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Executive ViewpointExecutive ViewpointTrends and opportunities Trends and opportunities for tomorrow’s mobile PCfor tomorrow’s mobile PC
Bill MitchellBill MitchellCorporate Vice PresidentCorporate Vice PresidentWindows ClientWindows ClientMicrosoft CorporationMicrosoft Corporation
Session OutlineSession Outline
Core Mobile PC Platform MessageCore Mobile PC Platform Message
TodayTodayMainstream Tablets and “Experience Pack”Mainstream Tablets and “Experience Pack”
TomorrowTomorrowLonghorn Mobile Features + Innovative Longhorn Mobile Features + Innovative Hardware = Opportunities to differentiateHardware = Opportunities to differentiate
Beyond Beyond New Designs Get Personal and New Designs Get Personal and Redefine PerformanceRedefine Performance
Call to Action and LinksCall to Action and Links
PC Market AnalysisPC Market Analysis
Source: Gartner 03/2005
0
200M
250M
300M
50M
100M
150M
WW Desktop Units:WW Desktop Units: Average Average 4%4% Growth Growth
WW Notebook Units:WW Notebook Units: Average Average 15%15% Growth Growth
Technology BarriersTechnology Barriers
Engineering BarriersEngineering Barriers
Going MobileGoing MobileIDC Mobile PC SegmentsIDC Mobile PC Segments
Data source: IDC
DT ReplacementDT ReplacementTwo & Three spindle Two & Three spindle
14-17” screen14-17” screen7-12 lbs.7-12 lbs.
Thin and LightThin and LightTwo-spindle Two-spindle 14-15” screen14-15” screen
4-7 lbs.4-7 lbs.
Ultra-PortableUltra-PortableSingle & Dual spindleSingle & Dual spindle
10-12” screen10-12” screen2-4 lbs.2-4 lbs.
Ultra-MobileUltra-Mobile0 to 1 spindle0 to 1 spindle5-8” screen5-8” screen
Under 2 lbs. Under 2 lbs.
Information Workers and Consumers Information Workers and Consumers CAGR (04-08): 22%CAGR (04-08): 22%CY’08 Market Size: 51MCY’08 Market Size: 51M
63%63%
20082008Market shareMarket share
20062006Market shareMarket share
20042004Market shareMarket share
10%10%19%19%30%30%Information Workers and Consumers Information Workers and Consumers CAGR (04-08): -11%CAGR (04-08): -11%CY’08 Market Size: 8.9MCY’08 Market Size: 8.9M
31%31%17%17%7%7%Mobile Professionals, Information Mobile Professionals, Information WorkersWorkersCAGR (04-08): 51.4%CAGR (04-08): 51.4%CY’08 Market Size: 28.4MCY’08 Market Size: 28.4M
3%3%
PersonalPersonal
1%1%0%0%Consumers, Mobile ProfessionalsConsumers, Mobile ProfessionalsCAGR (04-08): 40%CAGR (04-08): 40%CY’08 Market Size: 2.5MCY’08 Market Size: 2.5M
TransportableTransportable
MobileMobile
56%56%63%63%
AccessibleAccessible
Mobility Spans Business, Consumer And LifeMobility Spans Business, Consumer And LifePCs will become “personal” like Mobile PhonesPCs will become “personal” like Mobile Phones
Battery LifeBattery LifeWireless File SharingWireless File Sharing
Email AnywhereEmail AnywhereInstant MessageInstant Message
Quick Access to DataQuick Access to DataTake NotesTake Notes
Movies & MusicMovies & Music
Business User ScenarioBusiness User Scenario Consumer ScenarioConsumer Scenario
Entire school day or day of errandsEntire school day or day of errands
Homework projectsHomework projects
From the couchFrom the couch
Side chat during lectureSide chat during lecture
In between class or errandsIn between class or errands
In classIn class
In the carIn the car
Entire day of meetingsEntire day of meetings
Transfer files to mtg. participantsTransfer files to mtg. participants
At the airportAt the airport
Side chat during meetingSide chat during meeting
While dashing to meetings While dashing to meetings
In meetingsIn meetings
On the planeOn the plane
Key BarriersKey Barriers IssueIssue
HardwareHardware
CostCostPerformancePerformanceBattery lifeBattery lifeThermalsThermalsScreen readabilityScreen readabilityWeightWeightInput mechanismsInput mechanismsConnectivity capabilitiesConnectivity capabilities
ApplicationsApplications Enhance existing valueEnhance existing valueCreate new valueCreate new value
Operating SystemOperating System Focus on performance vs. powerFocus on performance vs. powerNatural interactionNatural interaction
Data AvailabilityData AvailabilitySynchronizationSynchronizationBackupBackupAccessAccess
PerceptionPerception Mobile PC = Desktop machine on batteriesMobile PC = Desktop machine on batteries
Barriers To A Mobile PC Per PersonBarriers To A Mobile PC Per Person
Go
als
Go
als
Mobile PC Gets PersonalMobile PC Gets Personal
Mobile Mobile PC-Per-PersonPC-Per-Person
>100M PCs>100M PCs
Ultra-MobileUltra-Mobile
Longhorn+Longhorn+
MainstreamMainstreamMobilityMobility
Ultra-PortableUltra-Portable
LonghornLonghorn
Tablet as a Tablet as a FeatureFeature
Thin and LightThin and Light
Tablet Tablet PCPC
20052005
EvolutionEvolutionOf the PCOf the PC
V1V1TabletsTablets
XPXPTablet PC Ed.Tablet PC Ed.
