Excellence in CNY Business and Madison County

A supplement to Eagle NewspapersFebruary 29, 2012

2012excellence

THINK sprINg/summer: Visit the CNY RV Show, Yogi Bear’s Jellystone Park.

Yogi Bear’s Jellystone Park offers fun activities for families wishing to ‘get away,’ relax and enjoy being outdoors.

madIsoN couNTy busINess: Marquardt Switches continues to grow, improve.

comINg sooN: CNY’s newest resource dedicated to the best the region has to offer.

2011 was an eventful year for Marquardt Switches Inc. in Cazenovia. The company had been busy improving its products, facility and workforce at 2711 Route 20 East.

Excellence in CNY Business

Madison County Excellence....Page 5

By Neil Benjamin Jr.Syracuse’s Inner Harbor, which takes up 34 acres of land, may be getting the facelift it

needs.According to Ben Walsh, deputy commissioner of neighborhood and business develop-

ment, an agreement between COR Development and the city was reached a while back for COR to develop 28 acres of the property, which is owned by Canal Corporation. The remaining land will be set aside solely for public use. It was also backed by Mayor Stephanie Miner.

An advisory committee tabbed COR, which beat out two other developers, to take on the $350 million project. It was the third time the city has tried to find a developer. The first two tries yielded nothing in the way of results. Walsh said early on, it was thought the Inner Harbor may be broken down into smaller parcels of five-to-six acres, but that idea was shot down.

Walsh said the transfer of everything over to COR will take about six months, but after that the Inner Harbor figures to become a hotbed of activity for the city.

“It’s for mixed-use development,” Walsh said. “There will be some residential, retail and commercial use. Basically, we want to take the public to the waterfront.”

Among the things outlined by COR include an Onondaga Community College satellite campus, a hotel, several office buildings, an apartment complex and a boathouse.

The work on the harbor coincides with Carousel Center’s morph into Destiny USA, which is slated to open in the spring. The Inner Harbor is located right next to the massive shopping center, which will soon be a 2.4 million square foot mega-shopping destination. Walsh said that while both projects will benefit each other, Pyramid, which owns the mall, and the Inner Harbor will not be working together to develop anything.

“I’d imagine they will have to work with each other in some capacity, or at least work parallel to each other,” Walsh said. “Everyone’s plans should be accounted for.”

The idea for the development is to bring people to enjoy what Walsh said is the beauty of the Inner Harbor. There are nice views and relaxing places to kick back, as well as a picturesque creek walk.

“My wife and I walk along the creek a lot and it’s a great way to get outside and enjoy what the area has to offer,” Walsh added.

Walsh went on to say the city wants to add to the amenities already available, which include what he describes as a vibrant downtown area.

“This is something that we’ve been working on for a long time,” he said. “Granted we’re only into the first phase of it, but that’s a big step considering the early obstacles we had of not being able to find a developer. It’s going to take some years to finish the entire project, but at least now we know it’s on the way.”

Neil Benjamin Jr. can be reached at [email protected].

Finishing touchesB’ville waterfront development to be completed this summer

Developments aim to keeping business local, natives homehome

sweeT home

By Erin WisneskiFirst there was Paper Mill Island. Then the village

focused on the Sergei Yevich Trail, followed by the pedestrian walkways along River and Water streets. Now, Baldwinsville’s Waterfront Revitalization Plan will come full circle as construction on Village Square is completed this summer.

In addition, the Southshore East trail, a final route of the four trails connecting each quarter of the village, will also be completed this summer. Residents and visi-tors, alike, can walk or bike to the center of Baldwins-ville via the Sergei Yevich Trail from the northeastern end, River Street’s pedestrian path at the northwestern end and the Southshore West and Southshore East trails in the southern portion of the village.

“Village Square is the connecting node – Yevich ends there, northshore ties into village square, South-shore West and Southshore East tie together at Route 48 and there is also the Paper Mill Island trail. All four trails come together there – it’s like the spokes of a wheel meeting,” said Village Engineer Tim Baker.

Once known for its mills more than its beauty, the village has changed its image, thanks in part to the de-velopment, drawing thousands of villagers and tourists to its center during summer weekends, and nearly as many during winter weekend events.

While demolition of the old Harrington Firehouse took place nearly five years ago, Village Square con-struction started last spring. With the cooperative weather, progress has been made all season long including the most recent addition of LED lighting, which was donated by Ephesus, a local company, and

aptly named the B’ville Lite.“The main work is done,” Baker said, adding

there is top soil to spread, trees and grass to plant, flower bed work and sidewalks to install. “We’re in the landscaping phase of it.”

In regards to the Southshore East Trail, the village has purchased several properties to provide public access along the river including a five-acre property costing $40,000 from NYS Barge Canal and a $65,000 Meadow Street property through a private sale.

“This will help us to run the trail along the river,” said Mayor Joseph Saraceni.

Other than the purchases, SSET is not overly com-plicated, Baker said.

