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Copyright © 2016 Everest Global, Inc.
This document has been licensed for exclusive use and distribution by Accenture
EGR-2016-4-E-1954
Focus on Accenture
October 2016
Everest Group’s PEAK Matrix for Digital Services
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19542
Introduction and scope
Everest Group recently released its report titled “Digital Services – PEAK Matrix™ Assessment and Market Trends:
“Is Digital the New Normal?”.
As a part of this report, Everest Group analyzed 18 leading service providers on the Everest Group Performance |
Experience | Ability | Knowledge (PEAK) Matrix specific for digital services into Leaders, Major Contenders, and
Aspirants. The PEAK Matrix is a composite framework that provides an objective, data-driven, and comparative
assessment of digital service providers based on their absolute market success and delivery capability.
Based on the analysis, Accenture emerged as a Leader. This document focuses on Accenture’s digital services
experience and capabilities and includes:
Accenture’s position on the digital services PEAK Matrix
Detailed digital services profile of Accenture
Buyers can use the PEAK Matrix to identify and evaluate different service providers. It helps them understand the
service providers’ relative strengths and gaps. However, it is also important to note that while the PEAK Matrix is a
useful starting point, the results from the assessment may not be directly prescriptive for each buyer. Buyers will have
to consider their unique situation and requirements, and match them against service provider capability for an ideal fit.
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19543
Background of the research
Background of the research
Enterprises are challenged by intensifying competition, uncertain macroeconomic environment, digital-savvy nimble firms, and
ever-increasing demands of digital-native consumers. They are leveraging digital technologies to not only tackle these
challenges, but also stay ahead of the competition, both current and potential
Responding to enterprise priorities, service providers are rapidly ramping up their digital services portfolio. They have invested
in acquiring newer capabilities, realigning their workforce, and developing contextualized solutions to help enterprises in their
digital transformation efforts
In this research, we present the assessment and detailed profiles of 18 IT service providers featured on the digital services
PEAK Matrix. Each service provider profile provides a comprehensive picture of its service focus, key Intellectual Property
(IP)/solutions, domain investments, and recent developments
The assessment is based on Everest Group’s annual RFI process for the calendar year 2016, interactions with leading digital
services providers (including product development specialists), client reference checks, and analysis of the digital services
market
Scope of this report
Services: Digital services
Geography: Global
Service providers: 18 leading IT service providers
This report includes the profiles of the following 18 service providers featured on the digital services PEAK Matrix:
Leaders: Accenture, Cognizant, IBM, and TCS
Major Contenders: Atos, Capgemini, CGI, CSC, Dell Services, HCL Technologies, Infosys, L&T Infotech, Tech Mahindra,
VirtusaPolaris, and Wipro
Aspirants: EPAM, Luxoft, and Syntel
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19544
Accenture is positioned as a Leader on the
Everest Group PEAK Matrix for digital services
Note: Assessment for Capgemini, CGI, IBM, and Infosys excludes service provider inputs on this particular study, and is based on Everest Group’s estimates which
leverage Everest Group’s proprietary Transaction Intelligence (TI) database, ongoing coverage of these service providers, public disclosures, and interaction with
buyers. The assessment for CSC excludes the company’s erstwhile North American public sector business, which has been merged with SRA International to
form CSRA Inc.
Source: Everest Group (2016)
Leaders
Major Contenders
Aspirants
Star Performers
Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix for digital services - 2016
High
Low
Low High25th percentile
25
thp
erc
en
tile
75th percentile
Leaders
Aspirants
75
thp
erc
en
tile
Major Contenders
Ma
rket
su
ccess
(Dig
ita
l se
rvic
es r
eve
nue, g
row
th, a
nd e
nte
rprise a
doption)
Digital services delivery capability
(Scale, scope, domain expertise & innovation, delivery footprint, and buyer satisfaction)
HCL Technologies
Accenture
IBM
TCS
Cognizant
Wipro
CapgeminiAtos
Tech Mahindra
Dell Services
CSC
VirtusaPolaris
Syntel
EPAM
Luxoft
CGI
Infosys
L&T Infotech
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19545
Accenture | Digital services profile (page 1 of 3)
Digital services overview
Overview of digital services practice: Complete integrated digital
business and technology services – digital marketing, mobility, analytics,
social and cloud. Offerings support every phase of the digital journey –
from developing digital strategies to implementing digital technologies and
running digital processes. End-to-end services span everything from
strategy, business process, people, organizational change and technology.
