Executive Summary (FS)

7/29/2019 Executive Summary (FS)

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POLYTECHNIC UNIVERSITY OF THE PHIL IPPINES

CHAPTER I

EXECUTIVE SUMMARY

Company Mission

Kimha Hanna Jubi will continually seek of the innovative way of developing new

products with high nutritional facts and benefits to offer a wide range of market. Provide

them a great satisfaction in meeting their product expectations and establish a harmonious

relationship with them in an exchange transaction.

Company Vision

The company envision itself to be the leading company that provides a healthy and of

the best quality goods that nourishes and not just offer satisfaction but a complete customer

delight on the human needs and wants at a competitive reasonable prices.

Objectives of the Study

The following are objectives of the study that will elucidate the different

issues, actions and ideas on how the proponents will manage their propose business.

To find out the viability and acceptability of the product to the customers.

To determine the demographic profile of the buyer.

To define the target customer of the business through market segmentation.

To analyze the market demand and supply of the business.

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To ascertain the advantage and the benefit the product can impart to their

customers.

To analyze and understand the complexities of the manufacturing business.

To constitute the manufacturing and distributing of the product in the City of

Santa Rosa, Laguna.

Statement of the problem

Marketing Aspect

1. What is the demographic profile of the respondents in the following:

a. Age

b. Gender

c. Civil Status

d. Social Status

e. Income

2. What is the customers preference towards choosing Popsicle?

3. Who are the target markets of the Kamias Popsicle?

4. Who are the companys competitors?

5. How can the company cope up with the competition?

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6. What would be the pricing strategy to employ on the company product?

7. What promotional strategy of the company?

8. What would be the distribution strategy of the company?

Management Aspect

1. What form of the organization does Kimha Hanna Jubi Employ?

2. How many company staff is needed to keep the company on its operation?

3. What are the duties and responsibilities of each company staff?

Financial

1. How much is the required capital to establish and start the company operation?

2. How much is the contribution of each proponent?

3. How long will it take for the company to gain and generate a high return of

investment?

4. How much will be the net profit that the company product can generate?

Socio-economic

1. How can the company contribute to the community?

2. How can the company contribute to the reduction of the unemployment?

3. How can the company bestow the on the local economy?

Scope and Limitation

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This feasibility study is focused on the manufacturing and distribution of

Kamias Popsicle in the City of Santa Rosa, Laguna also known as The Lion City of

the South. The place was chosen as the best site for the business since it is already

city and also because it can provide more business opportunities for our product. City

of Santa Rosa, Laguna also has stable business opportunities in the whole Province of

Laguna, which attract moreover the fact that City of Santa Rosa, Laguna has an easy

communication and transportation to its neighboring communities.

The proposed business will have its target market to ensure the reliability of

the study. The proponents will target and segment their market through their lifestyle,

class, and capabilities. The proponents targets are the people living in the City of

Santa Rosa, Laguna and other nearby municipalities. The respondents of this study

were coming from not more or less numerous people from eighteen barangays in the

City of Santa Rosa Laguna. The questionnaires will be parceled out to the selected

respondents through random sampling.

Hypothesis of the Study

The establishment of Kimha Hanna Jubi Company is feasible and acceptable to the

City of Santa Rosa, Laguna.

Conceptual Framework

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Figure 1. The Conceptual Framework of the Study

The conceptual framework above illustrates the necessary data needed by the

company such as the demographic profile of the respondents in terms of their age,

gender, civil status, social status, income and the consumer preferences towards the

ice popsicles that can be obtain through the use of the data gathering tools like survey

questionnaires, interviews and observation to generate the necessary information to

the customers acceptability level of manufacturing and distribution of the K-Pop

(Kamias Popsicle) in the City of Santa Rosa, Laguna.

Methods of Data Gathering

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The proponents will provide a self-made questionnaire to answer all the stated

problems of the study. This questionnaire will be utilized to the respondents of the

study which are indicated in the Scope and Limitation of the Study. For data

gathering, the proponents will submit a letter of permission to conduct the said study.

The utilization of the study will conform to the time bound of the proponents so that

they could finish the study required by their subject matter. After collecting the data,

the proponents will analyze the data for verification and furnishing purposes.

The proponents will use the Slovens Formula to determine the sample size

needed for data gathering. Here under is the detailed interpretation of the Slovens

Formula:

Where:

n = sample size

N = total population of 2010 (326,204)

1 = constant

e = margin error (5% or 0.05)

SOLUTION:

n = N

(1+Ne2)

n = 326,204

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(1+ [326,204(0.05)2])

n = 326,204

(1+ [326,204(0.1)])

n = 326,204

(1+ 32,620.4)

n = 326,204

32,621.4

n = 99.99 or 100 respondents

Significance of the Study

This study was anticipated to contribute additional information to serve the

following individuals and organizations. The following were the beneficiaries of this

study namely: the consumers, the future investors, the proponents, the clients and for

the future researchers.

Consumers. This study will them to become aware of the current trends in the

industry of ice cream Popsicle. It will also help the company because the consumers

will give their feedbacks about the new product.

Future Investors. This study will serve as their reference and guide that may

help them make their business successful.

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Proponents. This study will enable them to discover new knowledge and

widen it for their future career and develop their self-esteem and also to their

determination to finish what they have already started.

Clients. This study will educate clients in dividing on whether an industry is

really fulfilling its responsibility to the community.

Future Researchers. This study will help them provide details and information

about their guide to be followed in their research.

CHAPTER II

BUSINESS CONCEPT

Name of the Firm/Proposal

The company name Kimha Hanna Jubi was derived from the proponents

names, Kimber, Mharialen, Hannah, Anna, Judith and Bianca. The proponents agreed

to name their company after them since many of the existing company today was

named after the owners. They came up with this name because it is unique, simple

and easy to be retained in the customers mind.

Kimha Hanna Jubi Company subsist to provide the market with the best

frozen desserts that will satisfy their craving for cold products in hot weather and

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their desire for delicious desserts after eating meals. The company will cater the City

of Santa Rosa, Laguna and also looking forward to target its neighbor towns such as

San Pedro, Bian, Cabuyao, Calamba. The company is also aiming to target the

provinces in Luzon, Visayas and Mindanao. Kimha Hanna Jubi also aims to reach the

world market.

