21-22 September 2016Business Design Centre | London

Maximise your impact at lunch!

ExhibitorMarketing & PublicityGuide 2016

Organised by

ONLINE / DIGITAL ............................................................Page 2 - Banners / Email Signatures - PR Opportunity - Upload your press release to the show site - Email - E-Invitations - Social media

PRINTED PROMOTION ....................................................Page 3 - Complimentary Tickets - Show Guide - PR Opportunities - Show Highlights

VIP PROGRAMME ..............................................................Page 4 - VIP Nominations

AT THE SHOW ....................................................................Page 5 - Press Packs - Data Apps & Scanners

GUIDE OVERVIEW

Exhibiting at lunch! provides you with the perfect platform to build anddevelop your business. You will be able to meet with thousands ofindustry buyers, all carefully targeted with an extensive marketingcampaign prior to the event through mailings, emails, social media andtrade advertising.

We want to make sure we do everything we can to help you to maximiseyour exposure before, during and after the event. Taking some simplesteps and planning your marketing and PR strategy will help drive keybuyers to your stand and ensure that your time at the show is both highlyproductive and very profitable.

This document outlines the various marketing opportunities available toyou – many of which are free of charge.

Please note that all these opportunities can be taken up throughyour online exhibitor manual.

YOUR CONTACTSWe are here to help, so if you have any further questions about yourmarketing opportunities at lunch! please contact a member of the team.

MARKETING ENQUIRIESGrace Allwright, Marketing Manager

01273 645116 / gallwright@divcom.co.ukNina Jones, Marketing Manager

01273 645146 / njones@divcom.co.uk

PR ENQUIRIESEmma-Louise Jones, Head of PR

01273 645134 / ejones@divcom.co.uk

The only trade showdedicated to food-to-go

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ONLINE/DIGITAL

BANNERS/ EMAIL SIGNATURES PR OPPORTUNITY – UPLOADYOUR PRESS RELEASES TO THESHOW WEBSITE

EMAIL – E-INVITATIONS

Use our specially designed web bannersand buttons to encourage your contactsto see you at the show.

Just add these elements to yourwebsite, email signature, social mediasites and email campaign for cost-effective pre-show promotion.

You can download these from yourexhibitor manual:

This is one of the easiest and most cost-effective waysto invite your current and most wanted buyers to visityou on your stand at lunch!. We will provide you witha personalised email invite that you can easily forwardon to your contacts. This willinclude your company name,stand number and a dedicatedregistration link which you canmonitor in your Visit Connectportal. If you need this re-sending please emailnjones@divcom.co.uk.

SOCIAL MEDIAWe want to know all about your plans for lunch!.What new innovations you’re excited about, whatvisitors can look forward to seeing at your stand. Letus know what you’re doing on social media and wewill share with our followers.

@lunchexhibition #lunch16

200 x 267

300 x 400

500 x 668

728 x 90

To upload your PR, complete the EXHIBITORPRESS RELEASES FORM (FORM 31) in yourexhibitor manual.

Highlight your presence at the show and yourlatest product releases by uploading your pressrelease(s) to the ShowNews & Press section onthe lunch! website.

There is no restrictionon the length ornumber of pressreleases that can beuploaded betweennow and the show.Remember to includeyour stand number and full contact details in yourPress Release.

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PRINTED PROMOTION

COMPLIMENTARY TICKETS

Letting people know that you are at the show is halfthe battle. Encourage your existing and mostwanted customers to come to the show by sending

them one of our complimentary tickets.These are A6 sized tickets offering free entryto the show, saving the onsite entry fee of£20.

As an exhibitor at lunch! you can order asmany Complimentary Tickets as you like.We provide these completely free ofcharge.

There are several ways in which you canuse them and highlight your presence, without itcosting you anything, including:

• Inclusion with invoices, deliveries and statementsto customers

• Inclusion with customer mailings and newsletters• Supply for sales representatives to give to their

customers

To request your complimentary tickets simplycomplete FORM P1 in your exhibitor manual

PLEASE NOTE: All details will be taken from the Exhibitor Manual so please ensureyour details are listed exactly as you would like them to appear. You must submitthis form before Friday 12 August to ensure your company listing is included.

SHOW GUIDE LISTING

The Show Guide contains fulllistings of all the exhibitors atlunch!. It is distributed to everyvisitor on entry to the show and is also emailedto all buyers a week before the show to help them plan theirvisit. Research shows that the Guide is also then used as adirectory all year round.

Stands under 9sqmYou are automatically entitled to a FREE standard entry as partof your stand package. This includes a 70 word companyprofile and contact details.

Stands 9sqm and over You are automatically entitled to a FREE enhanced entry whichincludes a 120 word company profile, contact details and yourcompany logo.