“We’ll be putting in a bridge to cross Crooked Brook,” Baker said, which will also connect Commu-nity Park to the village. Incidentally, the pedestrian bridge came from Ogdensburg where Baker served as village engineer prior to moving to Baldwinsville. “It’s a used bridge . . . where it was used was filled in, so it’s unnecessary now.”

Overall, the trail has been a long time in the making as village officials worked to meet requirements from various entities including the NYS Barge Canals, NYS DEC and the Army CORPs engineers.

“This is the village following through with its commitment to public access to the Seneca River,” Saraceni said.Funding for projects

It has been a long-term investment for the village with the cost for Village Square totaling near $500,000 alone. Officials estimate the out of pocket cost to

be $466,418 and funding has come from a variety of sources including leftover Pepsi fund money ($187,000) from Paper Mill Is-land construction; a Community De-velopment grant

IBEW 43: Work done well, work done rightBy Brian Smith

Joining the International Brotherhood of Electrical Workers (IBEW) Local 43 has quickly become a family affair for Tom Ryan.

Ryan, who has worked as an electrician for 37 years, owning his own company for much of that time, became a card-carrying member of the Syracuse-based IBEW Local 43 last year. His son, Sean, is currently enrolled in IBEW 43’s extensive training program, which

it teaches in conjunction with the National Electrical Contractors Association (NECA).

“I toured their building, and the facility is second to none,” said the elder Ryan, who works out of Utica. “I’m confident that my son is getting the best training possible from IBEW/NECA, which is important because when he’s not in school, he’s working along-side me.”

Apprentices spend one day a week at the

state-of-the art facility, located in Clay. Most work in the field the rest of the week during the training period, which typically is five years. In order to be accepted into IBEW/NECA, electricians must have completed at least 10,000 hours of work experience or classroom training, or a combination of both.

Class sizes are small, ensuring concentrated teaching from IBEW/NECA’s fully certified instructors.

“The guys I’ve hired from Local 43 the past year have given me nothing but quality work and efficient work,” Ryan said. “I’m a working owner, so I see each day how great the work is.”

Ryan’s company is currently rewiring build-ings at the former Griffiss Air Force Base in Rome.

IBEW Local 43 covers 11 counties, stretch-

Project: Improve CNY

See IBEW on page 2

See Baldwinsvillle on page 2Water Street illustration.

To read more see page 7.To read more see page 5.

Facelift eyed for Inner Harbor

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is a supplement to: Eagle Newspapers

2501 James St., Suite 100, Syracuse, N.Y. 13206Phone: (315) 434-8889 Fax: (315) 434-8883

A business and economic forecast.

▼ Publisher: David B. Tyler

▼ Managing Editor: Jennifer Wing

▼ Circulation Manager: Lori Newcomb

▼ Cover Design: Jennifer Wing

eaglenewsonline.com

2012excellence

▼ Baldwinsville Messenger

▼ Cazenovia Republican

▼ The Eagle

▼ Eagle Bulletin

▼ Eagle-Observer

▼ Skaneateles Press

▼ Star-Review

Jacobsen rugs: bigger, better, strongerby Brian Smith

Well versed in both matters, Bruce Gianni much prefers the story of a phoenix rising from the ashes to the fate of the dodo bird, metaphori-cally speaking.

Gianni and Brent Goodsell co-own Jacobsen Rugs, a fixture for hand-knotted Oriental and area rugs in downtown Syracuse since 1924. As the end of their lease in the Learbury Centre ap-proached this past autumn, they were faced with the daunting task of raising enough capital during a recession to move their business. The numbers didn’t look good, and Gianni and Goodsell made the tough decision to close their store, started by the Jacobsen family 88 years ago.

Then, pleas from the customers began.“When we announced we were going to close,

people were coming in and saying, ‘Please don’t

close,’” said Gianni, who has worked for Jacobsen Rugs for 33 years, becoming part of the ownership team in 2002. Goodsell, a 35-year employee, also became an owner in 2002. “Our customers were telling us how they ‘grew up’ on our rugs and how sad they would be if we weren’t around any longer. Of course it made us feel good, and it also gave us the drive to make an attempt at keeping the company going.”

A going-out-of-business sale became a push to pay off debts and generate capital. Space needed to be secured for the new location, and Jacobsen Rugs was able to turn another negative into a positive.

“There are a lot of empty buildings in Syra-cuse, but we needed one that would fit our needs of highlighting the features of our rugs,” Gianni said. “It had to be large, but it also had to have an

inviting look and feel.”The old Dietz Lantern Fac-

tory at 225 Wilkinson St. was the perfect location. Jacobsen Rugs leased 10,000 square feet in the building, and immedi-ately began restoring the space’s original hardwood flooring and exposed beams.

Jacobsen Rugs reopened their doors to the public on Jan. 2, and Gianni said customer feedback has been great. He added that the size of the loca-tion allows them to displays several variations of their rugs, which are imported from all over the world. Numerous large windows allow for plenty of natural light to shine on the inven-tory, creating a stunning ambience while giving customers a sense of how the rugs would appear in their homes.

