8/14/2019 Example Writing & Screen Shots
1/5
A Guide to Fire Safety for Students. A Short Review.
It's a harsh world for students. Partying, drinking and the
occasional essay. These young
people have finally emerged free from a parental blanket of
rules and guidelines. So is a
fire safety guide really going to make them think? Answer -
probably not. I asked one
friend, a first year accounting student at Kent University, what
he knew about fire safety
in his campus block. All he knew was that fire alarms go off
every other day at sillyhours in the morning and consequently he
wishes they weren't even there!
Okay, so that's quite extreme and only represents one persons
view. Nevertheless,
exactly how do you make students take note of key fire safety
issues? Tape their eyes
open and make them watch a cringe-worthy safe practice video
from the 1980's? Bring
in a fire professional, with whom none of them can relate to, to
talk at them? No. I
haven't quite worked out the answer but I think the basic yet
pertinent guide from
'Means-of-Escape' could be a good start.
It features 10 major points to highlight key safety issues.
Enough points to
hammer home the fundamental information, without overwhelming a
student reader
who switched off at the word safety. The guide has a very back
to basics feel to it
but this is perfect for the targeted readership. Each point is
hugely relevant and featuresa hard hitting tag line such as They
can kill you - and that was just about candles! The
best thing about this guide is that it does in no way patronise
it's audience. For example,
it has sections on smoking and drinking but whilst covering the
dangers relating to fire,
never once says 'stop smoking' or 'quit drinking'.
The guide finishes on a great line; what you do when youre awake
will either
ensure, or threaten your own safety when your asleep. So, if
nothing else in the guide
did, that last line should be enough to make a student put down
their Pot Noodle and
have a good think about fire safety.
Whilst the concise guide from 'Means-of-Escape' is good, it can
improve. Any fire
safety guide that wants to appeal to students must have them in
mind throughout. This
means being fully interactive, quoting modern culture, using
striking images and a sideorder of sarcasm. Just typing in the
words 'Fire safety' on Youtube brings up hauls of
funny yet relevant videos. Okay, so they might not be as
hard-hitting as a written guide
but surely they would stay in the mind longer? Another idea is
to use cold facts. Facts
about university fires and real students who have been affected
by them. This is sure to
make the audience sit up and think.
All in all, the 'Means-of-Escape' student guide is a great
little memory jogger. The
sort of things a Mum would be saying if she was there but a
whole lot less patronising.
So, I believe I will rethink my tendency to overload plug
sockets and maybe even pass
on a copy of the guide to my Kent Uni friend.
8/14/2019 Example Writing & Screen Shots
2/5
*** MEDIA ALERT ***
One man - 365 days - 365 different jobs
Project 365
London, 15 April, 2009 Jamie Dodd, a 30 year old victim of the
credit
crunch, will be undertaking a unique and exciting challenge. He
will attempt
to work 365 different jobs, one for each day, for an entire
year. This record
breaking feat is named Project-365 and is supported by
monster.co.uk.
To help him achieve this recording breaking exploit, Monster
will be working
with him to aid him in finding as much work as possible. In
addition, we are
also providing him with expert career coaching and CV writing in
order to
maximise his employment potential.
The project will commence the day after Jamies 30th Birthday on
the 8th of
May and will last for 365 days. He will not be taking any days
off, working
through holidays and every weekend. Jamie aims to work across
numerous
industries in a bid to learn and develop new skills whilst
working out his
dream job.
Jamie has decided to complete this exciting life expedition
after tiring of not
knowing which job he is best suited to. Henceforth, he is going
to work in
multiple positions to see where his strengths lie.
Organisations can get involved by either providing Jamie with
work or taking
advantage of the numerous brand exposure opportunities. These
range from
mentions in Jamie's daily blog/filming to having a logo carried
on the
Project-365 t-shirts Jamie will wear each day.
Contact:Michelle BrownMonster.co.uk and Monster.ie
020 7345 6103/ 0777 999 [email protected]
mailto:[email protected]:[email protected]