Har
dw
are
Pla
tfo
rmH
ard
war
e P
latf
orm
So
ftw
are
So
ftw
are
Pla
tfo
rmP
latf
orm
Tablet As A FeatureTablet As A Feature
Averatec C3500Averatec C3500HP TC4200HP TC4200 Acer C300Acer C300
Toshiba R15/M4Toshiba R15/M4
Fujitsu T4000Fujitsu T4000
Gateway M275Gateway M275
Shift PerceptionShift Perception
Broaden Retail AvailabilityBroaden Retail Availability
Reduce CostReduce Cost
Enhance FunctionalityEnhance Functionality
Tablet As A FeatureTablet As A FeatureSix great ways to stay organized and get inspiredSix great ways to stay organized and get inspired
Energy Blue Theme Pack &Energy Blue Theme Pack &Windows Media Player SkinWindows Media Player Skin
Ink Art 1.3Ink Art 1.3
Media TransferMedia Transfer
Ink CrosswordInk Crossword
Snipping ToolSnipping Tool
Tablet PC Experience PackTablet PC Experience Pack
demodemo
Mainstream MobilityMainstream Mobility
Ultra-portable = ultra-personalUltra-portable = ultra-personal
Full-function PCFull-function PC
Light enough to carry and useLight enough to carry and use
Face-open with pen and touch, for instant useFace-open with pen and touch, for instant use
Long battery lifeLong battery life
Longhorn Mobile ValueLonghorn Mobile Value
Opportunities to DifferentiateOpportunities to DifferentiateInnovative mobile PC form factorsInnovative mobile PC form factors
High-end GraphicsHigh-end Graphics
Auxiliary DisplaysAuxiliary Displays
Touch ScreensTouch Screens
High-resolution/Wide screen displaysHigh-resolution/Wide screen displays
More AvailableMore Available
Better Battery LifeBetter Battery Life
Auxiliary DisplayAuxiliary Display
Fast StartupFast Startup
Natural Input/OutputNatural Input/Output
Touch ScreenTouch Screen
Secure BootSecure Boot
More Places and ScenariosMore Places and Scenarios
Easy and secure networks discovery, join, and Easy and secure networks discovery, join, and usageusage
Reliable, performing wirelessReliable, performing wireless
PC adapts automatically to switching network PC adapts automatically to switching network
Seamless connection to external display or projector Seamless connection to external display or projector
Single sync experience for data and devicesSingle sync experience for data and devices
Mobile Media and EntertainmentMobile Media and Entertainment
Ambient light sensorsAmbient light sensors
Array microphonesArray microphones
TPM 1.2TPM 1.2
Wireless PeripheralsWireless Peripherals
Integrated BluetoothIntegrated Bluetooth
LH Fast AccessLH Fast Access
InstantInstantAux Aux
DisplayDisplay
BootBoot
Full WindowsFull Windows
15 seconds15 seconds
Resume from SleepResume from Sleep
(LH Default)(LH Default)
……from memoryfrom memory
……from diskfrom disk
2 seconds2 seconds
10 seconds10 seconds
LH Fast Access OptionsLH Fast Access Options
SpeedSpeed Start Start ModeMode OEM differentiation optionsOEM differentiation options LH OS core technologyLH OS core technology
0-1 sec0-1 sec Aux DisplayAux Display Implement Aux DisplayImplement Aux Display Aux Display PlatformAux Display Platform
1 - 2 1 - 2 secsec
Resume Resume from Sleepfrom Sleep
DirectDirectmedia media HWHWbuttonbutton
Fast Fast display display light-light-upup
Piton Piton Reliable resume (no veto & Reliable resume (no veto & diagnosability)diagnosability)LDDM driver modelLDDM driver modelSleepSleepDelay services loadDelay services loadEnumeration optimizationsEnumeration optimizationsNetwork join optimizationsNetwork join optimizationsClean startup UXClean startup UXDirect media accessDirect media access
5-10 5-10 secsec
Resume Resume from Diskfrom Disk
Fast Fast BIOSBIOS
Hybrid Hybrid disk disk w/ w/ fast fast NV NV CacheCache
Fast Fast HDDHDD7200 7200 RPMRPM
Fast Fast CPUCPU
10-15 10-15 secsec BootBoot
Longhorn Mobile FeaturesLonghorn Mobile Features
demodemo
Mobile PC Per PersonMobile PC Per Person
Carry-everywhere form factorCarry-everywhere form factor
Rich, natural interactionRich, natural interaction
All-day battery lifeAll-day battery life
Always-connected/always on Always-connected/always on
Affordable - $500-$800Affordable - $500-$800
Call To ActionCall To Action
Join us on our progressionJoin us on our progressionDoesn’t mean larger mobiles go awayDoesn’t mean larger mobiles go away
They become the new desktopThey become the new desktop
Make your PCsMake your PCsMore personalMore personal
Longer lastingLonger lasting
Rich in different modesRich in different modes
ConnectedConnected
Work on scenarios with usWork on scenarios with usConnecting your lifeConnecting your life
Contact UsContact UsMicrosoft’s Mobile Platforms Group Microsoft’s Mobile Platforms Group
Mobile Platforms and Tablet PC Business Mobile Platforms and Tablet PC Business DevelopmentDevelopment
[email protected][email protected]
Mobile Platforms and Tablet PC SupportMobile Platforms and Tablet PC Support
http://register.microsoft.com/contactus30/contachttp://register.microsoft.com/contactus30/contactus.asp?domain=windowstus.asp?domain=windows
Tablet PC WebsiteTablet PC Website
http://www.microsoft.com/http://www.microsoft.com/windowsxp/tabletpcwindowsxp/tabletpc
