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Copyright © 2014 Everest Global, Inc. This document has been licensed for exclusive use and distribution by IBM-Kenexa EGR-2014-3-E-1232 Everest Group PEAK Matrix™ for RPO Service Providers Focus on IBM-Kenexa September 2014

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Page 1: Everest Group PEAK Matrix™ for RPO Service Providers · Screening Applicant tracking ... IBM-Kenexa is a Leader on Everest Group PEAK Matrix for RPO 1 Based on contractual and operational

Copyright © 2014 Everest Global, Inc.

This document has been licensed for exclusive use and distribution by IBM-Kenexa

EGR-2014-3-E-1232

Everest Group PEAK Matrix™ for RPO Service Providers

Focus on IBM-Kenexa

September 2014

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2Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

Introduction and scope

Everest Group recently released its Recruitment Process Outsourcing – Service Provider Landscape with

PEAK Matrix™ Assessment 2014 report. This report analyzes the changing dynamics of the RPO landscape

and assesses service providers across several key dimensions.

As a part of this report, Everest Group updated its classification of 22 service providers on the Everest Group

Performance | Experience | Ability | Knowledge (PEAK) Matrix for RPO into Leaders, Major Contenders, and

Emerging Players. The PEAK Matrix is a framework that provides an objective, data-driven, and comparative

assessment of RPO service providers, based on their absolute market success and delivery capability. Everest

Group also identified seven service providers as the “2014 RPO Star Performers”, based on the strongest

forward movement demonstrated on the PEAK Matrix Year-on-Year (YoY).

Based on the analysis, IBM-Kenexa emerged as a “Leader”. This document focuses on IBM-Kenexa’s RPO

experience and capabilities, and includes:

IBM-Kenexa’s positioning on the RPO PEAK Matrix

Everest Group assessment of IBM-Kenexa

Detailed RPO profile of IBM-Kenexa

Buyers can use the PEAK Matrix to identify and evaluate different service providers. It helps them understand

service providers’ relative strengths and gaps. However, it is also important to note that while the PEAK Matrix

is a useful starting point, results from the assessment may not be directly prescriptive for each buyer.

Individual buyers will have to consider their unique situation and requirements, and match them against service

provider capability for an ideal fit.

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3Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

We define RPO as transfer of ownership of all or part of

recruitment processes or activities on an ongoing basis

For this study, we include RPO deals in which:

A minimum of four or more recruitment processes are included

The outsourcing deal is active and is at least one year in deal length

The deal scope should not be limited to only temporary hires

The buyer employee size is 3,000 or more

This study does not include “out-tasking” arrangements (typically handled by recruitment agencies, staffing companies, or executive search

firms) that are managed on a project-by-project basis rather than through an ongoing long-term arrangement

Recruitment

Employer branding

Sourcing

Screening

Applicant tracking

Interview scheduling and

co-ordination

Assessment

Offer letter management

Background verification

Onboarding

Vendor management

Strategy

Judgment-intensive

Transaction-intensive

HR

strategy

Employee data management

Payroll

Benefits

Compensation

Recruitment

Learning

Employee contact center

HR information systems and reporting

Global mobility

Regulatory and compliance

Employee relations

Performance management

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4Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

IBM-Kenexa consolidated its position as a Leader on

the Everest Group PEAK Matrix for RPO

1 Refer to page 13 for more details on RPO Star Performer methodology

2 Service providers scored using Everest Group’s proprietary scoring methodology given on page 11

Source: Everest Group (2014)

Leader

Major Contender

Emerging Player

Star Performer

Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix for RPO

Ma

rke

t su

ccess

RPO delivery capability1

(Scale, scope, technology, delivery footprint, and buyer satisfaction)

25th percentile

75th percentile

High

75

thp

erc

en

tile

Allegis Global Solutions

ManpowerGroup

AMS

IBM-KenexaCielo

PeopleScout

Randstad Sourceright

The RightThing

Pontoon

Hays

KellyOCG

AON Hewitt

Futurestep

Accenture

Hudson RPOWilsonHCG

Resource SolutionsSeven Step RPO

Advantage xPO

Yoh

NeeyamoPeoplestrong

High

Low

Low

25

thp

erc

en

tile

Major Contenders

Emerging Players

Leaders

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5Copyright © 2014, Everest Global, Inc.

