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34 CHURCH ST.WAYNESVILLE, NC 28786
828.452.2251828.452.3585 FAX
HIGH COUNTRY &GREAT SMOKY MOUNTAINS
OF NORTH CAROLINA& TENNESSEE
SmokyMountainL I V I N G
0 74820 08682 7
0 9$5.95US $6.95CAN
smli
v.co
m Music: David Holt remembers Doc WatsonRecipe: The 1861 Farmhouse’s banana pudding
Outdoors: Mobile maps and hiking apps
AU
GU
ST
/SE
PT
EM
BE
R •
20
12
Exploring faith
FOUND ARTCreating something
from nothing
FAMILY HISTORYHow to trace yourmountain lineage
FINDINGONESELF
CelebratingTHE Southern
Appalachians
Smoky Mountain Living celebrates the Southern Appalachians’people, culture, history, music, art, crafts and special places in six issueseach year. From the Blue Ridge Parkway’s scenic curves to the GreatSmoky Mountains National Park’s wild backcountry, from the Cherokeeto the Cohutta National Forest, from small town treasures to the urbancenters of Asheville and Knoxville, Smoky Mountain Living isdedicated to our region. Smoky Mountain Living relies on the bestwriters and photographers to bring our region’s stories to a loyal audienceof those who are lucky enough to live here and those who want to stay intouch with where they love.
Sometimes we are asked, “Why do you cover the Southern Appalachianswhen the name of the magazine is Smoky Mountain Living?” Ingeographic terms, the Great Smoky Mountains are part of the Blue Ridge,which is part of the Appalachian Highlands region. The very nature ofliving in the Smokies means being part of the Blue Ridge and part of theAppalachians! Whatever you call it, we call it home.
Discover Smoky Mountain Livingmagazine and these magnificent mountains,where the living is easier than ever.
“I’ve advertised severaltimes with SmokyMountain Living andhave been very happy.Nice-looking, qualitypresentation and the
readerservice is abig plus.They sendme a list ofpeopleinterested inmoreinformation.Last month,
I sent out 221 responsepost cards and have justreceived a new list.Haven’t counted them butit looks like at least thatmany. Great customerservice!”
Janet WoolwinePark Street Guest House
Abingdon, Va.
Smoky Mountain Living is distributednationwide, with the greatestconcentration being in the Southeast.
NUMBER OFRETAIL OUTLETS
PER STATE
PERCENTAGEOF TOTAL
SUBSCRIBERSPER STATE
GE
OR
GIA
63
0
7%F
LOR
IDA
64
8
18%
ALA
BA
MA
180
3
%T
EN
NE
SS
EE
410
15
%
SO
UT
H C
AR
OLI
NA
310
6
%N
OR
TH
CA
RO
LIN
A
740
3
0%
SML IS AVAILABLE AT:WalMart Supercenter • Publix Market • Barnes & Noble
Kroger • Ingles Market • Sam’s Club • Harris TeeterIndependent Bookstores and Regional Chains
REACHING YOUR MARKET
MEET OUR READERSAccording to readership surveys, the average Smoky Mountain Living reader isbetween 35 and 65 years old, college educated, and has an annual income of morethan $65,000.
Administrative/professional . . . . . 90%
Annual income of $50-100K . . . . . 60%
Annual income of $100K+ . . . . . . . 35%
College degree or beyond . . . . . . . 97%
Male . . . . . . . . . . . . . . . . . . . 40%
Female . . . . . . . . . . . . . . . . . 60%
Married . . . . . . . . . . . . . . . . . 90%
90% of readersshare their copies
with at least two other
people, and 80% of
readers save their
copies for future use.
UPCOMING DEADLINESOCT./NOV.: TradeSome lines of work are learned through hands-onexperience and long-term apprenticeships. We may trade placeswith someone else, find ourselves trading off one benefit foranother, or bartering to get what we need. Smoky Mountain Living
explores all the ways trade takes shape.
DEC./JAN.: YarnsWhen the weather is right for sitting around the fire,Jack tales, folklore, and storytelling are the centerpiece of this issueof Smoky Mountain Living. While weaving a good story, we’ll alsoget to know the closely-knit community of fiber artists in thesemountains who are keeping heritage crafts alive.
FEB./MARCH: NeighborsWhether your closest neighbor is three hollers overor you share a garden fence, the relationships that come from beingnext together are complex. There are some neighbors meant to betogether—plantings like the Three Sisters of corn, beans, andsquash—while others find themselves fraught with contention.
APRIL/MAY.: FoodwaysGet a taste of Appalachia, as we explore the region’s culinarytraditions and the modern chefs who are putting their own twistson Southern cooking. Learn how to mix up your own meals orwhere to go when the kitchen is the last place you want to be.
JUNE/JULY: AdventureThe mountains are calling you to come out and play.Whether you hike, bike, kayak, zipline, rock climb, or simply enjoywatching others do so, Smoky Mountain Living will help you findyour way.
34 CHURCH ST.WAYNESVILLE, NC 28786
828.452.2251828.452.3585 FAX
OCT./NOV. 2013Advertising deadline . . . . . . . . Aug. 15, 2013Publication date . . . . . . . . . . . Oct. 1, 2013
DEC./JAN. 2013-14Advertising deadline . . . . . . . . Oct. 18, 2013Publication date . . . . . . . . . . . Dec. 3, 2013
FEB./MARCH 2014Advertising deadline . . . . . . . . Dec. 20, 2013Publication date . . . . . . . . . . . Feb. 3, 2014
APRIL/MAY 2014Advertising deadline . . . . . . . . Feb. 14, 2014Publication date . . . . . . . . . . . April 1, 2014
34 CHURCH ST. • WAYNESVILLE, NC 28786
828.452.2251828.452.3585 FAX
1/6 4.93x2.35”
1/2 7.5x4.9”
1/3 2.37x10”
1/3 4.93x4.9”
1/6 2.37
x4.9”
2/3 4.93x10.25”
Full Pages& Covers
Trim: 8.375x10.875”Bleed: .25” outside
of trim
MECHANICALS• Keep live material .25” from trim dimensions.• Perfect alignment of type or design across gutter
of two facing pages cannot be guaranteed.Allow .375” safety at gutter of spreads.
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DELIVERY• “Camera-ready” ads may be sent via email to
[email protected] or provided through an onlineservice such as YouSendIt or Dropbox.
• Ads may also be sent via CD. We cannot guar-antee the return of such discs.
• Ads built in Microsoft Word and Publisherwill not be accepted as they areincompatible with our production process.
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BACK . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,600
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INSIDE BACK . . . . . . . . . . . . . . . . . . . . . . . . $3,200
Agencies: Rates are non-commissionable. Agencies who buy space must add desired commission
to established rates.
Preferred Placement: 20% above contract rateand subject to availability
All rates current. All rates are net and per insertion.*Annual Contract required.
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