Super Lawyers, a Thomson Reuters business

EXCELLENCE IN PRACTICESuper Lawyers provides opportunities to showcase your accomplishments in print and online.

WHAT IS SUPER LAWYERS?Super Lawyers recognizes no more than 5 percent of attorneys in each state from more than 70 practice areas who have achieved a high degree of peer recognition and professional achievement. Being named to this respected and objectively created list is an honor and can result in new clients or referrals through marketing opportunities. Super Lawyers magazine features the list and profiles of selected attorneys and is distributed to attorneys in the state or region and the ABA-approved law school libraries. Super Lawyers is also published as a special section in leading city and regional magazines across the country.

SUPER LAWYERS SELECTION PROCESS

The transparent, multiphase process includes the following steps: A statewide survey of lawyers Independent research to identify outstanding lawyers Evaluation of candidates based on 12 indicators of peer recognition and professional achievement A blue ribbon panel review by practice area and state A discipline check of each candidate

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SNAP ITSnap this tag to read more about theSuper Lawyers selection process.

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WHY ADVERTISING WORKSYou reach the people you need to reach. State and regional editions of Super Lawyers magazines reach virtually every lawyer in the country. More than 500,000 people come to superlawyers.com each month to find a lawyer.

Third-party recognition creates the perfect marketing environment. The beauty of marketing in Super Lawyers is its context. The attorneys that readers see are the most highly regarded in their profession.

Advertising gives you leverage. As a lawyer, you need to be seen both in print and online: Print advertising gives you longevity, while online advertising gives potential clients immediate access to you.

A picture is worth a thousand words—that’s why the profiles work. Notice and recall rates are highest with ads that have pictures. We designed the profiles with this principle in mind.

Being listed is a great honor, but with an ad you stand out. Advertising raises visibility. Readers will know you’ve been selected without having to search the list. It helps create top-of-the-mind awareness and when potential clients seek attorneys on major search engines, superlawyers.com is there.

The best branding you can do. Law firms spend huge amounts building “image” and “brand.” A Super Lawyers profile, on the other hand, educates the marketplace about your background, experience and accomplishments. By placing the focus on you and your practice, Super Lawyers makes you the brand.

CONTENTSPlatinum Profiles................................................................................................4-5Standard Profiles................................................................................................6Impact Listings....................................................................................................7Display Advertising.............................................................................................7Super Lawyers Digital Magazine and App.......................................................8 Super Lawyers Attorney Badge.........................................................................8Premium Online Profile......................................................................................9-10 Expanded Online Profile....................................................................................9-10 Recognition Items...............................................................................................11

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PLATINUM PROFILES Platinum Profiles are now offered in four fresh, distinct looks. Each look is available in a two-page spread, full-page and half-page. These profiles provide high-impact visibility in both the print and digital versions of the Super Lawyers magazine.

Please Note: Super Lawyers provides the services of a professional photographer and editorial assistance in the preparation of the profile. Copy limit differs between ad size and ad design, (please see Platinum Profile sell sheet for more details). While the final layout will be similar to the samples shown in this brochure, Super Lawyers will determine the layout and design of the profiles to ensure a uniform and cohesive presentation. Super Lawyers reserves the right to make design modifications to ensure the best presentation of the profiles.

• Services of a professional photographer and copy editor to assist in the preparation of the profile• Basic Listing appears in red and references profile page number• 25 bonus copies of Super Lawyers magazine and/or your market appropriate consumer magazine or newspaper supplement• 300 Platinum Profile reprints• A framed reprint of the Platinum Profile• A framed Super Lawyers (or Rising Stars) 2012 Certificate

1. FOUR-COLOR PLATINUM BASIC

• Closest in style and composition to previous ads (pre-2011)• Word count capability greater than any of the other formats• Accommodates larger groups in photos

Distinctive Features:

Features:

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4 New Looks!

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2. FOUR-COLOR PLATINUM LIGHT WITH TAB

• Liberal use of white space in page layout to make the photo stand out • Firm name serves as headline in red• Tab feature attached to photo is used for consistent placement of attorney names and web address• Accommodates groups of five or less in photos

Distinctive Features:

3 & 4. BLACK AND WHITE PLATINUM

• Black and white photo with gray and red accents• Red sidebar signals premium content• Header contains essential firm information• Accommodates groups of one to three in photos

Distinctive Features:

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• Color photo• Contact information• 150-word biography• Profile showcased within list pages or best available• Basic listing appears in red and references profile page number

STANDARD PROFILES

• Color photo• Contact information• 100-word biography• Profile organized alphabetically according to practice area• Listing appears in red and references profile page number

ONE-NINTH PAGE PROFILE

A Standard Profile will highlight your practice with a full-color photo and profile.

*A One-Third Page Standard Profile appears as a stand-alone ad within the Super Lawyers list.

Features:

ONE-THIRD PAGE PROFILE

Features:

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Impact Listings are available within the Super Lawyers list. Impact Listings will appear in all appropriate publications in the market: Super Lawyers print and digital magazine, as well as city and regional magazines.

IMPACT LISTING

• Increased visibility in the Super Lawyers list• Firm’s website URL (digital magazine will have a live link)• Attorney contact information

An Impact Listing will highlight your name and firm within the Super Lawyers list page.

Features:

Display advertising positions are available within and adjacent to the Super Lawyers listings.

DISPLAY ADVERTISING

More Display Ad sizes may be available.

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Super Lawyers is now mobile! The Super Lawyers digital magazine reaches a growing distribution of potential clients.

