Events role

Principles of Event Management

The roles and functions of events

Today’s session

•Define the roles and functions of events

•Discuss the diversity of events

•Review the importance of events

•Discuss case studies as examples

•Investigate the EMBOK model of event management

Events have a long history

• Well documented in the period before the fall of the Western Roman Empire (AD 475)

• Events have played key roles in society

Important functions within society

•Assert identity

•Share rituals

•Celebrate with others•Religious•Cultural•Political •Social •Economic

A special event recognises an unique moment in time with ceremony and ritual to satisfy specific needs (Goldblatt 1990 in Berridge 2007)

'...an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.'Getz 1991 in Berridge 2007

An event is:

A special event is a one-off happening designed to meet the specific needs at any given time. Local community events may be defined as an activity established to involve the local population in a shared experience to their mutual benefit.

Wilkinson 1998 in Berridge2007

Donald Getz and JJ Goldblatt in the 90s first identified an event as being 'special', 'one-off' 'unique' and beyond everyday experience

“The idea of an event being a special moment in time is a recurring feature and is used to demarcate an event from other activities in life”

Berridge (2007)

A Typology of Events Shone and Parry (2004) in Berridge 2005:10

Organisational Events

Special Events

Leisure Events

Personal Events Cultural Events

Raj’s (2009) Typology of Events

Religious Events

Cultural Events

Musical Events

Corporate Events

Typology of Events

Sporting Events

Commercial/Business

Political/Government Personal/

Private

Getz typology

Cited in Tum et al (2006:11)

Public

/

Events have also been defined into just three simple categories by Slack et al (2004 cited in Tum 2006)

http://www.hmd.org.uk/

http://www.ip-art.com

http://www.london2012.com/index.php

Private

http://www.helmingham.com/eventsasp2.asp?ID=14

Voluntary

http://www.stelizabethhospice.org.uk/page/252/Great-Xscape

http://www.oxfam.org.uk/get_involved/volunteer/event_volunteers/index.html

The Cs and Fs of Events Raj et al 2009

•Community •Contact•Cultural•Commercial•Celebration•Ceremonial•Compete•Contest•Corporate•Carnival•Creative•Convene•Confer

•Concert Challenge Civic•Championship•Campaign•Contract•Charity•Change•Confirm•Faith•Fun•Financial•Fair

•Festival•Feelings •Funeral Function•Familiarise•Fashion

•Community•Citizens•Customers•Crowds•Competitors•Contestants •Clients•Congress•Company•Comrades•Colleagues•Family•Friends•Companionship

Purpose

•Community•Country•Continent•Calendar•Capital City•Civic•Cosmos•Field•Film•Finals•First

People

Place

Introduction to

EMBOKThe Event

Management Body of Knowledge

Introduction to

EMBOKThe Event

Management Body of Knowledge

By

Julia Rutherford Silvers, CSEPOriginator of The EMBOK Project

Charter member of the International EMBOK Executive*

*Glenn AJ Bowdin, Joe Goldblatt, Matthew D. Gonzalez, Janet Landey, Philip Mondor, Kathy Nelson, William J. O'Toole, and Julia Rutherford Silvers

© 2007, Julia Rutherford Silvers, CSEP, All Rights Reserved

EMBOK

The Event Management Body of Knowledge

Four major facets:

• Phases,

• Processes,

• Core Values, and

• Knowledge Domains.

CONTINUOUS IMPROVEMENT

CREATIVITY

ETHICS

INTEGRATION

STRATEGIC THINKING

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ADMINISTRATION

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The International EMBOK Model© 2005, International EMBOK Executive, All Rights Reserved

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Content

Catering

Entertainment

Environment

Production

Program

Theme


CREATIVITY

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Communications

Attendees

Infrastructure

Logistics

Participants

Site

Technical


CREATIVITY

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Decision Mgmt.

Compliance

Emergency Mgmt.

Health & Safety

Insurance

Legal

Security


CREATIVITY

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CREATIVITY

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Documents

Events role