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1 Executive Shirt Company, Inc. OPERATIONS MANAGEMENT 1 ASSIGNMENT EXECUTIVE SHIRT COMPANY PGP – 1; Section – B Group – 11 Overview: The Executive Shirt Company (ESC) is a top apparels company which is looking to expand into the high potential customsized dress shirt market. Customers currently had a problem with this market because of higher prices and long delivery times of up to 6 weeks. If these factors were addressed, ESC had the opportunity to tap into the highly lucrative market where customers were willing to pay at least 75% more than standard shirts. Identified objective: The general manager Collier wants to make alterations to his current process that would enable him to make both customsized shirts and standard shirts using his resources to the maximum extent possible. Current process flow: The current process flow in ESC is as shown in Figure 1. Each batch consists of 60 shirts and WorkInProcess at each station was three batches per worker. Collier purchases a new cutting machine which takes only 2.5 minutes for the entire process. But the batch size that this machine can handle is five shirts. Two managers, Mike and Ike are asked to present their plans as alternatives to the current process flow. Mike’s plan: Mike proposes a plan where both custom and standard shirts are processed together. To reduce the lead time, he proposes to reduce the batch time from sixty to five shirts. He also plans to increase the WorkInProcess to six batches per worker from the current three. The process flow for this plan is the same as the previous. Only, an extra cutting machine is added for the Cutting process. Ike’s plan: Ike’s proposal is to separate the Custom shirt production from the Standard shirt production line by introducing a new assembly line. One worker each from all sewing stations, the inspection station, the ironing station and the packaging station are proposed to be moved to the new custom line. The plan seeks to implement the assembly line by moving twelve sewing machines and one ironing machine from the current assembly line. One extra worker

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1    Executive  Shirt  Company,  Inc.  

     

OPERATIONS  MANAGEMENT  -­‐  1  ASSIGNMENT  

EXECUTIVE  SHIRT  COMPANY  

PGP  –  1;  Section  –  B  

Group  –  11  

Overview:  

The  Executive  Shirt  Company   (ESC)   is   a   top  apparels   company  which   is   looking   to  expand  into  the  high  potential  custom-­‐sized  dress  shirt  market.  Customers  currently  had  a  problem  with  this  market  because  of  higher  prices  and  long  delivery  times  of  up  to  6  weeks.  If  these  factors   were   addressed,   ESC   had   the   opportunity   to   tap   into   the   highly   lucrative  market  where  customers  were  willing  to  pay  at  least  75%  more  than  standard  shirts.  

Identified  objective:  

The   general  manager  Collier  wants   to  make   alterations   to   his   current   process   that  would  enable  him  to  make  both  custom-­‐sized  shirts  and  standard  shirts  using  his  resources  to  the  maximum  extent  possible.    

Current  process  flow:  

The  current  process  flow  in  ESC  is  as  shown  in  Figure  1.  Each  batch  consists  of  60  shirts  and  Work-­‐In-­‐Process   at   each   station   was   three   batches   per   worker.   Collier   purchases   a   new  cutting  machine  which  takes  only  2.5  minutes  for  the  entire  process.  But  the  batch  size  that  this  machine   can   handle   is   five   shirts.   Two  managers,  Mike   and   Ike   are   asked   to   present  their  plans  as  alternatives  to  the  current  process  flow.    

Mike’s  plan:  

Mike  proposes  a  plan  where  both   custom  and   standard   shirts   are  processed   together.   To  reduce  the  lead  time,  he  proposes  to  reduce  the  batch  time  from  sixty  to  five  shirts.  He  also  plans  to  increase  the  Work-­‐In-­‐Process  to  six  batches  per  worker  from  the  current  three.  The  process   flow   for   this   plan   is   the   same   as   the   previous.   Only,   an   extra   cutting  machine   is  added  for  the  Cutting  process.  