DIGITAL MAGAZINE

• Ability to reach potential clients on the go• Extended firm and attorney visibility with online ads• Includes live links to firm’s website or an attorney’s e-mail address

New!

Features:

View the digital magazine on your computer at digital.superlawyers.com or on your Apple or Android mobile devices with the Super Lawyers Magazine App. Download the App for free on iTunes and the Android Market, just search for “Super Lawyers” and install the App.

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SUPER LAWYERS ATTORNEY BADGE

An attorney selected to a Super Lawyers or Rising Stars list from any year has the exclusive opportunity to promote their selection with the new Super Lawyers attorney badge on their website, blog or another online property, at no charge. This online badge brings prospects directly to your Super Lawyers online profile. Attorneys selected for the first time will be able to access their personalized attorney badge once the list is published and their online profile is available.

Increase trust in your brand among clients and visitors to your website with a Super Lawyers attorney badge. To get your free personal Super Lawyers badge go to your Super Lawyers online profile and click the link at the bottom.

Rated by

YOUR NAME HERE

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Don’t have an iPhone, iPad or Android device? You can also view the digital version of Super Lawyers magazines on your computer at digital.superlawyers.com.

VISIT US at www.superlawyers.com

Promote the honor of your selection.

• Attorney profile, photo and professionally written biography • Office and contact information• Ability to highlight up to three core practice areas• Details of the attorney’s professional achievements and peer recognition• Mapped office location• Visually optimized contact form• Ability to highlight nomination comments• Social media and directory submissions• Built with search engine optimization in mind• Elevated visibility on superlawyers.com and within search engines• Available as a monthly subscription• Heightened visibility of: • Link to firm website • Link to attorney blog • Link to firm newsletter • Link to online white papers

The Premium Online Profile is a Web page on superlawyers.com that highlights your exceptional achievements and expertise to potential clients searching online for legal assistance. The Web profiles are visible on multiple search engines.

More than 500,000 prospective clients are searching superlawyers.com each month.

WEB PROFILES

PREMIUM ONLINE PROFILE

Features:

EXPANDED ONLINE PROFILE

Features:

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• Attorney photo• Office and contact information• Biography of the attorney• Details of the attorney’s professional achievements and peer recognition• Good visibility on superlawyers.com• Heightened visibility of: • Link to firm website • Link to attorney blog • Link to firm newsletter • Link to online white papers

A Premium Online Profile elevates your presence on the Web.

BASIC LISTING

EXPANDED ONLINE PROFILE

PREMIUM ONLINE PROFILE

Biographical Information Name/Firm/Address x x x Practice Area x x x Photo x x Honors & Awards x x Verdicts & Settlements x x Other Achievements/Information x x

Super Lawyers Selections Years Selected x x x Super Lawyers Nomination Comments x Super Lawyers Top List x x

Connect with your Ideal Client Link to Website x x Phone/Fax/E-mail Link x x Email Contact Form x Blog URL x x

Integrated Content Syndicate Recent Blog Updates to Profile x Promote Your Social/Professional Networks x Facebook “Like” Button Integration x

Visual Profile Enhancements Practice Area Visual and Charts x Visually Optimized Contact Form x

Service Professionally Written Biography x Ongoing Support for Content Updates x

Prominence in the Attorney Directory within SuperLawyers.com Visual Distinction x x Preferred Placement x

Search Engine Visibility Enhancements Title/Heading Optimization x Google Maps Integration x x x Online Directory Submissions x Social Bookmarking Submissions x

Expanded PremiumBasic

PREMIUM VS. EXPANDEDONLINE PROFILES

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Best Online

Visibility!

VISIT US at www.superlawyers.com

facebook.com/SuperLawyers

twitter.com/SuperLawyers

Follow Super Lawyers

superlawyers.com blog.superlawyers.com

youtube.com/SuperLawyers digital.superlawyers.com

RECOGNITION ITEMS

Beware of Imitations

Make a lasting impression with Super Lawyers authentic commemorative pieces and show potential clients that you have been named to the Super Lawyers or Rising Stars list.

No one is authorized to provide mementos on behalf of Super Lawyers — only we provide authentic commemorative mementos for your selection to the Super Lawyers list.

You’ve received the HONOR. Now spread the word.

New Designs

Framed Certificate

Desktop Marquee

Custom Reprint

Recognition Plaque

Contact Tina Justison for more information(302) 444-9489tina.justison@ thomsonreuters.com

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Why are Super Lawyers Platinumand Standard Profiles an important marketing tool?

“To say the least, I’m very happy with the response I received from my profile in Super Lawyers. As a result of my profile I received over two dozen “potential client” calls; 14 of those people became new clients. In addition to new business, almost half of my current clients saw my Super Lawyers profile.”— Mic Puklich, Neaton & Puklich, PLLP, Chanhassen, MN

“…Much of the younger generation likes the appeal of the Web. They look on the com puter for everything. It stands to reason, if they’re looking for an attorney they will search the Internet. If you know how people get to you, you want to maximize those marketing avenues.”— Stacy D. Phillips, Phillips, Lerner, Lauzon & Jamra, L.L.P., Los Angeles, CA

*FindLaw Consumer Online Survey, 2007 ** Findlaw, How Consumers Meet Their Legal Needs Online, 2006

73% of consumers say they want a feel for a lawyer’s personality before contacting the law firm*

84% of consumers with a legal need, who did research, used the Internet**

How can high visibility online with a Super Lawyers Premium Online Profile help your practice?