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Center for Accelerating Innovation
Every Day Counts-5
Crowdsourcing for Operations
Ohio LTAP Webinar
March 19, 2019
1
Center for Accelerating Innovation
PRESENTER & AGENDA
2
Source: Pixabay
James Colyar, Transportation Specialist
FHWA Office of Operations
Agenda
1. Overview of EDC, Operations, and Crowdsourcing
2. Crowdsourcing for Operations Opportunities &
Considerations
3. Advancing Crowdsourcing and Available
Support
4. Question & Answer
Source: Idea SV, El Salvador Milonario
B: 50% of the timeA: 95% of the time
C: 30% of the time D: 75% of the time
How often is the “ask the audience” life line correctin the game show “Who Wants to be a Millionaire”?
Life Lines 50:50 Phone a Friend Ask the Audience
Center for Accelerating Innovation
EDC-5 Operations & Crowdsourcing
An Overview
4
Source: Unsplash
Center for Accelerating Innovation
What is “Every Day Counts” (EDC)?State-based model to identify and rapidly deploy
proven but underutilized innovations to:
✓ shorten the project delivery process
✓ enhance roadway safety
✓ reduce congestion
✓ improve environmental sustainability
▪ EDC Rounds: two year cycles
▪ Initiating 5th Round (2019-2020) - 10 innovations
▪ To date: 4 Rounds, over 40 innovations
FAST Act, Sec.1444
For more information: https://www.fhwa.dot.gov/innovation/
5
Center for Accelerating Innovation
Transportation Systems Management
and Operations (TSMO)
• Optimizing use of existing facilities.
• Treating capacity as an asset to manage.
• Matching demand to supply.
• Targeting solutions to congestion causes.
• Buying the most mobility for the least cost.
• Maximizing performance of the system.
• Getting you there safely – both people and goods.
6
Effective operations is built on a foundation
of monitoring current conditions.
Center for Accelerating Innovation
Real-Time Monitoring: A Weakness in the
Foundation of Operations
There are 4 primary limitations in our typical
approach to real-time monitoring:
1. Big gaps in geographic coverage.
2. Lags in timeliness of information.
3. Cost to build-out and maintain field
equipment.
4. Jurisdictional stovepipes.
7
These limitations reduce the ability to efficiently
and (cost) effectively operate the system. Source: FHWA
Center for Accelerating Innovation
What’s New for Operations?
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Cheaper, accessible, monitoring,
processing, and use of real-time data.
CAV
Machine Learning
CLOUD
COMPUTING
IoT
Source: Adapted from FHWA
Center for Accelerating Innovation
Crowdsourcing: A Potential Solution
9
When integrated with an agency’s existing efforts,
crowdsourcing helps agencies:
• Expand geographic coverage and resolution.
• Reduce time lags for real-time situational awareness.
• Reduce dependence on and cost associated with
roadside sensors and systems.
• Overcome jurisdictional stovepipes.
• Implement proactive operations strategies.
Crowdsourcing is a proven lower-cost solution
to improving safety and overall operations.
Source: Pixabay
Center for Accelerating Innovation
What Exactly is Crowdsourcing?
Crowdsourcing is the practice of addressing a need or
problem by enlisting the services of a large number of
people via technologies. Crowdsourcing:
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✓ Addresses a need or problem outside of an organization’s
resources or means.
✓ Leverages the collective wisdom and unique insights of a
crowd by distributing the workload across a large group.
✓ Uses technology and new forms of communication and
interaction to document, share, and reflect on the world.
11
B: 50% of the time
C: 30% of the time D: 75% of the time
How often is the “ask the audience” life line correctin the game show “Who Wants to be a Millionaire”?
A: 95% of the time
Source: Idea SV, El Salvador Milonario
Life Lines 50:50 Phone a Friend Ask the Audience
Center for Accelerating Innovation
Crowdsourcing Examples
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2008: Lego Ideas
• Users post their ideas with designs for
potential Lego products.
• If an idea generates 10,000 views within
a year, it qualifies for review by Lego.
• A successful idea launch entitles person
1% of the product’s revenues.
2000: Folding@home, Stanford Univ.
• Volunteers allow use of their computers’
idle processing power to simulate protein
folding and drug design.
• 2M sign-ups = 5th most powerful
computer in the world.
• Enables research into Alzheimer’s,
Cancer, & more.