Proponents

The proponents are composed of six (6) persons who agreed to be a general

partner. They concerted that each of them must have equally divided percentage of

ownership with sixteen point sixty-seven percent (16.67%).

Each member of the business has different skills and knowledge which might

help them to succeed. They possess skills in marketing, accounting and

administrative. The aggregate skills of each member will enable the business to grow

and be a leading company in the future.

Table 2.1

General Partners Personal Profile

Name Age Gender Address Ownership

Atienza, Hannah

Jane A.

19years

old

Female Coral na Bato, Brgy Pulong Sta.Cruz, City of Santa Rosa,

Laguna

16.67%

Del Rosario, Ma.

Bianca L.

19

years

old

Female Blk. 2 Lot10 Texas St.

Rosewood Village, Brgy.

Tagapo, City of Santa Rosa,

Laguna

16.67%

Galanao, Anna

Marie M.

20

yearsold

Female Blk.14 Lot 23 Ph. 8 Southville

IV Brgy. Pooc, City of SantaRosa, Laguna

16.67%

Palada, Kimber C. 20years

Male Blk. 11 Lot 34 Phs. 1-B SanLorenzo South City of Santa

16.67%

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old Rosa, Laguna

Sasa, Judith R. 20years

old

Female Blk. 40 Lot 33 Ph. 1 Southville4, Brgy. Caingin, City of Santa

Rosa, Laguna

16.67%

Susano, Mharialen

M.

19

years

old

Female 5527 Zone 1 Ilaya, Malaban,

City of Bian, Laguna

16.67%

CHAPTER III

DESCRIPTION OF THE BUSINESS

History of the Firm

The proponents was thinking of a new and unique product which is not yet

existing in the market. Then they came up with the idea of making kamias fruit as a

flavor of the Popsicle.

Ice pop is not a seasonal kind of food. You can eat this whether it is cold or

hot. We choose kamias because almost all the ice cream flavor comes from a fruit

thats why we came up here. All of us know that kamias has a sour taste and it was a

challenge for us, the owner, on how to make a good taste out of a sour fruit.

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Averrhoa Bilim or what is also known as Kamias has a sour taste.

Because of its taste we decided to add sugar syrup to lessen its sourness and we came

up sweet and sour taste that is very unique to the market.

Logo of the Business

Meaning of the Logo

The logo of Kimha Hanna Jubi Company is circled-shape which represents

unity, wholeness and infinity. Without beginning or end, without sides or corners, the

circle is associated with the number one. This means that the proponents has a strong

bond that keeps them tied all the time and are always striving for one goal, which is to

become the leading company in the future.

Inside the circle is the image of the primary ingredients of the product of the

company. The kamias fruit. The picture has six branches of leaves that stands for the

six partners of the business. And the fruits hanging on the middle of the branches

serves as the customers of the business who are being cared and protected by them.

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Each colors found in the logo has significant meanings. The colors used in the

name Kimha Hanna Jubi represents the favorite colors of each proponents and it also

represents their personalities.

The color Blue is seen as trustworthy, dependable and committed. As the

meaning of the color itself, it only shows that Kimha Hanna Jubi is a company that

customers can trust, depend on and a company that is committed in doing great things

foor the benefit of their customers and also for the benefit of everybody. Green is the

color of peace and ecology. The company is an eco-friendly company. They did not

use chemicals or any toxics on their product. The company helps in conserving the

environment. Green is soothing in relaxing. It means that the product Kimha Hanna

Jubi offer to the market is soothing and very relaxing. Purple has a sense of mystic

and royal qualities. It is uplifting, calming to mind and nerves and encourages

creativity.

Products Tag Line

The companys tagline is We Satisfies You. Because the company aims to

give satisfaction to every product the customer will get.

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CHAPTER V

MARKETING ASPECT

Marketing is defined as the process of communicating the value of a product

or service to customers, for the purpose of selling the product or service. It is a critical

business function for attracting the customers. Marketing is also defined as a social

and managerial process by which individuals and groups obtain what they need and

want through creating and exchanging products and value with others.

Today, we do marketing in our daily life without us even noticing it. For a

company to be successful they must be able to deal harmoniously with their

customers not just for short-term goal but also for a long-term. They must be able to

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build a good relationship with their customer. As it is says in the definition of

marketing, it is very crucial for the company to have a good marketing because it is a

critical business function for attracting customers. Marketing helps the company to

satisfy the needs and wants of their customers through exchange processes.

In understanding marketing, we must look both to the two basic marketing

concepts. The earlier and the contemporary approaches. Earlier approach includes

production orientation, product orientation and selling orientation. The contemporary

approach in marketing include relationship marketing with focus in the customer,

business marketing or industrial marketing with focus on organization or institution

and social marketing with focus on benefits to society.

Marketing is a key factor on a business success. It does not look only on the

production and distribution of the products and services, but it also concerned on the

ethical and social responsibilities in the domestic or even in the global environment.

Target Market Description

The proponents will fascinate the entire target market segment in the citys

population that will delight on the proponents product which is the kamias popsicles.

The proponents desire to target the following ages:

Young child

Toddler (1-3yrs old)

Play age (4-5yrs old)

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Primary school age (4-12yrs old)

Elementary school age (6-12yrs old)

Preadolescence (10-12yrs old)

Adolescence and Puberty (13-19yrs old)

Adulthood (20 years old and above)

Young adulthood (20-39yrs old)

Middle adulthood (40-59yrs old)

Senior Citizen (60 years old and above)

Here are the information the proponents obtained from the City of Santa Rosa,

Laguna that specifically described the population of the area. This information will help the

proponents determine the market size they will cover and it can also help them specifically

in deciding the techniques they can use to supply they projected market.

Table 5.1

Population in the City of Santa Rosa

Laguna per Barangay

Barangay Population (2012)Aplaya 14,247

Balibago 16,589

Caingin 14,945

Dila 36,758

Dita 25,487

Don Jose 17,329

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Ibaba 6,123

Labas 18,263

Kanluran 6,022

Macabling 17,888

Malitlit 25,311

Malusak 5,914

Market Area 17,088

Pooc 26,609

Pulong Sta. Cruz 20,090

Sto. Domingo 3,198

Sinalhan 24,294

Tagapo 29,399

Total 326,204

The above table shows the population of the City of Santa Rosa, Laguna based on

annual growth rate of 2012 NSO survey.