“First and foremost, the customers are glad that we made it, and that we’re still in a convenient location in the city,” Gianni said. “We’re still work-ing on getting more inventory into the display

space, but things are going well.“With WCNY building their new studio close

by, and other art spaces and performance centers springing up, we are thrilled to be part of the next boom area here on the Westside.”

Jacobsen’s carries rugs in various shapes, sized from 2x3 to 12x20. They will work with custom-ers to select the rug best priced and sized for their needs. To learn more, call 422-7832 or visit jacobsenrugs.com for more information.

Jacobsen Rugs’ new location at 225 Wilkinson St. opened its doors Jan. 2.

($90,000), of which the village had to match 25 percent; village parks department money ($60,000), received from developers as in lieu of parks payments; and Highway Fund money (approximately $65,000). Officials also budget ed$50,000 total in the 2009-10 and 2010-11 vil-lage budgets, which came from taxpayers.

The Southshore East Trail received $350,000 in funding through a TEA-21 grant (Transpor-tation Equity Act for the 21st Century). Some of the grant money will be used to pay down a previously secured $344,000, five-year Statutory Installment Bond, which helped pay for various projects in the Waterfront Revitalization Plan including the relocation of the village’s salt stor-age, engineering costs on Lock Street and the purchase of canal properties along the southern shore of the Seneca River. The sale of the village’s Lock Street property (the former village DPW)

will also help pay down the bond.

Future developmentLooking at the Sergei Yevich Trail, future

plans include the village connecting with a town of Lysander trail that will enable residents living in developments along Route 370 access to the village by foot and bike.

“These trails bring economic opportunity and leisure activities to residents,” Saraceni said.

In fact, the Sergei Yevich Trail was used ear-lier this year as part of the first annual Syracuse Marathon, which organizers plan to make an annual event.

“Economically, that is huge,” Saraceni said about the village being the halfway point for a marathon of that magnitude. “This waterfront development is drawing economic opportuni-ties to the village of Baldwinsville.”

ing from Wayne to Otsego. It was founded in 1897, and currently has 1,200 members who work for 86 union-affiliated contractors.

Local projects that have recently been completed by IBEW Local 43 include Syracuse University’s Center of Excellence, additions to St. Joseph’s Hospital and the Golisano Children’s Hospital at SUNY Upstate Medical University.

“Quality workmanship and pride is evi-dent in every part of our jurisdiction,” said Alan Marzullo, IBEW Local 43’s membership development coordinator. “The benefits from hiring IBEW electricians are stability, safety and workforce quality. Our members are going to

help you get the job done efficiently, but more importantly, get the job done right.”

Ryan echoed Marzullo’s sentiments.“I never have to worry about being able to

get guys for a job, or that the work won’t be of the utmost quality,” he said. “As an owner, you can’t pay for peace of mind like that.”

Peace of mind that a father, sooner or later, will be able to pass on to his son.

To learn more about IBEW Local 43, located at 4568 Waterhouse Road in Clay, visit ibew43.org or call 422-0435.

Baldwinsville From page 1

IBEW From page 1

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Protecting your trees from the Emerald Ash BorerFor local ash trees, the

arrival of a devastating pest in Western and parts of Central New York is very bad news. The Em-erald Ash Borer has been an unwelcome guest in the United States for several years, but until recently it had not been found in our area. Unfortunately, all that’s changed and the beautiful ash trees that shade our neighborhoods and line our streets are now in danger.

Recently, various media have shared the ramifications of Emerald Ash Borers on local ash trees. In their larval stage, these beetles bore into trees causing thinning of the tree canopy and branch dieback. While it is true that in most cases infested trees die after three to four years, residents should not give up hope for their trees.

Significant research has and is currently being conducted to yield treatment options. In Michigan, where it’s suspected that the borer has been present for over ten years, a study by Michigan State University has proven that there are valid treatments.

Tests indicate that although severely infested trees typically cannot be saved, attacks on healthy trees can be prevented.

Locally, leading tree care provider Bartlett Tree Experts is working to preserve trees and help educate property owners on this pest. “It is extremely important that residents understand what this pest can do, how it spreads, and what can be done to prevent loss of this important component of our urban forest,” said Mike Gorham of Bartlett’s office in Syracuse.

According to Gorham, scientists have developed specific treatment recommendations for managing this pest.

In fact, Bartlett offices in other states with Emerald Ash Borer have already implemented these recommendations and are successfully preserving trees. Periodic inspections, prompt removal of infested trees and annual treatments with the appropriate insecticides are just part of this success.

Gorham, a Board Certified Master Arborist, urges property owners to remember that each tree is different and should be evaluated on a case-by-case basis. “In many ways, trees are like humans and pets. Each tree responds differently to stressors and the prescribed treatments,” said Gorham.

“By assessing trees individually, we can determine how to best treat them. Or, if removal is the only option, we can do so in a way to help protect other trees on the property from the same fate.”