• Passive participation
• Motivate through
competition
Source: Bruce Blaus
• Outsource ideation
• Motivate with ‘fame’ and
potential financial gains
Source: Unsplash
Center for Accelerating Innovation
Crowdsourcing is Everywhere
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• Airbnb
• Best Buy
• Citizenscience.gov (GSA)
• Department of Defense
• Eucrowd (EU)
• Federal Bureau of
Investigation
• General Electric
• Harley Davidson
• Kraft Foods
• Lego
• Mattel
• McDonalds
• Microsoft
• NASA
• Netflix
• New York City Simplicity
• Paypal
• Procter & Gamble
• Sony
• Starbucks
• Wikipedia
Center for Accelerating Innovation
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Crowdsourcing for Operations
Opportunities & Considerations
Source: Shutterstock
Center for Accelerating Innovation
Sources of Crowdsourced Data
• Data extracted from social media
platforms.
• Data acquired from third-party
crowdsourced data.
• Data collected from specially
developed mobile apps.
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Source: PixabayData is sourced whenever and
wherever people travel
Center for Accelerating Innovation
Types of Crowdsourced Data
• Probe – speed and travel time.
• Event – crashes, stalled vehicles, weather, etc.
• Travel Behavior – where, when, how people travel.
• Social media – capture sentiment on road and agency performance.
• Vehicular – heavy breaking, wiper on/off, temperature, and more from connected vehicles.
• Mobile Infrastructure / IoT – for example, work zone cones sharing location, surrounding speed.
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Source: Pixabay
Center for Accelerating Innovation
Crowdsourcing Overcomes Monitoring Challenges
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Eliminates Geographic Gaps
– find out what happens between sensors
– find out what happens in rural regions, arterials, and
other streets with few sensors
– find out what happens beyond jurisdictional boundaries
Improves Information Timeliness
– some data is pushed real-time to TMC with no lags
Improves Cost-effectiveness
– some data is free with little cost to ‘ingest’ data
– some data at cost point better than new monitoring
infrastructure outlays
Because data is sourced whenever and wherever people travel…
Center for Accelerating Innovation
Using Crowdsourced Data to Go Beyond Monitoring
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Crowdsourcing benefits Transportation Operations:
Enables quicker assessment of system
Enables more targeted and timely response
Enables strategic / programmatic operational improvements
Benefits beyond Transportation Operations…
Promotes acceptance of public decisions.
Improves transparency & efficiency of public expenditures.
Promotes a sense of community & greater public satisfaction.
Source: Pixabay
Center for Accelerating Innovation
Crowdsourcing Applications in TransportationD
ata
So
urc
es
Crowdsourced Data including• Citizen Calls• Third-Party Data
ITS Field Devices
Other Third-Party Sensor Data
Partner Data
Service Patrol
Cro
wd
so
urc
e A
pp
lica
tio
ns
Traveler Information
Incident Management
Freeway Traffic Management
Arterial Management
Road Weather Management
Planned Events
Many other possible applications such as
work zone management or performance assessment and reporting.19
Center for Accelerating Innovation
Louisville Metro – Assessing Signal Retiming Effectiveness
Background: Had been sharing real-time road closures data
though apps like Waze, Google, and Apple Maps. Exploring
how archived crowdsourced data might benefit our agency.
Goal/Action: Built a tool that allows Metro employees to quickly and easily conduct traffic studies, on-demand.
Outcome: Applied Power BI with Waze database. Within 5
minutes, showed effect of signal retiming on corridor:
• 30% drop in the overall congestion (Waze jam count metric).
• 38% drop in PM Peak congestion.
Other uses: monitoring for faulty equipment, traveler information to public.
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Source: Unsplash
Center for Accelerating Innovation
City of Austin – Signalized Corridor Prioritization
Background: Historically signals were retimed on 3-year
rotation with results measured using “floating vehicle”
travel time runs.
• Bluetooth on 53% of corridors; many with only 2 sensors.
• Cameras and/or radar on 18% of corridors.
Goal: Shift to a data-driven, needs-based schedule
with more cost-effective method for measuring impact.
Action: Purchased CS data from third party.
Outcome: More efficient allocation of resources for
signal retiming based on need, and improvements in
corridor performance.
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Source: City of Austin
Center for Accelerating Innovation
Oregon DOT – Crowdsourcing & Traveler Information
Background: Historically ODOT has provided real-time
information to travelers through their TripCheck website using
fixed detector and monitoring infrastructure.
Goal: To expand quantity and quality of information and
promote informed, cost effective, and environmentally-
friendly driving decisions by the citizens of Oregon.
Action: ODOT partnered with organizations like Waze, HERE and ESRI to illustrate real-time congestion and incidents.
Outcome: More accurate information enables citizens to
make better travel decisions and experience better travel.