Ike’s  plan:  

Ike’s  proposal  is  to  separate  the  Custom  shirt  production  from  the  Standard  shirt  production  line   by   introducing   a   new   assembly   line.   One   worker   each   from   all   sewing   stations,   the  inspection  station,  the  ironing  station  and  the  packaging  station  are  proposed  to  be  moved  to  the  new  custom  line.  The  plan  seeks  to   implement  the  assembly   line  by  moving  twelve  sewing  machines  and  one  ironing  machine  from  the  current  assembly  line.  One  extra  worker  

   

2    Executive  Shirt  Company,  Inc.  

     

is  employed  to  operate  the  laser  cutting  machine.  The  process  flow  for  the  standard  shirts  is  the  same  as  the  current  plan  with  a  batch  size  of  60.  The  process  flow  for  the  Custom  shirts  is  same  as  well,  except  that,  processing  is  done  one  shirt  at  a  time.    

An  analysis  based  on  the  proposed  alternatives   from  Mike  and   Ike  will  help   in  making  the  ideal  choice  that  will  maximize  the  inherent  potential  of  the  custom-­‐shirts  business.  

 

Fig  1  –  Process  flow  diagram          

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3    Executive  Shirt  Company,  Inc.  

     

Analysis  of  current  process:  

For   calculating   the   cycle   time,  we  will   divide   the   time   required   for  each  operation  by   the  number  of  workers  required  for  that  operation.  The  tabulated  results  are  as  follows:    

Operation  Regular  Shirts  Labour(minutes  

per  shirt)  

Number  of  workers  

minutes/per  shirt/worker  

Make  collar   3.9   8   0.49  Make  cuffs   2   4   0.50  

Make  sleeves   0.65   2   0.33  Make  front   2.5   6   0.42  Make  back   1.7   4   0.43  

Join  shoulders   0.66   2   0.33  Attach  collar   1.65   4   0.41  Attach  sleeves   1.55   4   0.39  

Stitch  down  sleeves   0.65   2   0.33  Sew  side  seam   1.8   4   0.45  Attach  cuffs   1.55   4   0.39  Hem  bottom   1.7   4   0.43  

Inspect   1.5   4   0.38  Iron   1.95   4   0.49  

Fold,  Package   1.75   4   0.44    Hence,  Ideal  cycle  time  =  0.5  min/shirt    The  actual  production  rate   for  regular  shirts   is  16000  shirts/month.  Hence,   the  number  of  shirts  produced  per  minute  can  be  calculated  as:  

16000/(20*8*60)  =  1.67  shirts/min  (assuming  8  hour  work  day)  Cycle  time  =  1/1.67  =  0.6  min/shirt    

Since,   this  cycle   time  value   is  higher   than   the   ideal  cycle   time  of  0.5  min/shirt,   the   actual  cycle  time  =  0.6  min/shirt    From  Exhibit  3,  we  can  calculate  the  WIP  inventory  by  adding  the  individual  inventories.       WIP  inventory  =  196  batches  =  196*60  shirts  =  11760  shirts    Production  capacity  =  number  of  shirts  produced  using  ideal  cycle  time    

=  Number  of  minutes  available  per  day/  ideal  cycle  time  =  (8*60)/  0.5  =  960  shirts/day  

 Actual  production  capacity  being  used  =  (8*60)/0.6  =  800  shirts/day    Capacity  Utilization  =  800/960  =  83.33%    Manufacturing  Lead  Time  =  WIP  inventory/production  capacity  

   

4    Executive  Shirt  Company,  Inc.  

     

        =  11760/800  =  14.7  days    For  calculating  Direct  Labour  Utilization,  we  have  to  consider  the  time  taken  by  all  workers  for   the   operations.   For   cutting   operation,   90+30=120   minutes   are   taken   in   the   cutting  process   for   480   shirts.   Cutting   time   per   shirt   is   (120/480)=0.25  min/shirt   with   4   workers  working  on  it.  The  time  taken  for  all  other  operations  is  the  sum  of  the  times  given  in  exhibit  3  =  25.51  min/shirt    Direct  labour  content  =  time  taken  for  cutting  +  time  taken  for  other  operations            =  0.25*4  +  25.51  =  26.51  min/shirt    Direct  labour  utilization  =  time  taken  to  produce  shirts/total  time  available  for  64  labourers  =  26.51*800/(64*8*60)  =  69%    Money  paid  to  direct  labourers  =  64*6$*8  hours  =  3072  $/day  Direct  labour  cost  =  3072/800  =  3.84  $/shirt      Analysis  of  Mike’s  process:  

