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The Telecommunications Industry in Italy 2014 Working paper for the National TLC Forum ASSTEL, SLC/CGIL, FISTEL/CISL, UILCOM/UIL

Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

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Page 1: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

The Telecommunications Industry in Italy

2014

Working paper for the National TLC Forum ASSTEL, SLC/CGIL, FISTEL/CISL, UILCOM/UIL

Page 2: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

The Report also benefited this year from the collaboration of numerous ASSTEL, Assocontact and Anitec associates

Network infrastructure

Network equipment and service providers

Device suppliers

Software providers TLC operators Contact Center

companies

2

Page 3: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Executive summary

Page 4: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

The macro-economic environment in Italy

SOURCE: AGCOM ANNUAL REPORTS FROM 2009 TO 2014

4

•  The macro-economic environment in Italy is highly negative: this is demonstrated by all of the main economic indicators. For example: −  Italy's real GDP growth rate has always been below the European average, but the gap has widened

since 2010, a sign that Italy is struggling more than other European countries to overcome the economic crisis

−  Italy has a big labour productivity problem (worse than the other EU5 countries) and the unemployment rate has gone up more than in other European countries since 2011

•  In this context, both consumer spending and business investment continue to fall

•  Investments continue to be made by TLC Operators despite the industry's financial challenges. In fact, despite a drop in TLC revenue relative to GDP and lower household spending on TLC services as a percentage of total spending, the share of investment made by the TLC industry has increased since 2012 in relation to overall investment by businesses in Italy

0

1

2

3

4

5

6

7

2009 2010 2011 2012 2013

Telecommunications share of

the Italian economy (%)

Investment (TLC/Total investment) Revenue (TLC services total/GDP)Household spending (TLC/total spending)

Revenue

Investment

Household spending

Page 5: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

A comparison of trends in GDP, and the IT and TLC markets in Italy

SOURCE: NETCONSULTING, ASSINFORM REPORTS FROM 2004 TO 2014

5

•  Looking at historical data on the TLC market and comparing this to variations in GDP and the IT market reveals a very strong correlation between the GDP curve and the IT curve. However, there does not appear to be any correlation with the Telecommunications market curve

•  Furthermore, the TLC market, unlike IT spending and GDP, continued to decline even in 2010 and 2013, at increasing rates

-10

-8

-6

-4

-2

0

2

4

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Tren

d in

GD

P, IT

mar

ket a

nd T

LC m

arke

t (%

ove

r pre

viou

s ye

ar)

GDP

IT Market

TLC Market

Page 6: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

TLC revenue as a percentage of GDP

SOURCE: ARCEP, BNETZA, CMT, OFCOM, CORPORATE DATA FROM ITALIAN OPERATORS AND THE WORLD BANK

6

•  TLC revenue as a percentage of GDP is significant (over 2%) even though it decreased by approximately one percentage point in Italy, Spain and Germany between 2006 and 2013

•  Italy's revenue as a percentage of GDP is slightly lower than in the other main EU5 countries

3,29%

n.a.

3,01%

3,42% 3,22%

2,30% 2,35% 2,18%

2,56%

n.a. 0,0%

0,5%

1,0%

1,5%

2,0%

2,5%

3,0%

3,5%

4,0%

Italy France Germany Spain United Kingdom

Reve

nue

as a

per

cent

age

of G

DP

Total TLC revenue as a percentage of GDP

2006 2013 2,04% 2,23%

n.a.

2,51%

2,19%

1,50% 1,77%

1,41%

1,86% 1,82%

0,0%

0,5%

1,0%

1,5%

2,0%

2,5%

3,0%

Italy France Germany Spain United Kingdom

Reve

nue

as a

per

cent

age

of G

DP

Revenue from voice and data services as a percentage of GDP

2006 2013

•  Focusing on retail voice and data services (fixed + mobile) only, revenue as a percentage of GDP fell by approximately 0.5% on average over the last 7 years in all of the EU5 countries considered (data for Germany was not available for 2006)

•  In 2006 Italy was ranked the lowest for this indicator and in 2013 was second to last (only Germany was lower)

Page 7: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Broadband infrastructure in Italy: the state of the art in terms of coverage and penetration

