Expand Your LICENSING Business to NEW EUROPE

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Gateway to New Europe

Licensing NewEurope 2010 is in a perfect position to serve as a hub for the transfer of licensing and merchandising know-how with Russia,Central and Eastern Europe, Southeastern Europe and CIS region.

Croatia is the New European country (and exhibition center) with established, long-standing ties to other markets in the region of 400 millionpeople and also has traditionally played an important role in the exchange of goods and ideas between East and West.

As a result, Licensing NewEurope has become the gateway to the economies in this large part of the emerging world.

http://www.licensingfactory.com

Kindly supported by:Organizer:

You are looking to expand your business ?


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New Europe is an exciting economic area with a population of 400.000.000 (four hundred million)

that stretches from Zagreb to Vladivostok, from Vienna to Tel Aviv. The territories of New Europe are Albania, Austria, Azerbaijan, Armenia,Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Israel, Kazakhstan,

Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,Tajikistan, Turkmenistan, Ukraine, Uzbekistan

Show and conference is dedicated to

1) Helping professionals and brand owners in New Europe

understand and make the most out of licensing

2) Helping those involved in licensing business to

understand and make the most in New Europe.

The purpose of this event is to promote licensing as a

powerful marketing and business tool and demystify theprocess of launching a licensing program.

Licensing NewEurope is:

Exhibition (Trade fair) focusing on Russia, Central

and Eastern Europe, Southeastern Europeand CIS region: Business contacts, informationand marketing opportunities...

Conferencewhich give you knowledge and skills:

reliable and relevant information and know-howabout licensing & merchandising business as well

as about New European countries and markets

Networkingbetween worldwide known specialists -

range of professionals in licensing business -and retailers, manufacturers, people frommarketing, communications and consulting firm,brand managers, people from film and television,publishers, creative people, entrepreneurs, lawyersspecialized in intellectual property, trademarks,copyrights and other interested in licensing

business from New Europe.

We provide business professionals and everyone interested with comprehensive information on whats

going on in the international and New European world of licensing.

Here you will find latest news about the licensing marketplace about brand licensing, brand extension, trademark andcharacter licensing, celebrities and charity organizations, promotion activities and merchandising campaigns as well aslatest product news.



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General Information

Dates & Location:

From 11th to 13th November 2010, Hypo Expo XXI Centre, Zagreb, Croatia

Show Floor Hours:

Thursday*, 11th November 2010 10:00 - 18:00 Trade only

Friday*, 12th November 2010 10:00 - 18:00 Trade only

Saturday, 13th November 2010 9:00 - 19:00 Trade and Public

*No one under the age of 18 will be admitted to the exhibit hall before Saturday, 13th November 2010.

Conference Hours:

Thursday*, 11th November 2010 9:30 - 17:30

Friday*, 12th November 2010 10:00 - 16:00

Saturday, 13th November 2010 10:00 - 13:00

*No one under the age of 18 will be admitted to the licensing conference program.

Getting to Hypo Expo XXI Centre could not be easier. The modern conference centre is conveniently located in the centre of Zagreb with

convenient transport links.

Organizer: Kindly supported by:



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- Everybody else interested in growing their licensing activities in Russia, CIS region, Central, Southern and Eastern Europe

Who should attend Licensing New Europe?

- Manufacturers of consumer products including toys, apparel, publishing, video games, stationery, giftware, home furnishings,

accessories, footwear, infant products, toiletries, food and drink and other sectors interested in using licensing to increase their profits.

- Retailers from all types of retail outlets including department stores, variety stores, online retail, supermarkets,

hypermarkets, wholesale and mail order

- Marketing Executives

- Advertising Agents

- Licensors and agents

- Brand Owners and Developers

- Business Development Executives

Who should exhibit at Licensing New Europe? - Licensors and agents representing entertainment, trademark, brand, characters, personality, sports, fashion, lifestyle, art,

non-profit and other property sectors

- Licensees - manufacturers of consumer products

- Brand and property owners

- Artists and Designers

- Video Games creators and publishers

- Television, film and entertainment production companies


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Regular (after June 15th): 1.170

Turnkey Booth TYPE B/ 5m x 3m (167 x 10)

Early birds (until June 15th): 1.650

Regular (after June 15th): 1.950

Special Booth TYPE C/ Space only / Customized booth

Available upon request

*V.A.T.@ 23% not included.

PDF EXHIBITOR REGISTRATION FORM is available at www.licensingneweurope.com

To find out more about exhibiting, please contact our Sales team.

Send us your inquiries to [email protected] we will respond in 24 hours.

Early birds (until June 15th): 110 Regular (after June 15th): 130 Space only / Customized booth

Available upon request *V.A.T.@ 23% not included.

