Dodge  &  Burn  was  launched  in  2011  with  seven  t-­shirt  designs  featuring  classic  cameras.  The  brand  resonated  with  photographers  worldwide  and  the  shirts  became  bestsellers.  By  2014  we  had  more  than  20  shirt  designs.  We  also  expanded  the  product  line  to  include    silkscreen  posters  and  photography  books.  

Our shirts  were  sold  on  the  Dodge  & Burn website  and    also  carried  in  camera  stores  across  the  US  and  Canada  and  at  photography  museums.

Dodge  and  Burn: this  is  a  darkroom  technique  used  by  photographers  to  control  shadow  and  light  in  their  photographs.  

Our  distinctive  logo  and  its  meaning  was  recognized  by  photographers  worldwide.  Our plain  logo  tee  was  consistently  one  of  our  biggest  sellers.

Dodge  &  Burn  tees  were  the  product  of  meticulous research,  expert  draftsmanship,  and  connoisseurship.We  connected  with  our  customers  through  a  shared  passion  for  classic  cameras.

Dodge  &  Burn  tees  typically  featured  hand-­drawn  illustrations  of  important  cameras  accompanied  by  striking  use  of  colored  typography.  This  became  the  successful  formula  for  approximately  20  designs.

In  2013,  Dodge  &  Burn  introduced  limited  edition  prints.  Staying  true  to  the  brand,  these  prints  featured  meticulously  drawn  classic  cameras  that  we  researched  and  chose  for  their  beauty  and  importance  to  the  history  of  photography.  The  prints  were  made  in  New  York  City.

In  2013,  we  began selling  a  curated  selection  of  photography  books.  We  carried books  showcasing  work  by  William  Eggleston,  Diane  Arbus,  Joel  Sternfeld,  and  other  photographers  who  shot  in  film.  

We  know  from  customer  feedback  that  we successfullyintroduced many  in  the  Dodge  &  Burn  community  to  the  work  of  great  photographers  they  weren’t  previously  familiar  with.  

In  2014,  Dodge  &  Burn  introduced  “The  Photographer”  series  of  tees.  These  designs  portrayed  significant  photographers  such  as Felix  Selig  (“Weegee”) and  Ansel  Adams, in  action.  Among  Dodge  &  Burn’s  biggest  sellers,  these  designs  broadened our  focus  from  just  cameras  to  the  art  and  history  of  photography.

We  built  a  community  of  photographers  around  the  Dodge  &  Burn  brand  by  communicating  with  our  customers.  In  addition  to  an  active  social  media  presence,  we  published  a  blog  with interviews  of important  photographers  and  industry  players as  well  as  other  photography-­interest  pieces. We  also  compiled widely-­read  monthly  listing  of  photography  events.

The  Dodge  &  Burn  website  went  through  numerous  revisions  and  one  major  rebuild.  Changes  were  made  to  accommodate  a  growing  product  line  and  to  keep  the  site  current  with  modern  aesthetic  standards.