Basic broadband coverage

(of households)

Basic broadband penetration

(of the population)

>30 Mbps broadband coverage

(of households)

>30 Mbps broadband penetration

(of the population)

Italy 99% 23% 21% <1%

European average 97% 30% 62% 6%

France 100% 38% 41% 3%

United Kingdom 100% 34% 82% 9%

Germany 97% 35% 75% 5%

Spain 97% 26% 65% 4%

SOURCE: DIGITAL AGENDA SCOREBOARD 2014, EUROPEAN COMMISSION

7

•  In terms of broadband infrastructure coverage, Italy has essentially reached the first goal of the European Digital Agenda: basic fixed broadband coverage, in fact, reaches close to 99% of Italian households (above the European average, stalled at 97%). Despite this, Italy is in last spot in all of Europe for NGA coverage (21% of households vs 62% European)

•  In 2014 and subsequent years significant progress is expected in terms of coverage, as a result of planned investments by the leading Operators; it is estimated that FTTC architecture should reach over 50% of the population by 2016

•  Italy is also significantly behind the rest of Europe in terms of the penetration of broadband services. The penetration of basic broadband is, in fact, equal to 23% of the population compared to the European average of 30%; ultra-fast broadband >30Mbps penetration in Italy is less than 1% of the population compared to the European average of 6%

•  There were 310,000 FTTH/FTTB connections in Italy at the end of the first quarter of 2014, and approximately 200,000 FTTC connections in mid-2014

Page 8: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Broadband infrastructure in Italy: share of the different types of fixed broadband subscription services

SOURCE: DIGITAL AGENDA SCOREBOARD 2014, EUROPEAN COMMISSION

8

•  There are various reasons for the gap described above, including the absence of a cable operator, which exists in almost all other advanced countries

•  According to the European Commission, 95% of broadband subscription services in Italy are based on xDSL, compared to the European average of 72%. This figure was confirmed by the quarterly Agcom Observatory on TLC (31/12/2013)

0%  10%  20%  30%  40%  50%  60%  70%  80%  90%  100%  

BE   BG   CZ   DK   DE   EE   EL   ES   FR   HR   IE   IT   CY   LV   LT   LU   HU   MT   NL   AT   PL   PT   RO   SI   SK   FI   SE   UK   EU  

DSL lines % (VDSL included) Cable modem % (DOCSIS 3.0 included) FTTH/B % Other % Fixed broadband subscriptions - technology market shares, January 2014

Source: Communications Committee

Page 9: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Broadband infrastructure in Italy: annual growth rate for fixed broadband penetration

SOURCE: DIGITAL AGENDA SCOREBOARD 2014, EUROPEAN COMMISSION

9

Despite the fact that, as mentioned, Italy's broadband penetration rate is below the European average, it's annual growth rate is also the lowest in Europe

BE

BG

CZ

DK

DE

EE EL ES

FR

HR

IE IT CY

LV LT

LU

HU

MT

NL

AT

PL PT

RO

SI

SK

FI SE UK EU

10%

15%

20%

25%

30%

35%

40%

45%

0,0 0,3 0,6 0,9 1,2 1,5 1,8 2,1 2,4

Fixed broadband penetration (subscriptions as a % of population) and speed of progress, January 2013 - January 2014

Increase in penetration rate between January 2013 and January 2014 in percentage points  

Fixe

d br

oadb

and

pene

trat

ion

Janu

ary

2014  

Source: Communications Committee

Page 10: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

•  In terms of Mobile broadband penetration, however, Italy is above the European average: 66% vs 62% of the population. This is also higher than in some other EU5 countries (France and Germany)

•  Over 30% of European homes with Internet access use Mobile broadband. In the majority of cases, however, this connection does not replace the fixed connection: in only 8% of homes Internet access is, in fact, based exclusively on mobile networks

Broadband infrastructure in Italy: comparison of mobile and fixed broadband penetration rates

