Audience Targeting

For details, contact yourNortheast Ohio Media Group Account Executive or:

Reach your best customers, eliminate waste in your marketing budget, and build your brand.We’re part of Advance Local, one of the largest media companies in the U.S., which gives us access to over 48 million consumers through our network of affi liate news websites across the country. This means we have access to fi rst party consumer data from the people who visit cleveland.com and our affi liate websites.

How do we do it?Every day, our readers leave behind millions of points of data, from where they live, to the type of content they read, stories they share and ads they click.We organize the data we collect and harness its power for our customers. Based on spending habits, interests, and demographic information, we can target an ad to the right audience when they’re researching a product or are ready to buy.

Types of Audience Targeting:Geographic Ad TargetingTarget your message to a specifi c audience based on their geographic location. Reach only the customers in your area that make sense. Target by country, state, city, DMA or zip code.

Contextual Ad Targetingcleveland.com is the source Northeast Ohio turns to for real-time news, sports, weather, entertainment, travel, business news information and more. Target your message to a specifi c audience on cleveland.com or on our extended network of sites across the country based on the type of content or stories the audience is reading.

Behavioral TargetingWe can target your potential customers based on intent to buy or interests they exhibit online.

Re-messagingRe-messaging allows you to connect with potential customers who have already visited your website, cleveland.com or other websites in our network. It’s a great way to familiarize consumers with your brand.

SS

DG

15-A

UD

IEN

CE