Expanding the Service Provider Value Chain with Communications … Marketing (TOP... · 2020. 11. 30. · 2 Expanding the Service Provider Value Chain with Communications Platform

Expanding the Service Provider Value Chain with Communications Platform as a Service

2 Expanding the Service Provider Value Chain with Communications Platform as a Service

Service Providers, Stop Giving Your Customers Away

Communication Service Providers (CSPs) across the globe are being challenged by new market paradigms that correlate value to innovation and service agility.

Unfortunately, innovation isn’t always easy to deliver and certainly not with aggressive time parameters. Real barriers, including regulation, competing priorities and a scarcity of appropriate talent often get in the way.

That’s why we created white-label Kandy, to provide CSPs with alternative choices that push those barriers aside and enable innovative communications service creation and delivery. Kandy is designed to help CSPs conceive, build and deliver innovative Communications Platform as a Service (CPaaS) services to businesses with their brand.

CSPs can API-enable existing UCaaS offerings and offer innovative embedded and programmable communications services to enterprises.

Drive Revenues and Compete with Kandy CPaaS


Kandy Communications as a Service (CPaaS)

Kandy is a white-label global Real Time Communications Platform as a Service (CPaaS) that allows Communication Service Providers (CSPs), Independent Software Vendors (ISVs) and Systems Integrators (SI) to rapidly embed real time communications into their applications.

Kandy connects to your communication network using SIP trunks and telco interfaces and enables it with APIs and programmable communications that abstract the complexities of the network into simple function calls that regular web developers can understand. Furthermore, those APIs are concentrated into SDKs for iOS, Android and JavaScript that facilitate the activation of Kandy communication capabilities from your development environment of choice.

Kandy APIs allow you to easily add:

• Voice– IP-to-IP voice calls, SIP Trunking for PSTN calling and full WebRTC functionality

including click to call.• Video

– High quality, low-latency video with scalable resolution. With full WebRTC functionality, your applications will come alive on both web and mobile platforms

• Messaging– Full text/SMS functionality for applications including MMS and Rich Messages with

pictures, video, group messaging, location and contact sharing• Collaboration

– Team communications and customer service using presence, co-browsing screen sharing and WebRTC voice and video enabling a truly immersive collaboration experience

• Chat– Interactive one-on-one and group chat with presence, address book, enterprise

directory and file sharing of pictures, videos and files• And more..

– Two Factor Authentication and more. Kandy is a full feature communications platform that will provide you with all the tools you need to allow your users to stay connected


Kandy White-Label UCaaS with CPaaS Innovation

Core Services

OptionalServices

UC Services

VoicemailPBX

IMPresence

DirectoryAudio Conf.

Call Center

Kandy Business Portal• End-User• Administration• Provisioning• API

Collaboration

Call RecordingFax

Video Conf.

Auto Attendant

Call Grabber

DeskPhones

UC Clients

Mobile/Tablet Apps

WebRTC

Contact Center NOD

User Experience

Kandy also delivers an interactive suite of turn-key cloud UC services such as Cloud PBX, Cloud Contact Center and Cloud Collaboration. Packaged apps, Kandy Wrappers, can then be added to extend those services or conversely delivered in concert with existing investments. Use our clients or the most popular business tools. And of course our rich APIs can bring UC services into your own web or mobile apps. Regardless of how your organization communicates, Kandy unifies the experience. You can even layer on Kandy CPaaS for Programmable Embedded Communications.

5 Expanding the Service Provider Value Chain with Communications Platform as a Service5 Expanding the Service Provider Value Chain with Communications Platform as a Service

A Reliable Foundation to Build your Future

Break the boundaries of device dependency! Business users expect their carriers to provide the same level of flexibility and functionality they currently obtain from over-the-top (OTT) applications.

Kandy allows Communication Service Providers to expand the reach of their service offerings to enterprises enabling any device, on any network, and swiftly add real time communications into any application.

