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EXPORT MARKETING TECHNIQUES: A LESSON FROM INDIAN EXPORTERS' SUCCESS DATE & TIME : October 9, 2021 | 2.00 to 5.00 PM PROGRAMME FEE : Rs. 300/- plus 18% GST FACULTY : Dr. Avani Agrawal has 10+ years of experience in Industry and academia. She has worked with International Business of Metal, FMCG Industry and has been actively teaching at various Universities & private Institutions in undergraduate and post graduate programmes apart from her own consultancy assignments from various industries. LEARNING OUTCOMES Ÿ Types of export marketing/ promotion methods Ÿ Customer engagement strategy Ÿ Customer retention strategy Ÿ Import promotion organisation’s support Ÿ Example of some innovative products Ÿ Learning lessons from successful Indian exporter SUMMARY International business managers are expected to scan the international marketing environment, explore potential markets and take a decision before entering in to international market. Most countries have established trade or export promotion organisations to support domestic company for expansion abroad. This webinar will be best suited for existing export-import business owners, employees working in international marketing, aspirants wanting to get into international business and entrepreneurs. GoG-AMA Centre for International Trade For registration, please contact: AHMEDABAD MANAGEMENT ASSOCIATION E-mail: [email protected] • Website: www.amaindia.org Phone: 079-26308601-05 • Mobile No.: 7203030990

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Page 1: EXPORT MARKETING TECHNIQUES

EXPORT MARKETING TECHNIQUES:A LESSON FROM INDIAN EXPORTERS' SUCCESS

DATE & TIME : October 9, 2021 | 2.00 to 5.00 PM

PROGRAMME FEE : Rs. 300/- plus 18% GST

FACULTY : Dr. Avani Agrawal has 10+ years of experience in Industry and

academia. She has worked with International Business of Metal,

FMCG Industry and has been actively teaching at various

Universities & private Institutions in undergraduate and post

graduate programmes apart from her own consultancy

assignments from various industries.

LEARNING OUTCOMES

Ÿ Types of export marketing/ promotion methods

Ÿ Customer engagement strategy

Ÿ Customer retention strategy

Ÿ Import promotion organisation’s support

Ÿ Example of some innovative products

Ÿ Learning lessons from successful Indian exporter

SUMMARY

International business managers are expected to scan the international marketing

environment, explore potential markets and take a decision before entering in to

international market. Most countries have established trade or export promotion

organisations to support domestic company for expansion abroad. This webinar will be best

suited for existing export-import business owners, employees working in international

marketing, aspirants wanting to get into international business and entrepreneurs.

GoG-AMA Centre for International Trade

For registration, please contact: AHMEDABAD MANAGEMENT ASSOCIATION

E-mail: [email protected] • Website: www.amaindia.org Phone: 079-26308601-05 • Mobile No.: 7203030990