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Other capabilities Offered Description Other capabilities Offered Description

Analytics Yes Smarter Workforce measures employee engagement,

talent management, and leadership development

Assessment Yes Proprietary assessments on capacity, capability, and

cultural fit

Employer

branding

Yes IBM Kenexa Employment Branding that includes both

Organizational Cultural Insight Survey and

Recruitment Marketing

Mobile-based

solutions

Yes Technology solutions – BrassRing and various

recruitment portals

Talent

Community

N/A N/A Proprietary add-

on tools

Yes Onboarding, organizational culture, performance

management, engagement survey, and leadership

IBM-Kenexa (page 1 of 4)

RPO service capability and strategy

Company profile: IBM-Kenexa has been a business solutions provider in the field of

human resource management for 25 years. IBM-Kenexa delivers software solutions,

business processes, and expert consulting that helps organizations impact business

outcomes through HR. It offers a comprehensive suite of unified products and services

that support the entire employee life cycle from pre-hire to exit. The Smarter Workforce

solution measures employee engagement, talent management, and leadership

development

Headquarter: Wayne, Pennsylvania, United States

Leadership: Phil Stewart, President

Website: http://ibm.co/1qRuYtC

Partnership

RPO service provider: None

HRO service provider: None

Current RPO market segment focus

Buyer segment: Targets both the mid-market (3,000 to 15,000 employees), as well as

the large market segment (>15,000 employees)

Geography: North America, Central and South America, EMEA, and Asia Pacific

Recent RPO-related developments/announcements

January 2014: Announced the Software-as-Service (SaaS)-based IBM Kenexa Talent

Suite

Offshore1 Nearshore1 Onshore

Not Available (N/A) N/A N/A

Total RPO delivery FTEs = N/A

Functional capabilities within key RPO areas across regions

Regions

North

America EMEA

Asia

Pacific

South

America

Employer branding

Sourcing

Screening

Applicant tracking

Interview scheduling and

co-ordination

Assessment

Offer letter management

Background checking

Onboarding

Vendor management

Coverage – self Through partners Not offered

1 FTEs in offshore (e.g. India) or nearshore (e.g. Eastern Europe and Latin America) locations, and delivering services to North America or Western Europe

Source: Everest Group (2014)

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6Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

IBM-Kenexa (page 2 of 4)

RPO client portfolio

RPO split of hires by job family

RPO experience

Total number of current RPO clients: 54

Total number of annual hires managed: 65,000

RPO split of hires by type

Frequency of inclusion of geographies in RPO deals

RPO split of clients by industry RPO buyer-size mix

Major RPO clients

N/A

80%

40%

20%

28%

North America

EMEA

Asia Pacific

Central and South America

20%

20%

20%

15%

5%5%

15%

100% = 65,000 hires

100% = 54 clients

BFSI

Energy

and

utilities

ManufacturingOthers

100% = 54 clients

35%

65%

100% = 54 clients

3,000-15,000

employees

>15,000

employees

Permanent

Healthcare

/Pharma

Hi-tech and telecom

100%

100% = 65,000 hires

25%

15%

15%

15%

14%

11%5%

Blue

collar1

Technology

professionals2

Sales &

marketing

Finance & legal professionals3

Senior

management

Call-center

professionalsHealthcare

professionals

Government / public sector

1 Blue collar includes jobs in operations, production, mining, construction, maintenance, technical installation, facilities, janitorial, security, etc.