Demand and Supply

Being new in the business industry is very essential. Thats why the

proponents deliberated the study of the demand and supply to support the business

and help it survive in the potential competitors and fortuitous events. Demand is an

economic principle that describes a consumers desire, willingness and an ability to

pay a price for a specific good or service. It is refer to how much (quantity) of a

product or service is desired by buyers. The term demand signifies the ability or the

willingness to buy a particular commodity at a given point of time. Supply is the

amount of some product producers are willing and able to sell at a given price all

other factors being held as constant. It represents how much the producer can offer to

the market. Demand and supply is an economic model of price determination in a

market. It concludes that in a competitive market, the unit price for a particular good

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will vary until it settles at a point where the quantity demanded by consumers (at

current price) will equal the quantity supplied by the producers (at current price),

resulting in an economic equilibrium for price and quantity.

The relationship of this demand and supply is very crucial for a business. It is

simply because demand will enable the business determine the needs and wants of the

market so that the firm can provide products or services for the consumptions and

satisfactions of their markets. On the other hand, supply is the major factor on the

production aspect and relies on the demand of the market because the number of

supply to be produced is basing on the number of the demand of the market. Thus,

this supply and demand helps the firm run the business and survive for long term.

Demand Analysis

Demand analysis refers to the research into the need of consumers for a

specific product or service. This form of analysis is used to make out who wants to

purchase a given product, how much they are liable to pay for it and how many units

they may buy. It also helps to identify other factors which can be used to determine

product design, vending cost and advertising strategy for a product. Demand analysis

is also defined as the study that uses the data collected from sales of a specific good

or service to determine if the product or service will be successful on the market or

not. These studies can also be used to help find ways to increase the sales

performance of a good or service.

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Kimha Hanna Jubi Company, decided to analyze the demand of their market

for them to be able to know who the major consumers of their product are and what

program is suitable for their target market. The proponents used stratified random

sampling method to know how many citizens in the City of Santa Rosa, Laguna will

be surveyed. The proponents use questionnaires to evoke the information needed in

the analysis

Using the information from the NSO in the City Hall, the proponents

computed how many people are needed in each barangays to make the information

reliable and relevant.

Sample respondents size are computed as follows:

Where:

n = sample size

N = total population of 2010 (326,204)

1 = constant

e = margin error (5% or 0.05)

SOLUTION:

n = N

(1+Ne2)

n = 326,204

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(1+ [326,204(0.05)2])

n = 326,204

(1+ [326,204(0.1)])

n = 326,204

(1+ 32,620.4)

n = 326,204

32,621.4

n = 99.99 or 100 respondents

The proponents need to ask 100 respondents in the City of Santa Rosa, Laguna to get

the response of the people towards their product by providing them questionnaire as a tool

for gathering information.

The proponents want to get the number of the respondents per barangay, so theyve

decided to use the stratified random sampling method to get the exact population allocation

for each barangay in the City of Santa Rosa, Laguna.

The formula for Stratified Random Sampling Method is:

Where:

n = sample size

ni = stratified random sample size per area

Ni = population size per area

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N = total population size

Table 5.2

Population Allocation

Barangay Population (2012) ni

Aplaya 14,247 4

Balibago 16,589 5

Caingin 14,945 5

Dila 36,758 11

Dita 25,487 8

Don Jose 17,329 5

Ibaba 6,123 2

Labas 18,263 6

Kanluran 6,022 2

Macabling 17,888 5

Malitlit 25,311 8

Malusak 5,914 2

Market Area 17,088 5

Pooc 26,609 8Pulong Sta. Cruz 20,090 6

Sto. Domingo 3,198 1

Sinalhan 24,294 8

Tagapo 29,399 9

Total 326,204 100

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Part I. Profile of the Respondents

Table 5.3

Profile of the Respondents

in terms of Age

Age Frequency (f) Percentage (%)

15 years old 24 24%

16 30 years old 47 47%

31 45 years old 23 23%

46 years old and above 6 6%

Total 100 100%

Table 5.4


in terms of Gender

Gender Frequency (f) Percentage (%)

Female 55 55%

Male 45 45%

Total 100 100%

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Table 5.5


in terms of Civil Status

Civil Status Frequency (f) Percentage (%)

Single 55 55%

Married 25 25%

Separated 15 15%

Widowed 5 5%

Total 100 100%

Table 5.6


in terms of Social Status

Social Status Frequency (f) Percentage (%)

Student 38 38%

Employed 44 44%

Unemployed 18 18%

Total 100 100%

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Table 5.7


in terms of Student

Student Frequency (f) Percentage (%)

Below 50.00 14 14%

P51.00 P100.00 18 18%

P101.00 P150.00 6 6%

P151.00 P200.00 0 0%

P201.00 and above 0 0%

Total 38 38%

Table 5.8


in terms of Employment

Employed Frequency (f) Percentage (%)

Below P5000.00 8 8%

P5001.00 P10000.00 19 19%

P10001.00 P15000.00 14 14%

P15001.00 P20000.00 3 3%


Total 44 44%

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Table 5.9


in terms of Unemployment

Unemployed Frequency (f) Percentage (%)

P5000.00 10 10%

P5001.00 P10000.00 6 6%

P10001.00 P15000.00 2 2%

P15001.00 P20000.00 0 0%


Total 18 18%

Part II. Consumer Preference

Table 5.10

Consumer Preference in terms

of number of people who eat Popsicle

Do you eat

popsicle?

Frequency

(f)Percentage (%)

Yes 100 100%

No 0 0%

Total 100 100%

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Table 5.11


of Frequency of Eating Popsicle

How often do you eat

popsicle?

Frequency

(f)

Percentage

(%)

Daily 19 19%

Weekly 29 29%

Monthly 48 48%

Specify 4 4%

Total 100 100%

Tab 5.12


of Brand of Popsicle

What brand did you prefer to

buy?

Frequency

(f)Percentage (%)

Magnolia 25 25%

Nestle 47 47%

Selecta 22 22%

Specify 6 6%

Total 100 100%

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Table 5.13


of People that Influence them

Who influence you to buy?Frequency

(f)Percentage (%)

Family 36 36%

Friends 49 49%

Celebrities 12 12%

Specify 3 3%

Total 100 100%

Table 5.14


of Promotional Strategies

What promotion do you like in the brand of

popsicle you buy?

