GDI Exam Review LOGO DESIGN What is a logo? What is the goal of logo design? For whom should logos be designed? (Yourself, the client, etc.) Steps for logo design.

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Five effective logo design principles. - - - - - PHOTO SHOTS MS - CU - OTS - ELS - LS - ECU – GRAPHIC DESIGN AND PHOTOSHOP TERMS

1. _____________ are the building blocks of graphics.

2. _____________ are ways in which elements are used together.

3. _____________ uses design elements to convey action on a still image.

4. _____________ is equal visual weight.

5. _____________ is the arrangement of objects in a composition. It helps determine unity.

6. _____________ is a measure of how elements on a page seem to fit or belong together.

7. _____________ is used to provide interest and emotional impact.

8. _____________ is the range of colors that a system can print or display.

9. _____________ is the art and technique of arranging type, type design and modifying type.

10. ____________ _ is making sure the audience can read and understand your text.

11. _____________ is a color mixed with white.

12. _____________ is a color mixed with gray.

13. _____________ is a color mixed with black.

14. _____________ is the intensity or purity of color.

15. _____________ is the amount of space between lines in a paragraph.

16. _____________ is the lightness or darkness of color.

17. _____________ is another word for color.

18. _____________ is the amount of space between all letters in a line.

Different types of lines. Texture, in terms of graphic design. Symmetrical/Asymmetrical balance. Emphasis. White space = RGB color gamut CMYK color gamut Serif and Sans Serif fonts. (Examples and how they are used)