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Everybody Active, Every Day:An evidence-based approach to
physical activity
Dr Mike Brannan
Adult Life Course Lead, Public Health England
SRA PH Working Group
24 June 2015
Everybody Active Every Day
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• Consolidates international evidence and co-produced with over 1,000 local and national stakeholders
• Supports local leaders to reframe, refocus and provide leadership on:o Cross-sector partnership
o Industrial scale action across the whole system
o Focus on addressing inactivity as well as increasing physical activity to health enhancing levels
• Four domains for national and local
action
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1. Active society –Creating a social movement
• Changing general attitudes to make physical activity the
expectation or social norm
• Working across sectors in the places we live and work
• Developing a common vision of:
“Everybody Active, Every Day”
Activities to date
• Visible National Leadership
• Cross-government Ministerial & Officials groups
• Strong cross-sectoral engagement
• National campaigns
• Change4Life
• One You
• Media & communications approach
• PHE Blog & twitter
• Info-graphics
• Targeted trade press
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Role of sport and recreation
• Target and engage inactive people
• Engage users in design of locally-
embedded physical activity
programmes
• Deliver services that support
inclusive opportunities for physical
activity (eg, inclusion fitness
initiative-accredited gyms, equity
statements)
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2. Moving professionals –Activating networks
• Utilising existing network of influencers on the public,
the public & voluntary sector workforce
• ‘Making every contact count’ across sectors and
disciplines
• Starting with expertise & leadership
in key sectors:
o Education
o Sports & leisure
o Health & social care
o Planning, design, transport
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Activities to date
• Healthcare Professionals
• Undergraduate spiral curriculum for medical & nursing schools
led by Nottingham university
• Post-graduate free e-learning modules on BMJ Learning platform
on physical activity & long term conditions & motivational
interviewing skills
• Clinical champion programme targeted in 3 regions using Dr to Dr
small group teaching
• Developing similar curricula and activation approaches for
• Sports & Leisure professionals
• Teachers
• Planners & architects
• Toolkit for Members of Parliament
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Sports & recreation professionals
• Support project managers, coaches and
volunteers with training and guidance on
integration of behaviour change.
• Ensure volunteering opportunities and
jobs provide skills development and
career prospects.
• Develop a making every contact count
approach that integrates active living into
all aspects of business.
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3. Active environments –Creating the right spaces
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• Developing ‘healthy’ cities, villages, towns and communities
• Linking across disciplines through planning and policy:
o ‘Active’ infrastructure planning
oCapital funding investments
• Embedding activity for all:
oAge-friendly
oDisability-friendly
Activities to date
• A Transport and Health briefing paper
for travel planners has been
commissioned and will be published
in Summer 2015.
• Commissioned specific projects
looking at rural active travel
interventions and interventions to
increase functional walking in people
with disabilities.
• Hosted the Active Travel Consortium
partnership group developing
recommendations for active travel
infrastructure in England
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Sport & recreation environments
• Implement active travel
plans for all staff,
participants and fans
• Identify and address
barriers that prohibit
equality groups from
accessing services (eg,
geographic, physical,
economic)
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4. Moving at scale –Interventions that make us active
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• Positive change must happen at every level and must
be measurable, permanent and consistent
• Implement ‘what works’ at scale
• Maximise existing assets:
o Human
o Physical
Activities to date
• Direct support to local partnerships
through out Centre teams
• Training programme on the
standard evaluation framework for
physical activity programmes
• Data and evidence briefings from
knowledge and intelligence teams
• Updated NHS cost of inactivity tool
• Sub-national embedding events to
support local implementation in
partnership with NICE
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Sports & recreation
• Establish robust
systems to evaluate
projects that assess
pre and post-project
physical activity as well
as participation and
wider outcomes (using
the standard evaluation
framework).
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Evidence for implementation
• Synthesis of existing evidence base (e.g. NICE)
• Evidence-based actions across public health system:oSettings
oLife-course
• Includes five key steps for local action:
1. Every child to enjoy & have skills to be active
2. Safe, attractive & inclusive active living environments
3. Make every contact count in public & voluntary sectors
4. Lead by example in public sector workspace
5. Evaluate and share ‘what works’
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How can sport and recreation help?
1. Local response to local
need
2. Networks of professionals
& volunteers who activate
& inspire
3. Right professional in the
right place at the right time
4. Promotion & partnerships
5. Monitoring & evaluation
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Embedding health
• Musculoskeletal
disease prevention
• Workplace health
• Domestic violence
awareness
• Mental health &
wellbeing
• Dementia awareness
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