Executive Report_NMC

Composed by Gordon DayNovember 23rd, 2015

Executive Report: National Moringa Coordinator

2015

1. Backgrounda. Moringab. Method 2015c. Market Potential

2. Principle Regionsa. Senegalese

Contactsb. Volunteer

Contactsc. Principle

Strengthsd. Principle

Weaknesses3. Principle

Recommendations4. Summary of Results

a. Nationalb. Regionalc. Total Senegalese

Trained

In January of 2015, I arrived in Senegal to begin the process of increasing Senegalese Moringa powder production and transformation. This document aims to providea concise description containing the most important information. My Final Report contains the full details but is significantly longer.

Executive Report: National MoringaCoordinator

2015

1. Background

A. Moringa

Moringa oleifera’s leaves contain a bounty of nutrients, making them valuable as a nutritional supplement. A hundred grams of powder contains daily values of many essential nutrients, including Vitamin A, Calcium, Vitamin C, and Magnesium, and is a proven method to decrease child malnutrition. Fresh leaves and powder can easily be added to traditional Senegalese dishes and food items.

Further, this Indian tree grows well in arid climates and fixes nitrogen to the soil. Trees can withstand drought and repeated cuttings over multiple years. In Ghana andNigeria, concentrated plantings of the tree have led to the creation of a low-maintenance plantation technology. Leaves can be harvested every three months, providing stable income to farmers. Transformation of leaves into powder requires simple food transformation technology already existent in Senegal.

It is my belief that commercialization of Moringa powder will lead to wider consumption by Senegalese, income generating activities, and wider adoption of Moringa trees in fields. To this end, I engaged in three main activities: increasing overall cultivation and production, developing regional networks, and coordinating thedevelopment of a national network.

B. Method 20151. Increase Production

Focus: Increase the total production and transformation of Moringa Develop technologies to increase Moringa cultivation Train volunteers Train PC counterparts and interested individuals Visit fields and counterparts to troubleshoot problems

2. Regional NetworksFocus: Connection of local Moringa farmers to local Moringa transformers

Locate farmers and transformers who are interested in working together Build local networks Write contracts including agreed upon quality standard

3. National NetworkFocus: Increase communication and organization of all Moringa partners

Hold national meetings Share contacts Encourage national participation

C. Market Potential American retailers such as Walmart, Whole Foods, and specialty boutiques are

buying Moringa powder from African and Central American distributors. Senegalese consumers have few options for pre-made nutritional supplements,

especially those that are produced locally and are cheap.

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2. Principle Regions

Principle Region

A. Senegalese Contacts

B. Volunteer Contacts

C. Principle Strengths

D. Principle Weaknesses

Kaolack Abdoukerim Faye:

77.619.20.26

Ndeye Bambe Sankhare:

77.756.88.76

NGO Nebeday77.149.75.59

Estevan Astorga:77.132.31.20

Patrick Driscoll:77.883.84.54

Natalie Dolan77.883.84.23

-Operational Moringa Network-High-quality transformer-Presence of NGO Nebeday

-Fragile surrounding farmland-No central demonstrationfield

RichardToll

Ibrahima Gaye:77.571.77.70

Adama Keita:77.089.03.07

Malick Diop:77.992.75.67

Kyle Shrivastava:77.360.68.53

Johnathon Sterns:77.673.01.12

Alex Cooper:77.367.24.33

-Irrigated farmlandcan produce up to 4 cuttings a year-Solidarity among Mbane farmers-Malick Diop is starting a demonstration field

-Farmers are unfamiliar withMoringa-Bad roads to Richard Toll

Kolda Mamadou Barry77.160.67.20

Bocar Balde:78.143.44.36

Jake Dunton:77.673.01.03

Vanessa Georgiadas:

77.673.00.60

Stephanie Swinehart:

77.499.95.85

-Long history of PCinvolvement/familiarity with PC projects-3 NGO’s in area willing to participate

-Federation is poorly organized-Unclear contract participation

3. Principle RecommendationsA. Regional Hubs

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i. What: A hub is a centralized location turning raw products into a uniform transformed product. A network of hubs gathers and transports raw product(s) from periphery hubs and gradually transforms them into a desired final product through successive centralized hubs.

ii. Why: The system is easily manageable and cost-effective. B. Chain of Responsibility

i. What: Leaders of organizations should identify themselves and their roles and understand what their duties actually mean to both regional and national networks.

ii. Why: A clear chain of responsibility helps with contract writing, logistics, resilient hubs, and setting up meetings.

C. Quality Standardi. What: A quality standard will be the minimum acceptable quality for

Moringa powder. In the absence of lab tests, transformers should follow the method outlined in the technology guide. This particular technology should be researched further, with cooperation from Senegalese government organizations such as the ITA.

ii. Why: Clean powder will facilitate domestic adoption and prepare transformers to expand their product’s distribution.

4. Summary of ResultsA. National

National Agricultural Indicator:

# of Farmers who planted Moringa in 2015

# of Ha’s available forMoringa in 2015

# of Ha’s planted in 2015

# of new Moringa trees, 2015

Potential Wet Leaf Output

Number: 12 21.2 Ha 5.6 Ha 11040-11440

2208-2288 kg

National Transformation Indicator:

# of kilos of dry leaves made, 2015

# of kilos of powder made, 2015

# of kilos of Moringa products sold, 2015

Total Combined Monthly Production

Number: 25 460 kg 480 70.75 kg

B. Regional

Agricultural Indicator: Farmers/ Associations who planted Moringa

# of Ha’savailablefor Moringa

# of Ha’s planted

# of new Moringa trees

Potential Wet Leaf Output

Kaolack 5 11 Ha 3.7 Ha ~4000 800 kgRichard Toll 2 2.2 Ha .3 Ha 2440 448 kgKolda 2 3 Ha .7 Ha 1400 280 kgMinor Regions: 3 5 Ha .9 Ha 3200-3600 640-720

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Tambacounda, Bakel, Kedougou, Thies

kg

Transformation Indicator:

# of kilos ofdry leaves made

# of kilos ofpowder made

# of kilos ofMoringa products sold

Total Combined Monthly Production

Kaolack 5 350 350 30-35 kgRichard Toll 20 kg 90 kg 110 kg 25 kgKolda 0 0 0 0Minor Regions: Tambacounda, Bakel, Kedougou, Thies

0 20 kg 20 kg 20 g

C. Important Trainings

Region Kaolack RichardToll

Kolda

Tambacounda

Kedougou

Open Field Days

Total

Number of Senegalese Trained

169 158 61 43 14 130 575

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Documents

Executive Report_NMC