SOURCE: DIGITAL AGENDA SCOREBOARD 2014, EUROPEAN COMMISSION

10

0%  10%  20%  30%  40%  50%  60%  70%  80%  90%  

100%  

2010   2011   2012   2013  

Fixed only Fixed and mobile Mobile only

Distribution of households by means of access to Broadband

Source: EUROSTAT

BE

BG

CZ

DK DE

EE EL ES

FR

HR

IE IT

CY LV

LT

LU

HU

MT

NL

AT

PL PT

RO

SI

SK

FI SE UK EU

10%

15%

20%

25%

30%

35%

40%

45%

50%

20% 40% 60% 80% 100% 120%

Fixed broadband penetration and mobile broadband take-up, January 2014, % of population

Mobile  broadband  take-­‐up  

Fixe

d br

oadb

and

take

-up

Source: Communications Committee

Page 11: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Trends in revenue for the TLC industry as a whole in Italy

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA AND BALANCE SHEETS

11

•  Looking at the Italian TLC industry as a whole clearly shows a significant decline: in the last 5 years, in fact, its value dropped by almost 9 billion euros (-17%). This decline is the result of different trends affecting the various players between 2008 and 2013: −  TLC Operators lost 10.3 billion euros, falling from a share of 83% of the total in 2006 to 77% in 2013 −  revenue generated by device providers grew by 60%, gaining 1.7 billion euros −  revenue from equipment providers generally remained stable over time −  revenue from Contact Centres also grew slightly

•  Sector trends were more negative in 2013 compared to the preceding years

21,6 20,9 20,2 19,3 18,2 17,1

23,2 22,3 21,7 21,1 20,2 17,4

0,8

2,8 2,5 2,7 2,9 2,92,8

2,8 2,8 2,7 3,1 4,04,5 1,0

1,1

53,6 51,8 50,3 49,4 48,244,7

0

10

20

30

40

50

60

2008 2009 2010 2011 2012 2013

Revenue (billion €)

Fixed TLC Operators Mobile TLC Operators Contact Centres Equipment providersDevice providers Infrastructure IT

-2%-3%-3%-2% -7%

Page 12: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

TLC Operator revenue in Italy: fixed vs mobile

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA

12

•  The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost by mobile; 5.8 billion by fixed

•  2013 was the worst year in this time period in terms of changes in revenue: -10% in a single year, which is equal to a loss of almost 4 billion euros. This drop is due in large part to the mobile network, which on its own lost 2.8 billion in one year, registering a double-digit decline, far greater than in previous years

•  The strong contraction continued through the first half of 2014 . Overall the market fell by 10%, with a rates of decline of -6% for fixed and -15% for mobile

Page 13: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

13

•  The other EU5 countries also registered negative trends in the last 7 years, but only Spain suffered a decline as severe as Italy's

TLC Operator trends: comparison with foreign markets

CAGR TOTAL REVENUE

2006-2013

CAGR SERVICES REVENUE

2006-2013

Italy -4.2% -3.6%

France N/A -1.2%

Germany -2.0% N/A

Spain -3.4% -3.5%

United Kingdom N/A +0.1%

•  Looking at the total CAGR, Italy's (-4%) decrease was about twice that of Germany, while the decrease in Italy's CAGR for services was three times that of France

•  The UK's CAGR is essentially zero, because growth in mobile offset the decline in fixed

Δ∆ TOTAL REVENUE 2006 to

2013

Δ∆ SERVICES REVENUE 2006

to 2013

Italy -26.1% -22.4%

France N/A -7.9%

Germany -13.4% N/A

Spain -21.5% -22.0%

United Kingdom N/A +0.7%

•  The value lost from 2006 to 2013 for Italy and Spain was equal to a quarter and a fifth, respectively, of the initial value of total revenues

•  The trend was less negative for Germany and France (around -10%), while that of the United Kingdom was more or less stable

SOURCE: ARCEP, BNETZA, CMT, OFCOM, CORPORATE DATA FROM ITALIAN OPERATORS

Page 14: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Fixed network TLC Operator revenues in Italy

