Expand your Business Through Ours: Advertise with the Collegian Today

Why the Collegian?

• Award-winning• Over 89 years of excellence• Effective way to reach the Gen-Y

population

Who are Gen-Ys?

•Born from 1979-1997 (ages 12-30)

• America’s next dominant generation

• Big Spenders

• Raised as consumers

• Very tech savvy

Gen-Y’s Have Money to Spend

• Students have jobs

• Sizable monthly income

• Parental support

Fresno State’s Population• 19,109 undergraduate students (18-34)

• 2,290 graduate students (25-54)

• 584 post baccalaureate

• 2,034 faculty and staff (25-54, 55+)1

Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

34.80%

33.70%

14.90%5.30%

2.10% 0.80%

Demographic

White

Hispanic

Asian

African-American

International Students

Native American

Reach a Diverse Market

Print Edition

• Prints three (3) times a week

• The Collegian offers seven (7) different ad sizes

Newsstand Locations

48 distribution points on campus

How Often do Gen-Y’s Read their College Newspaper?

• Students read their campus newspaper.

• Students pay attention to the ads.

• Students devote time to reading their papers.

Source: Refuel Media Marketing, January 2011

Does The Collegian Really Affect Students?

• Students love promotions, promo deals, and saving money

• Advertising calls students to action

THE COLLEGIAN ONLINE• Available 24/7

• Great way to reach Gen Y’s & Alumni

• Nationally recognized for its excellence

Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

Did You Know?•The Collegian Online receives 500,000 visitors yearly•It also receives 42,300 unique monthly visitors

Google Analytics, 2011

http://collegian.csufresno.edu/2009/03/04/the-collegian-picks-up-18-awards-at-conference/ (2012)

Award WinningFirst place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) Second place, Best Color Advertisement (California College Media Association) Third place, Best Group Promotion (California College Media Association)

Collegian Print AdsPRINT RATES

National rate………………………$11.00 Open rate……………………………$9.00

Student rate………………………… $7.00

CONTACT BULK RATE LOCAL: NATIONAL:

40 col.” $8.40 $10.40 80 col.” $8.20 $10.20120 col.”$8.00 $9.00160 col.”$7.80 $8.80200 col.”$7.60 $8.60240 col.”$7.40 $8.40280 col.”$7.20 $8.20300 col.”$7.00 $8.00

Collegian Online Ads

Collegian Mobile App Ads

• Tile square $100$350 $900

• Premium Tile Square $150 $400$990

• Banner $50$175

• Push notifications$100

(5 per week)

Weekly MonthlySemester

What is the most effective way to advertise?

• Multiple Insertions

• Color in ads

• The bigger the better

• Special Issues

Be a Part of Our Student Choice

•15 categories •Winner will receive editorial

Advertise With Us Today!