Kandy enables immediate access to a rich set of WebRTC powered communication features that can easily be embedded into any mobile, desktop or web application with our comprehensive SDKs for Android, iOS and JavaScript.

And with multiple delivery models, you can use Kandy features directly from our public cloud or deploy the entire platform as a white label solution into your own private cloud or with a hybrid cloud deployment.

Faster Service Delivery

Optimized Costs

Immersive Experiences

Accelerate time to market, quickly build new applications or enhance existing ones with the right tools that allow you to code

less and create more. Our SDKs for Android, iOS and JavaScript handle the

device specifics so that you can focus on providing value to your customers.

Voice, video, messaging and collaboration from the cloud, with a pay-as-you-grow

model without the costs of deploying and managing an entire network. And even if you want it on your private cloud, Kandy uses the latest virtualization technologies

to save you money.

Enhance your applications with real-time communications that deliver a more

human, more engaging and context based experience. Let your users achieve more

in the same time. A happy user is a returning user.


Taking CSP Business Services to the Next Level

Bolt On Build Upon Bring TogetherEasily connect your network to the Kandy Real Time Communications Platform in

our cloud via SIP Trunks and Telco APIs.

Or, put the entire platform onto a CSP private cloud.

Utilize your infrastructure, brand, global connectivity, ecosystem and billing to

drive traffic onto your network and grow your revenues.

Rapidly build out and deploy innovative services using Kandy APIs and SDKs.

Leverage your own application developers or outsource a 3rd party firm.

Or use Kandy Wrappers, our white-label, market-ready applications for business

and consumer services.

With Kandy, you can easily API-enable your existing UCaaS environments or

build upon Kandy UCaaS

Use Kandy Omni Technology to bring services together uniformly across different end user platforms and

environments.

Omni-based clients allow CSPs to focus on the experience instead of the device

and platform specifics


Flexible Deployment Models to Fit Your Needs

KANDY PUBLIC CLOUD

Connect your network to the Kandy public cloud using SIP trunks and other easy APIs for billing, provisioning, analytics, etc.

Kandy runs on carrier grade, redundant, high-reliability datacenters all over the world. We maintain every aspect of it so that you only have to focus on delivering great user experiences.

KANDY PRIVATE CLOUD

Deploy the Kandy platform into your own private cloud.

You provide your own infrastructure and you manage your virtual environment.

We deploy and configure the Kandy elements on it and you are ready to go.

CSP Network

Kandy Wrappers

REST APIsSDKs

SIPTrunks

SIP Trunks OAMP APIs

CSP Network

Kandy Wrappers

REST APIsSDKs

SIPTrunks

SIP Trunks

Your Virtualized Data Center

OAMP APIs

Kandy Link

Enterprise Network

Enterprise Private Cloud

REST APIsSDKs

Kandy Wrappers

SIPTrunks

KANDY HYBRID CLOUD

Deploy Kandy Link in the enterprise private cloud or on-premises and connect to Kandy in the public cloud.

Kandy Link provides WebRTC gateway, REST API proxy, media broker capabilities locally and the ability to deploy additional services as micro-services.


Build Upon with CPaaS APIs and SDKs

The communications landscape is changing at a fast pace. The user’s behavior is shifting from a device centric approach to a persona-based approach where communications are an integral part of their specific workflow. Users don’t want to step out of their activities to pick up the phone and dial a contact, they want to be able to initiate the communication from within the applications they use every day.

This means sales oriented staff want to be able to make and receive calls in their CRM application, doctors want to be able to contact patients from their EHR system and share X-rays with them in real time, students want to be able to check tutor availability and contact them on demand from their campus website, and all of this with high definition voice and video, messaging, collaboration and more.

Kandy Solutions provide everything you need to achieve these immersive experiences with REST APIs that any web developer can understand—without any knowledge of SIP or other complicated telecom protocols—and that are delivered in rich SDKs for Android, iOS and JavaScript. Build Upon your UCaaS deployments with Kandy CPaaS APIs and SDKs.