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA

14

•  The strong reduction in revenues from fixed networks over the last 7 years is mainly due to the following factors: −  a net reduction in voice charges in favour of growing mobile voice traffic (voice traffic on fixed networks

in fact halved between 2006 and 2013) −  a significant decline in wholesale revenues (which were impacted by the reduction in the regulated unit

price for origination, termination and transit services) −  growth in broadband revenues that was insufficient to compensate for the decline in other revenues

and, above all, substantial stability of this revenue stream for some years now

•  The «Retail voice» component also includes «access (line rental)» and public telephones •  The «Broadband» component includes final services on broadband networks to final customers and Switched data transmission services and lines leased to end users •  «Wholesale» consists of Intermediary services provided to TLC Operators •  «Other revenue» includes the sale of equipment, devices, accessories, revenue from non-voice and non-data services (e.g. VAS) and other revenue from fixed networks

10,6 9,8 8,9 8,3 7,6 7,0 6,4 5,8

2,7 3,3 3,6 4,0 4,3 4,4 4,4 4,5

5,1 4,8 4,7 4,7 4,6 4,5 4,3 4,0

4,5 4,3 4,4 3,9 3,7 3,43,1

2,8

0

5

10

15

20

25

2006 2007 2008 2009 2010 2011 2012 2013

Fixed network revenue (billion €)

Retail voice Broadband Wholesale Other revenue

22.9

20.2 19.320.921.622.2

18.217.1

-4%-3%-3%-3%-3%

-6%-6%

-8% -9% -7% -8% -9%-8%-9%

+22% +9% +11% +8%0%+2%

+2%

-6% -2% 0% -2%-4%

-2%-7%

-4% +2% -11% -5%-9%-8%

-10%

Page 15: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Mobile network TLC Operator revenues in Italy

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA

15

•  In terms of revenue from mobile networks, the main phenomena driving the strong contraction between 2006 and 2013 were: −  a significant reduction in wholesale revenue (impacted by regulation of call termination costs) which

dropped in value by 70% −  a strong decline in voice revenue due to price reductions (while volumes continue to grow) −  an increase in the data component until 2013, when this component also decreased due to a reduction

in messaging revenue, which was not sufficiently offset by increased revenue from mobile browsing −  an increase in other revenue, mainly from device sales and Mobile Content

•  «Retail data» includes revenue from messaging and browsing via Smartphone, Tablet and Internet Key •  «Other revenue» includes the sale of equipment, devices, accessories, revenue from non-voice and non-data services (e.g. VAS) and

other revenue from mobile networks

11,9 11,4 11,1 11,0 10,3 9,5 8,5 6,8

3,8 3,8 4,6 4,8 4,9 5,4 5,65,4

6,0 5,0 4,6 4,3 4,6 3,93,1

1,8

2,1 3,4 2,9 2,2 1,9 2,33,0

3,4

0

5

10

15

20

25

2006 2007 2008 2009 2010 2011 2012 2013Mobile network revenue (billion €)

Retail voice Retail data Wholesale Other revenue

23.821.7 21.1

22.323.223.6

20.217.4

-1% -2% -4% -3% -4%-14%

-3%

-4% -3% -1% -6%-11%-8%

-20%

0% +21% +4% +2%+4%+10%

-4%

-17% -8% -7% +7%-21%

-15%

-42%

+62% -15% -24% -14%+30%+21%

+13%

Page 16: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

EBITDA and CAPEX for TLC Operators in Italy

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA

16

EBITDA also decreased significantly, primarily as a result of the strong decline in revenue which was not fully offset by the decrease in operating costs. However, EBITDA as a percentage of revenue remained more or less stable - at around 40%

•  In 2013, investments made by TLC Operators in Italy (CAPEX) as a percentage of revenue remained constant with respect to 2012, a sign that Operators are still willing to invest in the infrastructure enabling the Digital Economy

•  The absolute value of CAPEX did however decrease in 2013 from 6.2 to 5.6 billion euros

Note: prior to 2009 the EBITDA figures are impacted by the negative EBITDA of a single Operator

Page 17: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

17

Planned investments by TLC Operators in Italy

•  In terms of the development of NGAN networks in Italy: −  The planned expansion of FTTC coverage aims to reach over 50% of the population by 2016 −  As of August 2014, approximately 6 million homes located in over 100 Italian towns (equal to 23% of

the population), including the main urban centres, were covered by the FTTC solution, with a rapid acceleration in deployment plans in the first 6/7 months of the year