Frequency

(f)

Percentage

(%)

Commercial 45 45%

Print Media 24 24%

Discounted Price 16 16%

Specify 15 15%

Total 100 100%

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Table 5.15Consumer Preference in terms

of Distribution Strategy

Where did you buy that brand? Frequency (f) Percentage (%)

Supermarket 11 11%

Convenient Store 55 55%

Sari sari Store 27 27

Specify 7 7%

Total 100 100%

Table 5.16


of Flavors of Popsicle

What is your favorite flavor of

popsicle?

Frequency

(f)Percentage (%)

Chocolate 53 53%

Banana 19 19%

Strawberry 16 16%

Specify 12 12%

Total 100 100%

Table 5.17

Consumer Preference in terms of the

Factors in Choosing Popsicle

What do you like about that

brand?

Frequency

(f) Percentage (%)

Flavor 62 62%

Price 16 16%

Packaging 14 14%

Specify 8 8%

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Total 100 100%

Table 5.18

Consumer Preference in terms of

Number of Family Member

How many in your families eat Popsicle?Frequency

(f)Percentage (%)

1 11 11%

2 10 10%

3 28 28%Specify 51 51%

Total 100 100%

Part III. K-Pop Acceptability

Table 5.19

K-Pop Acceptability in terms of

Acceptability

Do you like K-

Pop?

Frequency

(f)Percentage (%)

Yes 95 95%

No 5 5%

Total 100 100%

Table 5.19


Willingness to buy K-Pop

Would you buy K-

Pop?

Frequency

(f)Percentage (%)

Yes 95 95%

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No 5 5%

Total 100 100%

Table 5.20

K-Pop Acceptability in terms

of Features of K-Pop

What do you like about K-Pop?Frequency

(f)

Percentage (%)

Taste 32 32%

Color 7 7%

Health Benefit 28 28%Specify 28 28%

Total 95 95%

Table 5.21


Availability in the Maket

If it will be available in the market will you

buy it?

Frequency

(f)

Percentage

(%)

Yes 95 95%

No 5 5%

Total 100 100%

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Table 5.22


Frequency of Buying K-Pop

How often are you willing to buy K-Pop?Frequency

(f)Percentage (%)

Daily 32 32%

Weekly 26 26%

Monthly 31 31%

Specify 6 6%

Total 95 95%

Table 5.23


Place of distribution of K-Pop

Where do you want this to be available?

Frequency

(f)

Percentage (%)

Supermarket 31 31%

Convenient store 37 37%

Sari-sari store 18 18%

Specify 9 9%

Total 95 95%

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Table 5.24


Pricing of K-Pop

On what price are you willing to pay for it?Frequency

(f)Percentage (%)

P1-5 0 0%

P6-10 28 28%

P11-15 57 57%

P16 and above 9 9%

Total 94 94%

Table 5.25


Willingness to buy K-Pop in a day

How often are you willing to buy the

product within a day?Frequency

(f)

Percentage

(%)

Once 53 53%

Twice 30 30%

Thrice 12 12%

Specify 0 0

Total 95 95%

Pricing strategy

Price is one of the most important elements that produces revenue and helps in

determining company market share and profitability. It is also crucial for the company to

set a price that is beneficial to both parties, the benefit of giving the company a profit and

giving the customers their product expectations.

Promotional Strategy

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Since the company is just starting its operation on the manufacturing of the Kamias

Popsicle. The company will do its product and company promotion to inform and give the

customers and consumers the necessary information about the company and boost the

awareness of their potential target market towards company product. Through the strategic

planning of the best, effective and efficient as well low-cost promotion it would incur.

SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an

important tool often used to highlight where a business or organization is, and where it

could be in the future. It looks at internal factors, the strengths and weaknesses of a

business, and external factors, the opportunities and threats facing the business. The

process can give you on overview of where the business, and the environment it operates

in, is strategically. This is an important, yet to simple to understand, tool used by many

students, businesses and organizations for analysis.

The following SWOT analysis looks at Kimha Hanna Jubi which is operating in Food

industry. The analysis shows Kimha Hanna Jubi's Strengths, Weaknesses, Opportunities

and Threats. The SWOT analysis will give you a clear picture of the business environment

Kimha Hanna Jubi is operating in at the present time.

Strengths

The strengths of a business or organisation are positive elements, something they do

well and is under their control. The strengths of a company or group and value to it, and

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can be what gives it the edge in some areas over the competitors. The following section

will outline main strengths of Kimha Hanna Jubi.

Competitive pricing is a vital element of Kimha Hanna Jubis overall success, as this

keeps them in line with their rivals, if not above them.

Keeping costs lower than their competitors and keeping the cost advantages helps

Kimha Hanna Jubi pass on some of the benefits to consumers.

Experienced employees are key to the success of Kimha Hanna Jubi helping to drive

them forward with expertise and knowledge.

High quality machinery, staff, offices and equipment ensure the job is done to the

utmost standard, and is a strength of Kimha Hanna Jubi.

Weaknesses

Weaknesses of a company or organization are things that need to be improved or

perform better, which are under their control. Weaknesses are also things that place you

behind competitors, or stop you being able to meet objectives. This section will present

main weaknesses of Kimha Hanna Jubi.

Kimha Hanna Jubis R&D work is low and insignificant, which is a major weakness

in Food as it is constantly creating new products.

Kimha Hanna Jubis limited product line is a major weakness.

Kimha Hanna Jubi is behind its competitors with a low share of the market, which in

turn leads to lower turnover.

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Opportunities

Opportunities are external changes, trends or needs that could enhance the business or

organization's strategic position, or which could be of a benefit to them. This section will

outline opportunities that Kimha Hanna Jubi is currently facing.

Changes in technology could give Kimha Hanna Jubi an opportunity to bolster future

success.

The growth of the Food industry is an opportunity for Kimha Hanna Jubi to grasp.

New market opportunities could be a way to push Kimha Hanna Jubi forward.

Reaching out into other markets is a possibility for Kimha Hanna Jubi, and a big

opportunity.

Grasping the opportunity to expand the customer base is something Kimha Hanna

Jubi can aim for, either geographically or through new products.

Takeover and merger opportunities could be explored for Kimha Hanna Jubi and used

to acquire new customers, new resources and enter new markets.