2 Technology professionals category includes engineers, IT professionals, researchers, and scientists

3 Finance & legal professionals include accounting, finance, and legal professionals

Source: Everest Group (2014)

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7Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

IBM-Kenexa (page 3 of 4)

Key RPO delivery locations

Source: Everest Group (2014)

Toronto

Hong Kong

Suzhou

MunichParis

London

Vizag

Tokyo

Cyberjaya

AmsterdamKrakow

Singapore

Wayne

RaleighFrisco

Manila

Buenos Aires

Dubai

Melbourne Auckland

Boston

San Jose

Hortlandia

Budapest

DalianLincoln

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8Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

IBM-Kenexa (page 4 of 4)

Detailed assessment of RPO capabilities

Overall remarks

IBM-Kenexa is a Leader on RPO PEAK Matrix with significant scale, high

technology capability, and wide delivery footprint

With the integration of IBM-Kenexa under way, clients are cautiously optimistic of

potential future gains

It is one of the very few providers that can offer technology-integrated and truly

end-to-end recruitment services including the value-added components (such as

analytics, branding, and assessment) along with broader talent management

services. It has also added these capabilities into a broad talent management suite

It is also one of the few providers with large multi-country RPO capabilities and

delivery experience in a single provider model

Buyers cite its sourcing capabilities, collaboration, and global delivery capabilities

as its key strengths. However, the lack of proactive-ness in servicing new

initiatives is a gap cited by buyers

IBM-Kenexa is a Leader on Everest Group PEAK Matrix for RPO

1 Based on contractual and operational information as of October 2013

Source: Everest Group (2014)

High Low

RPO market share1

Market success assessment

Percentage share by number of

contracts

Percentage share by annual

number of hires

Assessment

dimension Rating Remarks

Scale High number of RPO FTEs employed; part of IBM, a

Fortune 50 company

Scope High industry and job family coverage; strong multi-country

RPO capabilities; however, lacks blended model experience

Technology

capability

Strong analytics capabilities; launched IBM Kenexa Talent

Suite recently

Delivery

footprint

Widespread delivery footprint with good usage of offshoring

Buyer

satisfaction

High buyer satisfaction rating based on strong score in

relationship management and implementation capabilities

Overall

5% 5%

2012 2013

6%5%

2012 2013

Delivery capability assessment

Ma

rke

t s

uc

ce

ss

RPO delivery capability

(Scale, scope, technology, delivery footprint, and buyer satisfaction)

25th percentile

75th percentile

High

75

thp

erc

en

tile

IBM-Kenexa

High

Low

Low

25

thp

erc

en

tile

Major Contenders

Emerging Players

Leaders

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9Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

Appendix

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10Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

1 Service providers scored using Everest Group’s proprietary scoring methodology given on page 11

2 Based on a combination of total number of RPO clients, revenue from RPO, and total number of hires managed per year

Source: Everest Group (2014)

Everest Group classifies the RPO service provider

landscape based on its PEAK Matrix

Performance | Experience | Ability | Knowledge (PEAK) Matrix

Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix for RPO

2nd or 3rd quartile performance

across market success and

capability

Top quartile performance

across market success and

capability

RPO delivery capability1

(Scale, scope, technology, buyer satisfaction, and delivery footprint)

25th percentile

25

thp

erc

en

tile

75th percentile

75

thp

erc

en

tile

High

Low

Low High

Leaders

Major Contenders

Emerging Players

Ma

rke

t s

uc

ce

ss

2

4th quartile performance

across market success and

capability

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11Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

Service providers are positioned on Everest Group

PEAK Matrix, based on evaluation of two key

dimensions

Measures the scope of

services provided through:

Process coverage

Geographic coverage

Industry and job-family

coverage

Blended RPO experience

Multi-country RPO

capability

Measures the capability

and investment in

recruitment technology

Measures the satisfaction

levels2 of buyers across:

Goal realization

Process delivery

Implementation

Relationship

management

Measures success achieved in

the market. Captured through a

combination of total number of

RPO clients, revenue from RPO,

and total number of hires

managed/ year

Measures ability to deliver services successfully.

Captured through five sub-dimensions:

Measures the scale of

operations through:

Overall company

revenue

FTEs employed

Scale Scope Technology capability Buyer satisfaction

Delivery capability

Ma

rke

t s

uc

ce

ss

Measures the delivery

footprint and the global

sourcing mix through:

Delivery footprint across

ten regions1

Offshoring capability

Delivery footprint

1 Ten regions are North America, Latin America, United Kingdom, Western Europe, Eastern Europe, Middle-East and Africa, Australia and New Zealand,

India, China, and rest of Asia-Pacific

2 Measured through responses from three referenced buyers for each service provider

Major Contenders

Leaders

Emerging Players

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12Copyright © 2014, Everest Global, Inc.