−  FTTH/FTTB solutions are currently most heavily concentrated in Milan and in some areas of other major cities. In mid-2014, FTTH/FTTB coverage reached over 2 million households and micro enterprises

−  Overall, at the end of the first quarter of 2014, there were 310,000 fibre connections to the fixed FTTH/FTTB network (AGCOM Observatory data), and in June 2014 approximately 200,000 connections via FTTC (Operator statements)

•  In terms of the expansion of LTE networks in Italy: −  The Operators' expansion plans aim to achieve LTE coverage for between 80% and 90% of the

population by 2016 −  In August 2014 outdoor LTE coverage had already reached over 60% of the population

•  It is clear that a stable regulatory framework is an essential precondition to enabling the implementation of investment plans for the deployment of the new infrastructure for both fixed and mobile networks

•  The regulatory process also needs to be able to respond rapidly in order to finalise regulations designed to enable the realisation of new infrastructure: the processes for finalising the regulation on excavations and methods of detecting electromagnetic interference are prime examples of the importance of this requirement to bring about the implementation of programmes to deploy new fixed and mobile infrastructure

Page 18: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Voice traffic originating in Italy on switched fixed and mobile networks

SOURCE: AGCOM ANNUAL REPORTS

18

•  Volumes of voice traffic (in minutes) originating in Italy have remained more or less constant since 2006

•  However, each year the proportion of traffic originating on mobile devices has increased and now represents 70% of the total, with a corresponding loss of traffic on the fixed network. The latter, as mentioned, halved between 2006 and 2013

Page 19: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

SMS traffic originating in Italy

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA

19

A decrease was observed in the number of SMS sent for the first time in 2013. This phenomenon is due primarily to a continuing increase in the use of free messaging Applications (such as WhatsApp) by users

84 86 97

79

0

20

40

60

80

100

120

2010 2011 2012 2013

SMS

traf

fic (b

illio

n SM

S)

+3% +12%

-19%

Page 20: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Mobile data traffic in Italy

SOURCE: AGCOM ANNUAL REPORTS

20

•  There was a 13-fold increase in data traffic generated by users between 2006 and 2013 due to: −  the ever increasing availability of bundles that includes data traffic at reasonable prices −  an increase in the availability of content and applications −  the growing popularity of Smartphones and Tablets −  the development of ever more efficient networks

•  The increase in 2013 alone was significant: +33%

2468

124192

258

343

0

50

100

150

200

250

300

350

400

2008 2009 2010 2011 2012 2013

Datatraffic (Petabytes)

+183%

+82%

+55%

+34%

+33%

Page 21: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

Revenue earned by device providers in Italy by type of device

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO BASED ON VARIOUS SOURCES (GFK, IDC, GARTNER, ETC.)

21

•  Shifting the focus to device providers, strong growth in revenues was demonstrated over the past 5 years (+60%)

•  The rate of growth in revenue was also significant in 2013: +12% •  The lion's share in 2013 was generated by Smartphones (71% of total turnover), which represented only 12%

in 2008 •  There was also significant growth in Tablets: +26% in 2013

338 666 1.137

1.683

2.586 3.180 2.360 1.908 1.292

927

550

304

95 365

770

972

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

5.000

2008 2009 2010 2011 2012 2013

Revenue (million€)

Smartphone Mobile Phone Tablet Internet key + Mobile router

+15%-3%-2%

+29%

+12%

2,818 2,751 2,6773,100

4,0084,500

Page 22: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

The labour market in the TLC industry in Italy

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA

22

•  The sharp decline in revenue in the TLC industry has also had an impact on employment levels:

•  Between 2010 and 2013 the number of TLC industry personnel in Italy (employees and contract staff) decreased by 8%. This trend is however the result of an 11% reduction within the network Operators, an increase within outsourced Contact Centres and a slight reduction in the equipment provider segment

•  In the same period average revenue per FTE fell 13% and the personnel cost per FTE decreased by 4%

•  It is interesting to note that there has been a significant increase in the proportion of female employees (from 35% in 2006 to 43% in 2013) and in employee age (in 2006 51% were over 40, in 2013 it was 58%) in the TLC industry

