expansive and accessible as it’s ever been. search of ...3wcxa34aqoe1j6p3g23gcv11.wpengine.netdna-cdn.com/wp-content/...search of uncrowded waves, camping in the backyard to watch

Adventure is timeless, but every generation experiences it through its own lens. Today, that lens is as expansive and accessible as it’s ever been.

Today’s adventurers might be climbing a Colorado 14er; you might be driving the Baja Peninsula in search of uncrowded waves, camping in the backyard to watch a meteor shower, or just exploring a

new-to-you mountain town. If you’re having new experiences and pushing your boundaries, it counts. ASN provides ideas, information, and inspiration to anyone who values experiences over possessions

and is more comfortable outdoors than in.

Adventure Sports Network

We are content creators who publish achievable inspiration for multi-sport millennials that don’t identify as single sport enthusiasts.

ASN creates content funnels to new sports, adventures, gear, and lifestyles for all outdoor devotees.

WHO WE ARE


ASN’s staff and contributors reflect their audience: millennials who don’t define themselves by a single sport or lifestyle,

but rather by a desire to explore many in search of new and meaningful experiences.

ASN launches in partnership with a portfolio of the biggest titles in action and adventure sports, including Surfer, Powder,

TransWorld Snowboarding, SUP, and more, each providing original content targeted to a general-interest audience.

ASN’s extended network of content partners include like- minded titles like Backpacker, Herewith, The Drake, Hipcamp,

and more, ensuring the editorial mix is always diverse and evolving.

OUR UNIQUE VALUE PROPOSITION


ASN TOTAL AUDIENCE GEN Z CONSUMER (13-24) MILLENNIAL CONSUMER (18-34)

8.3M+ consumers ages of 18-34, identify hiking as an aspiration

1 in 3 associate their lifestyle with outdoor (camping, hiking, climbing) lifestyle

1 in 4 associate their lifestyle with adventure travel

1 in 4 associate their lifestyle with eco- friendly/environmental issues

1 in 5 associate their lifestyle with health and wellness

1 in 4 associate their lifestyle with yoga/ pilates

95% value authenticity, being true to themselves as they follow their inner explorer

86% need to seek adventure in their everyday lives

143% more likely to be a Healthy Lifestyle Super Influential Consumer

OIA 2017 Participation Report Sources: Label Networks, Gathered in 2016 Across TEN Adventure Sports Group – Source: 2016 comScore

THE AUDIENCE

95% have a high curiosity for exploring more and learning new things

93% feel it is important to do things that bring further enjoyment in their lives

1 in 2 associate their lifestyle with photography

1 in 4 associate their lifestyle with action sports (skate, surf, snowboard, BMX)

23M+ consumers ages of 18-34, identify camping as an aspiration

18.9M+ consumers ages of 18-34, identify backpacking as an aspiration

20% YOY growth in new sessions from ages 25-34

Users are spending over 2:00 minutes in emerging categories Camping, Hiking, Travel, Gear, and Culture

20% YOY growth in active female audiences

44% YOY growth in enthusiasts who identify as travelers and air travelers

145% plus YOY growth from new content distribution partners, creating new audiences and communities

PROOF OF CONCEPT

Source: GrindTV.com - 2016 and 2017.

AUDIENCE

Total Audience 2.3M

Web 1.5M

Average age 37

Average household income

$81K

Social 830K

Average age 32

Average household income

$101K


Foundation of ASN Editorial


Original TEN Brands

Content created by TEN brands, Powder,

Surfer, Canoe & Kayak, Transworld Skateboarding &

Snowboarding, SUP, Bike, Ride BMX, Transworld Motocross and

Snowboarder.

Partner

Syndicated content by our partners, such as

Backpacker, Herewith, The Drake, Hipcamp, and

more.

Content created by the ASN editorial team, senior writers, and

contributors.

