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Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
www.RobLevy.com
(503) 906-1444
Online Lead Generation
Mobile IDX and Marketing Two Must Haves
to Grow Your Business!
Be Committed…. Like Ham and Eggs…
• The Chicken is a Participant…
• The PIG is Committed!
Are you a participant, or are you Committed?
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Your Presenter Rob Levy CRS
25+ Years as a top selling
Realtor in Portland!
Portland’s #1 Prudential Realtor
2007-2011
Been with Keller Williams
since early 2012
First eCertified Prudential Agent
Portland, Oregon
But Life Changed… • The kids graduated college, the dog
died. Life then began……
So I became and agent in Palm Springs!
Palm Springs, California
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
• Lead Gen – For those who know you and those
who don’t.
• Mobile Search – the new MUST HAVE
• Introduction to Video Marketing
• Using Video Email
• Summary
• Q & A
Today’s Agenda
Agenda
Managing Your Pipeline
Attracting Leads and Converting Them To
Prospects
So What is This Session About?
For years, its been about “get me more leads” and the internet has done a wonderful job.
Of late, its about “I don’t need no more stinkin’ leads, I need prospects”
This will show you the latest methods of getting e-leads, and converting leads to prospects
Successful Pipeline Management
• Be Organized, be organized, be organized • Consistent Touches • Personalized Responses & Drip Email • Branding – keep your name front and center • Follow up and keep following up
THREE LEAD TYPES
THREE TOUCHES THEN DRIP
FOR A SINGLE REALTOR®
• Work with A’s • Don’t ever take eye off B’s & C’s
FOR TEAMS Lead Coordinator - works with A’s & B’s
• Pass to Buyer’s Agent to answer questions & provide more details • Set up Appointment
Does each agent on the team have compelling internet presence? Are their websites optimized for their specialty? Does the branding reflect their independence and their role on the team?
Awareness
Is each lead clearly assigned to an agent? Did the agent acknowledge receipt of the lead? Does the lead need to be reassigned? Am I generating enough leads to “feed” my team?
Lead Gen
Did the lead get called? Is the agent following up properly? Do incubated leads know which agent to call? Does each agent get enough “branding?”
Incubation
Does one agent have a higher or lower conversion rate? How big is the prospect funnel for each agent? Is there a clear plan of attack for each prospect? Can I predict my business a few months out?
Active Prospects
How does pending business look for each agent? Is there a clear plan for getting each deal closed? What’s my business volume going to be this month or next?
Pending Deals
How does closed business look for each agent? Is each agent successful? How do they stay in touch with past clients? How do they get referrals?
Closed Deals
But First We Need Leads… A Refresher
There are two types of sites…. Your Main Site
Your Stealth Site
Drip eMails BOND!
Drip eMails BOND!
Follow up, Follow Up, Follow up
•Call when the lead comes in (ask about a garage)
•Call 24 hours later to see if they need to change parameters. •Go for an appointment in the office. •Keep dripping them listings •Take OUT of automated drip if in contact •Calendar next time to call and action
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Statistics
• May 1st, 2013 – 46% of searches online
• September 30th 2013 – 70% of searches now
online
• You cant afford to NOT be mobile ready
Mobile Search (Not to be confused with Mobile HOME Search)
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
App vs. Mobile Ready Website
• Most people are reluctant to download an app
• Many end users don’t realize most quality sites
format for mobile.
• Make sure your site doesn’t simply squish a
regular site into a 2” wide screen
• Insist on a MOBILE READY site
Mobile Search
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Here is where it gets interesting.
Mobile Search….
• We Realtors list our homes in the MLS
• They send them to Trulia, Zillow, Realtor.com and others
• Those companies have iPhone and Android Apps
• The buyers are trained to use these apps to search homes
• There is no way you can have a true IDX app showing all
in your name…. Until Now, and its not even an app!
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Mobile Apps….
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Here is the NON-APP Mobile Search….
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Create and Save a Search
Mobile Search….
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Create and Save a Search Too!
Mobile Search….
• The buyer can create their own search on the phone
• The search gets saved in your RPS site
• eMail campaigns go out as normal
• Unlimited searches can be saved!
• And…. Its NOT an app, Its ALL BRANDED TO YOU!
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Video on Your Website
• YouTube offers ability to
embed a video into your
website
• RPS can help you leverage
video in your email…
Incorporating Video into Your Website
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
VideoMail
• Connecting your YouTube account with
you Real Pro Systems website
• Dynamically creates a page on your website
• Displays videos in your control panel for easy
inclusion in blast or drip campaigns
• Includes both your videos and videos you
‘favorite’
• Videos can be public or private
How Does it Work?
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
The VideoMail Difference Consistent Branding
• Surrounded by YOUR
Branding
• Access to your entire
website
• Built in lead capture
ability
http://www.roblevy.com
/video/Smoke-
Detector-
Requirements-in-
Oregon
Using What’s Already Been Created Examples
• Use the videos from
Realtor.com
• It makes YOU look like
the expert
• Send powerful
consumer alert
messages • http://www.roblevy.com/vide
o/This-Month-in-Real-
Estate-US-July-2012
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
Community Pages
Make sure you use VIDEO
on your community pages!
See example video
Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com
VideoMail is available from many
sources.
RPS embedded VideoMail is
available as an upgrade to Real Pro
Systems website.
Please Do The Following..… • Take your top FIVE ideas learned here
• Whittle it down to THREE
• Set a calendar to implement the three.
• You need a website that is www.YOURDomain.com
• You need an email YOU@YOURDOMAIN
• You need to be portable…
And Remember the most important part….
Send your
Portland, Oregon
Palm Springs, California referrals to
www.RobLevy.com
THANK YOU!!!