•  The number of part-time contracts in relation to the total number of employees has also increased significantly, from 13% in 2006 to 27% in 2013

74,5 71,8 68,0 66,3

20,0 22,2 22,8 22,8

11,5 11,8 11,9 11,3

29,0 27,0 24,0 23,7

135,0 132,8 126,7 124,1

0

20

40

60

80

100

120

140

160

2010 2011 2012 2013TLC sector personnel (employees and

contract staff, in thousands of headcount)

Network Operators Contact Centres Equipment providers Other

-2%

-4%

+11%

+2%

-7%

-5% -2%

+3% +0.2%

+1% -5%

-11% -1%

-5%-2%

Page 23: Executive rapporto ENGLISH v2 - ASSTEL · 2018-11-20 · 12 • The market of TLC Operators in Italy lost over 12 billion euros between 2006 and 2013 (-26%): 6.4 billion were lost

SOURCE: CALCULATED BY OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO USING CORPORATE DATA AND BALANCE SHEETS

23

The outsourced Contact Centre market in Italy (1 of 2)

•  Approximately 200 companies run outsourced Contact Centres in Italy

•  In total their turnover in 2013 was over 1.9 billion euros, up by 1%. This value includes inbound and outbound calls, back office and other services (ICT solutions, logistics, market research), revenue from abroad and revenue from subcontracting

•  The outsourced Contact Centre segment continues to grow: the top 10 Operators based on turnover, for example, grew by 4% per year for the past 3 years (in both the Italian and international markets)

•  The Telco share of the outsourced Contact Centre market in 2013 was approximately 43%, a decline of 1% over the previous year

•  It is still a very fragmented market, where the top 10 players generate 56% of turnover and 80% of turnover is generated by about 35 companies, that is slightly less than 20% of the total. There is however a trend toward greater concentration in this market

847 838

1.080 1.113

0

500

1.000

1.500

2.000

2.500

2012 2013

Contact Centre turnover in Italy

(million €)

Telecommunications Other sectors

-1%

+3%

+1%1,9511,927

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•  The personnel cost in the outsourced Contact Centre market represents a very high proportion of total costs (for the top 10 industry Operators it was 73% in 2013)

•  Personnel costs increased in absolute terms in 2013 (by 1% for the Top 10), but this trend would have been more marked without the effect of hiring incentives and recourse to socioeconomic safety nets from which some players benefited

•  It is a sector in which the number of employees has grown over the years. Approximately 46,000 people were employed in this sector in 2013, an increase of 1% over the previous year. According to secondary sources, if workers hired for specific projects and subcontractors are considered, the industry employs about 80,000 people. Looking at the Top 10 Contact Centres by turnover, the number of employees increased by 18% from 2010 to 2013

•  There is a very high proportion of women in this sector (70% for a number of years for the Top 10 Contact Centres by turnover)

•  Employee age is well below the TLC industry average. At the Top 10 Operators, almost a fifth of employees are under 30 years old compared to 8% in the industry as a whole, and over half are between 30 and 40 compared to 34% in the industry as a whole; nonetheless, the average age has increased over the years (the over 40 component did, in fact, increase from 17% in 2010 to 25% in 2013)

•  There is a very high proportion of part-time contracts: for the Top 10 Contact Centres this means slightly less than 80% of all employees, compared to a TLC industry average of approximately 27%

The outsourced Contact Centre market in Italy (2 of 2)

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•  Analysis of the data on outsourced Contact Centres revealed some aspects of the market to examine more closely: −  The impact of IRAP (regional income tax) on labour intensive businesses −  The structure of regional incentives and the criteria for accessing them

•  Another pertinent issue is the importance of investing in technological development and in developing a customer-centric approach so as to to be competitive in the coming years. Some examples of lines of action being pursued internationally are: −  the development of new channels for communication and interaction with end users,

allowing the user to interact with the company through their preferred channel (Mobile Application, Chat, Social Media, etc.)

−  investment in new technological solutions that aim to improve the customer experience (e.g. self-service tools that provide customers with access to information, real-time collaboration systems that reduce response times, etc.)