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Source: Oregon DOT
Center for Accelerating Innovation
Background: INDOT purchases real-time
probe data. Data downloaded every 60
seconds. Created Traffic Ticker, to process,
visualize & use data (Purdue University).
Goal: Use Traffic Ticker to guide operations
changes and assess system performance.
Identify other uses for Traffic Ticker.
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Indiana DOT – Managing Traffic with Probe Data
Day 1 Day 2 Day 3 Day 4 Day 5
Event: Unplanned I-65 bridge closure
caused reroute –took 4 hours on day 1.
Outcome: Operations changes over five days based on Traffic Ticker data
helped stabilized travel to 64 minutes.
Tool is used within INDOT and among
broader TIM stakeholders for training.
Nu
mb
er
of
Mil
es
+25
20
15
10
5
018:00 00:00 06:00 12:00 18:00 00:00 06:00 12:00 18:00 00:00 06:00 12:00 18:00 00:00 06:00 12:00
Speed (mph) along Detour
55 - 65 45 - 54 35 - 44 25 - 34 15 - 24 0 - 14
Source: Indiana DOT
Source: Indiana DOT
Center for Accelerating Innovation
Crowdsourcing Applications
• Florida DOT uses CS data with CAD data to
improve the response for crashes and road closures. They also share data with CS provider.
• Michigan DOT reviews minute-by-minute CS
data to update travel time messages on
dynamic message signs.
• San Francisco MTC uses CS data to monitor live
traffic conditions and to increase the coverage
area and accuracy of its 511-traveler information system.
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Other
+3
Crowdsource
Applications
Center for Accelerating Innovation
POLL THE AUDIENCE
Is your agency currently leveraging
crowdsourcing for transportation operations?
If yes, please share a few words about the
application in the chat pod and a point of contact
so that we may learn more from you.
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Center for Accelerating Innovation
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EDC-5 Crowdsourcing InnovationTo Advance or Not to Advance?
Source: Shutterstock
Center for Accelerating Innovation
Crowdsourcing is for you if your agency ….
▪ Is using Crowdsourcing at a small-scale or for one application, and
• wants to increase its value and effectiveness.
• wants to use this data for other application areas.
▪ Would like to do TSMO better, shifting from reactive to proactive operations.
▪ Wants to expand real-time visibility by which to operate (basically everywhere people travel –urban, rural, freeway, arterial).
▪ Is considering investment for roadway monitoring or finding it difficult to maintain your existing monitoring system.
▪ Wants to shift the needle from data poor towards data rich, and ready for big data that will accompany connected and automated vehicles.
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Center for Accelerating Innovation
EDC-5 Crowdsourcing Support Tools
• Webinars
• Workshops tailored to local needs. For example:
• Identifying the right application and data source
• Fostering executive and technical buy-in
• Skills development to support innovation advancement
• Peer exchanges.
• On-site and/or remote technical assistance.
• Training materials, FAQs, videos, case studies, and marketing materials to
expand crowdsourcing use across operations areas.
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Center for Accelerating Innovation
EDC-5 Crowdsourcing for Operations Team
✓ 8 FHWA Office of Operations staff – that are leading initiatives
related to TSMO, Planning for Operations, Traffic Incident
Management, Active Transportation & Demand Management.
✓ 5+ State DOT & Local Agency Subject Matter Experts – that lead
applications of Crowdsourcing within their agencies.
✓ Consulting Team Experts
─ Offer expertise in data management, enterprise architecture,
data analytics and visualization, and transportation operations.
─ Have helped 30+ State Operations teams & TMCs transform tool,
technology, or policy use with a previous EDC program.
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Center for Accelerating Innovation
EDC-5 Funding Opportunities
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State Transportation Innovation Council (STIC) Incentive
✓ Up to $100,000 per STIC per year to standardize an innovation
✓ https://www.fhwa.dot.gov/innovation/stic/
Accelerated Innovation Deployment (AID) Demonstration
✓ Up to $1 million available per year to deploy an innovation not
routinely used
✓ https://www.fhwa.dot.gov/innovation/grants/
Center for Accelerating Innovation
Disclaimer
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The U.S. Government does not endorse products or manufacturers.
Trademarks or manufacturers’ names appear in this report only because
they are considered essential to the objective of the document.
Center for Accelerating Innovation
Contact Information
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James [email protected]
(360) 753-9408
Paul [email protected]
(202) 366-5465
https://www.fhwa.dot.gov/innovation/everydaycounts/edc_5/crowdsourcing.cfm
Center for Accelerating Innovation
Question & Answer
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