For  calculating  the  cycle  time,  we  will   refer  to  the  previous  table  1,  since  the  workforce   is  same.  Ideal  cycle  time  =  0.5  min/shirt    The  actual   production   rate   for   regular   shirts   is   16000   regular   +   2000   customized  =  18000  shirts/month.  Hence,  the  number  of  shirts  produced  per  minute  can  be  calculated  as:  

18000/(20*8*60)  =  1.88  shirts/min  (assuming  8  hour  work  day)  Cycle  time  =  1/1.88  =  0.533  min/shirt    

Since,  this  cycle  time  value  is  higher,  the  actual  cycle  time  =  0.533  min/shirt    From  Exhibit  5,  we  can  calculate  the  WIP  inventory  by  adding  the  individual  inventories.       WIP  inventory  =  396  batches  =  396*5  shirts  =  1980  shirts    Production  capacity  =  number  of  shirts  produced  using  ideal  cycle  time    

=  Number  of  minutes  available  per  day/  ideal  cycle  time  =  (8*60)/  0.5  =  960  shirts/day  

 Actual  production  capacity  being  used  =  (8*60)/0.533  =  900  shirts/day    Capacity  Utilization  =  900/960  =  93.75%    Manufacturing  Lead  Time  =  WIP  inventory/production  capacity           =  1980/900  =  2.2  days    For  calculating  Direct  Labour  Utilization,  we  have  to  consider  the  time  taken  by  all  workers  for   the   operations   and   the   time   taken   on   the   laser-­‐cutting   machine.   For   computer  

   

5    Executive  Shirt  Company,  Inc.  

     

controlled  cutting  operation,  cutting  time  per  shirt  is  0.25  min/shirt  with  4  workers  working  on  it.    The  time  taken  for  laser-­‐cutting  machine  =  (2.5  min/5  shirts)  =  0.5  min/shirt  with  1  worker  working  on  it.  The   time   taken   for  all  other  operations   is   the   sum  of   the   times  given   in  exhibit  3  =  25.51  min/shirt    Direct  labour  content  =  time  taken  for  cutting  +  time  taken  for  other  operations            =  0.25*4  +  0.5*1  +  25.51  =  27.01  min/shirt    Direct  labour  utilization  =  time  taken  to  produce  shirts/total  time  available  for  65  labourers  =  27.01*900/(65*8*60)  =  77.9%    Money  paid  to  direct  labourers  =  65*6$*8  hours  =  3120  $/day  Direct  labour  cost  =  3120/900  =  3.47  $/shirt      Analysis  of  Ike’s  regular  shirt  process:  

For   calculating   the   cycle   time,  we  will   divide   the   time   required   for  each  operation  by   the  number  of  workers  required  for  that  operation.  The  tabulated  results  are  as  follows:    

Operation  

Regular  Shirts  Labor(minutes  per  shirt)  

Number  of  workers  

Minutes/per  shirt/worker  

Make  collar   3.9   7   0.56  Make  cuffs   2   3   0.67  Make  sleeves   0.65   1   0.65  Make  front   2.5   5   0.50  Make  back   1.7   3   0.57  Join  shoulders   0.66   1   0.66  Attach  collar   1.65   3   0.55  Attach  sleeves   1.55   3   0.52  Stitch  down  sleeves   0.65   1   0.65  Sew  side  seam   1.8   3   0.60  Attach  cuffs   1.55   3   0.52  Hem  bottom   1.7   3   0.57  Inspect   1.5   3   0.50  Iron   1.95   3   0.65  Fold,  Package   1.75   3   0.58  

 Hence,  Ideal  cycle  time  =  0.67  min/shirt    The  actual  production  rate   for  regular  shirts   is  16000  shirts/month.  Hence,   the  number  of  shirts  produced  per  minute  can  be  calculated  as:  

16000/(20*8*60)  =  1.67  shirts/min  (assuming  8  hour  work  day)  Cycle  time  =  1/1.67  =  0.6  min/shirt  

   

6    Executive  Shirt  Company,  Inc.  

     

 Since,  the  value  of  the  ideal  cycle  time  is  higher,  so  the  actual  cycle  time  =  0.67  min/shirt    From  Exhibit  6,  we  can  calculate  the  WIP  inventory  by  adding  the  individual  inventories.       WIP  inventory  =  151  batches  =  151*60  shirts  =  9060  shirts    Production  capacity  =  number  of  shirts  produced  using  ideal  cycle  time    