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RPO STAR Performers

Mark

et

su

ccess

Capability

Methodology

Everest Group selects Market Star Performers based on the relative year-on-year movement of each

service provider, on the PEAK Matrix

Year 1

Year 0

Service

provider

In order to assess advancements on market

success, we evaluate the performance of

each of the service providers on PEAK

Matrix across a number of parameters

including:

Increase in number of RPO clients

Growth in revenue from RPO

Increase in number of hires managed

In order to assess advancements on

capability, we evaluate the performance of

each service provider on PEAK Matrix

across a number of parameters including:

Annual growth in scale

Increase in scope of services

Expansion of delivery footprint

Technology enhancements/investments

The top-quartile performers on each of the

identified parameters are identified and the

“Star Performer” rating is awarded to the

service providers with:

The maximum number of top-quartile

performances across all of the above

parameters

and

At least one area of top-quartile

performance in both market success and

capability advancement

The “Star Performers” designation relates to year-on-year performance for a given service provider

and does not reflect the overall market leadership positions. Those identified as the Star Performers

may include “Leaders”, “Major Contenders”, or “Emerging Players”

Additionally, Everest Group confers the “Star Performers”

title to providers that demonstrate the strongest forward

movement over time on the PEAK Matrix

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13Copyright © 2014, Everest Global, Inc.

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FAQs (page 1 of 2)

Does the PEAK Matrix assessment incorporate any subjective criteria?

Everest Group’s PEAK Matrix assessment adopts an objective and fact-based approach (leveraging service

provider RFIs and Everest Group’s proprietary databases containing providers’ deals and operational capability

information). In addition, these results are validated / fine-tuned based on our market experience, buyer interaction,

and provider briefings

Is being a “Major Contender” or “Emerging Player” on the PEAK Matrix, an unfavorable outcome?

No. PEAK Matrix highlights and positions only the best-in-class service providers in a particular functional/vertical

services area. There are a number of providers from the broader universe that are assessed and do not make it to

the PEAK Matrix at all. Therefore, being represented on the PEAK Matrix is itself a favorable recognition

What other aspects of PEAK Matrix assessment are relevant to buyers and providers besides the “PEAK

Matrix position”?

PEAK Matrix position is only one aspect of Everest Group’s overall assessment. In addition to assigning a “Leader”,

“Major Contender” or “Emerging Player” title, Everest Group highlights the distinctive capabilities and unique

attributes of all the PEAK Matrix providers assessed in its report. The detailed metric level assessment and

associated commentary is helpful for buyers in selecting particular providers for their specific requirements. It also

helps providers showcase their strengths in specific areas

What are the incentives for buyers and providers to participate/provide input to PEAK Matrix research?

Participation incentives for buyers include a summary of key findings from the PEAK Matrix assessment

Participation incentives for providers include adequate representation and recognition of their capabilities/success in

the market place, and a copy of their own “profile” that is published by Everest Group as part of the “compendium of

PEAK Matrix providers” profiles

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14Copyright © 2014, Everest Global, Inc.

EGR-2014-3-E-1232

FAQs (page 2 of 2)

What is the process for a service provider to leverage their PEAK Matrix positioning status ?

Providers can use their PEAK positioning rating in multiple ways including:

– Issue a press release declaring their positioning/rating

– Customized PEAK profile for circulation (with clients, prospects, etc.)

– Quotes from Everest Group analysts could be disseminated to the media

– Leverage PEAK branding across communications (e-mail signatures, marketing brochures, credential packs,

client presentations, etc.)

The provider must obtain the requisite licensing and distribution rights for the above activities through an

agreement with the designated POC at Everest Group

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With a fact-based approach driving outcomes, Everest Group counsels

organizations with complex challenges related to the use and delivery of the

next generation of global services

Through its practical consulting, original research, and industry resource

services, Everest Group helps clients maximize value from delivery strategies,

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Established in 1991, Everest Group serves users of global services, providers

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