Sponsors and exhibitors:

  w. www.mobile-money-gateway.com/asiamm    t. +44 (0) 20 7384 7993     # mobilemoneyhub

Industry-leading businesses are looking outside of traditional revenue models to leverage mobile money as part of a vision of a truly connected lifestyle. Join us in Malaysia to uncover opportunities and perspectives across Asia and transfer best practices to your own mobile money strategy

Expanding the value proposition of Mobile Money

  w. www.mobile-money-gateway.com/asiamm

The mobile money opportunity continues to increase exponentially across Asia as more innovators roll out game-changing mobile payment initiatives.

Who you will meet at Mobile Money Asia 2013

• CEO, MDs, General Managers 21%

• Mobile Money project leaders 20%

• Heads of NFC payments 20%

• Mobile Banking executives 15%

• Technical & Operations 8%

• Marketing & BusinessDevelopment 11%

• Finance & Compliance 5%

• Asia 60%• Southern 35%• ROW 5%

• MNOs 29%• Banks & MFIs 25%• Retailers 11%• 3rd party operators 3%• MTNs and

Exchange houses 7%• mWallet developers 12%• Hubs 2%• Investors 3%• Regulators 5%• NGOs 3%

Job function Regional attendance Industry attendance

Many of today’s social media users have skipped the PC stage to access the internet on their mobile devices. E-commerce revenues, including m-commerce, are rising exponentially.

Economic and technological disparities mean that there is still a huge opportunity for mobile network operators and banks to increase access to financial services to millions of under banked mobile phone users. Cash-in cash- out transactions, airtime top-up and international remittances remain key drivers of growth across core Asian marketplaces.

As POS technologies are being deployed and debated, questions of scale, sustainability and regulation still dominate the discourse for mobile money practitioners across the region.

Mobile Money Asia is your best opportunity to find out how to expand your service offering in this complex marketplace. Whether you are looking to roll out your first mobile money service, expand your existing offering or tap into the potential of Asia’s increasingly tech savvy consumer base, Mobile Money Asia is the definitive event for you.

Attending will equip you with the knowledge to propel your strategy into the next generation of mCommerce.

Benefits of Attending

3 Key Benefits for Your Business

• Prepare your business for the next generation of mCommerce. Explore strategy from supporting disciplines and discover new avenues of driving revenue from the mobile channel

• Balance all players’ expectations to ensure the maximum delivery on your deployment for all stakeholders

• Understand where new opportunities are arising as the mobile continues to transform the payments ecosystem

3 Key Benefits for You

• Discover new ideas and challenge the norm: Have your assumptions re-defined in a series of engaging, forward-thinking conference sessions

• Meet the revolutionaries driving the next generation of mobile payments: Not only can our panel of experienced industry experts offer you practical, hands on advice to inform and develop your mobile strategy, they are preparing for the future – and taking you with them

• Join the discussion! Network with and learn from your peers in an interactive conference experience. This year features more panel discussion, question and answer sessions and roundtables than ever before!

Expanding the value proposition of Mobile Money

NEW 2013Delegate 1-2-1 meeting system for all registrants. Book now and start networking!

Registration now open. SAVE up to £500 when you book by Friday 23 November 2012 – Book your place at the Mobile Money event of the year.

9:00 Chairperson’s opening remarks

9:10 An examination of telco and bank-led business models: Developing a framework for success

• Alignment of stakeholder objectives: Making the business case work• Can third party providers fill gaps in existing business models?• Creating an ‘economy of service’ which will focus on the consumer

Value Proposition• Partnership strategies for achieving scale and sustainability Jakirul Islam, Assistant Vice President & Head of Operations-Mobile Banking, Dutch Bangla BankKaran Henrik Ponndurai, Chief Innovation, Online and Digital Services Officer, CelcomNitin Chittal, Vice President & Head, Direct Banking GroupNaveed Ahmed Choudhury, Head of M-Commerce and VAS, Citycell

10:00 Supply chain disintermediation: Balancing all players’ expectations• Forecasting ROI: How much should you expect and how quickly• Examining the business case for banking the un and underbanked• Should mobile money be best viewed as augmenting not replacing cash?Fariq Cader, Senior General Manager and New Business Development for M-commerce, Dialog TelecomSenior Representative, Citi Bank Malaysia

10:30 Inform and develop your mobile money strategy using insight from consumer trend analysis

• Developing per active user models to obtain accurate profiles of customer usage

• Grey market services: What can be learned from how these services build relationships and integrate themselves into the remittance ecosystem?

