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Expanding Your Orbit:Reaching Out to New User Groups
Gretchen ArnoldElaine Attridge
Patricia GreenbergKaren Knight
Kelly Near
The Claude Moore Health Sciences LibraryUniversity of Virginia
Library Liaison Service
in the context of
the book:The Tipping Point:
how little things can make a big difference
by Malcolm Gladwell
The Tipping Point
• Explains social epidemics using principles from epidemiology
• Looks at similarities between major changes in social behavior and disease epidemics
Library LiaisonsORIGINAL AUDIENCES:
• Nurses
• Researchers
• CliniciansGOALS:
• Increase two-way communication
• Identify ways to make library services more user-friendly
Reaching Out to Researchers
• Housecalls
• Email alerts
• Series of NCBI training sessions
• Researcher’s eGateway Web portal
• UVa Grant Writing Toolkit
Reaching Out to Nurses
• Imperative to make our services & training fit into their “orbit”!
• Timing is everything
• Often their needs for information go beyond traditional library information systems
Reaching Out to the Nursing School
• Aggressively promoted library orientation sessions
• Customized classes
• More curriculum-based sessions
• PDA support for graduate nurses
• All these efforts have resulted in a more visible presence of the nursing students in the library doing research
Web Portal for
Nursing Students
Expanding Our Orbit …
through an Expanded Liaison Service that would focus on hospital-based departments
Two way sharing was a must!
SOAP Note
•S = Subjective information
•O = Objective information
•A = Assessment of needs
•P = Plan to meet those needs
The 3 Rules of “The Tipping Point”
1. The Law of the Few2. The Stickiness Factor
3. The Power of Context
Who are “The Few” ?
Three types of people or individuals who, with a particular role, are critical to an epidemic.
SalesmenConnectors
Mavens
Who are “The Few” ?1. The Connectors
• Specialists in knowing a lot of people
• Consummate networkers
Who are “The Few” ?2. The Mavens
– “Specialists” in knowing a lot of things!
– They enjoy both the accumulation and sharing of information.
Who are “The Few” ? 3. The Salesman
– They possess a charisma about a topic that makes others want to participate
I want to sign up!
The 3 Rules of “The Tipping Point”
1. The Law of the Few
2. The Stickiness Factor3. The Power of Context
The Stickiness Factor
The 3 Rules of “The Tipping Point”
1. The Law of the Few
2. The Stickiness Factor
3. The Power of Context
The Power of Context
Connectors = Liaisons?
• Also includes others both in and out of the Library– Service desk staff– Library administrators– Community supporters
Mavens = Library Staff
• All library staff with expertise
Salesmen = Library Administrators
Stickiness Factor
• The small thing that could make a real difference would be our proactive and personal touch approach
The Power of Context
• Training and providing service at their location
• Observing them at work and learning more about their needs
Has There Been Contagion?
Yes!Yes!
Hospital-Based Departments that have been approached to-date:
• Audiology
• Nutrition Services
• Occupational Therapy
• Orthopaedic Nursing
• Physical Therapy
• Pulmonary Function
• Respiratory Therapy
• Sleep Lab
• Social Work
• Speech Pathology
• Patient Safety Committee
Liaison Services
• Customized classes
• Regular updates
• Reference assistance
• Online Searches & SDIs
• Customized Web pages
• Customized handouts
• Library tours
• Assistance with accreditation & CE
PULMONARY DIAGNOSTICS AND
RESPIRATORY THERAPY EDUCATION
2004 LECTURE SERIES University of Virginia Health System
Charlottesville, VASearching the Literature – Part 1Library Resources to Assist Therapy Services
Clinicians1 CRCE Credit/1 Type 1 Contact Hour Provided
Speakers:Kelly Near, RN
UVA Health Sciences Library
Dates. Times and Locations:Monday, March 15 0800-0900
Sleep Disorders CenterMonday, March 22 1200-1300
Tolleson Classroom – HS LibraryTuesday, March 23 0730-0830
NNICU Conference RoomTuesday, March 23 1400-1500
STICU Conference RoomTuesday, March 23 2200-2300
PICU Conference Room
Sponsored By;University of Virginia Health SystemRespiratory Therapy and Pulmonary
Diagnostics Services
Target Audience:University of Virginia Health System Respiratory Therapy and Pulmonary
Diagnostics Personnel
Other UVA Healthcare Providers
EXPAND YOUR ORBIT
You might create an epidemic too!