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Travel insurance advisedTravel Leaders experts provide protection at minimal costs to travelers

Consider how you would cope with these travel snafus: You’ve waited years for the big vacation, and you receive a pink slip shortly before you are ser to depart. A storm results in your flight being canceled and you miss your cruise departure. You break your leg and need immediate medical attention on your fantasy getaway. Just unlucky? Should you avoid planning that trip? Think again! Situations like these happen every day, and each could have a significant financial impact on you as a traveler.

The solution is simple, according to Joe Janowski, owner of Travel Leaders located at 7608 Oswego Road, Bayberry Plaza, Liverpool. “Purchase travel protection insurance,” said Janowski. “When considering all the planning needs of a vacation, consumers frequently forget the potential big-ticket items, such as how to recover a non-refundable deposit from a cruise line should an emergency occur. A well-planned trip today simply must include travel protection insurance to save your investment against those unexpected situations. Trip insurance costs little, and having it gives you peace of mind that you’ll be okay no matter what obstacles may be thrown in the way of your vacation.”

According to Janowski, travel protection insurance covers many contingencies, depend-ing on the type of trip planned. “There are different types of policies from various compa-nies. Travel Leaders offers to protect non-refundable trip deposits and payments should your travel be canceled or interrupted for any reason,” said Janowskì. “They also include affordable family rates and primary medical coverage so you can get emergency medical attention immediately, without having to access your own health insurer.”

Other benefits may include missed connection insurance; travel delay insurance; emer-gency medical expense coverage; emergency medical transportation benefits; baggage insurance; travel accident insurance; and now some policies even cover cancellation due to job loss. Travel insurance also typically has a pre-existing condition waiver (relating to a medical condition) which covers both the travelers and immediate family members. A common rule of thumb is that travel insurance typically costs between five and ten percent of the total cost of the trip.

“We strongly encourage all travelers to purchase travel protection insurance,” said Janowski. “The concept may be new to many travelers, but we are more than happy to explain the details, options and specifics of coverage to help our clients make an educated decision that is appropriate to their needs. In today’s rapidly-changing world, it’s better to be safe than sorry.”

Janowski explained that part of the experience of working with a locally-based travel agency like Travel Leaders in Bayberry Plaza is to ensure clients receive the protection best suited to their individual needs.

“When your journey includes us, you travel better,” Janowski said. The local Travel Leaders office, which has been serving business and leisure travelers

for 10 years, invites customers to visit them at Bayberry Plaza, Liverpool, call them at 315-622-2040 or go totravelleaders.com/liverpoolny for more information.

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Upstate New York’s un-insured rate is 5 percentage points below the national av-erage, thanks in part to higher levels of employment-based health insurance coverage in the region, according to an Excellus BlueCross BlueShield census data analysis.

With a population of more than 6 million residents, up-state New York has more resi-dents than 34 U.S. states and the District of Columbia, and it’s among the 10 most favorable places to live when it comes to health insurance coverage.

Upstate New York’s three-year average (2008 through 2010) uninsured rate is 11.1 percent, lower than the New York state average of 14.6 per-

cent and national average of 16.1. From 2008 through 2010, the employer-based coverage rate was 62.4 percent in upstate New York and about 56 percent statewide and across the U.S.

“The Facts About Employ-er-Based Health Coverage and Uninsured Rates in Upstate New York” also highlights the uninsured and employment-based health insurance rates in upstate New York’s four largest urban areas (Albany, Buffalo, Rochester and Syracuse).

Combined, these four urban centers are home to about two-thirds of the total upstate New York population. Just 9 percent of these residents are unin-sured, and 62.7 percent have employer-sponsored health

coverage. The uninsured rate is 11.6 percent in Syracuse, 13.1 percent in Albany, 10.0 percent in Buffalo and 6.3 percent in Rochester. Job-based coverage rates in these areas range from 61.4 percent in Syracuse to 67.4 percent in Albany.

By comparison, the smaller metropolitan and nonurban communities that comprise the balance of upstate New York combined have a higher uninsured rate (13 percent) and a slightly lower job-based coverage rate (62.1 percent).

Lower health care costs in upstate New York may explain why the region has higher levels of employment-based health insurance coverage and a lower-than-average unin-sured rate.

E x c e l l u s B l u e C r o s s BlueShield’s analysis presents data from “The Dartmouth Atlas of Health Care” sug-gesting that health care costs less in upstate New York than it does statewide and na-tionally. According to “The Dartmouth Atlas of Health Care,” Medicare spending (an indicator of costs) in 2008 was $7,193 per Upstate New York recipient, 30 percent less than the statewide figure ($10,267) and 20 percent less than the national figure ($9,021). Per-enrollee spending was $7,534


Feb. 29, 2012 52012excellence


2012excellenceMadison County Excellence

Marquardt Switches, Inc. · 2711 Route 20 East · Cazenovia NY 13035-0465 · www.switches.com

HIGH TECHNOLOGY IS CREATED BY KNOWLEDGE AND INGENUITY.

Marquardt is an independently-owned business that has been in operation for 85 years. Today, Marquardt employs over 5,000 people in 11 locations around the globe. Marquardt is known worldwide for their advanced technology, in-novation and quality. Marquardt develops and produces high-quality electro-mechancial and electronic switches, as well as switching systems for global manufacturers in the automotive, power tool and appliance industries.