Expanding the product/service lines by Kimha Hanna Jubi could help them raise sales

and increase their product portfolio.

Threats

Threats are factors which may restrict, damage or put areas of the business or

organization at risk. They are factors which are outside of the company's control. Being

aware of the threats and being able to prepare for them makes this section valuable when

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considering contingency plans and strategies. This section will outline main threats

Kimha Hanna Jubi is currently facing.

Consumer lifestyle changes could lead to less of a demand for Kimha Hanna Jubi

products/services.

Tax increases placing additional financial burdens on Kimha Hanna Jubi could be a

threat.

Not keeping up with changes in technology could be detrimental to the future of

Kimha Hanna Jubi as they could slip behind their rivals.

Slow growth and decline of the Food market is a threat to Kimha Hanna Jubi.

Extra competition and new competitors entering the market could unsteady Kimha

Hanna Jubi and be a threat.

The actions of a competitor could be a major threat against Kimha Hanna Jubi, for

instance, if they bring in new technology or increase their workforce to meet demand.

Price wars between competitors, price cuts and so on could damage profits for Kimha

Hanna Jubi.

PACKAGING

CHAPTER 8

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MANAGEMENT ASPECTS

In setting up business enterprise, the first thing to consider is the systems and

principles of management. Management, performs a very vital role in any

organizationfamily, community, business enterprise, government and non-profit

institutions and it is the most complex among the different aspects of the study. It is

the management that is responsible for planning and organizing the various

productive resources for the criterion of goods and services that help the business to

obtain bigger profit by maximizing all the resources and performance while

minimizing the cost.

Management in all business and organizational activities is the act of

coordinating the efforts of people to accomplish desired goals and objectives using

available resources efficiently and effectively. It comprises planning, organizing,

staffing, leading or directing, and controlling an organization (a group of one or more

people or entities) or effort for the purpose of accomplishing a goal. Management

helps enterprise utilize their resources in the most efficient ways, which will help the

enterprise produce goods or services that will satisfy the needs and wants of the

customers. Only because the ultimate job of management is to achieve the goal of a

business enterprise. Therefore, management should maximize the satisfaction of the

customers.

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This chapter will discussed the form of business organization, the

management style, the organizational set-up, the general policies and the development

program of Kimha Hanna Jubi Company.

Objectives

The main objectives of management are:

1. Getting Maximum Results with Minimum Efforts - The main objective of

management is to secure maximum outputs with minimum efforts &

resources. Management is basically concerned with thinking & utilizing

human, material & financial resources in such a manner that would result in

best combination. This combination results in reduction of various costs.

2. Increasing the Efficiency of factors of Production - Through proper utilization

of various factors of production, their efficiency can be increased to a great

extent which can be obtained by reducing spoilage, wastages and breakage of

all kinds, this in turn leads to saving of time, effort and money which is

essential for the growth & prosperity of the enterprise.

3. Maximum Prosperity for Employer & Employees - Management ensures

smooth and coordinated functioning of the enterprise. This in turn helps in

providing maximum benefits to the employee in the shape of good working

condition, suitable wage system, incentive plans on the one hand and higher

profits to the employer on the other hand.

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4. Human betterment & Social Justice - Management serves as a tool for the up

lift as well as betterment of the society. Through increased productivity &

employment, management ensures better standards of living for the society. It

provides justice through its uniform policies.

Other objectives of management:

To keep the subordinates vigilant to what is expected to them.

To know the duties and responsibilities of each member and personnel.

To know different strategies to be able to achieve the companys goal.

To determine the legal requirement and the documents needed in the assessment of

the business.

REGISTRATION

Philippine Business Registry (PBR)

PBR is a single business registration system which integrates the business

registration processes of five (5) national government line agencies, namely the

Department of Trade and Industry (DTI), Bureau of Internal Revenue (BIR), Home

Development Mutual Fund (Pag-IBIG), Philippine Health Insurance Corp (PhilHealth),

and Social Security System (SSS). PBR offers a real time solution for people who want to

put up their businesses.

Sole proprietors can get their DTI Business Name (BN) Registration Certificate,

Taxpayer Identification Number (TIN) and Employer Registration Numbers (ERNs) from

SSS, PhilHealth, and Pag-IBIG, all in one place, in less than an hour.

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SEC-Registered companies with pre-generated Taxpayer Identification Number

(TIN) can also get ERNs from SSS, PhilHealth, and Pag-IBIG in less than an hour.

Applicants can register their businesses in these line agencies through PBR:

DTI (Business Name Registration)

BIR (Taxpayer Identification Number TIN)

PhilHealth (Employer Registration Number)

Pag-IBIG (Employer ID Number)

Social Security System (Employer Registration Number)

If the LGU is connected to PBR, application for business permit can already be

lodged in the PBR, but processing of which by the LGUs still requires physical

submission of documentary requirements depending on the type of business.

However, application for their permits and clearances such as sanitary permit, fire safety

inspection certificate (FSIC), etc., which are required for the issuance of business permit,

can still not be done through PBR.

There is no extra charge for using PBR. The only fee that should be paid is the

BN registration fee, which is based on business scope:

Barangay PHP 200.00

City / Municipality PHP 500.00

Regional PHP 1,000.00

National PHP 2,000.00

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Each BN Registration fee shall include Php 15 Documentary Stamp Tax (DST)

per BIR Revenue Memorandum Order 13-2008

DTI field offices accept new registration of sole proprietorship type of business.

Application for SSS, Philhealth, and Pag-IBIG ERNs of SEC-registered

corporations/partnerships is only available through the PBR Kiosk at the SEC Head

Office, Mandaluyong.

Through the PBR kiosk at the LGU, sole proprietors can already register for BN,

get TIN, SSS, PhilHealth, and Pag-IBIG ERNs and proceed to the processing of business

permit in LGU.

Department of Trade and Industries (DTI)

Registration of Business Name/Single Proprietorship.

The Department of Trade and Industry (DTI) administers the registration of

business names.

A business proprietor who wishes to start his/her own business needs to register

with the DTI. Business name registration is compulsory and must be completed before

the business starts operating. By registering the business name with the DTI, the

proprietor is assured that no other individual or group may legally use the business name

anywhere in the Philippines.