REST APIs

Voice Video Messaging Collaboration AdditionalServices

</>

Android SDK iOS SDK JavaScript SDK • No WebRTC Knowledge Required – We got that covered for you

• Quickstarts and reference applications

• Plugins/Modules for Laravel, Drupal, Wordpress and Salesforce to facilitate integration into your favorite environments

• iOS and Android reference applications

• Mobile SDKs designed to preserve battery and provide optimal performance on unreliable networks

• Access to REST APIs directly for full control from your preferred developer platform

• Secure with HTTPS end-to-end encryption

• An abundance of supporting materials

– Tutorials for SDK installation, user registration, session initiation, etc.– Code samples that you can use in your own project and try live on CodePen– Developer support from a rich set of FAQs and dedicated support staff


Build Upon with our Kandy Wrappers

Kandy Wrappers are revenue-ready, pre-packaged, fully functional software applications that you can deliver standalone or insert into your website or application to endow it with embedded real time communications capabilities. Kandy Wrappers allow Communication Service Providers (CSPs), Independent Software Vendors (ISVs) and Enterprises to accelerate their time to market by significantly reducing their implementation effort and costs.

We built our wrappers using the same Kandy APIs and SDKs that you can use in your own applications. There’s no secret sauce other than our own creativity to combine Kandy features and add value on top. But we’ve done the work for you so that you can go to market and get to revenue faster.

Live Support SuiteIntegrate a support button in your website that provides a chat, voice and video communication to a service agent. Build your own directory and allow your users to choose the right agent, every time

Everything you would expect from a truck roll, but without the truck. Let your customers share their mobile camera with to let an agent see what they see or allow field workers to access a remote subject matter expert.

A VIP e-commerce experience that guides visitors to the checkout and a VIP customer service that reduces support costs. Integrated with your point-of-sale to allow small and medium business to convert web visits into sales

A chat bot or natural language processing option for Live Support that helps your customers on messaging platforms (Twitter, Messenger, Slack, etc.) and auto-escalates to a Live Support session when customers need it.

Visual AttendantIntegrate a visual menu into your website that allows your visitors to call the right person over a WebRTC voice call. No more listening to an IVR menu, just look at the available choices and get connected immediately.


Bring Together with Omni Technology

One of the costs that is often overlooked when dealing with communications is the cost of upgrading the user client application every time a new feature is introduced or a software defect is corrected. And every time there is an upgrade there is a probability of something going wrong and generating a helpdesk request. If the upgrade requires a system restart, many users will ignore the upgrade but then they will be surprised when their client doesn’t connect to the service because a new feature makes it incompatible.

Our Kandy Omni Technology can help with a client framework that provides access to the device resources (camera, microphone, rings and alerts, notifications, window management, call recording, metrics, etc.) by means of a JavaScript based API.

Omni Technology

Container

iOSmacOSBinary Container provides access to OS resources as APIs and uses a configured URL to access the communication client

Rendered Client

Client built on HTML5, CSS3 and JavaScript. Uses WebRTC for media delivery and Omni APIs to access OS resources. New features apply to the content, not the container, significantly reducing the frequency of binary upgrades

One UI across all devices

It costs less to deploy

You can customize for your world

It costs less to deploy

An Omni-based client’s UI is a webpage, so the experience can change without touching the container app. Your users will not know the difference because it still installs and executes as any other application. And you can

change their entire user experience by replacing the web content on the cloud.

Copyright © 2018 Sonus Networks, Inc. (d.b.a. Ribbon Communications Operating Company)(“Ribbon”). All rights reserved. Kandy™ is a trademark of GENBAND US LLC. v082018

For more information visit kandy.io

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Expanding the Service Provider Value Chain with Communications … Marketing (TOP... · 2020. 11. 30. · 2 Expanding the Service Provider Value Chain with Communications Platform