=  Number  of  minutes  available  per  day/  ideal  cycle  time  =  (8*60)/  0.67  =  720  shirts/day  

 Production  capacity  as  per  normal  demand  =  (8*60)/0.6  =  800  shirts/day    Capacity  Utilization  =  800/720  =  111.11%  This  indicates  that  the  workers  are  working  overtime  in  this  case.  Total  overtime/day  =  (8*60)*11.11%  =  53.33  mins/day    Manufacturing  Lead  Time  =  WIP  inventory/production  capacity           =  9060/800  =  11.33  days    For  calculating  Direct  Labour  Utilization,  we  have  to  consider  the  time  taken  by  all  workers  for   the   operations   and   the   time   taken   on   the   laser-­‐cutting   machine.   For   computer  controlled  cutting  operation,  cutting  time  per  shirt  is  0.25  min/shirt  with  4  workers  working  on  it.    The   time   taken   for  all  other  operations   is   the   sum  of   the   times  given   in  exhibit  3  =  25.51  min/shirt    Direct  labour  content  =  time  taken  for  cutting  +  time  taken  for  other  operations            =  0.25*4  +  25.51  =  26.51  min/shirt    Direct  labour  utilization  =  time  taken  to  produce  shirts/total  time  available  for  49  labourers  =  26.51*800/(49*8*60*111.11%)  =  81.1%    Money  paid  to  direct  labourers  =  regular  working  payment  +  overtime  payment  =  49*6$*8  hours  +  49*9$*(53.33/60  min)    =  2743.9  hours    Direct  labour  cost  =  2743.9/800  =  3.43  $/shirt                      

   

7    Executive  Shirt  Company,  Inc.  

     

Analysis  of  Ike’s  customized  shirt  process:  

For   calculating   the   cycle   time,  we  will   divide   the   time   required   for  each  operation  by   the  number  of  workers  required  for  that  operation.  The  tabulated  results  are  as  follows:    

Operation  

Regular  Shirts  Labor(minutes  per  shirt)  

Number  of  workers  

minutes/per  shirt/worker  

Make  collar   3.9   1   3.9  Make  cuffs   2   1   2  Make  sleeves   0.65   1   0.65  Make  front   2.5   1   2.5  Make  back   1.7   1   1.7  Join  shoulders   0.66   1   0.66  Attach  collar   1.65   1   1.65  Attach  sleeves   1.55   1   1.55  Stitch  down  sleeves   0.65   1   0.65  Sew  side  seam   1.8   1   1.8  Attach  cuffs   1.55   1   1.55  Hem  bottom   1.7   1   1.7  Inspect   1.5   1   1.5  Iron   1.95   1   1.95  Fold,  Package   1.75   1   1.75  

 Hence,  Ideal  cycle  time  =  3.9  min/shirt    The   actual   production   rate   for   regular   shirts   is   2000   shirts/month.  Hence,   the   number   of  shirts  produced  per  minute  can  be  calculated  as:  

2000/(20*8*60)  =  0.208  shirts/min  (assuming  8  hour  work  day)  Cycle  time  =  1/0.208  =  4.8  min/shirt    

Since,   this  cycle   time  value   is  higher   than   the   ideal  cycle   time  of  3.9  min/shirt,   the   actual  cycle  time  =  4.8  min/shirt    As  given,  15  workers  have  on  an  average  3  shirts  as  inventory  and  the  cutting  machine  has  5  shirts   as   inventory   at   a   given   time,   so  we   can   calculate   the  WIP   inventory   by   adding   the  individual  inventories.         WIP  inventory  =  15*3  +  5  =  50  shirts    Production  capacity  =  number  of  shirts  produced  using  ideal  cycle  time    

=  Number  of  minutes  available  per  day/  ideal  cycle  time  =  (8*60)/  3.9  =  123.1  shirts/day  

 Actual  production  capacity  being  used  =  (8*60)/4.8  =  100  shirts/day    

   

8    Executive  Shirt  Company,  Inc.  

     