MQ_Image_us.indd 1 19.09.11 15:16

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2012excellenceMadison County Excellence

Marquardt Switches continues to grow, improve

By Pierce Smith2011 was an eventful year

for Marquardt Switches Inc. in Cazenovia. The company had been busy improving its products, facility and work-force at 2711 Route 20 East.

Having concentrated on expanding its client base, increasing the abilities of employees, enhancing the products already offered and introducing state-of-the-art equipment for consumers, Marquardt expects to con-tinue to grow during 2012.

“The focus over the next year will be to expand our portfolio and increase our customer base. We want to pair electronics and mechan-ics to create systems — that’s where we see we can add value to our customers,” said President Jochen Becker. “We want to bring some-thing to the table that not every other competitor can. We have a highly-talented workforce and basically do everything in-house.”

Every day, the factory in Cazenovia fabricates thou-sands of intricate mecha-nisms and sensors for use in the automotive, power tool and appliance markets. Mar-quardt switches bring power to premium coffee makers, washing machines and elec-tric drills for manufacturers around the globe, as well as keyless ignition and LCD-display systems for high-end automobile companies.

In October the business hosted a “Tech Day” at its location in Cazenovia. Forty-five global clients were invited to learn more about the wide range of products Marquardt offers and get a sneak peek at what may be rolling out of the factory in the near future.

Among the products Marquardt highlighted were a 3D touch-free screen for automobiles, a new starter switch for off-road vehicles and an after-market push-to-start keyless system for recreational vehicles.

“We don’t just make switches, we make systems. Not every company gets to be in a Mercedes concept car in a European auto show,” said Director of Operations Kirk Wardell. “New [clients] have the same reaction when they visit Cazenovia; they are

always impressed with our products and facilities, but also the high level of involve-ment with employees.”

In addition to its port-folio, many improvements were made to the physical layout of Marquardt’s local

facility. Areas of the produc-tion, testing and shipping departments have been reor-

Focus for 2012: Expand company’s portfolio, customer base

Madison Hall receives grantBy Bob Wetherill

A $20,000 grant from the Central New York Community Foundation was awarded to Madison Hall in Morrisville to sup-port continued renovations on the historic facility. The grant will be used to rebuild the back staircase, handrail, electrical, lighting and ceiling finish.

Madison Hall, a Madison County Landmark since 1817 and the original county courthouse, stands on upper Main Street, State Route 20 in Morrisville. Madison Hall is under continuous renovation. In recent years the front portico pillar foundations were rebuilt, twin matching stairways were refinished and floors in the ballroom and hallways returned to hardwood. This past summer a new roof was built over the handicap ramp, the build-ing repainted, chandelier and hallway lighting installed.

The building became The New York State School of Agricul-ture (now Morrisville State College) in 1909 when the courthouse moved to Wampsville, NY. In the late 1970’s a group of concerned citizens acquired the building from Morrisville State College and started restoration of the facility. After various grants and com-munity donations, the building has become a multi-cultural, multi-functional building serving communities in Central New York for weddings, dances, concerts, and etc. Pictures of the building and a calendar of events can be seen at madisonhall.org. Madison Hall rental is available by calling 684-7553.

The Central New York Community Foundation has served Central New York for 85 years, receiving, managing and distribut-ing charitable funds for the benefit of nonprofit organizations.

Grants are awarded for programs in the areas of human services, arts and culture, education, environment, health, eco-nomic development and civic affairs. The region’s largest endowed philanthropic foundation, the Central New York Community Foundation awards more than $5 million in grants to nonprofit organizations annually. The Community Foundation, of 431 East Fayette Street, Syracuse, NY 13202, can be reached at (315) 422-9538 or cnycf.org.

Bob Wetherill is a Madison Hall Association Board Member. He can be reached at 684-7553 or [email protected].

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Every day, Marquardt’s factory in Cazenovia fabricates thousands of intricate mechanisms and sensors for use in the automotive, power tool and appliance markets.

See Marquardt on page 6


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Canastota, NY 13032(315) 697-2214


Waterville, NY 13480(315) 841-4181

8207 State Route 26, Lowville, NY 13367 • (315) 376-03004154 State Route 31, Canastota, NY 13032 • (315) 697-2214962 State Route 12, Waterville, NY 13480 • (315) 841-4181

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ganized and simplified, uti-lizing much of the building’s vertical space. The cafeteria also underwent substantial improvements, along with streamlined entryways onto and off of the production floor, and many of the offices were refurbished to include natural light – enhancing employee workspace and easing electricity usage.

Amid high unemploy-ment numbers nationwide, the company current ly boasts the largest workforce in the history of the Cazen-ovia location, with about 450 employees. However, Marquardt is always looking for skilled workers to join its team.

About 20 openings cur-rently exist in the year-round internship program, and the company was recently approved for a third appren-ticeship. Marquardt will be looking for an individual to train as an electronic techni-cian over the course of four years, through a plan certi-fied by New York state.

