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Presented By:Amit Lalani (201)Debasish Chakrbarty (211)Lawi Anupam (221)Rakesh Ippli (231)Sheelu (241)Sudershan Sharma (251)Y.V.K. Prasad (261)

GITAM INSTITUTE OF INTERNATIONAL BUSINESSVISAKHAPATNAM

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DOMESTICStage and Company Domestic

Strategy Domestic

Model NA

View of the world Home country

Orientation Ethnocentric

Key Assets Located in the homecountry

Role of Country units Single Country

Knowledge Home Country

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INTERNATIONALStage and Company International

Strategy International

Model Coordinated federation

View of the world Extension Markets

Orientation Ethnocentric

Key Assets Core centralized and othersdispersed

Role of Country units Adapting and Leveraging

competenciesKnowledge Created at centre and

transfered

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MULTINATIONALStage and Company Multinational

Strategy Multi Domestic

Model Decentralized federation

View of the world National Markets

Orientation Polycentric

Key Assets Decentralized and Self Sufficient

Role of Country units Exploiting localopportunities

Knowledge Retained within operatingunits

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GLOBALStage and Company Global

Strategy Global

Model Centralized Hub

View of the world Global Markets Or resources

Orientation Mixed Orientation

Key Assets All in home country exceptmarketing and sourcing

Role of Country units Marketing and SourcesKnowledge Marketing and sourcing

developed jointly andshared

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TransnationalStage and Company Transnational

Strategy Global

Model Integrated Network

View of the world Global markets and resources

Orientation GeocentricKey Assets Dispersed, Interdependent and

Specialized

Role of Country units Contributions to companies worldwide

Knowledge All functions developed jointly and

shared

Stage and Company Transnational

Strategy Global

Model Integrated Network

View of the world Global Markets and Resources

Orientation Geocentric

Key Assets Dispersed Interdependent andSpecialized

Role of Country units Contributions to companyworldwide

Knowledge All functions developed jointlyand shared

Key Job Best person selectedregardless of nationality

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ttributes of a TransnationalCompany

Looking forward to Global markets & resources

Special labs located different location but will work on thesame project.

Role of each country is to contribute company world-wide.

Best Person is selected regardless of nationality.

R&D is part of integrated worldwide R&D plan and isdecentralized.

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TRANSNATIONALITY

INDEX It is calculated as the arithmetic mean of thefollowing three ratios :

1. The ratio of foreign assets to total assets,

2. The ratio of foreign sales to total sales,

3. Ratio of foreign employment to totalemployment.

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Is Company A Transnational?

Stage and Company Transnational

Strategy Global

Model Integrated Network

View of the world Global markets and resources

Orientation GeocentricKey Assets Dispersed, Interdependent and

Specialized

Role of Country units Contributions to companies worldwide

Knowledge All functions developed jointly and

shared

Stage and Company Transnational Company A

Strategy Global Overseas subsidiaries managetheir own business

Model Integrated Network YES

View of the world Global Markets andResources

Sales in 80 Countries, andmanufacturing in 14 Countries

Orientation Geocentric Adapting to unique marketpreferences

Key Assets Dispersed Interdependentand Specialized

Assets across the Globe

Role of Country units Contributions to companyworldwide

Manufacturing in US, UK,Australia, Europe.

Knowledge All functions developed jointly and shared

YES

Key Job Best person selected

regardless of nationality

Often rely on home country

persons for CEO and (CFO)positions

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Company BStage and Company Multinational

Strategy Multi Domestic

Model Decentralized federation

View of the world National MarketsOrientation Polycentric

Key Assets Decentralized and Self Sufficient

Role of Country units Exploiting localopportunitiesKnowledge Retained within operating

units

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Company CStage and Company International Company C

Strategy International Worldwide federationsModel Coordinated federation YES

View of the world Extension Markets YES

Orientation Ethnocentric All Engineering andManufacturing in home

countryKey Assets Core centralized and

others dispersedYES

Role of Country units Adapting and Leveragingcompetencies

YES

Knowledge Created at centre andtransferred

YES

Key Jobs Key Jobs to Homecountry nationals

Key jobs to home countrynationals- Speak theirlanguage, understand

history.

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Company DStage and Company Company D

Strategy Multi Domestic

Model Decentralizedfederation

View of the world National Markets Evaluating 3 rd Worldcountries

Orientation Polycentric Taking opportunities

and ExpandingKey Assets Decentralized and Self

Sufficient

Role of Country units Exploiting localopportunities

Knowledge Retained withinoperating units

Job Positions Key Jobs in Hostcountry- Host CountrynationalsHQ Mgmt Jobs toHome countrynationals

European CEO

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THANK YOU