Cooperative, Corporation & Partnership

1) Registration fee of Php500.00

2) SEC Certificate (photocopy)

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3) Articles of Cooperation/Incorporation (photocopy)

4) By-laws (photocopy) 5) Board Resolution authorizing signatory for and in

behalf of the cooperative/corporation/partnership

6) Documentary stamps (Php 15.00)

7) Two (2) copies 2 x 2 pictures of authorized signatory (optional)

8) Application forms fully filled-up and signed

Business Name Registration Certificate issued by DTI is valid for 5 years.

Registration fee:

Scope:

National=P2000

Regional=P1000

City/Municipality=P500

Barangay=P200

In registering at DTI, submit completely filled up New Application Form. The

forms are available at the Information Counter of the Business Registration Center, DTI

Main Building, 361 Gil Puyat Ave., Makati City. Only the owner of the business is

authorized to sign all the forms.

1. The applicant must be a Filipino Citizen, at least 18 years old

2. Proof of Citizenship:

a) Natural born Filipinos whose names are suggestive of an alien nationality (e.g.

Smith, George etc.), submit photocopy of any proof of citizenship, such as,

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birth certificate, voter's ID, PRC ID or passport and present original copies for

comparison.

b) If owner is a Filipina married to a foreigner, submit photocopy of any proof of

citizenship, such as, birth certificate, voter's ID, PRC ID or passport plus

photocopy of the marriage certificate. Present original copies for comparison.

For Citizen of the Philippines by:

c) Naturalization-submit photocopy of naturalization certificate and oath of

allegiance or identification card issued by the Bureau on Immigration and

Deportation. Present original copies for comparison.

d) Election- submit photocopy of affidavit of election or identification card

issued by the Commission on Elections. Present original copies for

comparison.

3. Verify nature of business. (Listed below are examples of nature of business, which

have additional requirements on a case to case basis depending on actual examination

and processing of the application.)

Examples:

Photocopy of license from DTI for Real Estate business. (Present original

copy for comparison)

Photocopy of license from DTI for Fire Extinguisher business. (Present

original copy for comparison)

Accreditation from DTI for Service and Repair Shop.

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Merchandise/Ship Broker license from DTI if business travel agency with

ticketing as nature of business. (Present original copy for comparison)

License as General Bonded Warehouse if business is warehousing/storage of

goods other than grains.

Processing fee of P 300.00 plus P15.00 documentary stamps.

Securities and Exchange Commission (SEC)

It is essential for a Partnership or a Corporation to register with the SEC in

order for them to be treated as a legal or judicial entity. When the partnership capital

is PhP 3,000 or more, in money or property, the public instrument must be recorded

with the Securities and Exchange Commissions (SEC). Even if not registered, the

partnership having a capital of PhP 3,000 or more is still valid and therefore has legal

personality.

The SEC shall not register any corporation organized for the practice of public

accountancy (The Philippine Accountancy Act of 2005, Sec. 28).

The purpose of the registration is to set a condition for the issuance of the

licenses to engage in business or trade. In this way, the tax liabilities of big

partnerships cannot be evaded, and the public can also determine more accurately

their membership and capital before dealing with them. (Dean Cipriano, IV Civil

Code of the Philippines)

Here are the basic steps to follow in registering in SEC:

1. Have your proposed business name verified in the verification unit of SEC;

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2. Submit the following documents:

Articles of Partnership

Verification Slip for the Business Name

Written undertaking to change business name if required

Tax identification number of each partner and/or that of partnership

Registration data sheet for partnership duly accomplished in six

copies

Other documents that may be required

3. Pay the registration/filing and miscellaneous fees;

Forward documents to the SEC Commissioner for signature.

Documentary Requirements for Registration of Corporation and Partnership

All applications and supporting documents must be in four (4) copies and

have cover sheets.

Documents signed abroad must be authenticated by the Philippine Embassy or

Consulate in the country where signed.

All audited Financial Statements and special audit reports must be certified by

an independent Certified Public Accountant (CPA), with Statement of

Representation filed with the SEC. Said Statement must indicate the CPA

Cert. No., PRC/BOA No. and the PTR No. of the CPA.

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All audited Financial Statements and special audit reports must be certified by

an independent Certified Public Accountant (CPA), with Statement of

Representation filed with the SEC. Said Statement must indicate the CPA

Cert. No., PRC/BOA No. and the PTR No. of the CPA.

All applications must indicate the Tax Identification Number (TIN) of

the incorporators, stockholders/members for corporations, and partners for

partnerships.

For foreign incorporator, subscriber or director, indicate passport number for

purposes of incorporation and Tax Identification Number for amendment of

the Articles of Incorporation.

Social Security System (SSS)

Any of the partners of a partnership firm should accomplish SSS Forms R-1

(Employer Registration) and (R-1A (Employment Report) and submit these forms

together with a photocopy of the Articles of Partnership. The original copy of the

Articles of partnership must be presented to the SSS for Authentication purposes.

R-1 (Employer Registration)

1. Fill out this form in two (2) copies and accomplish appropriate parts as

follows:

For Employer Main Office - Parts I and III

For Employer Branch Office - Parts II and III

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2. Submit this form to the nearest SSS office with accomplished Employment

Report (SS Form R-1A), Specimen Signature Card (SS Form L-501), and a sketch of

your business address.

3. The form shall be supported by applicable required documents and signed

by authorized signatories:

3.1 If Main Office

Legal Personality Authorized Signatory

-Partnership Managing Partner

-Corporation President, Chairman or Corporate Secretary

-Cooperative Chairman or Corporate Secretary

-Non-stock/Non-profit Corporation President,

-Chairman or Corporate Secretary

-Manning Agency with Foreign Principal President,


3.2 If Branch Office

Required Document Authorized Signatory

-Certificate of Operation from the main office signed by the President,


-Highest ranked official of the branch

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4. Pay the fee of P165.00 for Employer Registration Plate at the SSS or at any SSS

accredited bank and submit validated Miscellaneous Payment Return (SS Form R-6) or

SS Form R-6 and Special Bank Receipt with this form.

5. Notify SSS of any changes in data and the status of the employers business

operations to avoid being billed for period/s when no contributions are due. Fill up and

submit Employer Data Change Request (SS Form R-8) supported by the required

document/s, in any of the following cases:

-Temporary suspension, permanent cessation or merger/consolidation of

business operations; and

-Changes in the employer's data such as business name, address, ownership,

legal personality and other relevant information.