More information on the company, products, loca-tions, internships and ap-prenticeships can be found on Marquardt’s website, switches.com. To reach the facility in Cazenovia, call 655-8050 or email [email protected].

By Tami S. ScottWhite’s Farm Supply

stands behind its philoso-phy of putting customers first, and it shows in the books. The family-run busi-ness enjoyed a 40 percent growth spurt last year in the agricultural industry.

“You have to take care of the people who are buying

from you,” said Art White, who owns the enterprise with his two brothers, Dale and Doug. “We stay with upper end brands and we’re able to do that because of the age [and] security of our business. We’re able to only pick the best of the brands that are available and that are the best value to our

customers for their jobs.”White’s Farm Supply was

founded more than 65 years ago by newlyweds Willard and Nettie White. The com-pany was known then as the Oneida Valley Garage. Their sons now run the three retail stores located on the outskirts of Syracuse in Canastota, Lowville and Waterville. Customers are mainly comprised of hom-eowners and hobbyists, al-though commercial clients serve a fair percentage of sales, too.

White’s Farm Supply car-ries a wide range of product from agricultural companies such as Agri-Fab, Case IH, Cub Cadet Yanmar, Meyer, New Holland, Kubota and Land Pride. Other brands it sells include Kuhn & Kuhn Knights, Bradco and De-gelman. Equipment ranges from compact tractors and their attachments to sundry utility vehicles, mowers and sweepers.

“We do well with what we sell,” White said.

The company placed fifth in sales last year with Kuhn haytools, of which the stores carry a full range. White’s Farm Supply is a consistent top 10 seller of Kubota and Meyers, too.

“We give good, fair pric-ing,” White said, which also extends to its substantial parts department. “That’s one thing that everybody

raves about.”Another service the busi-

ness provides and excels in is rentals, which includes tractors, loaders, backhoes and rakes. A list of machines and rates can be found on its website, whitesfarmsupply.com, where customers can also check out the virtual showroom, current promo-tions and latest items on offer.

White’s Farm Supply puts the customer first

White’s Farm Supply has three retail stores located on the outskirts of Syracuse in Canastota, Lowville and Waterville.

ExcellusFrom page 4

MarquardtFrom page 5

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in Syracuse, $7,927 in Buffalo, $7,279 in Albany and $7,037 in Rochester (where uninsured rates are the lowest among the four largest upstate New York metropolitan areas).

“Upstate New Yorkers are fortunate to live in a region where the average cost of health care is below statewide and national averages,” concludes Dr. Arthur Vercillo, regional president, Excellus BlueCross BlueShield. “Lower health care costs lead to the lower premiums that make health insurance coverage affordable, extending job-based coverage and keeping uninsured rates in check.”

E x c e l l u s B l u e C r o s s BlueShield’s full library of reports and fact sheets is on the Web at excellusbcbs.com. Select “News & Information” located at the bottom of the page and then choose “Fact Sheets, Surveys & Reports.”

Excellus BlueCross BlueShield, a nonprofit independent licensee of the BlueCross BlueShield As-sociation, is part of a family of companies that finances and delivers vital health care services to 1.8 million people across upstate New York. Excellus BlueCross BlueShield provides access to high-quality, affordable health coverage, including valuable health-related resources that our members use every day, such as cost-saving prescription drug dis-counts and wellness tracking tools in our Step Up program. To learn more, visit excellusbcbs.com.

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Sites by Day, Week, Month, Season Rental Rustic and Luxury Log Cabins • RV Park Trailer Rentals

Full Activities Staff for themed weekendsPlanned activities every day - July & August • Yogi Bear™

& Boo Boo • Pool • Playgrounds • Wagon Rides

FAMILY FUN LOCATED CLOSE TO YOU!

More Than Just a Campground!Flatrock Sporting • Cindy’s Kitchen • Golf of Mexico (mini-golf)

Gemstone Mining • Gifts • Tackle • Bait • Ice • RV/CampingHardware • Groceries • Propane

County Route 16, Mexico, NY 13114 (Between Routes 104 and 104B)www.jellystonecny.com 963-7096

For peopleages 3 to 83.The object is to

get your opponent wet & have fun!

Spin wheel

at RV Show

win discount

coupons for

camping

AWESOME FUN

Jumping PillowJumping PillowPlastic Welding

Holding tanks, water tanks, etc.

CANVAS REPAIR

Repairs - Replacements

Awnings • Canvas Screens

Zippers, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”

(5 lb. cyls. toMotor Homes)

Also Available Wheelbarrow

Lawn & Garden Tires

Trailer Sales & Service Inc.

315-487-8469701 State Fair Blvd., Syracuse, NY 13209

OPENALL YEAR

CANVAS REPAIRRepairs - Replacements

Awnings • Canvas • Screens Zippers, etc.