−  investment in new tools to support internal corporate processes (such as speech analytics systems to continually improve both customer service and feedback to clients on their offerings, intelligent systems for managing and optimising traffic, etc.)

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The main open issues related to Contact Centre outsourcing in Italy

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Network Economy trends: an overall view

•  The TLC market, as shown, lost over 12 billion between 2006 and 2013 •  However, in the same period approximately 10 billion euros were generated by digital markets enabled

by TLC networks (eCommerce, Digital Content, Digital Advertising, Digital Payment) •  This trend will continue in the coming years: it is estimated, in fact, that in 2016 the TLC market will be

worth less than 30 billion euros, while the Digital Economy will be worth about 40 billion •  It is clear that, in this context, the Telcos need to understand what role they can play and, in taking it

on, it will be essential for them to leverage their assets (networks, stores, marketing power, billing systems, customer base, user data), strengthening them through strategic partnerships with key players in the new markets and creating a startup ecosystem around them that contributes to generating innovation

Note: data are net of VAT

SOURCE: OSSERVATORI DIGITAL INNOVATION POLITECNICO DI MILANO

26

47

35

6

15

0

10

20

30

40

50

2006 2013 2016

Billion € Direct Economy

(Telco)Enabled Economy

< 30

˜ 40

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The Research Group

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The Research was conducted by the Research Group at the Osservatori Digital Innovation Research Centre of the Politecnico di Milano School of Management. The Osservatori Digital Innovation Research Centre seeks to offer an accurate and up-to-date view of developments in Italy in the area of ICT. Founded in 1998, the "Observatories" address the most innovative issues, combining an ‘experimental’ analysis of single, real cases with the attempt to construct a convincing general framework to provide guidelines to support companies and decision-makers. Research activities •  30 active Observatories •  80 team members (professors, researchers &

analysts) •  Over 100 Research Reports published annually •  Over 100 Conferences and Workshops organised

annually, with over 15,000 participants •  Over 20,000 companies studied

Strategic Management of ICT •  Digital Business-Innovation Academy •  HR Innovation Practice •  ICT in the Health Sector •  ICT & Business Innovation in Fashion-Retail •  ICT & Utilities •  ICT Trade •  ICT in Real Estate •  ICT & SMEs •  Digital Agenda •  Digital Innovation in Retail

ICT – Driven Business Innovation and B2E & B2B Applications •  Smart Working •  Cloud & ICT as a Service + Vertical PA •  Big Data Analytics & Business Intelligence •  Electronic Invoicing and Dematerialisation •  Management of Collaborative Design Processes •  ICT & Professionals •  ICT Accessibility for the Disabled •  eProcurement in the Public Sector •  Smart Intranet and Workspace Innovation •  eGovernment •  Internet of Things •  Supply Chain Finance •  Mobile Enterprise

Digital Consumer Markets & B2C Applications •  B2C eCommerce •  Startups •  New Media & New Internet •  Multichannel Marketing •  Mobile Marketing & Service •  Mobile & App Economy •  Mobile Payment & Commerce •  Mobile Banking •  Online Gambling •  New Slots & VLTs •  Digital Innovation in Tourism

The Research Group Osservatori Digital Innovation Research Centre

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The Research Group Team members

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Members of the Research Team that produced the Report are:

•  Andrea Rangone, Full Professor of Business Strategy and Digital Business at Politecnico di Milano; Scientific Director of the Osservatori Digital Innovation Research Centre

•  Marta Valsecchi, Research Coordinator for Mobile and New Media, Osservatori Digital Innovation Research Centre

•  Angela Malanchini, Researcher, Osservatori Digital Innovation Research Centre

•  Filippo Vicinanza, Analyst, Osservatori Digital Innovation Research Centre

•  Marco Vismara, Analyst, Osservatori Digital Innovation Research Centre

Other contributors to the preparation of this report:

•  Fabio Sdogati, Full Professor of International Economics at Politecnico di Milano

•  Vittorio Trecordi, Adjunct Professor in Communication Networks for electricity systems at Politecnico di Milano and CEO of ICT Consulting

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The Telecommunications Industry in Italy

2014

Working paper for the National TLC Forum ASSTEL, SLC/CGIL, FISTEL/CISL, UILCOM/UIL