Capacity  Utilization  =  100/123.1  =  81.2%    Manufacturing  Lead  Time  =  WIP  inventory/production  capacity                        =  50/100  =  0.5  days    For  calculating  Direct  Labour  Utilization,  we  have  to  consider  the  time  taken  by  all  workers  for  the  operations.    The  time  taken  for  laser-­‐cutting  machine  =  (2.5  min/5  shirts)  =  0.5  min/shirt  with  1  worker  working  on  it.  The   time   taken   for  all  other  operations   is   the   sum  of   the   times  given   in  exhibit  3  =  25.51  min/shirt    Direct  labour  content  =  time  taken  for  cutting  +  time  taken  for  other  operations            =  0.5*1  +  25.51  =  26.01  min/shirt    Direct  labour  utilization  =  time  taken  to  produce  shirts/total  time  available  for  16  labourers  =  26.01*100/(16*8*60)  =  33.9%    Money  paid  to  direct  labourers  =  16*6$*8  hours  =  768  $/day  Direct  labour  cost  =  768/100  =  7.68  $/shirt    Results  for  all  processes  are  tabulated  as  follows:    

 

Current  Process  

 Regular  Shirts  

Mike’s  Plan  Regular  &  custom  Shirts  

Ike’s  Plan  

Regular  Shirts  

Custom  Shirts  

Actual  Cycle  Time  (min./shirt)   0.6   0.533   0.67   4.8  

Manufacturing  Lead  Time  (days)   14.7   2.19   12.64   0.5  

WIP  Inventory  (Shirts)     11760   1980   9060   50  

Production  Capacity  (Shirts/day)   960   960   720   123.1  

Capacity  Utilization     83.33%   93.75%   111%   81.2%  

Direct  Labour  Content  (Min./shirt)   26.51   27.01   26.51   26.01  

Direct  Labour  Utilization  

 69.0%   77.9%   80.74%   33.9%  

Direct  Labour  Cost  ($/shirt)   $3.84   $3.47   $3.26   $7.68  

     

   

9    Executive  Shirt  Company,  Inc.  

     

Comparison  between  Mike’s  plan  and  Ike’s  plan  

The  profits  for  shirts  manufactured  in  a  month  are  compared  for  both  the  plans.  The  results  are  tabulated  as  follows:    

 Mike's  plan   Ike's  plan  

 

Regular  Shirts  

Customized  shirts  

Regular  Shirts  

Customized  shirts  

Number  of  shirts  (manufactured  per  

month)   16000   2000   16000   2000  Cost  per  shirt          

Raw  material  cost   7   7.7*   7   7.7*  Total  labour  cost   4.5   4.5   5**   4.5  Indirect  cost   4.5   4.5   4.5   4.5  

Total  manufacturing  cost   16   16.7   16.5   16.7  

Wholesale  price   25   35   25   35  Profit#   180600   172600  

 *Raw  material  costs  are  10%  more  expensive  for  customized  shirts  **  Calculating  overtime  costs:       Overtime  =  53.33  minutes/worker/day     Overtime  wages  =  Overtime  *  Overtime  wages  per  hour  

       =  (53.33*  $9  /  60)  =  $8  per  worker  per  day     Overtime  wage  per  shirt  =  Overtime  wages  *  No.  of  workers  /  Shirts  per  day  

         =  8  *  49  /  800  =  $  0.5  per  shirt       Total  Labour  cost  =  4.5  +  overtime  cost  =  4.5  +  0.5  =  $5  per  shirt  #  Profit  =  ((Wholesale  price  –  Total  Manufacturing  Cost)*Number  of  regular  shirts)  +  

     ((Wholesale  price  –  Total  Manufacturing  Cost)*Number  of  regular  shirts)        Conclusion:  

From  the  above  detailed  analysis,  it  is  clear  that  Mike’s  process  is  superior  to  Ike’s  process  in  terms  of  profitability  and  manufacturing  lead-­‐time.      The   effective   lower  MLT   of  Mike’s   process   implies   that   the   delivery   efficiency   is   greater.  Customer   waiting   time   for   Customized   shirts   is   greatly   reduced   compared   to   industry  standard   of   six   weeks.   Executive   Shirts   Company,   Inc.   will   therefore   be   in   a   position   to  leverage  this  factor  and  become  a  leader  in  the  market  for  Custom-­‐sized  shirts.