Strengths
Accenture leverages its consulting heritage to drive buyers’ digital
transformation efforts. Its digital practice capitalizes on its global scale
and broad service portfolio to tackle buyers’ core business challenges
Its investments in the design space (acquisitions and hiring) have helped
buyers to procure integrated and holistic offerings
Areas of improvement
Accenture has been cited to be less open to pricing flexibility, though
some instances of change have surfaced
It is also perceived to be a latecomer to some market opportunities
where its peers have established themselves well
Digital services revenue by buyer size
Small (annual revenue < US$1 billion)
Large (annual revenue = US$5-10 billion)
Medium (annual revenue = US$1-5 billion)
>50% 20-50% <20%
Mega (annual revenue > US$10 billion)
>25% 10-25% <10%Digital services revenue by segment
Analytics &
big dataSocial
Cloud applications Internet
of Things
Mobility
Cognitive
intelligence
Others
Digital services revenue by geography >25% 10-25% <10%
UKNorth
America
Europe
APAC
South
America
MEA
Digital services: Top 5 industries
Manufacturing Telecom, media,
& entertainment
Energy &
utilities
>20% <10%15-20% 10-15%
BFSIRetail,distribution, & CPG
Source: Everest Group (2016)
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19546
Accenture | Digital services profile (page 2 of 3)
Digital services solutions and co-innovation labs
Vision: Accenture Digital focuses on helping clients harness digital innovation not only for efficiency gains, but also to generate growth and create new
business models that drive higher performance across the entire organization.
Digital services – proprietary solutions (representative list)
Solution Details
Accenture Marketing
Analytics Platform● Interactive marketing software that runs diagnostics of actual performance and investment patterns to generate more accurate
marketing models using multidimensional data processing
Analytics Insights
Platform (AIP)● Comprehensive solution comprising an integrated suite of leading technologies and enterprise support with a pre-configured,
industrialized, end-to-end architecture to help generate actionable analytics insights
Accenture Customer
Engagement (ACE)● Cloud-based managed service for the development, execution, and measurement of digital marketing; helps marketers to
deliver engaging customer experiences in a simple, agile, and cost-effective way
Accenture Cloud
Platform● Services and solutions designed to help organizations integrate and manage the hybrid cloud environments that span multiple
vendor platforms and are critical to providing flexibility and supporting emerging technologies
Accenture Connected
Platform as a Service● An open architecture platform for the IoT market. Data-driven and designed to run connected applications, CPaaS enables
companies across industries to develop and deploy IoT solutions, using technology from a wide variety of vendors
Design studios / co-innovation labs (representative list)
Location Details
Multiple locations
worldwide
● Accenture Digital brings design and innovation capabilities to its clients by leveraging its network of 30 design studios globally,
5 Advanced Analytics Centers and 13 Accenture Innovation Centers for Mobility
● Accenture has over 20 Innovation Centers that work with clients as applied R&D institutes to innovate and incubate solutions
● Accenture Open Innovation teams with global venture capital firms, with incubators, startups, and accelerators, with the
R&D arms of major technology companies, and with leading research universities to help clients to embrace open innovation
and proactively brings promising ideas to clients to guide them to adopt industry-transforming innovations
● Accenture’s technology, innovation, and R&D engine: The Labs focus on technology innovation to invent and
commercialize new technologies that impact clients and own business; they work in close collaboration with internal and
external stakeholders to test and pilot new capabilities and POCs that become service offerings
Source: Everest Group (2016)
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19547
Accenture | Digital services profile (page 3 of 3)
Digital services investments and partnerships
Recent activities (representative list)
Activity
In addition to recent acquisitions, Accenture Digital is also expanding its network of Digital Studios across the globe, including a recently opened Accenture
Interactive Content Studio in New York City and an Accenture Federal Services Digital Studio in Washington D.C.
Digital services investments (representative list)
Investment theme Details
Acquisitions ● IMJ Corporation: Acquired a majority stake to strengthen end-to-end digital marketing services
● dgroup: Helps to enhance consulting capabilities around digital transformation, primarily for retail clients
● OPS Rules: Acquired boutique analytics consulting company to boost machine learning and operations analytics capabilities
● CRMWaypoint: Cloud advisory and technology services company to strengthen Salesforce competencies
● Boomerang Pharmaceutical Communications: Digital marketing agency helps to serve pharmaceutical, biotech, and
medical device industries
● Tecnilógica: Company specializes in emerging and open source technologies to build innovative omnichannel experiences
● MOBGEN: Provides end-to-end digital mobility services in Europe
● S3 TV Technology: Business unit of S3 Group helps to expand digital video service capabilities
Talent ● Invested in skills development by partnering with academic institutions such as Massachusetts Institute of Technology (MIT)
and internal training programs
● ESSEC: Conducting business analytics research and developing academic curriculum to train digital architects
● Fjord Immersion program: Connects Accenture’s design talent with academic communities in the Fjord Makeshop
environment; immersion students collaborate on design challenges to develop research and physical prototypes
Digital services partnerships (representative list)
Partner name Details
Accenture has an extensive network of alliance relationships with market leading technology providers including: Salesforce.com, Amazon Web Services,
Oracle, SAP hybris, Adobe, GE, Alteryx, Apigee, Cloudera, Hortonworks, HP, IBM, Informatica, Intel, Microsoft, Oracle, Pega, Qlik, Apple, Samsung, and
others.
