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EXPERIMENTS: PART 5
Notation Examples
Factors? Levels? Conditions?
Main Effects and Interactions
Factor MatricesLine GraphsBar Graphs
Personality TypeOpen-
minded Avoidant
Therapy
CBT 25 24 24.5
Dynamic 24 26 25.0
24.5 25.0
Is CBT or psychodynamic therapy better for depression?(Assume a 2-pt difference on the BDI is statistically significant)
Personality TypeOpen-
minded Avoidant
Therapy
CBT 12 13 12.5
Dynamic 24 26 25.0
18.0 19.5
Is CBT or psychodynamic therapy better for depression?(Assume a 2-pt difference on the BDI is statistically significant)
Personality TypeOpen-
minded Avoidant
Therapy
CBT 12 38 25.0
Dynamic 12 37 24.5
12.0 37.5
Is CBT or psychodynamic therapy better for depression?(Assume a 2-pt difference on the BDI is statistically significant)
Personality TypeOpen-
minded Avoidant
Therapy
CBT 40 17 28.5
Dynamic 15 41 28.0
27.5 29.0
Is CBT or psychodynamic therapy better for depression?(Assume a 2-pt difference on the BDI is statistically significant)
Personality TypeOpen-
minded Avoidant
Therapy
CBT 29 34 31.5
Dynamic 6 43 24.5
17.5 38.5
Is CBT or psychodynamic therapy better for depression?(Assume a 2-pt difference on the BDI is statistically significant)
Are loud obnoxious commercials more effective than typical commercials in affecting consumer behavior?
Commercial
Obnoxious Typical Rare
Frequency 25% 7%
Often 6% 24%
15.5% 15.5%
16% 15%
0
5
10
15
20
25
30
Rare Often
Frequency
Effe
ctiv
enes
s
ObnoxiousTypical
Commercial
Obnoxious Typical Rare
Frequency 25% 17%
Often 6% 34%
15.5% 25.5%
21% 20%
0
5
10
15
20
25
30
35
40
Rare Often
Frequency
Effe
ctiv
enes
s
ObnoxiousTypical
0
1
2
3
4
5
6
7
8
9
10
high low
Mortality Salience
War
Sup
port
0
1
2
3
4
5
6
7
8
9
10
high low
Mortality Salience
War
Sup
port
0123456789
10
high lowMortality Salience
War
Sup
port
low
high
0123456789
10
high lowMortality Salience
War
Sup
port
low
high
0123456789
10
high lowMortality Salience
War
Sup
port
low
high
0123456789
10
high lowMortality Salience
War
Sup
port
low
high
0123456789
10
high lowMortality Salience
War
Sup
port
low
high
control
anger
yesno
6. Emotional Reaction to Music
7.20
7.10
7.00
6.90
6.80
6.70
6.60
6.50
6.40
Mea
n 77
. Ope
nnes
s to
Exp
erie
nce
yesno
9. Parent
yesno
5. Belief in Soul Mates
6.70
6.60
6.50
6.40
6.30
6.20
6.10
6.00
Mea
n 32
. Sat
isfa
ctio
n (1
)
fetalsidestomachback
22. Sleep Position
yesno
3. Gun Ownership
5.50
5.00
4.50
4.00
3.50
Mea
n 83
. Rel
igio
us In
volv
emen
t
laid-backhonestambitiousshy
17. Personality Type