Additional Show Guide entries can be purchased. £99 +VATfor a standard entry, £175 +VAT for an enhanced entry.

To complete your Show Guide entry go to FORM 3 in yourexhibitor manual

PR OPPORTUNITIES– SHOW HIGHLIGHTS

A Show Highlights Press release is writtenby our dedicated PR team and sent tohundreds of media contacts before theshow to give them a taster of what’s newand who’s exhibiting. This information isalso often used in editorials/showpreviews by our media partners.

Copies of the show highlights pressreleases are also available to all journalistswhen they visit the Press Office at theshow.

To be considered for inclusion, pleasecomplete the EXHIBITOR SHOWHIGHLIGHTS PRESS RELEASE form (formP8) in your online exhibitor manual.

Your 50 words of editorial must focus onnew (or recently launched)products/services/equipment that you willbe exhibiting at the show.

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VIP PROGRAMME

Make your most wanted and top existing buyers feelspecial and valued by nominating them for the lunch! VIPProgramme.

Your nominated buyers will enjoy exclusive benefits thatwill enhance their day out at lunch! whilst ultimately beingthrilled that you have given them the VIP treatment.

As a VIP they will enjoy these exclusive benefits:

• Access to the VIP Lounge• Complimentary refreshments throughout the show in

the lounge• Prosecco served both afternoons of the show • Fast track entry with their badge mailed out in advanceYour VIP guests will receive a personalised invitation to theshow, including your company name and stand number sothey know it’s you who has invited them.

Where individuals have been nominated more than once,we will only mention the first company, so make sure youreturn your nominations as soon as possible so that yourguests know it is you that has invited them!

Who can I nominate?The VIP programme is only open to key buyers within thefood-to-go industry. Individuals that you nominate must besenior buyers with a high buying spend fromsupermarkets, food-to-go chains, large retailers, contractcaterers and any other relevant food-to-go organisations.

Please note that Casual Dining Restaurants and Pubs,independent operators, exhibitors, suppliers, media andPR cannot be nominated as VIPs.

Nominated key buyers have no guarantee of a VIPticket as each person will need to meet our VIP criteria.

How many VIPs can I nominate?You can nominate up to 50 VIPs.

Remember – the sooner you send us your nominations thesooner we can invite them to the show!

To submit your VIP nominations go to FORM P2 in yourexhibitor manual

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AT THE SHOW

PRESS PACKS DATA APPS & SCANNERS

All exhibitors are welcome to include presspacks/releases and product samples in the lunch! pressoffice. As the first port of call for visiting press, yourcompany information needs to be visible. Keep it shortand simple! Begin by writing a press release – outlinewhat you will be launching at the show, and what isdifferent about your product ranges. Be factual andhonest and focus on the product first and companysecond. The text should be in a non-sales, non-jargonway and use 1.5 line spacing. Print on companyletterhead with contact numbers and stand number.

Create 25-30 press packs using a company brandedfolder or a see-through folder (avoid envelopes or sealedfolders, if possible, as journalists often like to browse theinformation before taking). Also, if practical, includeproduct samples with the Press Packs – remember thatjournalists collect information at the show and use itmuch later on.

Please ensure all press materials (including any folders orbags etc) are clearly labelled with your company nameand stand number. We recommend bringing at least 20to the press office itself, as well as also keeping a goodnumber on your stand to top up the press office (ifrequired) on the second day.

Five points for preparing your press release:

Is it really new? High up in the story it needs to be clearthat the story is new or at least that it’s a really significantdevelopment. The words TODAY together with a key factor proposal should get you in the right direction.

Is the key point up front? Get the KEY POINT into theintroduction and then develop the story.

Are you protected? Be careful that you haven’t writtensomething that may spark an idea that may end upgiving the story just the twist you don’t want. Look againand try to spot potential trouble spots.

Is it competitive enough? Is it presented well at the topof the release so that the journalist is immediatelygrabbed by the headline and then held by the firstparagraph?

Any examples? If you are putting a message across,demonstrate a real life scenario. News stories are aboutpeople not just products. You need wherever possible toillustrate how someone benefits from your message.

To upload your Press Release to the lunch! websitesimply complete FORM 13 in your exhibitor manual

As you know, collecting, grading and followingup great leads is what exhibiting at lunch! isall about. To help with this, we are able to offera great tool, which is the award winning dataapp, from our registration company N200.

It’s a fantastic tool which enables youto scan, grade, take photos, recordvoice memos and loads more, alllinked to the customers you meeton your stand.

You can download the app to yourmobile device at a cost of £129(additional apps are £59). By using theapp the data is available to you right away soyou can follow up on your leads immediately.

If you don’t have a mobile device to use at theevent – you can still order barcode scanners for£278 (£129 for the starter package plus a £149hire fee).

To find out more and to order your apps orscanners go to FORM 19 in your exhibitormanual