EXPANDED EDITORIAL CATEGORIES

ASN Partner Opportunities

Category Exclusive



GOLD

Guaranteed Amount of Impressions:

2,549,615

Duration: 1 month for media 3 months for content

Cost Per Campaign: $35K

Content

Two Pieces of Branded Content: One article (text + photo) and one socially optimized video

Two Product Integrations into ASN original features

Two Content Distribution Packages with partnered supplied content

Social

Organic Facebook, Instagram, and Twitter support, as well as social amplification and targeting on Facebook and Instagram

Digital

High impact One Month SOV Digital Media Campaign

SILVER


1,412,755



Content

One Piece of Branded Content: One article (text + photo)

One Product Integration into ASN original feature One Content Distribution Package with partnered supplied content

Social

Organic Facebook, Instagram, and Twitter support, as well as social amplification on Facebook and Instagram

Digital

High Impact One Month SOV Digital Media Campaign


BRONZE


666,213



Content

One Product Integration into ASN original feature

One Content Distribution Feature with partnered supplied content

Social

Organic Facebook, Instagram, and Twitter support, as well as social amplification on Facebook and Instagram

Digital

High Impact One Month SOV Digital Media Campaign


Partner Content S olutions

Use our editorial voice a n d re a c h to c re a te (or distribute) co nte nt that aligns with your bra n d


BRANDED CONTENT FEATURE

Use ASN’s editorial voice to create new original content (traditional text and photos or video) that integrates

your brand’s message, product, or position in the market to engage with active, outdoor millenials.

PRODUCT INTEGRATION

The ASN editorial team will integrate your product into one of their existing an original content features where all

product is supplied by your brand. For example, a 48-hour travel feature on Northern California with all of the imagery (or video) featuring your brand’s product.

CONTENT DISTRIBUTION

The ASN editorial team will distribute and elevate your content to a larger audience by publishing it on our website

and amplifying the content through our social channels, increasing engagement and your brand visibility.


TRAVEL Letters From: Photo essay of letters from a traveler in an idyllic location. Weekends: Provides readers with exact itineraries for how to spend a weekend in an active destination. Where to stay, what activities to do, where to eat. As detailed as where exactly to rent your gear or grab your cup of coffee. Cheap and Deep: The urban answer to Weekends. Cheap and deep is all about how to maximize a city on as little money as possible. What to eat, drink, see, for cheap. Speaks to younger subset of millennials with smaller budgets. Checking In: Highlighting boutique hotels, glamping sites, and other unique places to stay that fit with the trends around airstreams, tiny living, active-themed Hotels.

OUTDOOR Around the Campfire: We interview an adventure sports athlete and ask them only camping questions. Favorite place to camp, favorite meal, earliest camping Memory. Camp Cooking: Social media-facing, minute long videos showing exactly how to prepare a camp recipe. Van Tours: Video tours of amazing vanlife build-outs and characters. YouTube with text-on-screen social media cutdowns.

WELLNESS What’s Cookin’: Similar to “Around the Campfire”, we interview an adventure sports athlete only about food. Questions like favorite restaurants when on tour, smoothie recipe of choice, guilty pleasure. Training Room: Social-media-facing, minute-long videos with text on screen of an athlete performing an at-home or outdoor workout.

SOCIAL SPECIFIC Get Here Insta-ntly: Social-media-facing videos that feature an amazing destination photo from Instagram and guides the viewer on exactly how to reach that destination and what to do there. Gear Giveaways: Monthly Instagram or Facebook-facing gear giveaways with one brand to promote IG following or to gain newsletter subscribers. Contest runs on ASN channel as well as brand’s channel.

GEAR Packlist: A roundup of gear we took on a trip. Gear is photographed in use and reviewed on its performance. Mix of travel and gear. Possible YouTube extension.

NEWSLETTERS ASN Women’s: Weekly newsletter of female facing Content. ASN Gear: Weekly newsletter rounding up all ASN gear content.

FRANCHISE EDITORIAL

EDITORIAL TEAM

Gabriela Aoun Content Director Jon Perino Senior Editor Kailee Bradstreet Syndication and Wellness Editor Hayley Helms Gear Editor Ryan Brower News Editor Katie Rodriguez Social Media Manager

Adve n ture S p o rt s N et work .c o m @Adve n ture S p o rt s N et work

O n Fa c e b o o k , Insta gram, & YouTu b e

@Advntrsn O n Twitte r

Thank You

Contact: Kristen Ude P: 310-363-4010 [email protected] C: 858-232-7455

http://www.adventuresportsnetwork.com/

mailto:[email protected]

Documents

expansive and accessible as it’s ever been. search of ...3wcxa34aqoe1j6p3g23gcv11.wpengine.netdna-cdn.com/wp-content/...search of uncrowded waves, camping in the backyard to watch