• Responding to changes in consumer purchase behaviour in your mobile strategy

Michael Kuehner, CEO, Robi Axiata Limited

11:15 Coffee and networking

11:45 Social Mobile Wallets: Igniting a banking-led transformation from an emerging market’s perspective

• The arrival of the socially connected payment solutions • The art of making scale and spreading innovations• Constructing ‘behaviour’ changing versus ‘need’ based payment solutionsQuasif Shahid, Head of Remote Banking & Business Development, MCB Bank Pakistan

12:15 Social mobile payments: The next generation of e-commerce?• What is the market significance of the move to purchasing physical

goods via social networks• Examining the effect of in-app payments and social group coupons

on the bottom line• What is the role of search engines and social networks in driving

payment innovationQuasif Shahid, Head of Remote Banking & Business Development, MCB Bank Pakistan Fariq Cader, Senior General Manager and New Business Development for M-commerce, Dialog Telecom

12:45 Social media and the virtual goods economy• Examining the effect of virtual goods on the value proposition of

mobile money• How much will social networkers and gamers drive the future of

mobile money?• How will the development of social mobile payments affect traditional

revenue models for mobile payments

Conference Day One – Tuesday 29 January 2013

13:30 Lunch

14:30 Driving Consumer Adoption• Bringing mobile money to market in a fast paced environment• Differing “Go to Market” strategies: Success stories and leaningsPrashant Gokran, Chief Strategy and Planning Officer, IndosatPakiza Mohammed, Manager Enterprise Solutions & Mobile Payment, Zain

15:00 Regulatory Frameworks: Best Practice and Strategy • Mobile and payments: Regulatory challenges• Data, consumers, trust and regulators: The tsunami compliance• Regulatory frameworks: Multiple countries, multiple demandsJB McCarthy, Development Director, Financial Services Innovation Centre

15:30 Risk management: Balancing innovation with security, regulation and data protection

• Developing holistic risk management strategies which protect the interests of stakeholders and consumers

• Paperless KYC: Simplifying the process or increasing the risk of fraud?

• Standardised IT security: What is the role of each stakeholder in creating a secure payment system?

Joey V. Mendoza, Mobile Money & Branchless Banking Result Leader, USAIDSamee Zafar, Global Lead Partner: Advanced Payments, Edgar DunnSaiful Kazi Alam, General Regulatory Manager, Grameenphone

16:00 Coffee and networking

16:30 Developing credit ratings to extend financial services to the underbanked

• Examining the use case for mobile-usage data-mapping as a credit ratings system

• Scale up access to finance and achieve development goals through mobile technology

• Building a fuller credit history for underbanked consumers through innovative financial products

Omar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan

17:00 Leveraging Mobile Technology for Microfinance: A CARD Bank Case Study

• Re-engineering operations for maximum efficiencies• Challenges and opportunities in implementing mobile technologies

for microfinance• Building a sustainable future for rural and underbanked communitiesLeo Tobias, Technology Program Manager, Grameen Foundation

17:30 Expanding distribution channels: What’s the scope for Mobile Money?

• What channels exist beyond agent networks?• Building a holistic map of your consumers’ purchase behaviour

in order to identify lucrative channels• What are the implications for mobile money in a commercial

environment?David Kleiman, Consultant, Bank of South PacificPaolo Baltao, President of G-Xchange, Globe Telecom Fariq Cader, Senior General Manager and New Business Development for M-commerce, Dialog TelecomKaran Henrik Ponndurai, Chief Innovation, Online and Digital Services Officer, Celcom

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I learned a lot at MMT from quality attendees and speakers who had relevant knowledge and on-the-field experience. We also fast-tracked our business strategy with meetings with the right vendors and prospective partners

Mitchel Roda, Senior Product Manager, Marketing, du

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09:00 Chairperson’s opening remarks

09:10 Moving beyond transaction fees: Driving revenue from mobile money

• Leveraging existing mobile money services to drive VAS adoption• Assessing the opportunities for premium SMS as part of your mobile

money strategy• What can be done to maximise revenue opportunities in more

traditional P2P, B2B, C2C business models • What are the marketing, rewards and loyalty opportunities that can

be leveraged using mobile payments channelsAshis K. Sharma, Head of Payment Solutions, Siddhartha Bank LimitedPaolo Baltao, President of G-Xchange, Globe Telecom Omar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan

10:00 Mobile payments and POS technology: Examining the developments driving mobile trends

• Evaluating recent POS deployments and assessing their effectiveness and uptake

• How will POS technologies develop and how will this development affect different verticals?

