Exponential Creative Specificationscdnx.exponential.com/wp-content/uploads/2016/06/Exp_Ad_Specs_V… · Approved ad copy Fonts (OTF format) Click-through URLs Third party tracking

vdxExponential CreativeSpecifications

Contents5 Creative Checklist

6 VDX Display

8 VDX Adhesion Banner (Tablet)

10 VDX Adhesion Banner (Smartphone)

12 VDX Mobile Leaderboard (Tablet)

14 VDX Mobile Rectangle (Smartphone & Tablet)

16 VDX Interactive Pre-Roll

2 | EXPONENTIAL CREATIVE SPECIFICATIONS | CONTENTS

3 | EXPONENTIAL CREATIVE SPECIFICATIONS

Vdx adFormats

4 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX UNITS

5 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX CREATIVE CHECKLIST

✔ Videos

✔ Design elements

✔ Brand & style guidelines

✔ Layered, hi-res or vector image source files (PSD | AI)

✔ Vector logo EPS or AI preferred; PNG | JPG or PSD OK

✔ Creative direction for custom features and interactions (Storyboards to cocktail napkin sketches)

✔ Approved ad copy

✔ Fonts (OTF format)

✔ Click-through URLs

✔ Third party tracking (for both HTTP and HTTPS protocols)

✔ Timeline

• 1-4 business days business days average turnaround time from receipt of all assets and instruction. Additional time may be necessary depending on complexity of the execution.

• 1-3 business days for each revision.

• Please allow 1-3 business days for trafficking, testing, and launch. Additional time may be required when working with 3rd party pixels.

• Your dedicated Account Manager is available to provide timelines specific to your campaign.

Creative Checklist What we need from you

VDX display

6 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX DISPLAY UNITS

Teaser:

Teaser size:Rectangle 300x250, Billboard 970x250, Halfpage 300x600,

Leaderboard 728x90, Skyscraper 160x600

Teaser video: Full video loop

Collapsed teaser size: 970x90

Logo: Horizontal format (145x65)

Video:For the highest quality video output, please provide Exponential with the following

Video length: 15 to 60 seconds recommended

Aspect ratio: 16:9

Recommended video resolution: 1280x720 minimum

Max frame rate (fps): 30

Recommended bit rate: 1000 Kbps

Video codecs: H.264 | MPEG-4 | QuickTime | AVI | Windows Media

Audio codecs: MP3 or AAC

Video file types: MOV | MPEG | MP4 | WMV | AVI

Number of videos: Up to 5

Exponential’s VDX ad formats are the most innovative, user-initiated video ad units available. They allow advertisers to take full advantage of online video and reach their most relevant audiences when and where it matters most, across desktop and mobile.

Billboard 970x250Leaderboard 728x90

Rectangle300x250

Halfpage300x600

Sktscraper160x600

Expanded Unit:Expanded size: 970x546

Max file size (all content including video):

10MB

Flash ActionScript version: AS3

Animation frame rate: 24 fps

VDX display

7 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX DISPLAY UNITS

Teaser:Teaser size: 768x90 portrait, 1024x90 landscape

Teaser video: 5 second loop


Close Button: 20x20 in the upper left corner



Aspect ratio: 16:9




Video codecs: H.264 or MPEG-4


Video file types: MOV or MP4


8 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (TABLET)

VDX Adhesion Banner(Tablet)

The VDX Adhesion Banner is a mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled rich-media adhesion unit provides 10% share of screen with non-intrusive ad viewability. Upon interaction users are drawn into an engaging full-screen brand experience. All adhesion banners employ responsive and are produced and delivered at no charge.

Expanded Unit:Expanded size: 768x928 portrait, 1024x672 landscape


10MB


VDX Adhesion Banner(Tablet)

9 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (TABLET)

Teaser:Teaser size: 320x50 portrait, 568x50 landscape



Close Button: 20x20 in the upper left corner



Aspect ratio: 16:9








The VDX Adhesion Banner is a mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled rich-media adhesion unit provides 10% share of screen with non-intrusive ad viewability. Upon interaction users are drawn into an engaging full-screen brand experience. All adhesion banners employ responsive and are produced and delivered at no charge.

VDX Adhesion Banner(Smartphone)

10 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (SMARTPHONE)



10MB


VDX Adhesion Banner(Smartphone)

11 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (SMARTPHONE)

VDX Mobile Leaderboard(TAblet)

12 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE LEADERBOARD

The VDX Mobile IAB is a mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled rich-media adhesion unit provides 10% share of screen with non-intrusive ad viewability. Upon interaction users are drawn into an engaging full-screen brand experience.

Teaser:Teaser size: 728x90





Aspect ratio: 16:9








VDX Mobile Leaderboard(TAblet)

13 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE LEADERBOARD



10MB


VDX Mobile Rectangle offers the scale of display and uses video as the centerpiece in a compelling page takeover experience. A flowing multi-stage expansion gently draws viewers into the experience while focusing their attention on your content and message.

VDX Mobile Rectangle(TABLET & SMARTPHONE)

14 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE RECTANGLE

Teaser:Teaser size: 300x250





Aspect ratio: 16:9








VDX Rectangle

15 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE RECTANGLE

Expanded Unit:

Expanded size:Smartphone 320x460 Portrait, 568x232 Landscape

Tablet 768x928 Portrait, 1024x672 Landscape


10MB



Video length:15 to 30 seconds recommended and long from video accepted for

default video; up to 60 seconds recommended for additional videos

Aspect ratio: 16:9




Video codecs: H.264 | MPEG-4 | QuickTime | AVI | Windows Media


Video file types: MOV | MPEG | MP4 | WMV | AVI



Exponential’s VDX Interactive Pre-roll experience is uniquely designed to drive user engagement. Advertisers can deliver their brand message within the stream where the targeted user is visually engaged. This allows advertisers to capture their audiences’ attention by drawing them into an opt-in interactive brand experience.

VDX Interactive Pre-Roll

16 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX INTERACTIVE PRE-ROLL

Expanded Unit:Expanded size: 970x546


10MB

Flash ActionScript version: AS3


VDX Interactive Pre-Roll

17 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX INTERACTIVE PRE-ROLL

Documents

Exponential Creative Specificationscdnx.exponential.com/wp-content/uploads/2016/06/Exp_Ad_Specs_V… · Approved ad copy Fonts (OTF format) Click-through URLs Third party tracking