Turnkey Booth Packages: Turnkey Booth TYPE A / 3m x 3m (10 x 10)

Early birds (until June 15th): 990

Exhibitor Booths PackagesOur experienced team will help your make participating in Licensing NewEurope a success story. Superior-quality exhibition services and rentalfees for booth space that are affordable by international standards. Reserve your booth!

Exhibiting Cost*:ALL PRICES ARE INCLUDING SPACE RENTAL + BOOTH CONSTRUCTION WITH BASIC EQUIPMENT + LIGHTING + ELECTRICITY.

Booth price per 1m:


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BOOTH DIMENSIONS:

= 3m x 2m

= 3m x 3m

= 5m x 3m

= 6m x 3m

2

1

4

5

6

7

89 10 11 12 13 14

15

16

17

18

19

20

21

A1

A2

A3

A4

B2

B3

B4

C1

C2

C3C4 D1

D2

D3D4

E1 E2 E3 E4

F L O O R P L A N

EXHIBITION - SHOW HALL

E5

ENTRANCE

ENTRANCE

3

B1


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Venue

Hypo Expo XXI CentreThe new HYPO EXPO XXI Centre is considered one of the most attractive show and conference centers in Croatia and this part of Europe.

Getting to Hypo Expo XXI Centre could not be easier. The modern expo and conference centre is conveniently located in the centre of Zagreb withconvenient transport links. Only 20 minutes from airport and up to 20 minutes from hotels.


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ZAGREBThe classy and refined city of Zagreb is much more than Croatia's capital.

Zagreb(Croatian pronunciation: [z:greb]) is a modern European metropolis, with a beauty and charm. Today the city is a bustling, cultural haventhat both locals and visitors alike have fallen in love with. By its historical tradition, cultural relations, and above all, its urban planningZagreb is

a distinctly central European city. Situated in the middle of the triangleof Vienna, Budapest and Venice, it always has been and remains a partof the cultural circle of central Europe. It is only a two-hour drive from the Adriatic Sea.

A city of a million inhabitants that has managed to stay romantic, clean, and which offers visitors pleasant walks and enjoyment in a city full of parksand pedestrian zones. In short, it is a city that has managed to preserve its soul and identity, its cultural and historical heritage.

Zagreb has proven to be a great host to many international congresses, corporate meetings, cultural and sporting events, and a place where true

professionalism is combined with an honest and open heart. Zagreb has been the foundation from which many excellent scientists and artists haveventured out into the world; it is also the birth place of some of the worlds most important heritage items like the cravat (necktie) and ball-point pen,

both of which havebecome traditional symbols associated with the business world.


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Here, Close to You!Zagreb, the capital of Croatia, is a Central

European city that has excellent air, road and

train connections to other Europeanand non-European cities. For instance,

it is only 390 km away from Vienna, 576 km

from Munich, 380 km from Budapest and420 km from Venice.For those who live in some other, more distant

metropolitan cities, it is best to arrive by plane.

The city center is only 17 km away from awell equipped and modern airport which is

connected to numerous European cities such asParis, London, Rome, Zurich, Vienna, Moscow,

Prague... and it is through these

cities that you are linked to the entire world.When travelling from any European city, you

arrive in Zagreb in less than two hours.In association with the countrys national

airline, Croatia Airlines, there are many otherregular flights that include foreign airlines and

numerous low-cost carriers.

Over the past few years, Croatia has constructeda web of new, state of the art, modern motorways and

if you are coming to Zagreb via Italy, Austria, Slovenia or Hungary, you will arrive quickly and safely.

Hotels in Zagreb

Licensing NewEurope participants can take advantage of special savings rates or extended stay packages in landmark hotels centrally locatedin the very heart of Zagreb. For detailed information's please call us at +385 1 6608 733 or send as an e-mail at [email protected] .


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Croatia

Croatia lies at the meeting point of the Mediterranean, the Alps

and the Pannonia plains. The characteristics of each have merged into

a unique and charming harmony of opposites. In addition to itsvariety and natural beauty, Croatia is also favored by an unspoiled

environment.Croatia has what is considered as one of the most advanced market

economy in South-Eastern Europe. Its transportation system androadways have recently been modernized and it has become a

favorite vacation spot for most Europeans.

Going to Croatia is pretty easy with its network of airports and mostvisitors use Zagreb, Pula, Split or Dubrovnik to get to the country. If

you want to go on a driving adventure, the Adriatic highway fromItaly to Albania which passes through the steep slopes of Croatia is

considered to be an exciting one.Ferry rides are also available if you are travelling among the islands

of the Adriatic Sea. With the immaculate view and the peaceful

waters, this is a great way to relax and enjoy your visit.Of course, accommodation is bountiful as Croatia is already one of

the favorite tourist spots in Europe since it is the home of sevenWorld Heritage Sites and eight national parks.

People who have

been to the country say that it is a piece of heaven on earth. With itspristine beaches and historic villages, Croatia is truly a place to

explore.


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Expand Your LICENSING Business to NEW EUROPE