• Understanding how different POS technologies will impact mobile money adoption

Naveed Ahmed Choudhury, Head of M-Commerce and VAS, Citycell

10:30 Introducing the next generation of mobile credit and prepaid transit card services in Korea

• Innovations between NFC payments and transit technologies• Implications for the widespread adoption of mobile wallets across

different verticals• Driving adoption of new services across the entire customer baseEunseok Kim, Deputy Director, Korea Telecom

11:00 Coffee and networking

11:30 What is the business case for NFC? • Re-creating the merchant acceptance network vs. POS rollout• What lessons can emerging marketplaces take from the NFC giants

of the developed world?• Understanding where and how NFC should be deployed in the

payments network to give greatest returnTricia Dizon, Head of Smart Financial Services, Smart

12:00 Cloud-based wallets: Examining different approaches and implications for adoption

• In which markets have cloud based wallets seen the highest uptake rate and why

• Comparing cloud based wallets to device/sim based wallets• Examining the business case for the delivery of targeted

advertisements in-app

12:30 The Future of Contactless• Which technologies will ‘win’ and what factors will determine

their success?• Which is the right solution for increasing the adoption of

mobile payments? • What is the right ‘go-to-marke’ strategy for contactless

payment initiatives?Tricia Dizon, Head of Smart Financial Services, SmartQuasif Shahid, Head of Remote Banking & Business Development, MCB Bank Pakistan Eunseok Kim, Deputy Director, Korea Telecom

Conference Day Two – Wednesday 30 January 2013

13:00 Lunch

14:30 Building an interoperable cross-network services which ensures maximum reach and sustainability of your agent network

• Balancing competition concerns against market incentives to manage your investment when creating agent networks

• Developing a framework to ensure that agent networks meet all players’ standards of compliance

• Interoperability as a tool for overcoming stagnant growth and entering new marketplaces

Ashish Desai, Head of Retail Banking, First Rand Bank

15:00 Selecting, recruiting and incentivising a network of mobile money agents

• Leveraging airtime distribution channels, engaging a field support agency, or adopting aggregator models: What should your agent network look like?

• Homogeneity vs. heterogeneity: Why key market players are choosing to diverge from the mPesa model

• Advantages and disadvantages of in-house and outsourced agent recruitment strategies

• Building consumer trust through agent selection and branding • Collaborating with donor funded development projects to leverage

their status as trusted intermediariesJoey V. Mendoza, Mobile Money & Branchless Banking Result Leader, USAIDJakirul Islam, Assistant Vice President & Head of Operations-Mobile Banking, Dutch Bangla BankNitin Chittal, Vice President & Head, Direct Banking GroupPrashant Gokran, Chief Strategy and Planning Officer, Indosat

15:30 Coffee and networking

16:00 Efficiently managing agent networks• Taking the business case for the agent into account when discussing

agent sharing strategies• Agent incentivisation: Best practice strategies to drive agent adoption• Agent training strategies and management: Who

assumes responsibility?• Determining what percentage of total revenue should be allocated to

your agentsDavid Kleiman, Consultant, Bank of South PacificAshish Desai, Head of Retail Banking, First Rand BankMichael Kuehner, CEO, Robi Axiata Limited

16:30 Utilising advertising models to monetise outside of your subscriber base

• Examining the move of mCommerce from the point of sale to the point of decision

• Using predictive and propensity models to deliver a range of value added services

• Maximising the commercial/revenue potential of location based mobile marketing services

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  w. www.mobile-money-gateway.com/asiamm    t. +44 (0) 20 7384 7993

Sponsors and Exhibitors:

Associations and Media Partners:

Sponsorship OpportunitiesParticipate in Mobile Money ASIA Conference & Expo 2013 to put more qualified leads into your sales pipeline.

Talk to us TODAY about securing your place at our forthcoming events. Contact Manoj Nardani, Commercial Director on +44 (0) 20 7384 7949 or manoj.nardani@clarionevents.com

PRE-CONFERENCE WORKSHOP

• Efficient strategies for recruiting, managing and incentivising your agent networks

• Overcoming the barriers surrounding regulatory frameworks – no matter the marketplace

• Business models and best practice strategies for rolling out your mobile money service

• Driving consumer adoption: Building frameworks for success

POST-CONFERENCE WORKSHOP

• mCommerce: Preparing your strategy for the next generation of payments

• Social mobile payments: Social wallets, in-app payments, gaming and virtual goods: How to monetise them efficiently

• NFC: Maximising applications in retail, transport and beyond!

• Non-traditional revenue streams in mobile money: Monetising outside of transaction fees

Make the most of your conference experience by attending our pre- and post-conference workshops. Receive hands-on, practical advice from key players in the mobile money

marketplace; understand the movements of the market and how best to adapt your strategy to address the pressing regional concerns.

MOBILEMONEY ACADEMY

Register by Friday 23rd November 2012 and SAVE up to £500 – Book now!

T: +44(0) 20 7384 7993 E: mmtapac@clarionevents.com W: www.mobile-money-gateway.com/asiamm

Group discount

Register two

delegates and get the

third half price.

