L18, 1 Alfred StSydney, NSW, 2000+61 417 543 515

Everywhere Australia Website7th October 2015

OVERVIEW

The website for Everywhere Australia must reflect the brand’s positioning as a forward thinking,

thought-leading Internet of Things specialist firm, which also acts as a trusted business builder for

international startups to enter the Australian market.

GOALS

1. Position the firm as innovative and thought leading

2. Attract, engage and earn the trust of international startups, primarily from the US and

Europe.

SPECIFICATIONS

Must be attractive, easy to navigate, but still demonstrate forward thinking techniques and

technological leadership. Must be fully responsive. Must be easy to add information as it comes

to hand.. things like;

Everywhere Australia in the News

Clients

Case Studies

White Papers / Publications

Events/Expos

None of the above exist as yet, but will become increasingly important in time. A simple sitemap

for the launch website would be;

1. Home Page

Punchy/attractive/engaging yet fast to load. IF there is loading

delay then incorporate splash image (EA Logo with cloud imagery

drawing in as site loads (% indicator))

2. About Us

History/raison d'êtrePhilosophy/Mission Statement/Value PropTeam??

3. Services

Ambification

Building bespoke, state of the art IoT solutions

Working with inventors/Ideasmiths to realise visions?

Partnerships/Collaboration

4. Blog w/ newsletter signup

5. YouTube Channel w/ subscription

6. Contact

It must be easy for prospective clients to navigate to a form to take details and define what

service is of interest. All social channels must be prominent; LinkedIn, Twitter, Facebook (?),

Google+ (any others we should be targeting?)

I am not married to any of the above and am open to any new techniques that will inspire

engagement.

*Should we have 1800 number & Virtual Reception service? Any numbers that make it easy

for international startups to contact us? Facility to book an online meeting with us?