Experience, Integrity, Results.ryanhardychicago.com/wp-content/uploads/2016/11/ryan...use artwork, painting, accessories, lights, greenery and carpet to stage the home, to give potential

Experience, Integrity, Results.

GOLD COAST REALTY CHICAGO

HISTORY GOLD COAST REALTY IS A LUXURY BOUTIQUE BROKERAGE. ESTABLISHED AND RECOGNIZED FOR OVER 15 YEARS.

OUR MISSION TO PROVIDE A SELLING EXPERIENCE THAT NOT ONLY MEETS, BUT EXCEEDS YOUR HIGHEST EXPECTATIONS.

The Proof is in our Website

Studies show that over 90% of home buyers begin their search online. “Web Appeal” is the new “Curb Appeal”

Our website ranks on the 1st page of Google for all Luxury Real Estate searches and keywords in Chicago.

This means Maximum Exposure for your property to get it sold quickly.

312-523-6383 | [email protected] | WWW.RYANHARDYCHICAGO.COM

EXPERIENCE… INTEGRITY… RESULTS.

Ranked in the TOP 1%

By The Chicago Association of Realtors

Recognized as one of Chicago’s top realtors and with years of experience helping buyers and sellers like yourself, Ryan Hardy combines exceptional market insight and sales experience with unmatched customer service to bring his clients’ real estate goals to life.

Whether you’re considering buying or selling, Ryan has the skills, knowledge and dedication to guide you through the entire transaction. His experience and commitment to his career have allowed him to create an extensive network of connections within the Chicago real estate market. He is intuitive, attentive, dedicated, and humble: qualities that allow him to successfully prioritize and manage the needs of his clients.

Contact Ryan today and learn how his unique approach to real estate will exceed even the highest of expectations.

Testimonials


• 1874 North Burling Street, Sold $3,750,000

• 1250 West Schubert Avenue, Sold $3,055,000

• 800 North Michigan Avenue #3303, Sold $2,725,000

• 1437 North Dearborn Parkway, Sold $2,650,000

• 2503 North Greenview Street, Sold $2,425,000

• 1716 North Dayton Street, Sold $2,400,000

• 600 North Lakeshore Drive, Sold $1,515,000

• 1918 West Wellington Avenue, Sold $1,410,000

• 1145 West Drummond Place, Sold $1,300,000

• 401 North Wabash Avenue #54G, Sold $1,285,000

• 3136 North Kenmore Avenue, Sold $1,203,300

• 21 East Huron Street #2302, Sold $965,000

• 33 West Ontario Street #54E, Sold $951,000

• 1160 North Michigan Avenue #4002, Sold $880,000

• 21 East Elm Street #1C, Sold $827,500

• 118 East Erie Street #17D, Sold $775,000

• 340 East Randolph Street #507, Sold $750,000

• 401 North Wabash Avenue #39I, Sold $745,000

• 843 West Buckingham #3W, Sold $669,000

• 2424 North Southport Unit C, Sold $575,000and many others…

SUCCESS STORIES

Ryan represented the buyer, seller or both parties in all of the above transactions.


OVERVIEW:Ryan's tried and true marketing methods will take the guesswork out of selling and make sure your home gets the best exposure and reaches the right buyer—whether they’re out of state, out of country, or right around the corner.

STEP 1 PREPARE

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

ESTABLISH PRICE

MARKET

SHOWINGS & FEEDBACK

RECEIVE OFFERS & NEGOTIATE

CLOSE

S T E P # 1 : P R E PA R EA goal without a plan is just a wish. Developing a plan and preparing your home for market are keys to a successful sale.


STAGING

Definition: Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. People usually use artwork, painting, accessories, lights, greenery and carpet to stage the home, to give potential buyers a more attractive first impression of the property.

There a numerous professional companies that will help with staging if necessary.


PREPARE YOUR HOME SO IT’S MORE ATTRACTIVE TO BUYERS

BEFORE LISTING YOUR HOMEWhen presenting your home to prospective buyers, first impressions are crucial. Buyers begin judging your home the moment they see it and, unless they’re looking for a deal on a fixer-upper, they prefer homes that are well- maintained, clean and clutter-free.

TIPS:• CLEAN and tidy the entrance, clear stairs and halls.• Create space by storing all excess furniture.• Remove from closets, cabinets and shelves any clothes and other items you

won’t need until after moving. Pre-pack and store if possible.• Organize kitchen counter tops, removing some appliances if necessary, to make

them look as spacious as possible. NO CLUTTER.• Thoroughly clean everything in and out of sight.• REMOVE all odors and add air freshener, dishes of potpourri, etc. for scent.• Rent a storage unit for items in more crowded rooms.• Keep your home in showing condition while the house is on the market.• Touch-up all exterior/interior PAINT. If needed, re-paint with a neutral shade.• Repair cracks, leaks, holes and signs of dampness.• Consider bringing in a professional stager.• Keep walks neatly cleared of snow and ice.• Be mindful of landscaping/ curb appeal

TIME-PROVEN TIPS FOR SHOWING YOUR HOME• Ideally, you should be absent so buyers feel comfortable making comments.

