facing today. Furthermore, a development project needs to adjust to constantly changing requirements within fast-pace business environments. As a result, software development methods are going through a continuous evolution to make them more efficient and more flexible.

Agile development methods are an approach to address these requirement and are demonstrating increased relevance to today's project deployments. During this session we will to share the ideas , 'agile approaches' and our experiences as we deliver IBM WebSphere Portal and Web Content Manager based solutions across a worldwide team.

TECH-B23 Building High Performing and smart Utility Portals with WebSphere Portal Rafi Moosakunju Mohammed, Application Architect – Portals, IBM

Modern web Portals allow people to interact seamlessly with processes, applications, documents and other web content in a role-based fashion, and deliver highly personalized user experiences . They assemble information from disparate and often transaction intensive data sources; and process data intelligently, tailored to individual user requests. Using these services oriented capabilities, web portals can transform the way business interactions are managed when integrated with powerful Customer care and Billing Systems (CC&B) to create smart Utility Portals.

Attend this session to understand the technical details behind the web portal service components,which combine user interface portlet application units and back-end enablement to provide both administrative management features and end user functions such as view current and past bills, make online bill payments, render user specific content (notices/alerts, news etc), check consumption graphs and more. Learn from the experiences of this team how organizations can increase the value and ROI of their web portal platforms, and end user satisfaction. See how the framework and configurable services can deliver valuable self service operations, and personalized, timely information to end users , and support web portals across different industries such as Energy and Utility, Retail, Financial Services, Citizen portals and others.

TECH-B24 WebSphere Portal Solutions - Support and Maintenance Strategy Thomas Hurek, Chief Programmer, IBM Portal Platform Serviceability

This session will provide an overview of WebSphere Portal Server and related solutions software service strategy. We will discuss the platform support process, maintenance fixpack planning, and cover many IBM Support tools provided from IBM that can improve your ability to manage platform support and debugging issues. Serviceability improvements in WebSphere Portal will also be outlined. Learn to better exercise available resources and optimize your platform planning and administration for improved business results.


http://www-947.ibm.com/support/entry/portal/Planning/Software/WebSphere/WebSphere_Portal

http://www-947.ibm.com/support/entry/portal/Planning/Software/WebSphere/WebSphere_Portal

Additional details on select Conference Activities:

Business and Technical Topic Roundtable Lunch DiscussionsFor many attendees, one of the Conference highlights is the opportunity to participate in topic-based discussions with fellow attendees and customer, IBM partner and product team experts. To facilitate these discussions, the conference is setting aside tables for roundtable discussions over lunch.

Each day, where lunch is served, several tables will be reserved for groups of attendees with similar interests to engage in focused conversations. The tables will be identified as a reserved table by the sign placed in the middle of the table. The sign will indicate a topic of interest. We encourage attendees with an interest in that topic area to sit at the table and participate in the discussion. No pre-registration is required.

This is a great way to exchange ideas, learn from the experience of peers, and provide input and suggestions for future directions.

Topic listings (note additional topics may be hosted during the event)

Portal Administration, Cloud and Virtualization Application Development Tools and Web Frameworks Portal Integration with other Systems Electronic Forms and Business Processes Industry Templates for Portals Mobile Portals PortalNOW Portal Performance Portal Security Social Software Portal Standards: JSR 286, WSRP 2.0 Web Analytics Web Content Management and Rich Media zSeries and z/OS

Portal Zone Monday, October 10 through Wednesday, October 12, 2011 from 14:45 p.m. – 17:30 p.m.

Available for all conference attendees each afternoon, providing an open forum setting to discuss product offering, business value and technical strategy questions with IBM Web Experience Product and Marketing Managers, Services Architects and Technical Leaders. Meet with IBM subject matter experts to discuss the following topic areas, and more:

Administration, Migration, Security, Performance Cloud and Developer Tooling Product Offerings Social Business Web Content and Design


Meet the Architect's Panel Wednesday, October 13, 2011 9:00 a.m. - 10:15 a.m.Hall 3, International Congress CenterThroughout the week you will have had the opportunity to see, learn and obtain hands-on experience with the latest Web Experience software products, solutions and technical strategies, and enhance your knowledge and skills to plan and manage your Web Experience implementations to grow your business.

A panel session providing you an opportunity to discuss technical and strategy topics, questions and answers with customer, partner and IBM colleagues in an interactive format will be held on the last day of the conference.

Attend this session for a lively, interactive panel discussion and share your experiences, insights and strategy questions with your conference colleagues and the IBM Web Experience software product lead Architects and Software managers. You won’t want to miss this session to add to your technical knowledge and deliver optimized IT solutions enabling you to further grow and innovate your business.

IBM Panel Participants: (Panel members subject to revision)

Jonathan Booth Doug Geiger Walter Haenel Thomas Stober Stefan Liesche Thomas Schaeck Louise Simonds Rob Will Uwe Hansmann

Moderators: Anthony Fiorot, Lauren Wendel

Event session listings and presenters are subject to change.

Please visit ibm.com/training/conf/europe/webexperiencefor additional conference information.


http://www-304.ibm.com/jct03001c/services/learning/ites.wss?pageType=page&c=O441697X12097P93