Plastic WeldingHolding tanks, water

tanks, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RV & CAMPERREPAIR

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RV & CAMPERREPAIR

RENT ME

RESERVATIONS NEEDED

Trailer

TiresPropane

Fills

4” to 15”

(5 lb. cyls. to

Motor Homes)

Also Available

Wheelbarrow

Lawn & Garden Tires


315-487-8469 701 State Fair Blvd., Syracuse, NY 13209

OPEN

ALL YEAR

RENT ME

RESERVATIONS NEEDED

Trailer

TiresPropane

Fills

4” to 15”

(5 lb. cyls. to

Motor Homes)

Also Available

Wheelbarrow

Lawn & Garden Tires


315-487-8469 701 State Fair Blvd., Syracuse, NY 13209

OPEN

ALL YEAR

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RENT ME

RESERVATIONS NEEDED

TrailerTires

PropaneFills

4” to 15”



Lawn & Garden Tires



OPENALL YEAR




tanks, etc.

RV & CAMPERREPAIR

RV & CAMPERREPAIR

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315-487-8469701 State Fair Blvd.,Syracuse, NY 13209

OPENALL

YEAR

Feb. 29, 2012 7

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MarCH 1-4 aT THE NYS FaIrgrouNdS EMPIrE ExPo CENTEr, SYraCuSE

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Yogi Bear…Family fun-close to you!

Yogi Bear’s new Jumping Pillow is awesome and family tubing is great fun, too.

Jellystone Park marks 42nd yearOpen since 1970, Yogi Bear’s Jellystone Park offers fun

activities for families wishing to “get away,” relax and enjoy being outdoors. Weekends from May 1 until the end of October are planned around a different theme.

The recreation staff provides planned activities seven days a week from June 25 until Labor Day Weekend.

A typical day includes flag raising with Yogi Bear, wagon rides, crafts, field games and time with both Yogi Bear and Boo Boo. Camping facilities include campsites, cabins and park trailers and are available by day, week, month or season.

The large Ranger Station includes a game room, Cindy’s Kitchen serving meals and ice cream, a fully-stocked store for gifts, souvenirs, RV/camping supplies, hardware, gro-ceries, tackle and live bait. Propane is sold by the pound or metered.

The annual Jellystone Park Open House will be May 18th - 20th. The park will be open on Saturday and Sunday for the general public to tour the park facilities. There will be wagon rides, children’s activities, games with Yogi Bear and Boo Boo, a camper yard sale, crafters and entertainment. A great spring family fun day!

In May of 2011one of the newer recreation phenom-enons for camping guests — the Jumping Pillow — was installed. The camper response was truly awesome by all

ages. Children, parents and grandparents could be observed bouncing on the pillow from opening until closing each day. The pil-low is roughly 34 feet by 70 feet and can accommodate as many as 45 people of var-ied ages and weights.

Parents remarked that family members were tired at the end of the day. They were ready to relax by the campfire then get some rest to be ready for the Pillow the next day. Bouncing — fun and healthy exercise at the same time.

Yogi Bear’s Jellystone Park is located at 601 County Route 16, Mex-ico.

For more information call 963-7096 or visit jellystonecny.com.

Propane is available year-round; call ahead. Store hours starting April 1 are 8 a.m. to 5 p.m.

This summer, go exploring, camping in beautiful NysCNY RV Show comes to the Fairgrounds March 1-4

Many models will be featured at the CNY RV show, March 1-4 at the NYS Fairgrounds.

If you’re in the market for a recreational vehicle, look no further than the 42nd annual Central New York RV Show this March 1-4 at the New York State Fairgrounds.

“It’s a great place to come if you’re interested in an RV, whether you’re just starting to look or if you’re seriously looking at buying one,” said Paul Oot, owner of Seven-O’s RV Way in Cicero, one of the participating dealers. “Ev-erything is indoors. There’s a huge variety of models in every price range. There are

also great pricing and great interest rates – through all the banks at the show.”

Sponsored by Nation-wide Insurance, the RV Dealers Association of Syr-acuse and the Campground Owners of New York, the show, which takes place from 12 to 9 p.m. Thursday March 1, 10 a.m. to 10 p.m. Friday, March 2 and Satur-day, March 3, and 10 a.m. to 6 p.m. Sunday, March 4, will occupy three buildings at the Fairgrounds: the Ameri-craft Center of Progress, the Toyota Exhibit Center and

the Horticultural Building. Oot said one building will have only closeouts and pre-owned RVs .

“There’s a good variety,” Oot said. “It’s not just new.”

In addition to the seven dealers selling new and pre-owned models as well as some parts and accessories, there will be booths from area campgrounds and other businesses that support the RVing industry. You can also see camping demonstrations and get information on re-sorts and other destinations.

Tickets for the RV show

are $9 for age 16 and up; kids 16 and under get in free and receive a free Kid’s Camping Meal.

“As far as special pricing goes, on Thursday, tickets are half-price, and Friday through Sunday, you can get $2 off your ticket by going to our Web site at cnyrvshow.com,” Oot said.

In addition, if you attend the show Thursday, you can come back any day for free.

Free shuttles will take visi-tors to and from the parking lot and between buildings. Boy Scouts and Girl Scouts

will be on hand to greet visi-tors, help on the shuttles and give demonstrations.