• Make sure your home highlight sheets are easily visible.

• Open all drapes and shades during daylight hours to let in as much light as possible, but screen out unappealing views.

• Light the whole house, especially dark corners and hallways.

• Light (or turn on) the fireplace.

• Turn off the television. Play quiet background music.• Work to eliminate any odor.• Make certain the temperature is comfortable.

PREPARE:

S T E P # 2 : P R I C ERyan will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale price.


STRATEGICALLY PRICING YOUR HOME TO GET TOP MARKET VALUE

- Recent Sales in Building/Neighborhood- Your Need for Speed- Appraisals

- Positioning Your Home to Compete- Condition of Your Home- Current Market Conditions

- Capitalization Rate (Investors)- Price Testing- Market Inventory

PRICE:


SOME FACTORS DETERIMINING MARKET VALUE:

PRICING YOUR HOME FOR A SUCCESSFUL SALE

1.THE GOLDEN WINDOW -

• The dynamics of attracting qualified, motivated buyers who will pay top market value for your home are complex. Data shows that you’re far more likely to get top market value if you sell your home during a certain “golden window” during the listing. In short, timing is crucial.

• With the exception of hot, sellers’ markets, homes generally attract the most interest and activity among buyer prospects and their agents during the second to fourth or fifth weeks they’re on the market.

• Beyond five weeks, your home will increasingly be viewed as a stale listing – i.e. as a commodity with a history of being rejected by other buyers. Consequently, there will be less market buzz, less showings, less offers and less likelihood that you’ll get your asking price.

• This is why it is crucial to price your home correctly right from the beginning so that you get and accept a solid offer during the three or four week “golden window”

FAIR MARKET VALUE


PRICE:

2. THE CONSEQUENCES OF OVER PRICING• The strategy of overpricing your home when you list, knowing that you can reduce the

price later, might seem to make sense at first glance. However, it seldom works. In fact, sellers who overprice their homes – even just 10% above market value – and then reduce the price one or more times often end up getting less than they would have if they’d priced it realistically from the start, as depicted below:

• HERE’S WHY:• Fewer buyers – even if they’re otherwise attracted to your home – will respond to the

online and offline marketing of it if they know it’s overpriced.• Fewer agents will show your home to their buyers if they know it’s overpriced.• An excessive price on your property makes other homes more attractive.• You’ll get fewer – if any – serious offers overall because buyers may consider doing

so a waste of time.• Reducing the price after buyers have begun to perceive your home as a stale listing

will not generate as much interest as if you’d priced it properly from the start.

3. THE BOTTOM LINE: Realistic Pricing IS Strategic Pricing!

All this is why, pricing your home realistically right from the beginning – to coincide with its window of maximum market exposure – is important, particularly in a market like this one. If you do so, you’ll not only attract more buyers, you’ll attract the right buyers: qualified, motivated and willing to pay top market value for your home.

S T E P # 3 : M A R K E TGold Coast Realty’s comprehensive marketing plan emphasizes your home’s unique and sellable aspects. We then put your home in front of buyers, lots of them…


INTELLIGENT MARKETING & AGGRESSIVE EXPOSUREWhile the internet is now the real estate information source of choice, if you want to maximize the number of serious buyers, showings and offers you get, it’s necessary to employ a broad spectrum of advertising in a coordinated manner. At Gold Coast Realty we have a wide range of options for maximizing a property’s exposure to the marketplace, including:• Professionally photographing your home• Strategically pre-marketing the property to agents with buyers who are specifically

searching in your market

• Presenting the home as a pocket listing to over 5,000 agents in theGold Coast Realty database and beyond. This is done prior to placing it on the MLS

• Multiple Listing Service (MLS)

• Distributing your home to thousands of websites, including enhanced listings on Realtor.com, Trulia, Zillow and of course social media

• Custom printed brochures and postcards

• A website dedicated to your home

THE RIGHT PRICEWe will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSUREIn marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as common real estate search engines such as Zillow and Realtor.com, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

EFFECTIVE INTERNET MARKETINGIn addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. We also promote our listings with professional photos and professional videos. This sets the tone for your listing and gets your home in front of the most buyers.

THE BEST DEALWe pay for all of the marketing. When you start to get offers, we will represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out.


MARKETING:

WEB APPEAL is the new CURB APPEAL

The internet is revolutionizing real estate advertising. Clearly, we need to have an internet marketing strategy in place to target these desirable and more market-informed internet buyers.

Here’s what discriminating internet buyers look for most on real estate websites*:

• 97% – Property photos (plenty of them)

• 97% – Detailed information about properties for sale

• 89% – Virtual tours

• 82% – Neighborhood information

• 75% – Interactive maps

* According to the National Association of REALTORS® Profile of Homebuyers and Sellers

EXCEPTIONAL REACH. EXCEPTIONAL RESULTS.