Source: Everest Group (2016)
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19548
Appendix
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-19549
Everest Group Performance | Experience | Ability |
Knowledge (PEAK) Matrix is a proprietary framework
for assessment of a service provider’s capability
Everest Group’s PEAK Matrix is a composite index of a range of distinct metrics related to a service provider’s scale, scope,
technology/domain investments, delivery footprint, and resultant market success in the context of a given services function.
Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix for digital services
Top quartile performance
across market success
and capability
2nd or 3rd quartile performance
across market success and
capability
4th quartile performance
across market success and
capability
High
Low
25
thp
erc
en
tile
75
thp
erc
en
tile
75th percentile
Low High25th percentile
Aspirants
Leaders
Major Contenders
Mark
et
su
cces
s
(Revenue
, gro
wth
, and
ente
rprise a
do
ption)
Digital services delivery capability
(Scale, scope, domain expertise & innovation, delivery footprint, and buyer satisfaction)
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-195410
Dimensions of service providers’ capability and
market success underlying the PEAK Matrix for
digital services
Mark
et
su
ccess
Everest Group PEAK Matrix
Aspirants
Major Contenders
Delivery capability
IT services revenue
Digital services
revenue
Innovation / IP /
proprietary solutions
M&As, partnerships,
and certifications
Focus across
service segments
Coverage across
verticals
Geographies served
Delivery mix Buyer satisfaction
score
Leaders
ScaleDomain expertise
& innovationScope Delivery footprint Buyer satisfaction
Talent strategy
Digital services revenue
Digital services revenue
growth
Enterprise adoption
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-195411
FAQs (page 1 of 2)
Does the PEAK Matrix assessment incorporate any subjective criteria?
Everest Group’s PEAK Matrix assessment adopts an objective and fact-based approach (leveraging service
provider RFIs and Everest Group’s proprietary databases containing providers’ deals and operational capability
information). In addition, these results are validated / fine-tuned based on our market experience, buyer interaction,
and provider briefings
Is being a “Major Contender” or “Aspirant” on the PEAK Matrix, an unfavorable outcome?
No. PEAK Matrix highlights and positions only the best-in-class service providers in a particular functional/vertical
services area. There are a number of providers from the broader universe that are assessed and do not make it to
the PEAK Matrix at all. Therefore, being represented on the PEAK Matrix is itself a favorable recognition
What other aspects of PEAK Matrix assessment are relevant to buyers and providers besides the
“PEAK Matrix position”?
PEAK Matrix position is only one aspect of Everest Group’s overall assessment. In addition to assigning a “Leader”,
“Major Contender” or “Aspirant” title, Everest Group highlights the distinctive capabilities and unique attributes of all
the PEAK Matrix providers assessed in its report. The detailed metric level assessment and associated commentary
is helpful for buyers in selecting particular providers for their specific requirements. It also helps providers showcase
their strengths in specific areas
What are the incentives for buyers and providers to participate/provide input to PEAK Matrix research?
Participation incentives for buyers include a summary of key findings from the PEAK Matrix assessment
Participation incentives for providers include adequate representation and recognition of their capabilities/success in
the market place, and a copy of their own “profile” that is published by Everest Group as part of the “compendium of
PEAK Matrix providers” profiles
Copyright © 2016, Everest Global, Inc.
EGR-2016-4-E-195412
FAQs (page 2 of 2)
What is the process for a service provider to leverage their PEAK Matrix positioning status?
Providers can use their PEAK positioning rating in multiple ways including:
– Issue a press release declaring their positioning/rating
– Customized PEAK profile for circulation (with clients, prospects, etc.)
– Quotes from Everest Group analysts could be disseminated to the media
– Leverage PEAK branding across communications (e-mail signatures, marketing brochures, credential packs,
client presentations, etc.)
The provider must obtain the requisite licensing and distribution rights for the above activities through an
agreement with the designated POC at Everest Group
About Everest Group
Everest Group is a consulting and research firm focused on strategic IT, business
services, and sourcing. We are trusted advisors to senior executives of leading
enterprises, providers, and investors. Our firm helps clients improve operational
and financial performance through a hands-on process that supports them in
making well-informed decisions that deliver high-impact results and achieve
sustained value. Our insight and guidance empowers clients to improve
organizational efficiency, effectiveness, agility, and responsiveness. What sets
Everest Group apart is the integration of deep sourcing knowledge, problem-
solving skills and original research. Details and in-depth content are available at
www.everestgrp.com.
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