Oot said about 15,000 people attend the show every

See RV on page 8

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2012 Jeep Patriot 4x4Route 481 • Fulton • 315-598-8118

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2012 Jeep LibertyMSRP $26,415$20,915*

2012 Jeep Patriot Latitude

2012 Chrysler 200 Touring

*Must be balloon loan contract through 5 star bank. All rebatesapplied. Plus tax, title & DMV.

$279*/MONTH$289*/MONTH

Leases are 36 month, 1st payment down only plus tax & DMV, 10K per year,20¢ mile thereafter! *Must be approved through Ally Bank.*

G E T A P P R O V E D I N S E C O N D S AT W W W. PA R - K . C O M

See our ENTIRE INVENTORYat www.PAR-K.com

or call 598-8118


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year.“Saturday is the busiest

day,” he said. “Thursday and Friday tend to be a little slower, especially during the day, so that’s a great time to come and kind of peruse what we’ve got, especially with the half-price tickets on Thursday.”

Oot also encouraged fam-ilies to check out the show.

“RVing is a great way to go, especially with the fam-ily, whether it’s just over the weekends or for a big vaca-tion,” he said. “In New York alone, there are hundreds of campgrounds, whether you’re going to the Adiron-

dacks or really anywhere in the state.”

The same is true through-out the nation, with more than 16,000 campgrounds throughout the country.

“Pretty much any des-tination you’re thinking about, there’s a campground nearby, whether it’s a private

campground or one of the state-run ones,” Oot said. “The same is true throughout the country. Let’s say you’re going to Disney. They have a campground along with their hotels. Every resort has a campground. You can bring your own things, sleep in your own bed, there’s no

airport delays or cancelled flights.”

RVing also provides a good bonding experience for the family.

“The great thing about RVing in terms of the fam-ily is that it kind of forces you to be together,” Oot said. “There’s not as many

distractions and you’re not all going in different direc-tions. Throughout the trip each day and for the vacation itself, you’re spending time together, from the morning until the campfire at night.”

For more information on the CNY RV Show visit cnyrvshow.com.

Jeep and Chrysler lines are hot and Par-K has them New Saturday service and hours and a new body shop too

By Brian SmithChrysler Group LLC posted

its second straight year of im-proved model sales in 2011, and Par-K Chrysler-Jeep in Fulton is excited to show consumers what the buzz is all about.

“We have something for ev-eryone, from the Chrysler 200s and 300s, to the Jeep Compass, Patriot and Grand Cherokee,” said Par-K General Manager Thomas Gilbo. “[Fiat-Chrysler CEO] Sergio Marchionne pledged to change everything when he took over two years ago, and those changes, from the body types to the engines, have all taken place.

“The product is very much improved. There was great detail

and care taken in redesigning all of the cars, and it shows. A lot of our models have the V6 Penestar engine, and some V8s, which means improved performance and gas mileage. The Grand Cherokee and Chrysler Town & Country are getting close to 30 miles per gallon on the highway; that’s very impressive.”

Par-K, much like the cars it sells, underwent improvements in 2011. After an ice storm col-lapsed the roof on its body shop during Super Bowl Sunday last year, Gilbo said the garage was rebuilt from the floor up, reopen-ing in July.

“It’s beautiful; everything is brand new and top of the line in the shop,” he added. “We’ve been

back to normal with our hours since the summer.

“Bill Marshall and Butch Jackowski do an incredible job managing the shop. They do custom work and have multiple cars featured in magazines, and, of course, are there for all the dents and dings and insurance work you may need.”

Par-K also added Saturday maintenance hours in September. Cars are serviced from 8 a.m. to noon, in addition to the normal 8 a.m. to 5 p.m. hours Monday through Wednesday and Friday. On Thursday, the service depart-ment is open from 8 a.m. to 7 p.m.

“The Saturday hours are great for people who can’t get off work during the weekdays, or have

something they need to take care of in a pinch,” Gilbo said. “We do a lot of maintenance and brake jobs on Saturdays so you can have your car back on the road for work on Monday.”

Gilbo urged those in the market for a new Chrysler or Jeep to visit Par-K in February. The dealership is having its annual Presidents’ Day Event, during which certain models have additional $500 rebates for the entire month, according to Gilbo. He also wasn’t shy in di-vulging a little industry secret as to why February is a great month to buy a car.

“In the spring, manufac-turers know people are out and about looking for cars, so

the MSRPs go up,” Gilbo said. “Why not take advantage of the mild winter and come on out and see us this month?”

To view and test drive any of the Chrysler and Jeep models, visit Par-K, Oswego County’s

only Five Star Chrysler dealer, located on Route 481 in Fulton. Par-K is 10 minutes north of the Great Northern Mall. Par-K’s entire inventory is also online at par-k.com. Call 598-8118 for more information.

Par-K Chrysler-Jeep Sales Manager Tom Gilbo is pictured with a 2012 Jeep Liberty featuring the light blue “Winter Chill” edition package.

RV From page 7

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