According to a recent survey released by the National Association of Realtors, 92% of homebuyers use the Internet in some manner to view properties before their purchase. At Gold Coast Realty, we understand the importance of online exposure. Your listing will be distributed to millions of Internet home shoppers through our syndication feeds with other home search websites, and can be accessed through dozens of the top real estate websites in the nation including:

COMPREHENSIVE ONLINE EXPOSURE


MARKETING:

AND MANY MORE…

SELLING YOUR HOME WITH THE POWER OF SOCIAL MEDIA TARGETED DIRECT MAIL CAMPAIGNS


MARKETING:COMPREHENSIVE MARKETING TECHNIQUES

HIGH RESOLUTION PHOTOGRAPHY AND VIRTUAL TOUR VIDEO

It is a well-known fact among those in the industry that listings with professional photography and virtual tours are viewed more frequently by online consumers than those with few or no photos. Professional photography and virtual tours are a proven competitive advantage in residential real estate. Not only can photography help sell listings, professionally designed virtual tours can significantly increase the perceived value of a property.

Gold Coast Realty utilizes high resolution photography that once applied to your listing, automatically syndicates to GoldCoastRealty-Chicago.com, MLS, Realtor.com, Trulia, Zillow and hundreds of other popular websites.

CUSTOM PRINTED BROCHURES & POSTCARDS

High gloss pr in ted brochures f i l led w i th photography and information are intended to leave a lasting impression, long after buyer’s have left the property.

Through the use of detailed listing postcards our direct mail marketing campaigns target thousands of potential buyers within a 10 block radius of your home.

INTERNET MARKETING

In addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. We also promote our listings with professional photos and professional videos. This sets the tone for your listing and gets your home in front of the most buyers.


MARKETING:

INTERNET, INTERNET & MORE INTERNET

Every Gold Coast Realty listing receives its own unique website and domain. Our website is one of the most popular local real estate sites in the Chicago with thousands of unique visitors every month.

SKILLED SEARCH ENGINE OPTIMIZATION

What good is a website if nobody sees it?? In addition to Zillow, Trulia, Realtor.com etc, we are experts at promoting your home’s listing to the first page of Google, Yahoo, and Bing search results. Our website ranks on the 1st page for all Luxury Real Estate searches and keywords in Chicago.


MARKETING:

S T E P # 4 : S H O W I N G SIn person, private showings. Automatic buyer feedback reports provide insight about market perceptions and necessary adjustments that could make the home sell faster and for more money.


LISTING ACTIVITY REPORT

We provide detailed reporting specific to your property, giving you valuable insight into the marketing and online performance of your home. With each email notification, ShowingTime will provide you with a quick access link which can be used to open your personalized version of ShowingTime. These links can be accessed via any Browser including those on your desktop, phone or tablet!

AUTOMATED SCHEDULING

The ShowingTime app provides showing management and feedback technologies for real estate agents and homeowners alike. Electronic notifications are perfect for the busy homeowner. Easily confirm or decline showings by using the links provided in your email. Alternatively, sellers can choose to only be notified of confirmed or cancelled showing appointments.


SHOWINGS & FEEDBACK:

SHOWING FEEDBACK REPORTS

Gain valuable insight from automatic feedback reports. Buyer feedback encourages a contract and informs sellers about market perceptions and necessary adjustments that could make the home sell faster and for more money.

S T E P # 5 : N E G O T I AT EWhen you start to get offers, Ryan will guide you through the emotionally charged negotiating process. Putting your interests first ensures that you get the best price, and favorable closing terms that are clearly spelled out.


NEGOTIATE:


Every negotiation is unique, but if you can justify your asking price with recent market research, you are in a strong position. Familiarize yourself with the entire sales transaction in advance, so you can negotiate from knowledge. Preparation and having a plan is key.

- Plan ahead and discuss how you will respond to offers prior to going on the market, before the emotions kick in.

- Be respectful and fair. Consider all offers carefully and let the potential buyers know you are taking it seriously- Explain how you determined your asking price using market based facts.- Negotiations are a give and take process. Work to create options for mutual gain. Both sides should budge a little.- Don’t dismiss a buyer's objections to your counteroffer. Keep the lines of communication open and try to understand the buyer's point of view.

- Remember your goals. An offer that has no, or few contingencies might be better than a slightly higher offer with a web of strings attached.- It’s your home. You did your homework. Don't rush, or be rushed into a decision.

S T E P # 6 : C L O S EFrom start to finish Ryan will guide you though every step of the sales process. Congratulations!



LIST WITH A PROFESSIOAL:

When you’re ready to take the next step towards selling your home, Ryan is ready to help. His tried and true marketing methods will make sure your home gets the best exposure and reaches the right buyer—whether they’re out of state, out of country, or right around the corner.

THE RIGHT PRICEWe will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSUREIn marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as common real estate search engines such as Zillow and Realtor.com, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

EFFECTIVE INTERNET MARKETINGIn addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. We also promote our listings with professional photos and professional videos. This sets the tone for your listing and gets your home in front of the most buyers.

THE BEST DEALWe pay for all the marketing. When you start to get offers, we will represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out.

GET STARTED at RyanHardyChicago.com

Documents

Experience, Integrity, Results.ryanhardychicago.com/wp-content/uploads/2016/11/ryan...use artwork, painting, accessories, lights, greenery and carpet to stage the home, to give potential