6. Request for replacement of the Employer Registration Plate, in case of loss or

change of business name and/or address that will result to change of SSS branch

ownership, using the Application for Employer Registration Plate.

7. Always use your 13-digit Employer Number in all your transactions with the SSS.

R-1A (Employment Report)

1. Submit in two (2) copies and indicate the types of employer and report by putting

checkmarks on the applicable boxes.

2. Employers are required to report within thirty (30) days to the SSS all its

employees, who are subject to compulsory coverage. Should such employee die, becomes

sick or disabled or reaches the age of sixty (60) without being reported by his employer,

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the latter shall pay to the SSS damages equivalent to the benefits due had he been

reported on time.

3. Misrepresentation of the true date of employment, monthly earnings or other data

of employees is punishable under the penal provision of the SSS Law.

Bureau of Internal Revenue (BIR)

1. Documentary Requirements

SEC Certificate of Registration (Certificate of Incorporation/Certificate of

Co-Partnership) or License-To-Do Business in the Philippines in case of

resident foreign corporation.

Mayors Permit or application for Mayors Permit to be submitted prior to

the issuance of the BIR Certificate of Registration

2. Procedures

Accomplish BIR Form 1903 and submit the same together with the required

attachments to the Revenue District Office having jurisdiction over the registered

address of the business establishment.

Pay the Annual Registration Fee (P 500.00) at the Authorized Agent Banks of

the RDO.

Pay P 15.00 for the Certification Fee and P 15.00 for the Documentary Stamp Tax

(in loose form to be attached to Form 2303).

The RDO shall issue the Certificate of Registration (Form 2303).

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Taxpayer must pay the Documentary Stamp Tax on the Articles of Incorporation

as prescribed under Section 175 of the NIRC, on the 5th of the month following

the date of issuance of said article (per RR 4-2000).

3. Deadline

Corporations/partnerships/joint ventures shall accomplish and file the application

before the commencement of the business operation.

Registering with the local government

Business Permit Requirements:

Barangay Clearance (for business with O.R)

DTI / SEC Registration

Cedula

Fire Inspection Clearance

Sanitary / Heath Clearance

Engineering / Electrical Clearance

Provincial Treasurers Office Tax Clearance

Environmental Certificate Compliance

Drug test

SSS Clearance

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Real Property Tax Clearance-2010

Contract of Lease

Business Permit Application Process

1. Fill up Application/Renewal Form. Proceed to the SB Session Hall (2nd floor

municipal bldg.) and get the application/renewal form from the designated staff of

the BPLO. Fill up the form and declare the Gross Income last year.

2. Assessment/Interview. Go to the Chief of BPLO for an interview and assessment

of the application. Proceed to the Municipal Treasurer for signature.

3. Billing. After approval, proceed to the Billing Section located at BPLO Office (2nd

floor municipal bldg. front of the stairs). Receive the Billing Form to the Billing

Officer.

4. Completion of Requirements. Go to the different departments concerned (located at

the SB Session Hall) for the completion of the requirements of each departments.

Engineering Department

Health Center

Fire Department

Assessors Office

All requirements must be presented before proceeding to the final approval of the

permit.

5. Payment. Proceed to the Treasury Department for the payment of the business

permit.

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6. Releasing.Release of the processed business permit will be at the BPLO Office, a

designated BPLO staff is in charge of its release. (Stub with specific date will be

given for the date of Release of the Business Permit)

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Registering with the Bureau of Foods and Drugs

1. The fees charged for manufacturers and traders of products regulated by BFAD are

based on the capital invested.

2. Renewal of LTO shall be on the anniversary of its issuance and shall be valid for

two years.

3. A surcharge of 25% of annual fee shall be charged per quarter (every three

months) of delay in filing an application for renewal of the LTO.

STAFFING

In acquiring the individual needs, the job duties, responsibilities and specifications

form the basis upon which the interviewer select or reject an applicant. The organization

must be able to recruit the best and brightest. It must be the right person for the right job at

the right time. The following are the hiring procedure of Kimha Hanna Jubi Company:

Reception of applicants

a. The announcement for job openings is posted on areas within the range of the

City of Santa Rosa, Laguna and some to its neighboring town.

b. The announcement tells the following information:

company name

company address

company contact number

position name

job description

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job specifications

contact persons

contact number(s)

c. We also accept walk-in applicants.

d. All applicants will go to our office inside the plant vicinity within the

following schedules:

Monday-Friday

8:00 a.m. - 11:00 a.m. and 1:00 p.m. 5:00 p.m.

Failure to comply with the scheduled time may come back on the

following day except on weekends.

e. All applicants must bring the following:

Resume with two (2) pcs. 1x1 colored ID Picture

Transcript of Record ( for degree holder)

Clearance from previous employer if employed; if applicable

Police Clearance

NBI Clearance

Barangay Clearance

Tax Identification Number

SSS Number

Copy of Birth Certificate

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Marriage Certificate; if married

f. Applicants for managerial and supervisory level must wear semi-casual or

business attire.

2. Preliminary Screening

a. Interview is conducted which deals with the following factors:

voice

physical appearance

educational background

professional training(s)

work experience

b. Factors to consider in preliminary screening

Applicants aptitude. Indicates the abilities, capacity for learning and desires to do

certain jobs.

Attitude. Indicates the overall frame of mind of the applicant.

Analytical and Manipulative Abilities. Indicates the thinking process, intelligence

level and ability to use knowledge effectively on specific tasks.

Skills and Technical Abilities. It measures the abilities of the applicants to do the

assigned task in the firm.

The persons value system. It provides a due motivation, goals, objectives,

perseverance, and work values.

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3. Qualified applicants are scheduled for series of tests at the Administrative

Department. All test results and their interpretations are forwarded to the Human

Resources and Development Office.

4. A second interview arranged between the Assistant Manager and the applicant.

She/he then selects the most qualified applicant and recommends him/her for final

interview by the HRD.

5. Once the applicant selected, the HRD issues an employment contract duly

approved by the General Manager and the Owners.

6. The employment contract is forwarded for compensation purposes and for

Employees File.

7. Physical and Medical Examination

8. Hiring

9. Orientation/ Induction / Introduction

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BUSINESS ORGANIZATION STRUCTURE

SECTION

Administration Administrator Manager

Production Production Manager

Selling Marketing / Promotion

Coordinator

Finance Record Keeping Specialist

STAFF

1

3

3

1

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The structure of my business looks like this:

Production

Annex D: Business Process Flow

7.1 Store Location

.