Accenture

Accion International

Afghan Wireless TSI

Alalay Sa Kaunlaran ASKI Inc

Alliance for Financial Inclusion

Amanah Ikhtiar Malaysia

Amarante Consulting

Amdocs Billing Pte

AMK Co Ltd

ANZ Banking Group

Asian Development Bank

Avisotech Inc

Avorniga Technologies Ltd

Bakrie Telecom

Banco De Oro

Bangko Kabayan

Bangko Sentral Ng Pilipinas

Banglalink

Bank Andara

Bank Negara Malaysia

Bank Of Ceylon

Bank Of Indonesia

Bank of South Pacific

Bank of South Pacific Limited

Bank of the Philippine Islands

BarclayCard

Bharti Airtel

BICS SA

Bloomberg News

Business Breakthrough University

Businesswise Sa

Cantillan Bank

Carnegie Mellon University

Catolica Lisbon School Of Business And Economics

Celcom Malaysia Berhad

Cellular Operators Association of India

CGAP

Citi

Citibank

Citycell

Commercial Bank of Ceylon PLC

CP All Public Company Ltd

Deutsche Bank

Deutsche Gesellschaft Fur Internationale Zusammenarbeit Gmbh

Dhasatra

Dialog Axiata

Dialog Telekom Plc

DiGi Communications

Digicel Pacific Ltd

Domain Consulting

du

Dutch Bangla Bank

EastNets Remittance Company

Edgar Dunn and Company

Eko India Financial Services Private Ltd

eServ Global

eServ Global Indonesia

Etisalat Afghanistan

Exicon

Experian Singapore Pte Ltd

Experian Microanalytics

Fairchild McMorran

Financial Inclusion Network & Operations (FINO)

First Rand Bank

FirstMutual MicroFinance Bank

FIS

Flexpacific

GFG Group

Globe Telecom Inc

GM Bank

Grameen Foundation

Grameenphone Limited

Green Bank

GTZ Bank Indonesia

G-Xchange

ICICI Bank Ltd

IFC - World Bank

Indosat Indonesia

Infocomm Development Authority of Singapore

Insa

Interflex Co, Ltd

Korea Telecom

KVB

KY

La Poste Sa

Loose Wire

M Servise JSC

MABS Program Philippines

Margdarshak

MasterCard Worldwide

Maxis Communications Berhad

Maybank

MCB Bank

Mindanao Economic Development Council

MobiFinance

Mobifinance NBFI

Mobile Financial.Com

Mobile Payment Forum of India (MPFI)

Mobile Union Ltd

Mobilink Telecom Group

National Bank of Egypt

Nationwide Microbank Ltd

Nepal Telecom

Nokia

NTT Docomo

Nusantara Artha Mobile

Oceanic Communications Ltd Group

Orange Labs

Payment Exchange

Petra Financial Ltd

Philippine Rural Banking Corp

Planet Guarantee

Post PNG

PT Indosat Tbk

PT Smartfren Telecom Tbk

PT. Mobile Coin Asia

Punjab National Bank

Qspan Technologies Ltd

Reserve Bank Of Fiji

Reserve Bank of India

Robi Axiata

Rural Bankers Association Of The Philippines

Rural Bankers Research & Development Foundation Inc

Safaricom

Salaam Africa Bank

Saraswat Bank

Seidco Communications Llc

Selcom Wireless

ShoreBank International Ltd

Sicap Asia Pacific Pte. Ltd.

Siemens

Singtel

Sky Broadband

Smart Communications Inc

Smart Telecom PT

Softbank Japan

Softbank Payment Service

SpiceDigital

Standard Chartered Bank

StarHub

State Bank of Pakistan

State Bank Of Vietnam

STC

Swaadhaar Finserve PTY LTD

Swift

Tatatel

TelecomWatch

Telekom PNG Ltd

Telenor

Telesom

Telstra

Telstra Entrprise and Government

Telupay Philippines Inc

TenGer Solutions LLC

Tiaxa Ltd

Times of Money

T-mobile International

TootPay Sdn Bhd.

Trinity Finance - SFdP Group

Tulay sa Pag-Unlad, Inc.

U Generation Mobile Solutions Pvt Ltd

Ukash

Union Mobile Pay Ltd

Unionbank

Unionbank of the Philippines

United Bank Ltd

United States Agency for International Development

USAID

Visa

Visesh Infotecnics ltd.

VIVA Bahrain

Vodafone Essar

Vodafone Fiji Ltd

Wells Fargo

Western Telecom Ltd

Western Union

Wing Cambodia

World Bank

XAC Bank

Xoom Corp

Xpressmoney

Yes Bank

Zain

Regular visitors to the Mobile Money Asia event

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