Administrator Manager

Marketing / Promotion

CoordinatorProduction Supervisor

Record KeepingSpecialist

Buyer

Stock Controller

Salesman

Production Officer Cost / Pricing

Coordinator

Production Engineer


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7.2 Store and Office Equipment

Office Chair

Generally

Comfortableand

adjustable

Type of chairthat is designfor use at adesk in an

office

Flourescent Light

For betterambiance

Filing Cabinet

officefurniture

usually usedto store paperdocuments infile folders.

Office Table

to supportobjects of

interest, forstorage, show,and/or

manipulation.

Bulletin Board

is a surfaceintended for

the posting ofpublic

messages, forexample, to

advertiseitems wanted

or for sale,announceevents, orprovide

information.

.
http://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/File_folderhttp://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/File_folder


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Office Supplies

Ballpen

Used in writingimportantdetails indocument

Calculator

Used forcomputation

Log Book

Used forrecording and

referencepurposes

Stapler

Use to compilefiles

Staple Wire

Used for stapler

Thermal Paper

Used to providereceipt to the

clients

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Bond Paper

Used fordocumentation

purposes

Pencil

7.3 Machineries and Equipment

Description Function Quantity Unit

Cost

Total

Cost

POS System

Used to inputsales andkeep the

money safe

1

Computer System

Used to store

and recorddata

1

Vault

A secure

space wheremoney, val

uables,records, anddocuments

can be stored

1

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Spiral Freezer

Storesperishablegoods and

use forcooling

purposes

1

Refrigerator

A cooling

apparatus

use to

reduce the

rate -ofspoilage offoodstuffs

Ice Popsicle Machine

Apparatusused tocreate

Popsicle

1

Coolers

Keep foodand drinks

cold fornearly a

week

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Aircondition

Telephone

For

communicati

on

and business

transactionpurposes

1

Bundy Clock

A clock thatrecords thestarting and

quittingtimes of

employees,usually by

punchingtimecards.

1

Wall Clock

measure ofthe real timethat elapsesfrom start to

thecompletion of

a task.

Fire Extinguisher

A manuallyoperated

device forextinguishing

small fires

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Exhaust Fan

to circulateair in a homeor building.

Utensils

Kitchen KnifeSet

A kitchen toolsused to cut

different kindof foods

Spoon and Fork

Primary usedfor eating

Bowl

A round vesselthat is open at

the top; usedchiefly for

holding food orliquids

Bucket Large scoops orbuckets areattached toloaders and

telehandlers foragricultural

Pitcher

Used to holdwater for

drinkingpurposes

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7.4 Utilities

Sanitary Supplies

Pot Holder

A piece oftextile used to

hold hotequipment likepots and pan

Cleaning Towel

Used to dryhands andsanitationpurposes

Sponge and Scrub

Used to scrubplates and

utensils

Dishwasing Liquid

Used to cleanplates and

other utensils

Mop

Used to wipewet floor

Broom

Used to sweepthe floor

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Dust Pan

Used to collectdust and

waste

Hand Sanitizer

Disinfectantused tomaintain thecleanliness ofthe handsbefore andafter working

Tissue Paper

For Sanitarypurposes

Electricity

It is one of the primary utility requirements of a manufacturing business.

Kimha Hanna Jubi will greatly need this for its proper and smooth operations and for

the business to carry out their machinery. This will also set the atmosphere of the

factory for its proper lighting and ambience. The factory electricity will be provided

by the Meralco.

Water Supply

As the factory execute its operation, it needs good water supply in order for

them to continuously do their job and task such as cleansing the raw materials, as an

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ingredients to the dishes and cleansing of the kitchen utensils, machines and

equipment and overall factory to ensure safety of the employees and customer.

Telecommunications

Telecommunications is a form of communication that is said to be

indispensable to the duration of a business of Kimha Hanna Jubi, as one of newest in

the market, need these so called telecommunications in order to have a clear and

proper negotiation with suppliers and especially with the customers regarding their

feedbacks, suggestions, recommendation and other customer concerns that can might

help and contribute to the business growth, development and profitability.

LPG

This is very essential to our business because all of our products require LPG

for efficient production. This will be available in various dealers in Santa Rosa.

7.5 Product

7.6 Production Schedule

It is the policy of the company to provide appropriate work hours without violating

the mandated rest days. As such, the company requires all employees to follow the six (6)

hours working shift, including one-hour break assigned to them.

7.7 Operation Schedule

7.8 Manpower Requirement

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As such only applicants who passed the qualifying examinations, series of

interviews, medical examinations and background investigations shall be

consider for employment.

Employment Requirements

a. 2 pieces 2x2 pictures

b. 2 pieces 1x1 pictures

c. NSO Authenticated Birth Certificate

d. NBI and Police Clearance

e. SSS Number

f. TIN Number

g. Drug Test

h. Medical examination

i. Barangay Clearance

j. Working Permit

k. Health Card

7.9 Employees Uniform

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Male Crew Female Crew

The uniforms will be worn during store hours. The uniform for employees costs

P580 while the uniform for the store manager costs P700 both will be deducted from

their own salaries.

7.10 Gantt Chart

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Vision of the Business

.

Schedule of Activities

2011 2012

Sept

Oct

Nov

Dec Ja

nFeb

Mar

Apr

MayJu

nJul

Aug

Sep

Oct

Nov

Planning of the

Business

Raising Funds

Filing all Legal

Requirements

Business Registration

Looking for place and

negotiate for lease

Renovation of the

building

Acquisition of supplies

Acquisition of

furniture and fixtures

Acquisition of

machine and

equipmentsHiring employees

Training for

employees

Promotional activities

Start of the operation


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Current GoalNo. Of products 1524000 3194552No. Of customers

No. Of outletsNo. Of employees 10 17

Sales

2013 1371600 1524000

2014 2 297 160 2 552 400

2015 2 389 716 2 655 240

2016 2 830 972 3 145 524

2017 2 875 097 3 194 552

TOTAL 11 764 545 13 071 716

Net Profit

2013 4 084 839.97

2014 16 031 072

2015 17 049 188

2016 21 903 004

2017 22 388 379Total 81 456 482.97